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SPSC vs PCTY vs GTLB vs GDDY vs HUBS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SPSC
SPS Commerce, Inc.

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$2.11B
5Y Perf.-63.0%
PCTY
Paylocity Holding Corporation

Software - Application

TechnologyNASDAQ • US
Market Cap$6.04B
5Y Perf.-63.6%
GTLB
GitLab Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$4.31B
5Y Perf.-76.8%
GDDY
GoDaddy Inc.

Software - Infrastructure

TechnologyNYSE • US
Market Cap$12.14B
5Y Perf.+31.6%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$10.16B
5Y Perf.-75.6%

SPSC vs PCTY vs GTLB vs GDDY vs HUBS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SPSC logoSPSC
PCTY logoPCTY
GTLB logoGTLB
GDDY logoGDDY
HUBS logoHUBS
IndustrySoftware - InfrastructureSoftware - ApplicationSoftware - ApplicationSoftware - InfrastructureSoftware - Application
Market Cap$2.11B$6.04B$4.31B$12.14B$10.16B
Revenue (TTM)$762M$1.73B$957M$5.02B$3.30B
Net Income (TTM)$91M$258M$-56M$870M$100M
Gross Margin68.0%69.3%87.5%61.8%83.7%
Operating Margin15.3%21.3%-12.2%17.6%1.9%
Forward P/E11.9x14.3x32.3x12.8x15.2x
Total Debt$10M$218M$0.00$3.86B$485M
Cash & Equiv.$151M$398M$230M$1.08B$882M

SPSC vs PCTY vs GTLB vs GDDY vs HUBSLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SPSC
PCTY
GTLB
GDDY
HUBS
StockOct 21May 26Return
SPS Commerce, Inc. (SPSC)10037.0-63.0%
Paylocity Holding C… (PCTY)10036.4-63.6%
GitLab Inc. (GTLB)10023.2-76.8%
GoDaddy Inc. (GDDY)100131.6+31.6%
HubSpot, Inc. (HUBS)10024.4-75.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: SPSC vs PCTY vs GTLB vs GDDY vs HUBS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PCTY and GDDY are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. GoDaddy Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. SPSC and GTLB also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
SPSC
SPS Commerce, Inc.
The Value Play

SPSC ranks third and is worth considering specifically for value.

  • Lower P/E (11.9x vs 15.2x)
Best for: value
PCTY
Paylocity Holding Corporation
The Income Pick

PCTY has the current edge in this matchup, primarily because of its strength in income & stability and long-term compounding.

  • beta 0.39
  • 223.7% 10Y total return vs GDDY's 201.3%
  • Lower volatility, beta 0.39, Low D/E 17.7%, current ratio 1.14x
  • PEG 0.51 vs SPSC's 0.83
Best for: income & stability and long-term compounding
GTLB
GitLab Inc.
The Growth Leader

GTLB is the clearest fit if your priority is growth.

  • 26.0% revenue growth vs GDDY's 8.3%
Best for: growth
GDDY
GoDaddy Inc.
The Quality Compounder

GDDY is the #2 pick in this set and the best alternative if quality and efficiency is your priority.

  • 17.3% margin vs GTLB's -5.8%
  • 10.7% ROA vs GTLB's -3.6%, ROIC 26.2% vs -12.5%
Best for: quality and efficiency
HUBS
HubSpot, Inc.
The Growth Play

HUBS is the clearest fit if your priority is growth exposure.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthGTLB logoGTLB26.0% revenue growth vs GDDY's 8.3%
ValueSPSC logoSPSCLower P/E (11.9x vs 15.2x)
Quality / MarginsGDDY logoGDDY17.3% margin vs GTLB's -5.8%
Stability / SafetyPCTY logoPCTYBeta 0.39 vs GTLB's 1.17
DividendsTieNone of these 5 stocks pay a meaningful dividend
Momentum (1Y)PCTY logoPCTY-42.7% vs HUBS's -70.1%
Efficiency (ROA)GDDY logoGDDY10.7% ROA vs GTLB's -3.6%, ROIC 26.2% vs -12.5%

SPSC vs PCTY vs GTLB vs GDDY vs HUBS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SPSCSPS Commerce, Inc.

Segment breakdown not available.

