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Stock Comparison

SG vs AMZN vs MSFT vs SHAK

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SG
Sweetgreen, Inc.

Restaurants

Consumer CyclicalNYSE • US
Market Cap$816M
5Y Perf.-82.0%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+54.6%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+27.3%
SHAK
Shake Shack Inc.

Restaurants

Consumer CyclicalNYSE • US
Market Cap$2.79B
5Y Perf.-5.1%

SG vs AMZN vs MSFT vs SHAK — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SG logoSG
AMZN logoAMZN
MSFT logoMSFT
SHAK logoSHAK
IndustryRestaurantsSpecialty RetailSoftware - InfrastructureRestaurants
Market Cap$816M$2.92T$3.13T$2.79B
Revenue (TTM)$675M$742.78B$318.27B$1.49B
Net Income (TTM)$17M$90.80B$125.22B$41M
Gross Margin10.9%50.6%68.3%7.5%
Operating Margin-19.1%11.5%46.8%4.3%
Forward P/E34.8x25.3x50.2x
Total Debt$354M$152.99B$112.18B$902M
Cash & Equiv.$89M$86.81B$30.24B$360M

SG vs AMZN vs MSFT vs SHAKLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SG
AMZN
MSFT
SHAK
StockNov 21May 26Return
Sweetgreen, Inc. (SG)10018.0-82.0%
Amazon.com, Inc. (AMZN)100154.6+54.6%
Microsoft Corporati… (MSFT)100127.3+27.3%
Shake Shack Inc. (SHAK)10094.9-5.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: SG vs AMZN vs MSFT vs SHAK

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 5 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Amazon.com, Inc. is the stronger pick specifically for recent price momentum and sentiment. SHAK also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
SG
Sweetgreen, Inc.
The Secondary Option

SG lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the #2 pick in this set and the best alternative if valuation efficiency is your priority.

  • PEG 1.24 vs MSFT's 1.35
  • +43.7% vs SG's -61.6%
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • 7.9% 10Y total return vs AMZN's 7.0%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
Best for: income & stability and long-term compounding
SHAK
Shake Shack Inc.
The Growth Play

SHAK is the clearest fit if your priority is growth exposure.

  • Rev growth 15.4%, EPS growth 354.2%, 3Y rev CAGR 17.1%
  • 15.4% revenue growth vs SG's 0.4%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthSHAK logoSHAK15.4% revenue growth vs SG's 0.4%
ValueMSFT logoMSFTLower P/E (25.3x vs 50.2x)
Quality / MarginsMSFT logoMSFT39.3% margin vs SG's 2.5%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs SG's 1.95, lower leverage
DividendsMSFT logoMSFT0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)AMZN logoAMZN+43.7% vs SG's -61.6%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs SG's 2.0%, ROIC 24.9% vs -14.1%

SG vs AMZN vs MSFT vs SHAK — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SGSweetgreen, Inc.
FY 2025
Gift Card
100.0%$633,000
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
SHAKShake Shack Inc.
FY 2025
Shack Sales
96.3%$1.4B
Sales-Based Royalties
3.6%$52M
Initial Territory and Opening Fees
0.2%$3M

SG vs AMZN vs MSFT vs SHAK — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGSHAK

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 1100.9x SG's $675M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to SG's 2.5%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSG logoSGSweetgreen, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SHAK logoSHAKShake Shack Inc.
RevenueTrailing 12 months$675M$742.8B$318.3B$1.5B
EBITDAEarnings before interest/tax-$54M$155.9B$192.6B$173M
Net IncomeAfter-tax profit$17M$90.8B$125.2B$41M
Free Cash FlowCash after capex-$121M-$2.5B$72.9B$16M
Gross MarginGross profit ÷ Revenue+10.9%+50.6%+68.3%+7.5%
Operating MarginEBIT ÷ Revenue-19.1%+11.5%+46.8%+4.3%
Net MarginNet income ÷ Revenue+2.5%+12.2%+39.3%+2.8%
FCF MarginFCF ÷ Revenue-17.9%-0.3%+22.9%+1.1%
Rev. Growth (YoY)Latest quarter vs prior year-2.9%+16.6%+18.3%+14.3%
EPS Growth (YoY)Latest quarter vs prior year+6.0%+74.8%+23.4%-110.0%
MSFT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

SG leads this category, winning 3 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 51% valuation discount to SHAK's 63.5x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricSG logoSGSweetgreen, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SHAK logoSHAKShake Shack Inc.
Market CapShares × price$816M$2.92T$3.13T$2.8B
Enterprise ValueMkt cap + debt − cash$1.1B$2.98T$3.21T$3.3B
Trailing P/EPrice ÷ TTM EPS-6.03x37.82x30.86x63.53x
Forward P/EPrice ÷ next-FY EPS est.34.77x25.34x50.21x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x
EV / EBITDAEnterprise value multiple20.47x19.72x17.31x
Price / SalesMarket cap ÷ Revenue1.20x4.07x11.10x1.93x
Price / BookPrice ÷ Book value/share2.28x7.14x9.15x5.23x
Price / FCFMarket cap ÷ FCF378.98x43.66x49.34x
SG leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 6 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $4 for SG. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to SHAK's 1.63x. On the Piotroski fundamental quality scale (0–9), SHAK scores 7/9 vs SG's 2/9, reflecting strong financial health.

