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Stock Comparison

SGHC vs FLUT vs DKNG vs MGM vs PENN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SGHC
Super Group (SGHC) Limited

Gambling, Resorts & Casinos

Consumer CyclicalNYSE • GG
Market Cap$6.56B
5Y Perf.+33.0%
FLUT
Flutter Entertainment plc

Gambling, Resorts & Casinos

Consumer CyclicalNYSE • IE
Market Cap$17.64B
5Y Perf.-45.8%
DKNG
DraftKings Inc.

Gambling, Resorts & Casinos

Consumer CyclicalNASDAQ • US
Market Cap$12.50B
5Y Perf.-51.8%
MGM
MGM Resorts International

Gambling, Resorts & Casinos

Consumer CyclicalNYSE • US
Market Cap$9.75B
5Y Perf.+34.9%
PENN
PENN Entertainment, Inc.

Gambling, Resorts & Casinos

Consumer CyclicalNASDAQ • US
Market Cap$2.24B
5Y Perf.-76.0%

SGHC vs FLUT vs DKNG vs MGM vs PENN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SGHC logoSGHC
FLUT logoFLUT
DKNG logoDKNG
MGM logoMGM
PENN logoPENN
IndustryGambling, Resorts & CasinosGambling, Resorts & CasinosGambling, Resorts & CasinosGambling, Resorts & CasinosGambling, Resorts & Casinos
Market Cap$6.56B$17.64B$12.50B$9.75B$2.24B
Revenue (TTM)$2.00B$17.02B$6.05B$17.72B$6.96B
Net Income (TTM)$200M$-455M$4M$183M$-843M
Gross Margin52.4%44.2%41.3%44.2%30.6%
Operating Margin20.3%4.4%-0.2%5.2%-7.9%
Forward P/E17.5x16.5x99.1x22.1x23.0x
Total Debt$73M$13.35B$1.93B$56.16B$8.38B
Cash & Equiv.$388M$3.83B$1.60B$2.06B$687M

SGHC vs FLUT vs DKNG vs MGM vs PENNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SGHC
FLUT
DKNG
MGM
PENN
StockNov 20May 26Return
Super Group (SGHC) … (SGHC)100133.0+33.0%
Flutter Entertainme… (FLUT)10054.2-45.8%
DraftKings Inc. (DKNG)10048.2-51.8%
MGM Resorts Interna… (MGM)100134.9+34.9%
PENN Entertainment,… (PENN)10024.0-76.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: SGHC vs FLUT vs DKNG vs MGM vs PENN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SGHC leads in 4 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. DraftKings Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. FLUT also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
SGHC
Super Group (SGHC) Limited
The Income Pick

SGHC carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 2 yrs, beta 1.26, yield 0.8%
  • Lower volatility, beta 1.26, Low D/E 12.7%, current ratio 1.25x
  • 10.0% margin vs PENN's -12.1%
  • 0.8% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Best for: income & stability and sleep-well-at-night
FLUT
Flutter Entertainment plc
The Value Play

FLUT ranks third and is worth considering specifically for value.

  • Lower P/E (16.5x vs 23.0x)
Best for: value
DKNG
DraftKings Inc.
The Growth Play

DKNG is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.

  • Rev growth 27.0%, EPS growth 99.2%, 3Y rev CAGR 39.3%
  • 157.3% 10Y total return vs MGM's 81.8%
  • Beta 1.12, current ratio 1.03x
  • 27.0% revenue growth vs MGM's 1.7%
Best for: growth exposure and long-term compounding
MGM
MGM Resorts International
The Consumer Cyclical Pick

MGM lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
PENN
PENN Entertainment, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, PENN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthDKNG logoDKNG27.0% revenue growth vs MGM's 1.7%
ValueFLUT logoFLUTLower P/E (16.5x vs 23.0x)
Quality / MarginsSGHC logoSGHC10.0% margin vs PENN's -12.1%
Stability / SafetyDKNG logoDKNGBeta 1.12 vs PENN's 1.34, lower leverage
DividendsSGHC logoSGHC0.8% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)SGHC logoSGHC+47.6% vs FLUT's -58.3%
Efficiency (ROA)SGHC logoSGHC16.8% ROA vs PENN's -5.7%, ROIC 63.3% vs 1.8%