PCTYPaylocity Holding Corporation
FY 2025
Recurring Fees
95.8%$1.4B
Nonrecurring Fees
4.2%$62M
GTLBGitLab Inc.
FY 2025
Subscription and Circulation
60.4%$459M
Subscription, Software As A Service
28.5%$216M
License
9.0%$68M
Professional Services and Other
2.1%$16M
GDDYGoDaddy Inc.
FY 2025
Core Platform
61.8%$3.1B
Applications And Commerce
38.2%$1.9B
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M

SPSC vs PCTY vs GTLB vs GDDY vs HUBS — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPCTYLAGGINGHUBS

Income & Cash Flow (Last 12 Months)

Evenly matched — GTLB and GDDY each lead in 2 of 6 comparable metrics.

GDDY is the larger business by revenue, generating $5.0B annually — 6.6x SPSC's $762M. GDDY is the more profitable business, keeping 17.3% of every revenue dollar as net income compared to GTLB's -5.8%. On growth, GTLB holds the edge at +23.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSPSC logoSPSCSPS Commerce, Inc.PCTY logoPCTYPaylocity Holding…GTLB logoGTLBGitLab Inc.GDDY logoGDDYGoDaddy Inc.HUBS logoHUBSHubSpot, Inc.
RevenueTrailing 12 months$762M$1.7B$957M$5.0B$3.3B
EBITDAEarnings before interest/tax$162M$394M-$104M$1.1B$166M
Net IncomeAfter-tax profit$91M$258M-$56M$870M$100M
Free Cash FlowCash after capex$167M$470M$222M$1.6B$712M
Gross MarginGross profit ÷ Revenue+68.0%+69.3%+87.5%+61.8%+83.7%
Operating MarginEBIT ÷ Revenue+15.3%+21.3%-12.2%+17.6%+1.9%
Net MarginNet income ÷ Revenue+11.9%+14.9%-5.8%+17.3%+3.0%
FCF MarginFCF ÷ Revenue+21.9%+27.2%+23.2%+32.7%+21.6%
Rev. Growth (YoY)Latest quarter vs prior year+5.8%+10.5%+23.9%+6.1%+23.4%
EPS Growth (YoY)Latest quarter vs prior year-8.6%+26.7%-133.3%+6.0%+2.5%
Evenly matched — GTLB and GDDY each lead in 2 of 6 comparable metrics.

Valuation Metrics

SPSC leads this category, winning 3 of 7 comparable metrics.

At 14.6x trailing earnings, GDDY trades at a 94% valuation discount to HUBS's 229.5x P/E. Adjusting for growth (PEG ratio), PCTY offers better value at 0.98x vs SPSC's 1.60x — a lower PEG means you pay less per unit of expected earnings growth.

MetricSPSC logoSPSCSPS Commerce, Inc.PCTY logoPCTYPaylocity Holding…GTLB logoGTLBGitLab Inc.GDDY logoGDDYGoDaddy Inc.HUBS logoHUBSHubSpot, Inc.
Market CapShares × price$2.1B$6.0B$4.3B$12.1B$10.2B
Enterprise ValueMkt cap + debt − cash$2.0B$5.9B$4.1B$14.9B$9.8B
Trailing P/EPrice ÷ TTM EPS22.96x27.61x-74.23x14.61x229.47x
Forward P/EPrice ÷ next-FY EPS est.11.93x14.29x32.31x12.79x15.21x
PEG RatioP/E ÷ EPS growth rate1.60x0.98x
EV / EBITDAEnterprise value multiple11.16x14.51x11.16x55.50x
Price / SalesMarket cap ÷ Revenue2.81x3.78x4.50x2.45x3.24x
Price / BookPrice ÷ Book value/share2.20x5.09x4.16x57.62x5.08x
Price / FCFMarket cap ÷ FCF13.87x17.61x19.40x7.70x14.36x
SPSC leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

PCTY leads this category, winning 3 of 9 comparable metrics.

GDDY delivers a 3.7% return on equity — every $100 of shareholder capital generates $4 in annual profit, vs $-6 for GTLB. SPSC carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to GDDY's 17.96x. On the Piotroski fundamental quality scale (0–9), PCTY scores 8/9 vs GTLB's 4/9, reflecting strong financial health.

