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Stock Comparison

STG vs COUR vs UDMY vs STRA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
STG
Sunlands Technology Group

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$42M
5Y Perf.-39.2%
COUR
Coursera, Inc.

Education & Training Services

Consumer DefensiveNYSE • US
Market Cap$1.06B
5Y Perf.-82.0%
UDMY
Udemy, Inc.

Education & Training Services

Consumer DefensiveNASDAQ • US
Market Cap$734M
5Y Perf.-81.7%
STRA
Strategic Education, Inc.

Education & Training Services

Consumer DefensiveNASDAQ • US
Market Cap$1.80B
5Y Perf.+16.0%

STG vs COUR vs UDMY vs STRA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
STG logoSTG
COUR logoCOUR
UDMY logoUDMY
STRA logoSTRA
IndustryEducation & Training ServicesEducation & Training ServicesEducation & Training ServicesEducation & Training Services
Market Cap$42M$1.06B$734M$1.80B
Revenue (TTM)$2.03B$774M$790M$1.27B
Net Income (TTM)$385M$-64M$4M$130M
Gross Margin86.0%54.8%65.6%37.4%
Operating Margin19.2%-11.4%-0.5%14.0%
Forward P/E0.8x15.2x10.1x11.0x
Total Debt$187M$5M$10M$109M
Cash & Equiv.$507M$793M$231M$141M

STG vs COUR vs UDMY vs STRALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

STG
COUR
UDMY
STRA
StockOct 21May 26Return
Sunlands Technology… (STG)10060.8-39.2%
Coursera, Inc. (COUR)10018.0-82.0%
Udemy, Inc. (UDMY)10018.3-81.7%
Strategic Education… (STRA)100116.0+16.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: STG vs COUR vs UDMY vs STRA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: STG and STRA are tied at the top with 3 categories each — the right choice depends on your priorities. Strategic Education, Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. COUR also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
STG
Sunlands Technology Group
The Value Play

STG carries the broadest edge in this set and is the clearest fit for value and quality.

  • Lower P/E (0.8x vs 11.0x)
  • 18.9% margin vs COUR's -8.2%
  • 18.1% ROA vs COUR's -6.4%
Best for: value and quality
COUR
Coursera, Inc.
The Growth Play

COUR is the clearest fit if your priority is growth exposure and sleep-well-at-night.

  • Rev growth 9.0%, EPS growth 39.2%, 3Y rev CAGR 13.1%
  • Lower volatility, beta 0.80, Low D/E 0.8%, current ratio 2.51x
  • 9.0% revenue growth vs STG's -7.8%
Best for: growth exposure and sleep-well-at-night
UDMY
Udemy, Inc.
The Value Angle

UDMY lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
STRA
Strategic Education, Inc.
The Income Pick

STRA is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.

  • Dividend streak 1 yrs, beta 0.48, yield 3.2%
  • 114.9% 10Y total return vs UDMY's -81.7%
  • Beta 0.48, yield 3.2%, current ratio 1.27x
  • Beta 0.48 vs UDMY's 1.21
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthCOUR logoCOUR9.0% revenue growth vs STG's -7.8%
ValueSTG logoSTGLower P/E (0.8x vs 11.0x)
Quality / MarginsSTG logoSTG18.9% margin vs COUR's -8.2%
Stability / SafetySTRA logoSTRABeta 0.48 vs UDMY's 1.21
DividendsSTRA logoSTRA3.2% yield; 1-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)STRA logoSTRA-7.8% vs STG's -40.8%
Efficiency (ROA)STG logoSTG18.1% ROA vs COUR's -6.4%

STG vs COUR vs UDMY vs STRA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

STGSunlands Technology Group
FY 2024
Sales of products
85.5%$245M
Other Revenue
14.5%$42M
COURCoursera, Inc.
FY 2025
Consumer Segment
66.3%$502M
Enterprise Segment
33.7%$255M
UDMYUdemy, Inc.
FY 2025
Breakage
100.0%$3M
STRAStrategic Education, Inc.
FY 2025
U.S. Higher Education Segment
68.5%$868M
Australia/New Zealand Segment
19.8%$252M
Education Technology Services
11.7%$148M

STG vs COUR vs UDMY vs STRA — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSTGLAGGINGUDMY

Income & Cash Flow (Last 12 Months)

STG leads this category, winning 3 of 6 comparable metrics.