SGHC vs FLUT vs DKNG vs MGM vs PENN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SGHCSuper Group (SGHC) Limited
FY 2024
Other
100.0%$7M
FLUTFlutter Entertainment plc
FY 2025
International Segment
57.5%$9.4B
United States Segment
42.5%$7.0B
DKNGDraftKings Inc.
FY 2025
Product and Service, Other
100.0%$423M
MGMMGM Resorts International
FY 2025
Casino
53.9%$9.5B
Occupancy
19.3%$3.4B
Food And Beverage
17.4%$3.0B
Entertainment Retail And Other
9.5%$1.7B
PENNPENN Entertainment, Inc.
FY 2025
Casino
76.9%$5.3B
Product and Service, Other
13.1%$912M
Food and Beverage
6.4%$446M
Occupancy
3.6%$253M

SGHC vs FLUT vs DKNG vs MGM vs PENN — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSGHCLAGGINGPENN

Income & Cash Flow (Last 12 Months)

SGHC leads this category, winning 5 of 6 comparable metrics.

MGM is the larger business by revenue, generating $17.7B annually — 8.9x SGHC's $2.0B. SGHC is the more profitable business, keeping 10.0% of every revenue dollar as net income compared to PENN's -12.1%. On growth, DKNG holds the edge at +42.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSGHC logoSGHCSuper Group (SGHC…FLUT logoFLUTFlutter Entertain…DKNG logoDKNGDraftKings Inc.MGM logoMGMMGM Resorts Inter…PENN logoPENNPENN Entertainmen…
RevenueTrailing 12 months$2.0B$17.0B$6.1B$17.7B$7.0B
EBITDAEarnings before interest/tax$468M$2.0B$266M$2.0B-$105M
Net IncomeAfter-tax profit$200M-$455M$4M$183M-$843M
Free Cash FlowCash after capex$0$880M$612M$1.7B-$169M
Gross MarginGross profit ÷ Revenue+52.4%+44.2%+41.3%+44.2%+30.6%
Operating MarginEBIT ÷ Revenue+20.3%+4.4%-0.2%+5.2%-7.9%
Net MarginNet income ÷ Revenue+10.0%-2.7%+0.1%+1.0%-12.1%
FCF MarginFCF ÷ Revenue+11.8%+5.2%+10.1%+9.8%-2.4%
Rev. Growth (YoY)Latest quarter vs prior year+5.4%+17.4%+42.8%+4.2%+8.2%
EPS Growth (YoY)Latest quarter vs prior year+8.6%-22.3%+192.9%-5.9%+37.5%
SGHC leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

Evenly matched — FLUT and PENN each lead in 2 of 6 comparable metrics.

At 50.1x trailing earnings, MGM trades at a 0% valuation discount to SGHC's 50.2x P/E. On an enterprise value basis, FLUT's 10.7x EV/EBITDA is more attractive than DKNG's 49.4x.

MetricSGHC logoSGHCSuper Group (SGHC…FLUT logoFLUTFlutter Entertain…DKNG logoDKNGDraftKings Inc.MGM logoMGMMGM Resorts Inter…PENN logoPENNPENN Entertainmen…
Market CapShares × price$6.6B$17.6B$12.5B$9.8B$2.2B
Enterprise ValueMkt cap + debt − cash$6.2B$27.2B$12.8B$63.8B$9.9B
Trailing P/EPrice ÷ TTM EPS50.17x-58.47x-3113.58x50.14x-2.88x
Forward P/EPrice ÷ next-FY EPS est.17.48x16.51x99.14x22.10x22.95x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple16.93x10.69x49.42x31.61x13.81x
Price / SalesMarket cap ÷ Revenue3.29x1.08x2.06x0.56x0.32x
Price / BookPrice ÷ Book value/share9.61x1.87x19.81x3.08x1.33x
Price / FCFMarket cap ÷ FCF27.96x16.35x19.31x5.85x
Evenly matched — FLUT and PENN each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

SGHC leads this category, winning 8 of 9 comparable metrics.

SGHC delivers a 26.9% return on equity — every $100 of shareholder capital generates $27 in annual profit, vs $-35 for PENN. SGHC carries lower financial leverage with a 0.13x debt-to-equity ratio, signaling a more conservative balance sheet compared to MGM's 17.14x. On the Piotroski fundamental quality scale (0–9), DKNG scores 7/9 vs FLUT's 4/9, reflecting strong financial health.

