SYF vs COF

For growth investors, Capital One Financial Corporation (COF) is the stronger pick with 28.

4% revenue growth year-over-year, versus -7. 9% for Synchrony Financial (SYF). Synchrony Financial (SYF) offers the better valuation at 8. 1x trailing P/E (8. 1x forward), making it the more compelling value choice. Analysts rate Synchrony Financial (SYF) a "Buy" — based on 41 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Synchrony Financial (SYF) is the cheapest at 8.

1x versus Capital One Financial Corporation at 48. 0x. On forward P/E, Synchrony Financial is actually cheaper at 8. 1x.

Over the past 5 years, Synchrony Financial (SYF) delivered a total return of +78.

6%, compared to +31. 8% for Capital One Financial Corporation (COF). Over 10 years, the gap is even starker: COF returned +207. 8% versus SYF's +179. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Synchrony Financial (SYF) is the lower-risk stock at 1.

52β versus Capital One Financial Corporation's 1. 58β — meaning COF is approximately 4% more volatile than SYF relative to the S&P 500. On balance sheet safety, Capital One Financial Corporation (COF) carries a lower debt/equity ratio of 45% versus 91% for Synchrony Financial — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Capital One Financial Corporation (COF) is pulling ahead at 28.

4% versus -7. 9% for Synchrony Financial (SYF). On earnings-per-share growth, the picture is similar: Synchrony Financial grew EPS 8. 7% year-over-year, compared to -65. 2% for Capital One Financial Corporation. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Synchrony Financial (SYF) is the more profitable company, earning 18.

6% net margin versus 3. 5% for Capital One Financial Corporation — meaning it keeps 18. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SYF leads at 24. 2% versus 3. 3% for COF. At the gross margin level — before operating expenses — SYF leads at 51. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Synchrony Financial (SYF) trades at 8.

1x forward P/E versus 9. 8x for Capital One Financial Corporation — 1. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for COF: 38. 1% to $267. 18.

All stocks in this comparison pay dividends.

Capital One Financial Corporation (COF) offers the highest yield at 1. 7%, versus 1. 6% for Synchrony Financial (SYF).

For long-horizon retirement investors, Synchrony Financial (SYF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1.

6% yield, +179. 0% 10Y return). Capital One Financial Corporation (COF) carries a higher beta of 1. 58 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SYF: +179. 0%, COF: +207. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: SYF is a mid-cap deep-value stock; COF is a mid-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.