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STG vs TAL vs EDU vs COUR vs UDMY

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
STG
Sunlands Technology Group

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$42M
5Y Perf.-39.2%
TAL
TAL Education Group

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$771M
5Y Perf.+178.7%
EDU
New Oriental Education & Technology Group Inc.

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$8.97B
5Y Perf.+174.9%
COUR
Coursera, Inc.

Education & Training Services

Consumer DefensiveNYSE • US
Market Cap$1.06B
5Y Perf.-82.0%
UDMY
Udemy, Inc.

Education & Training Services

Consumer DefensiveNASDAQ • US
Market Cap$734M
5Y Perf.-81.7%

STG vs TAL vs EDU vs COUR vs UDMY — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
STG logoSTG
TAL logoTAL
EDU logoEDU
COUR logoCOUR
UDMY logoUDMY
IndustryEducation & Training ServicesEducation & Training ServicesEducation & Training ServicesEducation & Training ServicesEducation & Training Services
Market Cap$42M$771M$8.97B$1.06B$734M
Revenue (TTM)$2.03B$2.66B$4.99B$774M$790M
Net Income (TTM)$385M$171M$367M$-64M$4M
Gross Margin86.0%54.4%55.1%54.8%65.6%
Operating Margin19.2%2.7%9.0%-11.4%-0.5%
Forward P/E0.8x18.1x16.2x15.2x10.1x
Total Debt$187M$333M$804M$5M$10M
Cash & Equiv.$507M$1.77B$1.61B$793M$231M

STG vs TAL vs EDU vs COUR vs UDMYLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

STG
TAL
EDU
COUR
UDMY
StockOct 21May 26Return
Sunlands Technology… (STG)10060.8-39.2%
TAL Education Group (TAL)100278.7+178.7%
New Oriental Educat… (EDU)100274.9+174.9%
Coursera, Inc. (COUR)10018.0-82.0%
Udemy, Inc. (UDMY)10018.3-81.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: STG vs TAL vs EDU vs COUR vs UDMY

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: STG leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. TAL Education Group is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. EDU also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
STG
Sunlands Technology Group
The Income Pick

STG carries the broadest edge in this set and is the clearest fit for income & stability.

  • Dividend streak 0 yrs, beta 0.69
  • Lower P/E (0.8x vs 10.1x)
  • 18.9% margin vs COUR's -8.2%
  • Beta 0.69 vs UDMY's 1.21
Best for: income & stability
TAL
TAL Education Group
The Growth Play

TAL is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 51.2%, EPS growth 24.7%, 3Y rev CAGR -20.0%
  • 51.2% revenue growth vs STG's -7.8%
  • +23.9% vs STG's -40.8%
Best for: growth exposure
EDU
New Oriental Education & Technology Group Inc.
The Long-Run Compounder

EDU ranks third and is worth considering specifically for long-term compounding.

  • 47.3% 10Y total return vs TAL's 27.3%
  • 1.1% yield; 5-year raise streak; the other 4 pay no meaningful dividend
Best for: long-term compounding
COUR
Coursera, Inc.
The Defensive Pick

COUR is the clearest fit if your priority is sleep-well-at-night and defensive.

  • Lower volatility, beta 0.80, Low D/E 0.8%, current ratio 2.51x
  • Beta 0.80, current ratio 2.51x
Best for: sleep-well-at-night and defensive
UDMY
Udemy, Inc.
The Value Angle

Among these 5 stocks, UDMY doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
See the full category breakdown
CategoryWinnerWhy
GrowthTAL logoTAL51.2% revenue growth vs STG's -7.8%
ValueSTG logoSTGLower P/E (0.8x vs 10.1x)
Quality / MarginsSTG logoSTG18.9% margin vs COUR's -8.2%
Stability / SafetySTG logoSTGBeta 0.69 vs UDMY's 1.21
DividendsEDU logoEDU1.1% yield; 5-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)TAL logoTAL+23.9% vs STG's -40.8%
Efficiency (ROA)STG logoSTG18.1% ROA vs COUR's -6.4%