MetricSGHC logoSGHCSuper Group (SGHC…FLUT logoFLUTFlutter Entertain…DKNG logoDKNGDraftKings Inc.MGM logoMGMMGM Resorts Inter…PENN logoPENNPENN Entertainmen…
ROE (TTM)Return on equity+26.9%-4.3%+0.5%+5.3%-34.7%
ROA (TTM)Return on assets+16.8%-1.6%+0.1%+0.4%-5.7%
ROICReturn on invested capital+63.3%+4.5%-0.9%+1.7%+1.8%
ROCEReturn on capital employed+41.2%+4.6%-0.6%+2.6%+2.0%
Piotroski ScoreFundamental quality 0–964755
Debt / EquityFinancial leverage0.13x1.38x3.06x17.14x4.58x
Net DebtTotal debt minus cash-$315M$9.5B$330M$54.1B$7.7B
Cash & Equiv.Liquid assets$388M$3.8B$1.6B$2.1B$687M
Total DebtShort + long-term debt$73M$13.3B$1.9B$56.2B$8.4B
Interest CoverageEBIT ÷ Interest expense63.44x0.04x1.92x1.52x-1.02x
SGHC leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SGHC leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in SGHC five years ago would be worth $13,504 today (with dividends reinvested), compared to $1,936 for PENN. Over the past 12 months, SGHC leads with a +47.6% total return vs FLUT's -58.3%. The 3-year compound annual growth rate (CAGR) favors SGHC at 53.4% vs FLUT's -20.1% — a key indicator of consistent wealth creation.

MetricSGHC logoSGHCSuper Group (SGHC…FLUT logoFLUTFlutter Entertain…DKNG logoDKNGDraftKings Inc.MGM logoMGMMGM Resorts Inter…PENN logoPENNPENN Entertainmen…
YTD ReturnYear-to-date+14.0%-53.7%-29.3%+4.4%+12.9%
1-Year ReturnPast 12 months+47.6%-58.3%-27.3%+20.1%+6.7%
3-Year ReturnCumulative with dividends+260.9%-49.0%+4.3%-12.3%-35.3%
5-Year ReturnCumulative with dividends+35.0%-50.7%-47.9%-4.5%-80.6%
10-Year ReturnCumulative with dividends+40.3%-22.9%+157.3%+81.8%+11.9%
CAGR (3Y)Annualised 3-year return+53.4%-20.1%+1.4%-4.3%-13.5%
SGHC leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — DKNG and MGM each lead in 1 of 2 comparable metrics.

DKNG is the less volatile stock with a 1.12 beta — it tends to amplify market swings less than PENN's 1.34 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MGM currently trades 93.1% from its 52-week high vs FLUT's 32.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSGHC logoSGHCSuper Group (SGHC…FLUT logoFLUTFlutter Entertain…DKNG logoDKNGDraftKings Inc.MGM logoMGMMGM Resorts Inter…PENN logoPENNPENN Entertainmen…
Beta (5Y)Sensitivity to S&P 5001.26x1.23x1.12x1.28x1.34x
52-Week HighHighest price in past year$14.38$313.69$48.78$40.94$20.61
52-Week LowLowest price in past year$8.08$97.94$20.46$29.19$11.65
% of 52W HighCurrent price vs 52-week peak+90.2%+32.2%+51.7%+93.1%+81.4%
RSI (14)Momentum oscillator 0–10065.535.055.150.055.1
Avg Volume (50D)Average daily shares traded2.8M3.4M12.9M4.4M4.4M
Evenly matched — DKNG and MGM each lead in 1 of 2 comparable metrics.

Analyst Outlook

SGHC leads this category, winning 1 of 1 comparable metric.

Analyst consensus: SGHC as "Buy", FLUT as "Buy", DKNG as "Buy", MGM as "Buy", PENN as "Buy". Consensus price targets imply 125.2% upside for FLUT (target: $228) vs 4.2% for MGM (target: $40). SGHC is the only dividend payer here at 0.83% yield — a key consideration for income-focused portfolios.

