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KR
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Stock Comparison

SNAX vs NOMD vs SMPL vs KR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SNAX
Stryve Foods, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$144K
5Y Perf.-100.0%
NOMD
Nomad Foods Limited

Packaged Foods

Consumer DefensiveNYSE • GB
Market Cap$1.47B
5Y Perf.-52.7%
SMPL
The Simply Good Foods Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.25B
5Y Perf.-38.0%
KR
The Kroger Co.

Grocery Stores

Consumer DefensiveNYSE • US
Market Cap$40.54B
5Y Perf.+83.6%

SNAX vs NOMD vs SMPL vs KR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SNAX logoSNAX
NOMD logoNOMD
SMPL logoSMPL
KR logoKR
IndustryPackaged FoodsPackaged FoodsPackaged FoodsGrocery Stores
Market Cap$144K$1.47B$1.25B$40.54B
Revenue (TTM)$19M$3.00B$1.45B$147.64B
Net Income (TTM)$-15M$133M$91M$1.02B
Gross Margin10.5%26.6%34.0%22.3%
Operating Margin-60.4%10.6%14.4%1.3%
Forward P/E6.9x7.5x12.2x
Total Debt$24M$2.29B$304M$24.68B
Cash & Equiv.$369K$325M$98M$3.33B

SNAX vs NOMD vs SMPL vs KRLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SNAX
NOMD
SMPL
KR
StockJun 20Jun 26Return
Stryve Foods, Inc. (SNAX)1000.0-100.0%
Nomad Foods Limited (NOMD)10047.3-52.7%
The Simply Good Foo… (SMPL)10062.0-38.0%
The Kroger Co. (KR)100183.6+83.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: SNAX vs NOMD vs SMPL vs KR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NOMD and SMPL are tied at the top with 3 categories each — the right choice depends on your priorities. The Simply Good Foods Company is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. KR also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
SNAX
Stryve Foods, Inc.
The Lower-Volatility Pick

SNAX lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
NOMD
Nomad Foods Limited
The Income Pick

NOMD carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 2 yrs, beta 0.10, yield 6.8%
  • Lower volatility, beta 0.10, Low D/E 91.8%, current ratio 1.07x
  • Beta 0.10, yield 6.8%, current ratio 1.07x
  • Lower P/E (6.9x vs 12.2x)
Best for: income & stability and sleep-well-at-night
SMPL
The Simply Good Foods Company
The Growth Play

SMPL is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 9.0%, EPS growth -26.1%, 3Y rev CAGR 7.5%
  • 9.0% revenue growth vs SNAX's -40.9%
  • 6.3% margin vs SNAX's -79.1%
  • 3.7% ROA vs SNAX's -47.8%, ROIC 8.1% vs -39.0%
Best for: growth exposure
KR
The Kroger Co.
The Long-Run Compounder

KR is the clearest fit if your priority is long-term compounding.

  • 103.5% 10Y total return vs NOMD's 34.2%
  • -0.8% vs SNAX's -87.3%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSMPL logoSMPL9.0% revenue growth vs SNAX's -40.9%
ValueNOMD logoNOMDLower P/E (6.9x vs 12.2x)
Quality / MarginsSMPL logoSMPL6.3% margin vs SNAX's -79.1%
Stability / SafetyNOMD logoNOMDBeta 0.10 vs SMPL's 0.19
DividendsNOMD logoNOMD6.8% yield, 2-year raise streak, vs KR's 2.1%, (2 stocks pay no dividend)
Momentum (1Y)KR logoKR-0.8% vs SNAX's -87.3%
Efficiency (ROA)SMPL logoSMPL3.7% ROA vs SNAX's -47.8%, ROIC 8.1% vs -39.0%

SNAX vs NOMD vs SMPL vs KR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SNAXStryve Foods, Inc.
FY 2021
Wholesale
45.4%$14M
e-Commerce
36.1%$11M
Private Label
18.5%$6M
NOMDNomad Foods Limited

Segment breakdown not available.

SMPLThe Simply Good Foods Company
FY 2025
Shipping and Handling
100.0%$103M
KRThe Kroger Co.
FY 2024
Perishable
69.8%$36.3B
Pharmacy
30.2%$15.7B

SNAX vs NOMD vs SMPL vs KR — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSMPLLAGGINGNOMD

Income & Cash Flow (Last 12 Months)

SMPL leads this category, winning 4 of 6 comparable metrics.