STG is the larger business by revenue, generating $2.0B annually — 2.6x COUR's $774M. STG is the more profitable business, keeping 18.9% of every revenue dollar as net income compared to COUR's -8.2%. On growth, COUR holds the edge at +9.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSTG logoSTGSunlands Technolo…COUR logoCOURCoursera, Inc.UDMY logoUDMYUdemy, Inc.STRA logoSTRAStrategic Educati…
RevenueTrailing 12 months$2.0B$774M$790M$1.3B
EBITDAEarnings before interest/tax$419M-$67M$21M$216M
Net IncomeAfter-tax profit$385M-$64M$4M$130M
Free Cash FlowCash after capex$0$84M$73M$174M
Gross MarginGross profit ÷ Revenue+86.0%+54.8%+65.6%+37.4%
Operating MarginEBIT ÷ Revenue+19.2%-11.4%-0.5%+14.0%
Net MarginNet income ÷ Revenue+18.9%-8.2%+0.5%+10.2%
FCF MarginFCF ÷ Revenue+9.8%+10.8%+9.3%+13.7%
Rev. Growth (YoY)Latest quarter vs prior year+6.5%+9.1%-3.0%+0.8%
EPS Growth (YoY)Latest quarter vs prior year+42.9%-140.0%+76.2%+19.4%
STG leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

STG leads this category, winning 4 of 6 comparable metrics.

At 0.8x trailing earnings, STG trades at a 100% valuation discount to UDMY's 195.7x P/E. On an enterprise value basis, STRA's 7.2x EV/EBITDA is more attractive than UDMY's 22.5x.

MetricSTG logoSTGSunlands Technolo…COUR logoCOURCoursera, Inc.UDMY logoUDMYUdemy, Inc.STRA logoSTRAStrategic Educati…
Market CapShares × price$42M$1.1B$734M$1.8B
Enterprise ValueMkt cap + debt − cash-$5M$274M$513M$1.8B
Trailing P/EPrice ÷ TTM EPS0.84x-20.23x195.72x14.59x
Forward P/EPrice ÷ next-FY EPS est.15.19x10.07x11.01x
PEG RatioP/E ÷ EPS growth rate1.94x
EV / EBITDAEnterprise value multiple-0.10x22.51x7.22x
Price / SalesMarket cap ÷ Revenue0.14x1.40x0.93x1.42x
Price / BookPrice ÷ Book value/share0.48x1.62x3.59x1.10x
Price / FCFMarket cap ÷ FCF1.47x9.90x9.13x11.68x
STG leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

STG leads this category, winning 5 of 9 comparable metrics.

STG delivers a 52.0% return on equity — every $100 of shareholder capital generates $52 in annual profit, vs $-10 for COUR. COUR carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to STG's 0.31x. On the Piotroski fundamental quality scale (0–9), UDMY scores 8/9 vs STG's 5/9, reflecting strong financial health.

MetricSTG logoSTGSunlands Technolo…COUR logoCOURCoursera, Inc.UDMY logoUDMYUdemy, Inc.STRA logoSTRAStrategic Educati…
ROE (TTM)Return on equity+52.0%-10.1%+1.7%+7.9%
ROA (TTM)Return on assets+18.1%-6.4%+0.6%+6.2%
ROICReturn on invested capital+4.5%-56.7%+9.0%
ROCEReturn on capital employed+24.5%-12.6%-1.2%+10.7%
Piotroski ScoreFundamental quality 0–95688
Debt / EquityFinancial leverage0.31x0.01x0.05x0.07x
Net DebtTotal debt minus cash-$320M-$788M-$221M-$32M
Cash & Equiv.Liquid assets$507M$793M$231M$141M
Total DebtShort + long-term debt$187M$5M$10M$109M
Interest CoverageEBIT ÷ Interest expense298.47x18.19x
STG leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

STRA leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in STRA five years ago would be worth $11,782 today (with dividends reinvested), compared to $1,735 for COUR. Over the past 12 months, STRA leads with a -7.8% total return vs STG's -40.8%. The 3-year compound annual growth rate (CAGR) favors STRA at 1.3% vs STG's -21.3% — a key indicator of consistent wealth creation.

MetricSTG logoSTGSunlands Technolo…COUR logoCOURCoursera, Inc.UDMY logoUDMYUdemy, Inc.STRA logoSTRAStrategic Educati…
YTD ReturnYear-to-date-47.8%-11.4%-9.7%+1.4%
1-Year ReturnPast 12 months-40.8%-28.5%-22.7%-7.8%
3-Year ReturnCumulative with dividends-51.2%-44.6%-43.9%+3.8%
5-Year ReturnCumulative with dividends-72.4%-82.7%-81.7%+17.8%
10-Year ReturnCumulative with dividends-97.3%-86.1%-81.7%+114.9%
CAGR (3Y)Annualised 3-year return-21.3%-17.9%-17.5%+1.3%
STRA leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

STRA leads this category, winning 2 of 2 comparable metrics.

STRA is the less volatile stock with a 0.48 beta — it tends to amplify market swings less than UDMY's 1.21 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. STRA currently trades 84.6% from its 52-week high vs STG's 20.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSTG logoSTGSunlands Technolo…COUR logoCOURCoursera, Inc.UDMY logoUDMYUdemy, Inc.STRA logoSTRAStrategic Educati…
Beta (5Y)Sensitivity to S&P 5000.69x0.80x1.21x0.48x
52-Week HighHighest price in past year$15.00$13.56$8.09$93.45
52-Week LowLowest price in past year$3.04$5.00$4.01$69.70
% of 52W HighCurrent price vs 52-week peak+20.6%+46.2%+62.2%+84.6%
RSI (14)Momentum oscillator 0–10039.850.450.347.3
Avg Volume (50D)Average daily shares traded3K4.7M1.4M315K
STRA leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

STRA leads this category, winning 1 of 1 comparable metric.