MetricSPSC logoSPSCSPS Commerce, Inc.PCTY logoPCTYPaylocity Holding…GTLB logoGTLBGitLab Inc.GDDY logoGDDYGoDaddy Inc.HUBS logoHUBSHubSpot, Inc.
ROE (TTM)Return on equity+9.5%+22.4%-5.9%+3.7%+5.0%
ROA (TTM)Return on assets+7.9%+4.9%-3.6%+10.7%+2.7%
ROICReturn on invested capital+12.2%+26.2%-12.5%+26.2%+0.4%
ROCEReturn on capital employed+12.5%+23.3%-12.1%+21.4%+0.5%
Piotroski ScoreFundamental quality 0–968456
Debt / EquityFinancial leverage0.01x0.18x17.96x0.23x
Net DebtTotal debt minus cash-$141M-$180M-$230M$2.8B-$397M
Cash & Equiv.Liquid assets$151M$398M$230M$1.1B$882M
Total DebtShort + long-term debt$10M$218M$0$3.9B$485M
Interest CoverageEBIT ÷ Interest expense23.29x10.89x6749.00x
PCTY leads this category, winning 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GDDY leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in GDDY five years ago would be worth $11,252 today (with dividends reinvested), compared to $2,501 for GTLB. Over the past 12 months, PCTY leads with a -42.7% total return vs HUBS's -70.1%. The 3-year compound annual growth rate (CAGR) favors GDDY at 9.1% vs SPSC's -28.3% — a key indicator of consistent wealth creation.

MetricSPSC logoSPSCSPS Commerce, Inc.PCTY logoPCTYPaylocity Holding…GTLB logoGTLBGitLab Inc.GDDY logoGDDYGoDaddy Inc.HUBS logoHUBSHubSpot, Inc.
YTD ReturnYear-to-date-35.8%-23.8%-28.2%-23.2%-48.4%
1-Year ReturnPast 12 months-61.1%-42.7%-47.5%-50.3%-70.1%
3-Year ReturnCumulative with dividends-63.1%-36.1%-14.0%+29.9%-55.6%
5-Year ReturnCumulative with dividends-40.9%-31.8%-75.0%+12.5%-59.4%
10-Year ReturnCumulative with dividends+117.1%+223.7%-75.0%+201.3%+359.7%
CAGR (3Y)Annualised 3-year return-28.3%-13.8%-4.9%+9.1%-23.7%
GDDY leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

PCTY leads this category, winning 2 of 2 comparable metrics.

PCTY is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than GTLB's 1.17 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PCTY currently trades 54.9% from its 52-week high vs HUBS's 28.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSPSC logoSPSCSPS Commerce, Inc.PCTY logoPCTYPaylocity Holding…GTLB logoGTLBGitLab Inc.GDDY logoGDDYGoDaddy Inc.HUBS logoHUBSHubSpot, Inc.
Beta (5Y)Sensitivity to S&P 5000.97x0.39x1.17x0.48x1.01x
52-Week HighHighest price in past year$153.16$201.97$54.08$190.50$682.57
52-Week LowLowest price in past year$50.56$92.99$18.74$73.06$180.50
% of 52W HighCurrent price vs 52-week peak+36.9%+54.9%+48.0%+47.8%+28.9%
RSI (14)Momentum oscillator 0–10050.855.265.859.055.6
Avg Volume (50D)Average daily shares traded593K736K6.4M2.1M1.5M
PCTY leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: SPSC as "Hold", PCTY as "Buy", GTLB as "Buy", GDDY as "Buy", HUBS as "Buy". Consensus price targets imply 55.1% upside for HUBS (target: $306) vs 21.7% for SPSC (target: $69).

MetricSPSC logoSPSCSPS Commerce, Inc.PCTY logoPCTYPaylocity Holding…GTLB logoGTLBGitLab Inc.GDDY logoGDDYGoDaddy Inc.HUBS logoHUBSHubSpot, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyBuy
Price TargetConsensus 12-month target$68.71$147.73$36.13$111.63$306.10
# AnalystsCovering analysts2341303847
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises1
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+5.4%+2.5%+0.3%+13.2%+4.9%
Insufficient data to determine a leader in this category.
Key Takeaway

PCTY leads in 2 of 6 categories (Profitability & Efficiency, Risk & Volatility). SPSC leads in 1 (Valuation Metrics). 1 tied.