KR is the larger business by revenue, generating $147.6B annually — 7624.6x SNAX's $19M. SMPL is the more profitable business, keeping 6.3% of every revenue dollar as net income compared to SNAX's -79.1%. On growth, SNAX holds the edge at +36.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSNAX logoSNAXStryve Foods, Inc.NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…KR logoKRThe Kroger Co.
RevenueTrailing 12 months$19M$3.0B$1.4B$147.6B
EBITDAEarnings before interest/tax-$9M$429M$231M$5.5B
Net IncomeAfter-tax profit-$15M$133M$91M$1.0B
Free Cash FlowCash after capex-$6M$227M$174M$3.5B
Gross MarginGross profit ÷ Revenue+10.5%+26.6%+34.0%+22.3%
Operating MarginEBIT ÷ Revenue-60.4%+10.6%+14.4%+1.3%
Net MarginNet income ÷ Revenue-79.1%+4.4%+6.3%+0.7%
FCF MarginFCF ÷ Revenue-32.2%+7.6%+12.0%+2.4%
Rev. Growth (YoY)Latest quarter vs prior year+36.4%-4.4%-0.3%+1.2%
EPS Growth (YoY)Latest quarter vs prior year+55.6%0.0%-31.6%+50.0%
SMPL leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

SNAX leads this category, winning 3 of 6 comparable metrics.

At 9.8x trailing earnings, NOMD trades at a 77% valuation discount to KR's 41.6x P/E. On an enterprise value basis, SMPL's 6.0x EV/EBITDA is more attractive than KR's 10.7x.

MetricSNAX logoSNAXStryve Foods, Inc.NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…KR logoKRThe Kroger Co.
Market CapShares × price$143,748$1.5B$1.2B$40.5B
Enterprise ValueMkt cap + debt − cash$24M$3.7B$1.5B$61.9B
Trailing P/EPrice ÷ TTM EPS-0.00x9.77x12.26x41.60x
Forward P/EPrice ÷ next-FY EPS est.6.86x7.48x12.23x
PEG RatioP/E ÷ EPS growth rate0.51x
EV / EBITDAEnterprise value multiple7.43x6.00x10.65x
Price / SalesMarket cap ÷ Revenue0.01x0.42x0.86x0.27x
Price / BookPrice ÷ Book value/share0.05x0.54x0.70x7.07x
Price / FCFMarket cap ÷ FCF5.01x7.90x12.10x
SNAX leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

SMPL leads this category, winning 6 of 9 comparable metrics.

KR delivers a 13.0% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $-2 for SNAX. SMPL carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to SNAX's 15.06x. On the Piotroski fundamental quality scale (0–9), SMPL scores 5/9 vs SNAX's 3/9, reflecting solid financial health.

MetricSNAX logoSNAXStryve Foods, Inc.NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…KR logoKRThe Kroger Co.
ROE (TTM)Return on equity-2.1%+5.3%+5.2%+13.0%
ROA (TTM)Return on assets-47.8%+2.1%+3.7%+2.0%
ROICReturn on invested capital-39.0%+5.5%+8.1%+5.0%
ROCEReturn on capital employed-62.4%+6.2%+9.4%+5.5%
Piotroski ScoreFundamental quality 0–93455
Debt / EquityFinancial leverage15.06x0.92x0.17x4.16x
Net DebtTotal debt minus cash$24M$2.0B$206M$21.3B
Cash & Equiv.Liquid assets$369,114$325M$98M$3.3B
Total DebtShort + long-term debt$24M$2.3B$304M$24.7B
Interest CoverageEBIT ÷ Interest expense-3.69x2.64x6.77x2.59x
SMPL leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

KR leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in KR five years ago would be worth $18,426 today (with dividends reinvested), compared to $2 for SNAX. Over the past 12 months, KR leads with a -0.8% total return vs SNAX's -87.3%. The 3-year compound annual growth rate (CAGR) favors KR at 13.9% vs SNAX's -85.1% — a key indicator of consistent wealth creation.

MetricSNAX logoSNAXStryve Foods, Inc.NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…KR logoKRThe Kroger Co.
YTD ReturnYear-to-date+1000.0%-12.3%-36.0%+2.9%
1-Year ReturnPast 12 months-87.3%-35.9%-62.1%-0.8%
3-Year ReturnCumulative with dividends-99.7%-33.8%-65.1%+47.8%
5-Year ReturnCumulative with dividends-100.0%-60.8%-64.7%+84.3%
10-Year ReturnCumulative with dividends-100.0%+34.2%+4.3%+103.5%
CAGR (3Y)Annualised 3-year return-85.1%-12.9%-29.6%+13.9%
KR leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SNAX and KR each lead in 1 of 2 comparable metrics.

SNAX is the less volatile stock with a -3.16 beta — it tends to amplify market swings less than SMPL's 0.19 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KR currently trades 83.7% from its 52-week high vs SNAX's 8.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSNAX logoSNAXStryve Foods, Inc.NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…KR logoKRThe Kroger Co.
Beta (5Y)Sensitivity to S&P 500-3.16x0.10x0.19x-0.67x
52-Week HighHighest price in past year$0.39$18.33$34.19$76.58
52-Week LowLowest price in past year$0.00$8.99$10.21$58.60
% of 52W HighCurrent price vs 52-week peak+8.5%+56.3%+36.6%+83.7%
RSI (14)Momentum oscillator 0–10066.460.857.149.5
Avg Volume (50D)Average daily shares traded5841.3M2.8M5.2M
Evenly matched — SNAX and KR each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — NOMD and KR each lead in 1 of 2 comparable metrics.