Analyst consensus: COUR as "Buy", UDMY as "Hold", STRA as "Buy". Consensus price targets imply 24.2% upside for COUR (target: $8) vs -0.6% for UDMY (target: $5). STRA is the only dividend payer here at 3.19% yield — a key consideration for income-focused portfolios.

MetricSTG logoSTGSunlands Technolo…COUR logoCOURCoursera, Inc.UDMY logoUDMYUdemy, Inc.STRA logoSTRAStrategic Educati…
Analyst RatingConsensus buy/hold/sellBuyHoldBuy
Price TargetConsensus 12-month target$7.79$5.00$87.00
# AnalystsCovering analysts171218
Dividend YieldAnnual dividend ÷ price+3.2%
Dividend StreakConsecutive years of raises01
Dividend / ShareAnnual DPS$2.52
Buyback YieldShare repurchases ÷ mkt cap+3.8%0.0%+6.9%+7.7%
STRA leads this category, winning 1 of 1 comparable metric.
Key Takeaway

STG leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). STRA leads in 3 (Total Returns, Risk & Volatility).

Best OverallSunlands Technology Group (STG)Leads 3 of 6 categories
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STG vs COUR vs UDMY vs STRA: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is STG or COUR or UDMY or STRA a better buy right now?

For growth investors, Coursera, Inc.

(COUR) is the stronger pick with 9. 0% revenue growth year-over-year, versus -7. 8% for Sunlands Technology Group (STG). Sunlands Technology Group (STG) offers the better valuation at 0. 8x trailing P/E, making it the more compelling value choice. Analysts rate Coursera, Inc. (COUR) a "Buy" — based on 17 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — STG or COUR or UDMY or STRA?

On trailing P/E, Sunlands Technology Group (STG) is the cheapest at 0.

8x versus Udemy, Inc. at 195. 7x. On forward P/E, Udemy, Inc. is actually cheaper at 10. 1x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — STG or COUR or UDMY or STRA?

Over the past 5 years, Strategic Education, Inc.

(STRA) delivered a total return of +17. 8%, compared to -82. 7% for Coursera, Inc. (COUR). Over 10 years, the gap is even starker: STRA returned +114. 9% versus STG's -97. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — STG or COUR or UDMY or STRA?

By beta (market sensitivity over 5 years), Strategic Education, Inc.

(STRA) is the lower-risk stock at 0. 48β versus Udemy, Inc. 's 1. 21β — meaning UDMY is approximately 150% more volatile than STRA relative to the S&P 500. On balance sheet safety, Coursera, Inc. (COUR) carries a lower debt/equity ratio of 1% versus 31% for Sunlands Technology Group — giving it more financial flexibility in a downturn.

05

Which is growing faster — STG or COUR or UDMY or STRA?

By revenue growth (latest reported year), Coursera, Inc.

(COUR) is pulling ahead at 9. 0% versus -7. 8% for Sunlands Technology Group (STG). On earnings-per-share growth, the picture is similar: Udemy, Inc. grew EPS 104. 6% year-over-year, compared to -46. 0% for Sunlands Technology Group. Over a 3-year CAGR, COUR leads at 13. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — STG or COUR or UDMY or STRA?

Sunlands Technology Group (STG) is the more profitable company, earning 17.

2% net margin versus -6. 7% for Coursera, Inc. — meaning it keeps 17. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: STRA leads at 15. 5% versus -10. 3% for COUR. At the gross margin level — before operating expenses — STG leads at 84. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is STG or COUR or UDMY or STRA more undervalued right now?

On forward earnings alone, Udemy, Inc.

(UDMY) trades at 10. 1x forward P/E versus 15. 2x for Coursera, Inc. — 5. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for COUR: 24. 2% to $7. 79.

08

Which pays a better dividend — STG or COUR or UDMY or STRA?

In this comparison, STRA (3.

2% yield) pays a dividend. STG, COUR, UDMY do not pay a meaningful dividend and should not be held primarily for income.

09

Is STG or COUR or UDMY or STRA better for a retirement portfolio?

For long-horizon retirement investors, Strategic Education, Inc.

(STRA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 48), 3. 2% yield, +114. 9% 10Y return). Both have compounded well over 10 years (STRA: +114. 9%, UDMY: -81. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between STG and COUR and UDMY and STRA?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: STG is a small-cap deep-value stock; COUR is a small-cap quality compounder stock; UDMY is a small-cap quality compounder stock; STRA is a small-cap deep-value stock. STRA pays a dividend while STG, COUR, UDMY do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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