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RUM vs PINS
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
RUM vs PINS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Software - Application | Internet Content & Information |
| Market Cap | $790M | $14.34B |
| Revenue (TTM) | $104M | $4.37B |
| Net Income (TTM) | $-286M | $334M |
| Gross Margin | -15.8% | 79.9% |
| Operating Margin | -111.2% | 6.3% |
| Forward P/E | — | 11.8x |
| Total Debt | $2M | $262M |
| Cash & Equiv. | $114M | $969M |
RUM vs PINS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Apr 21 | May 26 | Return |
|---|---|---|---|
| Rumble Inc. (RUM) | 100 | 76.4 | -23.6% |
| Pinterest, Inc. (PINS) | 100 | 32.5 | -67.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RUM vs PINS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RUM is the clearest fit if your priority is growth exposure.
- Rev growth 17.9%, EPS growth -186.2%, 3Y rev CAGR 116.1%
- 17.9% revenue growth vs PINS's 15.8%
- -1.7% vs PINS's -21.1%
PINS carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- beta 1.27
- -11.6% 10Y total return vs RUM's -23.4%
- Lower volatility, beta 1.27, Low D/E 5.5%, current ratio 7.64x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 17.9% revenue growth vs PINS's 15.8% | |
| Quality / Margins | 7.6% margin vs RUM's -275.5% | |
| Stability / Safety | Beta 1.27 vs RUM's 2.66 | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | -1.7% vs PINS's -21.1% | |
| Efficiency (ROA) | 6.3% ROA vs RUM's -77.9% |
RUM vs PINS — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
PINS leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
PINS is the larger business by revenue, generating $4.4B annually — 42.1x RUM's $104M. PINS is the more profitable business, keeping 7.6% of every revenue dollar as net income compared to RUM's -2.8%. On growth, PINS holds the edge at +17.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $104M | $4.4B |
| EBITDAEarnings before interest/tax | -$100M | $294M |
| Net IncomeAfter-tax profit | -$286M | $334M |
| Free Cash FlowCash after capex | -$56M | $1.2B |
| Gross MarginGross profit ÷ Revenue | -15.8% | +79.9% |
| Operating MarginEBIT ÷ Revenue | -111.2% | +6.3% |
| Net MarginNet income ÷ Revenue | -2.8% | +7.6% |
| FCF MarginFCF ÷ Revenue | -54.4% | +27.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | -1.2% | +17.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +58.4% | -10.3% |
Valuation Metrics
Evenly matched — RUM and PINS each lead in 1 of 2 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $790M | $14.3B |
| Enterprise ValueMkt cap + debt − cash | $678M | $13.6B |
| Trailing P/EPrice ÷ TTM EPS | -4.50x | 35.37x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 11.84x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 39.51x |
| Price / SalesMarket cap ÷ Revenue | 8.28x | 3.40x |
| Price / BookPrice ÷ Book value/share | — | 3.13x |
| Price / FCFMarket cap ÷ FCF | — | 11.46x |
Profitability & Efficiency
PINS leads this category, winning 5 of 6 comparable metrics.
Profitability & Efficiency
PINS delivers a 7.8% return on equity — every $100 of shareholder capital generates $8 in annual profit, vs $-95 for RUM. On the Piotroski fundamental quality scale (0–9), PINS scores 6/9 vs RUM's 3/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -94.6% | +7.8% |
| ROA (TTM)Return on assets | -77.9% | +6.3% |
| ROICReturn on invested capital | — | +6.1% |
| ROCEReturn on capital employed | -108.7% | +6.4% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 6 |
| Debt / EquityFinancial leverage | — | 0.06x |
| Net DebtTotal debt minus cash | -$112M | -$707M |
| Cash & Equiv.Liquid assets | $114M | $969M |
| Total DebtShort + long-term debt | $2M | $262M |
| Interest CoverageEBIT ÷ Interest expense | — | 23.20x |
Total Returns (Dividends Reinvested)
Evenly matched — RUM and PINS each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in RUM five years ago would be worth $7,665 today (with dividends reinvested), compared to $3,604 for PINS. Over the past 12 months, RUM leads with a -1.7% total return vs PINS's -21.1%. The 3-year compound annual growth rate (CAGR) favors PINS at -0.0% vs RUM's -8.9% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +17.3% | -18.8% |
| 1-Year ReturnPast 12 months | -1.7% | -21.1% |
| 3-Year ReturnCumulative with dividends | -24.4% | -0.1% |
| 5-Year ReturnCumulative with dividends | -23.3% | -64.0% |
| 10-Year ReturnCumulative with dividends | -23.4% | -11.6% |
| CAGR (3Y)Annualised 3-year return | -8.9% | -0.0% |
Risk & Volatility
Evenly matched — RUM and PINS each lead in 1 of 2 comparable metrics.