STG vs TAL vs EDU vs COUR vs UDMY — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

STGSunlands Technology Group
FY 2024
Sales of products
85.5%$245M
Other Revenue
14.5%$42M
TALTAL Education Group
FY 2022
Small class learning services, personalized premium services and others
69.6%$3.1B
Online education services through www.xueersi.com
30.4%$1.3B
EDUNew Oriental Education & Technology Group Inc.
FY 2025
Service
88.4%$4.3B
Product
11.6%$566M
COURCoursera, Inc.
FY 2025
Consumer Segment
66.3%$502M
Enterprise Segment
33.7%$255M
UDMYUdemy, Inc.
FY 2025
Breakage
100.0%$3M

STG vs TAL vs EDU vs COUR vs UDMY — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSTGLAGGINGUDMY

Income & Cash Flow (Last 12 Months)

STG leads this category, winning 3 of 6 comparable metrics.

EDU is the larger business by revenue, generating $5.0B annually — 6.4x COUR's $774M. STG is the more profitable business, keeping 18.9% of every revenue dollar as net income compared to COUR's -8.2%. On growth, TAL holds the edge at +38.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSTG logoSTGSunlands Technolo…TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…COUR logoCOURCoursera, Inc.UDMY logoUDMYUdemy, Inc.
RevenueTrailing 12 months$2.0B$2.7B$5.0B$774M$790M
EBITDAEarnings before interest/tax$419M$72M$563M-$67M$21M
Net IncomeAfter-tax profit$385M$171M$367M-$64M$4M
Free Cash FlowCash after capex$0$441M$737M$84M$73M
Gross MarginGross profit ÷ Revenue+86.0%+54.4%+55.1%+54.8%+65.6%
Operating MarginEBIT ÷ Revenue+19.2%+2.7%+9.0%-11.4%-0.5%
Net MarginNet income ÷ Revenue+18.9%+6.5%+7.4%-8.2%+0.5%
FCF MarginFCF ÷ Revenue+9.8%+16.6%+14.8%+10.8%+9.3%
Rev. Growth (YoY)Latest quarter vs prior year+6.5%+38.7%+6.1%+9.1%-3.0%
EPS Growth (YoY)Latest quarter vs prior year+42.9%-21.4%0.0%-140.0%+76.2%
STG leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — STG and TAL each lead in 2 of 6 comparable metrics.

At 0.8x trailing earnings, STG trades at a 100% valuation discount to UDMY's 195.7x P/E. On an enterprise value basis, EDU's 15.3x EV/EBITDA is more attractive than UDMY's 22.5x.

MetricSTG logoSTGSunlands Technolo…TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…COUR logoCOURCoursera, Inc.UDMY logoUDMYUdemy, Inc.
Market CapShares × price$42M$771M$9.0B$1.1B$734M
Enterprise ValueMkt cap + debt − cash-$5M-$667M$8.2B$274M$513M
Trailing P/EPrice ÷ TTM EPS0.84x9.05x24.50x-20.23x195.72x
Forward P/EPrice ÷ next-FY EPS est.18.12x16.25x15.19x10.07x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple-0.10x-16.38x15.25x22.51x
Price / SalesMarket cap ÷ Revenue0.14x0.34x1.83x1.40x0.93x
Price / BookPrice ÷ Book value/share0.48x0.20x2.31x1.62x3.59x
Price / FCFMarket cap ÷ FCF1.47x2.70x14.07x9.90x9.13x
Evenly matched — STG and TAL each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

STG leads this category, winning 4 of 9 comparable metrics.

STG delivers a 52.0% return on equity — every $100 of shareholder capital generates $52 in annual profit, vs $-10 for COUR. COUR carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to STG's 0.31x. On the Piotroski fundamental quality scale (0–9), UDMY scores 8/9 vs TAL's 5/9, reflecting strong financial health.