MetricSGHC logoSGHCSuper Group (SGHC…FLUT logoFLUTFlutter Entertain…DKNG logoDKNGDraftKings Inc.MGM logoMGMMGM Resorts Inter…PENN logoPENNPENN Entertainmen…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$19.00$227.86$36.88$39.71$19.88
# AnalystsCovering analysts724483647
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises210
Dividend / ShareAnnual DPS$0.09
Buyback YieldShare repurchases ÷ mkt cap0.0%+6.4%+6.6%+12.6%+15.8%
SGHC leads this category, winning 1 of 1 comparable metric.
Key Takeaway

SGHC leads in 4 of 6 categories — strongest in Income & Cash Flow and Profitability & Efficiency. 2 categories are tied.

Best OverallSuper Group (SGHC) Limited (SGHC)Leads 4 of 6 categories
Loading custom metrics...

SGHC vs FLUT vs DKNG vs MGM vs PENN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SGHC or FLUT or DKNG or MGM or PENN a better buy right now?

For growth investors, DraftKings Inc.

(DKNG) is the stronger pick with 27. 0% revenue growth year-over-year, versus 1. 7% for MGM Resorts International (MGM). MGM Resorts International (MGM) offers the better valuation at 50. 1x trailing P/E (22. 1x forward), making it the more compelling value choice. Analysts rate Super Group (SGHC) Limited (SGHC) a "Buy" — based on 7 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SGHC or FLUT or DKNG or MGM or PENN?

On trailing P/E, MGM Resorts International (MGM) is the cheapest at 50.

1x versus Super Group (SGHC) Limited at 50. 2x. On forward P/E, Flutter Entertainment plc is actually cheaper at 16. 5x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — SGHC or FLUT or DKNG or MGM or PENN?

Over the past 5 years, Super Group (SGHC) Limited (SGHC) delivered a total return of +35.

0%, compared to -80. 6% for PENN Entertainment, Inc. (PENN). Over 10 years, the gap is even starker: DKNG returned +157. 3% versus FLUT's -22. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SGHC or FLUT or DKNG or MGM or PENN?

By beta (market sensitivity over 5 years), DraftKings Inc.

(DKNG) is the lower-risk stock at 1. 12β versus PENN Entertainment, Inc. 's 1. 34β — meaning PENN is approximately 20% more volatile than DKNG relative to the S&P 500. On balance sheet safety, Super Group (SGHC) Limited (SGHC) carries a lower debt/equity ratio of 13% versus 17% for MGM Resorts International — giving it more financial flexibility in a downturn.

05

Which is growing faster — SGHC or FLUT or DKNG or MGM or PENN?

By revenue growth (latest reported year), DraftKings Inc.

(DKNG) is pulling ahead at 27. 0% versus 1. 7% for MGM Resorts International (MGM). On earnings-per-share growth, the picture is similar: Super Group (SGHC) Limited grew EPS 1138% year-over-year, compared to -820. 8% for Flutter Entertainment plc. Over a 3-year CAGR, DKNG leads at 39. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SGHC or FLUT or DKNG or MGM or PENN?

Super Group (SGHC) Limited (SGHC) is the more profitable company, earning 6.

7% net margin versus -12. 1% for PENN Entertainment, Inc. — meaning it keeps 6. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SGHC leads at 15. 5% versus -0. 3% for DKNG. At the gross margin level — before operating expenses — SGHC leads at 49. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SGHC or FLUT or DKNG or MGM or PENN more undervalued right now?

On forward earnings alone, Flutter Entertainment plc (FLUT) trades at 16.

5x forward P/E versus 99. 1x for DraftKings Inc. — 82. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FLUT: 125. 2% to $227. 86.

08

Which pays a better dividend — SGHC or FLUT or DKNG or MGM or PENN?

In this comparison, SGHC (0.

8% yield) pays a dividend. FLUT, DKNG, MGM, PENN do not pay a meaningful dividend and should not be held primarily for income.

09

Is SGHC or FLUT or DKNG or MGM or PENN better for a retirement portfolio?

For long-horizon retirement investors, Super Group (SGHC) Limited (SGHC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

26), 0. 8% yield). Both have compounded well over 10 years (SGHC: +40. 3%, PENN: +11. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SGHC and FLUT and DKNG and MGM and PENN?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: SGHC is a small-cap high-growth stock; FLUT is a mid-cap high-growth stock; DKNG is a mid-cap high-growth stock; MGM is a small-cap quality compounder stock; PENN is a small-cap quality compounder stock. SGHC pays a dividend while FLUT, DKNG, MGM, PENN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
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PENN

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 18%
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Beat Both

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Revenue Growth>
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(SGHC: 5.4% · FLUT: 17.4%)

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