Analyst consensus: NOMD as "Buy", SMPL as "Buy", KR as "Buy". Consensus price targets imply 30.8% upside for NOMD (target: $14) vs 15.9% for KR (target: $74). For income investors, NOMD offers the higher dividend yield at 6.84% vs KR's 2.11%.

MetricSNAX logoSNAXStryve Foods, Inc.NOMD logoNOMDNomad Foods Limit…SMPL logoSMPLThe Simply Good F…KR logoKRThe Kroger Co.
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$13.50$15.00$74.25
# AnalystsCovering analysts132444
Dividend YieldAnnual dividend ÷ price+6.8%+2.1%
Dividend StreakConsecutive years of raises02019
Dividend / ShareAnnual DPS$0.61$1.35
Buyback YieldShare repurchases ÷ mkt cap0.0%+16.0%+4.1%+6.7%
Evenly matched — NOMD and KR each lead in 1 of 2 comparable metrics.
Key Takeaway

SMPL leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SNAX leads in 1 (Valuation Metrics). 2 tied.

Best OverallThe Simply Good Foods Compa… (SMPL)Leads 2 of 6 categories
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SNAX vs NOMD vs SMPL vs KR: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SNAX or NOMD or SMPL or KR a better buy right now?

For growth investors, The Simply Good Foods Company (SMPL) is the stronger pick with 9.

0% revenue growth year-over-year, versus -40. 9% for Stryve Foods, Inc. (SNAX). Nomad Foods Limited (NOMD) offers the better valuation at 9. 8x trailing P/E (6. 9x forward), making it the more compelling value choice. Analysts rate Nomad Foods Limited (NOMD) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SNAX or NOMD or SMPL or KR?

On trailing P/E, Nomad Foods Limited (NOMD) is the cheapest at 9.

8x versus The Kroger Co. at 41. 6x. On forward P/E, Nomad Foods Limited is actually cheaper at 6. 9x.

03

Which is the better long-term investment — SNAX or NOMD or SMPL or KR?

Over the past 5 years, The Kroger Co.

(KR) delivered a total return of +84. 3%, compared to -100. 0% for Stryve Foods, Inc. (SNAX). Over 10 years, the gap is even starker: KR returned +103. 5% versus SNAX's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SNAX or NOMD or SMPL or KR?

By beta (market sensitivity over 5 years), Stryve Foods, Inc.

(SNAX) is the lower-risk stock at -3. 16β versus The Simply Good Foods Company's 0. 19β — meaning SMPL is approximately -106% more volatile than SNAX relative to the S&P 500. On balance sheet safety, The Simply Good Foods Company (SMPL) carries a lower debt/equity ratio of 17% versus 15% for Stryve Foods, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SNAX or NOMD or SMPL or KR?

By revenue growth (latest reported year), The Simply Good Foods Company (SMPL) is pulling ahead at 9.

0% versus -40. 9% for Stryve Foods, Inc. (SNAX). On earnings-per-share growth, the picture is similar: Stryve Foods, Inc. grew EPS 47. 0% year-over-year, compared to -58. 0% for The Kroger Co.. Over a 3-year CAGR, SMPL leads at 7. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SNAX or NOMD or SMPL or KR?

The Simply Good Foods Company (SMPL) is the more profitable company, earning 7.

1% net margin versus -107. 5% for Stryve Foods, Inc. — meaning it keeps 7. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SMPL leads at 15. 1% versus -87. 1% for SNAX. At the gross margin level — before operating expenses — SMPL leads at 35. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SNAX or NOMD or SMPL or KR more undervalued right now?

On forward earnings alone, Nomad Foods Limited (NOMD) trades at 6.

9x forward P/E versus 12. 2x for The Kroger Co. — 5. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NOMD: 30. 8% to $13. 50.

08

Which pays a better dividend — SNAX or NOMD or SMPL or KR?

In this comparison, NOMD (6.

8% yield), KR (2. 1% yield) pay a dividend. SNAX, SMPL do not pay a meaningful dividend and should not be held primarily for income.

09

Is SNAX or NOMD or SMPL or KR better for a retirement portfolio?

For long-horizon retirement investors, Stryve Foods, Inc.

(SNAX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -3. 16)). Both have compounded well over 10 years (SNAX: -100. 0%, SMPL: +4. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SNAX and NOMD and SMPL and KR?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: SNAX is a small-cap quality compounder stock; NOMD is a small-cap deep-value stock; SMPL is a small-cap deep-value stock; KR is a mid-cap quality compounder stock. NOMD, KR pay a dividend while SNAX, SMPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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