MetricSTG logoSTGSunlands Technolo…TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…COUR logoCOURCoursera, Inc.UDMY logoUDMYUdemy, Inc.
ROE (TTM)Return on equity+52.0%+4.7%+9.1%-10.1%+1.7%
ROA (TTM)Return on assets+18.1%+3.1%+4.8%-6.4%+0.6%
ROICReturn on invested capital+4.5%-0.3%+9.9%-56.7%
ROCEReturn on capital employed+24.5%-0.2%+9.5%-12.6%-1.2%
Piotroski ScoreFundamental quality 0–955768
Debt / EquityFinancial leverage0.31x0.09x0.20x0.01x0.05x
Net DebtTotal debt minus cash-$320M-$1.6B-$809M-$788M-$221M
Cash & Equiv.Liquid assets$507M$1.8B$1.6B$793M$231M
Total DebtShort + long-term debt$187M$333M$804M$5M$10M
Interest CoverageEBIT ÷ Interest expense298.47x1570.90x18.19x
STG leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

TAL leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in EDU five years ago would be worth $3,854 today (with dividends reinvested), compared to $1,735 for COUR. Over the past 12 months, TAL leads with a +23.9% total return vs STG's -40.8%. The 3-year compound annual growth rate (CAGR) favors TAL at 26.7% vs STG's -21.3% — a key indicator of consistent wealth creation.

MetricSTG logoSTGSunlands Technolo…TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…COUR logoCOURCoursera, Inc.UDMY logoUDMYUdemy, Inc.
YTD ReturnYear-to-date-47.8%-0.8%-2.5%-11.4%-9.7%
1-Year ReturnPast 12 months-40.8%+23.9%+19.4%-28.5%-22.7%
3-Year ReturnCumulative with dividends-51.2%+103.2%+37.2%-44.6%-43.9%
5-Year ReturnCumulative with dividends-72.4%-79.7%-61.5%-82.7%-81.7%
10-Year ReturnCumulative with dividends-97.3%+27.3%+47.3%-86.1%-81.7%
CAGR (3Y)Annualised 3-year return-21.3%+26.7%+11.1%-17.9%-17.5%
TAL leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — STG and EDU each lead in 1 of 2 comparable metrics.

STG is the less volatile stock with a 0.69 beta — it tends to amplify market swings less than UDMY's 1.21 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EDU currently trades 86.7% from its 52-week high vs STG's 20.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSTG logoSTGSunlands Technolo…TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…COUR logoCOURCoursera, Inc.UDMY logoUDMYUdemy, Inc.
Beta (5Y)Sensitivity to S&P 5000.69x0.96x0.82x0.80x1.21x
52-Week HighHighest price in past year$15.00$13.37$64.97$13.56$8.09
52-Week LowLowest price in past year$3.04$9.04$41.62$5.00$4.01
% of 52W HighCurrent price vs 52-week peak+20.6%+85.3%+86.7%+46.2%+62.2%
RSI (14)Momentum oscillator 0–10039.852.354.850.450.3
Avg Volume (50D)Average daily shares traded3K3.3M689K4.7M1.4M
Evenly matched — STG and EDU each lead in 1 of 2 comparable metrics.

Analyst Outlook

EDU leads this category, winning 1 of 1 comparable metric.

Analyst consensus: TAL as "Hold", EDU as "Buy", COUR as "Buy", UDMY as "Hold". Consensus price targets imply 57.9% upside for TAL (target: $18) vs -0.6% for UDMY (target: $5). EDU is the only dividend payer here at 1.08% yield — a key consideration for income-focused portfolios.

MetricSTG logoSTGSunlands Technolo…TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…COUR logoCOURCoursera, Inc.UDMY logoUDMYUdemy, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyHold
Price TargetConsensus 12-month target$18.00$68.00$7.79$5.00
# AnalystsCovering analysts28241712
Dividend YieldAnnual dividend ÷ price+1.1%
Dividend StreakConsecutive years of raises005
Dividend / ShareAnnual DPS$0.61
Buyback YieldShare repurchases ÷ mkt cap+3.8%+1.7%+5.0%0.0%+6.9%
EDU leads this category, winning 1 of 1 comparable metric.
Key Takeaway

STG leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). TAL leads in 1 (Total Returns). 2 tied.