Best OverallPaylocity Holding Corporati… (PCTY)Leads 2 of 6 categories
Loading custom metrics...

SPSC vs PCTY vs GTLB vs GDDY vs HUBS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SPSC or PCTY or GTLB or GDDY or HUBS a better buy right now?

For growth investors, GitLab Inc.

(GTLB) is the stronger pick with 26. 0% revenue growth year-over-year, versus 8. 3% for GoDaddy Inc. (GDDY). GoDaddy Inc. (GDDY) offers the better valuation at 14. 6x trailing P/E (12. 8x forward), making it the more compelling value choice. Analysts rate Paylocity Holding Corporation (PCTY) a "Buy" — based on 41 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SPSC or PCTY or GTLB or GDDY or HUBS?

On trailing P/E, GoDaddy Inc.

(GDDY) is the cheapest at 14. 6x versus HubSpot, Inc. at 229. 5x. On forward P/E, SPS Commerce, Inc. is actually cheaper at 11. 9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Paylocity Holding Corporation wins at 0. 51x versus SPS Commerce, Inc. 's 0. 83x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — SPSC or PCTY or GTLB or GDDY or HUBS?

Over the past 5 years, GoDaddy Inc.

(GDDY) delivered a total return of +12. 5%, compared to -75. 0% for GitLab Inc. (GTLB). Over 10 years, the gap is even starker: HUBS returned +359. 7% versus GTLB's -75. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SPSC or PCTY or GTLB or GDDY or HUBS?

By beta (market sensitivity over 5 years), Paylocity Holding Corporation (PCTY) is the lower-risk stock at 0.

39β versus GitLab Inc. 's 1. 17β — meaning GTLB is approximately 199% more volatile than PCTY relative to the S&P 500. On balance sheet safety, SPS Commerce, Inc. (SPSC) carries a lower debt/equity ratio of 1% versus 18% for GoDaddy Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SPSC or PCTY or GTLB or GDDY or HUBS?

By revenue growth (latest reported year), GitLab Inc.

(GTLB) is pulling ahead at 26. 0% versus 8. 3% for GoDaddy Inc. (GDDY). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -775. 0% for GitLab Inc.. Over a 3-year CAGR, GTLB leads at 31. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SPSC or PCTY or GTLB or GDDY or HUBS?

GoDaddy Inc.

(GDDY) is the more profitable company, earning 17. 7% net margin versus -5. 8% for GitLab Inc. — meaning it keeps 17. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GDDY leads at 22. 9% versus -12. 2% for GTLB. At the gross margin level — before operating expenses — GTLB leads at 87. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SPSC or PCTY or GTLB or GDDY or HUBS more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Paylocity Holding Corporation (PCTY) is the more undervalued stock at a PEG of 0. 51x versus SPS Commerce, Inc. 's 0. 83x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, SPS Commerce, Inc. (SPSC) trades at 11. 9x forward P/E versus 32. 3x for GitLab Inc. — 20. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HUBS: 55. 1% to $306. 10.

08

Which pays a better dividend — SPSC or PCTY or GTLB or GDDY or HUBS?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is SPSC or PCTY or GTLB or GDDY or HUBS better for a retirement portfolio?

For long-horizon retirement investors, Paylocity Holding Corporation (PCTY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

39), +223. 7% 10Y return). Both have compounded well over 10 years (PCTY: +223. 7%, GTLB: -75. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SPSC and PCTY and GTLB and GDDY and HUBS?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: SPSC is a small-cap high-growth stock; PCTY is a small-cap quality compounder stock; GTLB is a small-cap high-growth stock; GDDY is a mid-cap deep-value stock; HUBS is a mid-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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SPSC

Steady Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 7%
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PCTY

Steady Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 8%
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GTLB

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 52%
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GDDY

Steady Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 10%
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HUBS

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
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Custom Screen

Beat Both

Find stocks that outperform SPSC and PCTY and GTLB and GDDY and HUBS on the metrics below

Revenue Growth>
%
(SPSC: 5.8% · PCTY: 10.5%)
Net Margin>
%
(SPSC: 11.9% · PCTY: 14.9%)
P/E Ratio<
x
(SPSC: 23.0x · PCTY: 27.6x)

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