SBGI vs TGNA vs NXST vs SSP

For growth investors, Nexstar Media Group, Inc.

(NXST) is the stronger pick with -8. 5% revenue growth year-over-year, versus -14. 3% for The E. W. Scripps Company (SSP). TEGNA Inc. (TGNA) offers the better valuation at 14. 9x trailing P/E (6. 4x forward), making it the more compelling value choice. Analysts rate Sinclair, Inc. (SBGI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, TEGNA Inc.

(TGNA) is the cheapest at 14. 9x versus Nexstar Media Group, Inc. at 64. 8x. On forward P/E, TEGNA Inc. is actually cheaper at 6. 4x.

Over the past 5 years, Nexstar Media Group, Inc.

(NXST) delivered a total return of +50. 1%, compared to -76. 9% for The E. W. Scripps Company (SSP). Over 10 years, the gap is even starker: NXST returned +331. 4% versus SSP's -66. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), TEGNA Inc.

(TGNA) is the lower-risk stock at 0. 47β versus The E. W. Scripps Company's 1. 50β — meaning SSP is approximately 216% more volatile than TGNA relative to the S&P 500. On balance sheet safety, TEGNA Inc. (TGNA) carries a lower debt/equity ratio of 82% versus 12% for Sinclair, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Nexstar Media Group, Inc.

(NXST) is pulling ahead at -8. 5% versus -14. 3% for The E. W. Scripps Company (SSP). On earnings-per-share growth, the picture is similar: TEGNA Inc. grew EPS -62. 0% year-over-year, compared to -285. 1% for The E. W. Scripps Company. Over a 3-year CAGR, NXST leads at -1. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

TEGNA Inc.

(TGNA) is the more profitable company, earning 8. 1% net margin versus -4. 7% for The E. W. Scripps Company — meaning it keeps 8. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NXST leads at 17. 4% versus 4. 9% for SBGI. At the gross margin level — before operating expenses — NXST leads at 39. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, TEGNA Inc.

(TGNA) trades at 6. 4x forward P/E versus 18. 7x for The E. W. Scripps Company — 12. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NXST: 28. 7% to $250. 00.

In this comparison, SBGI (7.

0% yield), NXST (2. 8% yield), TGNA (2. 5% yield) pay a dividend. SSP does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, TEGNA Inc.

(TGNA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 47), 2. 5% yield). Both have compounded well over 10 years (TGNA: +62. 3%, SSP: -66. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: SBGI is a small-cap income-oriented stock; TGNA is a small-cap deep-value stock; NXST is a small-cap quality compounder stock; SSP is a small-cap quality compounder stock. SBGI, TGNA, NXST pay a dividend while SSP does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.