Best OverallSunlands Technology Group (STG)Leads 2 of 6 categories
Loading custom metrics...

STG vs TAL vs EDU vs COUR vs UDMY: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is STG or TAL or EDU or COUR or UDMY a better buy right now?

For growth investors, TAL Education Group (TAL) is the stronger pick with 51.

2% revenue growth year-over-year, versus -7. 8% for Sunlands Technology Group (STG). Sunlands Technology Group (STG) offers the better valuation at 0. 8x trailing P/E, making it the more compelling value choice. Analysts rate New Oriental Education & Technology Group Inc. (EDU) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — STG or TAL or EDU or COUR or UDMY?

On trailing P/E, Sunlands Technology Group (STG) is the cheapest at 0.

8x versus Udemy, Inc. at 195. 7x. On forward P/E, Udemy, Inc. is actually cheaper at 10. 1x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — STG or TAL or EDU or COUR or UDMY?

Over the past 5 years, New Oriental Education & Technology Group Inc.

(EDU) delivered a total return of -61. 5%, compared to -82. 7% for Coursera, Inc. (COUR). Over 10 years, the gap is even starker: EDU returned +47. 3% versus STG's -97. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — STG or TAL or EDU or COUR or UDMY?

By beta (market sensitivity over 5 years), Sunlands Technology Group (STG) is the lower-risk stock at 0.

69β versus Udemy, Inc. 's 1. 21β — meaning UDMY is approximately 75% more volatile than STG relative to the S&P 500. On balance sheet safety, Coursera, Inc. (COUR) carries a lower debt/equity ratio of 1% versus 31% for Sunlands Technology Group — giving it more financial flexibility in a downturn.

05

Which is growing faster — STG or TAL or EDU or COUR or UDMY?

By revenue growth (latest reported year), TAL Education Group (TAL) is pulling ahead at 51.

2% versus -7. 8% for Sunlands Technology Group (STG). On earnings-per-share growth, the picture is similar: TAL Education Group grew EPS 24. 7% year-over-year, compared to -46. 0% for Sunlands Technology Group. Over a 3-year CAGR, EDU leads at 16. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — STG or TAL or EDU or COUR or UDMY?

Sunlands Technology Group (STG) is the more profitable company, earning 17.

2% net margin versus -6. 7% for Coursera, Inc. — meaning it keeps 17. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: STG leads at 15. 0% versus -10. 3% for COUR. At the gross margin level — before operating expenses — STG leads at 84. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is STG or TAL or EDU or COUR or UDMY more undervalued right now?

On forward earnings alone, Udemy, Inc.

(UDMY) trades at 10. 1x forward P/E versus 18. 1x for TAL Education Group — 8. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TAL: 57. 9% to $18. 00.

08

Which pays a better dividend — STG or TAL or EDU or COUR or UDMY?

In this comparison, EDU (1.

1% yield) pays a dividend. STG, TAL, COUR, UDMY do not pay a meaningful dividend and should not be held primarily for income.

09

Is STG or TAL or EDU or COUR or UDMY better for a retirement portfolio?

For long-horizon retirement investors, New Oriental Education & Technology Group Inc.

(EDU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 1. 1% yield). Both have compounded well over 10 years (EDU: +47. 3%, UDMY: -81. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between STG and TAL and EDU and COUR and UDMY?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: STG is a small-cap deep-value stock; TAL is a small-cap high-growth stock; EDU is a small-cap quality compounder stock; COUR is a small-cap quality compounder stock; UDMY is a small-cap quality compounder stock. EDU pays a dividend while STG, TAL, COUR, UDMY do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform STG and TAL and EDU and COUR and UDMY on the metrics below

Revenue Growth>
%
(STG: 6.5% · TAL: 38.7%)
Net Margin>
%
(STG: 18.9% · TAL: 6.5%)
P/E Ratio<
x
(STG: 0.8x · TAL: 9.0x)

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