Risk & Volatility
PINS is the less volatile stock with a 1.27 beta — it tends to amplify market swings less than RUM's 2.66 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RUM currently trades 68.0% from its 52-week high vs PINS's 54.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.66x | 1.27x |
| 52-Week HighHighest price in past year | $10.99 | $39.93 |
| 52-Week LowLowest price in past year | $4.62 | $13.84 |
| % of 52W HighCurrent price vs 52-week peak | +68.0% | +54.0% |
| RSI (14)Momentum oscillator 0–100 | 69.8 | 60.2 |
| Avg Volume (50D)Average daily shares traded | 2.5M | 16.1M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates RUM as "Hold" and PINS as "Buy". Consensus price targets imply 53.9% upside for RUM (target: $12) vs 17.5% for PINS (target: $25).
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $11.50 | $25.36 |
| # AnalystsCovering analysts | 3 | 47 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.2% | +6.5% |
PINS leads in 2 of 6 categories — strongest in Income & Cash Flow and Profitability & Efficiency. 3 categories are tied.
RUM vs PINS: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is RUM or PINS a better buy right now?
For growth investors, Rumble Inc.
(RUM) is the stronger pick with 17. 9% revenue growth year-over-year, versus 15. 8% for Pinterest, Inc. (PINS). Pinterest, Inc. (PINS) offers the better valuation at 35. 4x trailing P/E (11. 8x forward), making it the more compelling value choice. Analysts rate Pinterest, Inc. (PINS) a "Buy" — based on 47 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — RUM or PINS?
Over the past 5 years, Rumble Inc.
(RUM) delivered a total return of -23. 3%, compared to -64. 0% for Pinterest, Inc. (PINS). Over 10 years, the gap is even starker: PINS returned -11. 6% versus RUM's -23. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — RUM or PINS?
By beta (market sensitivity over 5 years), Pinterest, Inc.
(PINS) is the lower-risk stock at 1. 27β versus Rumble Inc. 's 2. 66β — meaning RUM is approximately 110% more volatile than PINS relative to the S&P 500.
04Which is growing faster — RUM or PINS?
By revenue growth (latest reported year), Rumble Inc.
(RUM) is pulling ahead at 17. 9% versus 15. 8% for Pinterest, Inc. (PINS). On earnings-per-share growth, the picture is similar: Pinterest, Inc. grew EPS -77. 2% year-over-year, compared to -186. 2% for Rumble Inc.. Over a 3-year CAGR, RUM leads at 116. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — RUM or PINS?
Pinterest, Inc.
(PINS) is the more profitable company, earning 9. 9% net margin versus -354. 4% for Rumble Inc. — meaning it keeps 9. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PINS leads at 7. 6% versus -137. 0% for RUM. At the gross margin level — before operating expenses — PINS leads at 80. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is RUM or PINS more undervalued right now?
Analyst consensus price targets imply the most upside for RUM: 53.
9% to $11. 50.
07Which pays a better dividend — RUM or PINS?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is RUM or PINS better for a retirement portfolio?
For long-horizon retirement investors, Pinterest, Inc.
(PINS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 27)). Rumble Inc. (RUM) carries a higher beta of 2. 66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PINS: -11. 6%, RUM: -23. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between RUM and PINS?
These companies operate in different sectors (RUM (Technology) and PINS (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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