MetricSG logoSGSweetgreen, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SHAK logoSHAKShake Shack Inc.
ROE (TTM)Return on equity+4.0%+23.3%+33.1%+7.6%
ROA (TTM)Return on assets+2.0%+11.5%+19.2%+2.2%
ROICReturn on invested capital-14.1%+14.7%+24.9%+6.0%
ROCEReturn on capital employed-15.8%+15.3%+29.7%+5.4%
Piotroski ScoreFundamental quality 0–92667
Debt / EquityFinancial leverage1.00x0.37x0.33x1.63x
Net DebtTotal debt minus cash$265M$66.2B$81.9B$542M
Cash & Equiv.Liquid assets$89M$86.8B$30.2B$360M
Total DebtShort + long-term debt$354M$153.0B$112.2B$902M
Interest CoverageEBIT ÷ Interest expense-2320.23x39.96x55.65x16.87x
MSFT leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $1,388 for SG. Over the past 12 months, AMZN leads with a +43.7% total return vs SG's -61.6%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs SG's -9.1% — a key indicator of consistent wealth creation.

MetricSG logoSGSweetgreen, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SHAK logoSHAKShake Shack Inc.
YTD ReturnYear-to-date-0.9%+19.7%-10.8%-17.0%
1-Year ReturnPast 12 months-61.6%+43.7%-2.1%-32.1%
3-Year ReturnCumulative with dividends-24.8%+156.2%+39.5%+3.5%
5-Year ReturnCumulative with dividends-86.1%+64.8%+72.5%-22.6%
10-Year ReturnCumulative with dividends-86.1%+697.8%+787.7%+98.2%
CAGR (3Y)Annualised 3-year return-9.1%+36.8%+11.7%+1.1%
AMZN leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than SG's 1.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SG's 36.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSG logoSGSweetgreen, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SHAK logoSHAKShake Shack Inc.
Beta (5Y)Sensitivity to S&P 5001.95x1.51x0.89x1.75x
52-Week HighHighest price in past year$18.63$278.56$555.45$144.65
52-Week LowLowest price in past year$4.49$185.01$356.28$67.20
% of 52W HighCurrent price vs 52-week peak+36.9%+97.3%+75.8%+47.9%
RSI (14)Momentum oscillator 0–10057.981.154.048.0
Avg Volume (50D)Average daily shares traded4.1M45.5M32.5M1.5M
Evenly matched — AMZN and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 1 of 1 comparable metric.

Analyst consensus: SG as "Hold", AMZN as "Buy", MSFT as "Buy", SHAK as "Hold". Consensus price targets imply 74.6% upside for SHAK (target: $121) vs 9.3% for SG (target: $8). MSFT is the only dividend payer here at 0.77% yield — a key consideration for income-focused portfolios.

MetricSG logoSGSweetgreen, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SHAK logoSHAKShake Shack Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyHold
Price TargetConsensus 12-month target$7.51$306.77$551.75$120.89
# AnalystsCovering analysts15948135
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises190
Dividend / ShareAnnual DPS$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.6%0.0%
MSFT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MSFT leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SG leads in 1 (Valuation Metrics). 1 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 3 of 6 categories
Loading custom metrics...

SG vs AMZN vs MSFT vs SHAK: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SG or AMZN or MSFT or SHAK a better buy right now?

For growth investors, Shake Shack Inc.

(SHAK) is the stronger pick with 15. 4% revenue growth year-over-year, versus 0. 4% for Sweetgreen, Inc. (SG). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SG or AMZN or MSFT or SHAK?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Shake Shack Inc. at 63. 5x. On forward P/E, Microsoft Corporation is actually cheaper at 25. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Microsoft Corporation's 1. 35x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — SG or AMZN or MSFT or SHAK?

Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.

5%, compared to -86. 1% for Sweetgreen, Inc. (SG). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus SG's -86. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SG or AMZN or MSFT or SHAK?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Sweetgreen, Inc. 's 1. 95β — meaning SG is approximately 120% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 163% for Shake Shack Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SG or AMZN or MSFT or SHAK?

By revenue growth (latest reported year), Shake Shack Inc.

(SHAK) is pulling ahead at 15. 4% versus 0. 4% for Sweetgreen, Inc. (SG). On earnings-per-share growth, the picture is similar: Shake Shack Inc. grew EPS 354. 2% year-over-year, compared to -44. 3% for Sweetgreen, Inc.. Over a 3-year CAGR, SHAK leads at 17. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SG or AMZN or MSFT or SHAK?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -19. 7% for Sweetgreen, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -16. 4% for SG. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SG or AMZN or MSFT or SHAK more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Microsoft Corporation's 1. 35x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Microsoft Corporation (MSFT) trades at 25. 3x forward P/E versus 50. 2x for Shake Shack Inc. — 24. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHAK: 74. 6% to $120. 89.

08

Which pays a better dividend — SG or AMZN or MSFT or SHAK?

In this comparison, MSFT (0.

8% yield) pays a dividend. SG, AMZN, SHAK do not pay a meaningful dividend and should not be held primarily for income.

09

Is SG or AMZN or MSFT or SHAK better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Sweetgreen, Inc. (SG) carries a higher beta of 1. 95 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, SG: -86. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SG and AMZN and MSFT and SHAK?

These companies operate in different sectors (SG (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and SHAK (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: SG is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; SHAK is a small-cap high-growth stock. MSFT pays a dividend while SG, AMZN, SHAK do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

SG

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Stocks Like

SHAK

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform SG and AMZN and MSFT and SHAK on the metrics below

Revenue Growth>
%
(SG: -2.9% · AMZN: 16.6%)
Net Margin>
%
(SG: 2.5% · AMZN: 12.2%)

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