Comprehensive Stock Comparison
Compare Atlassian Corporation (TEAM) vs ServiceNow, Inc. (NOW) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | NOW | 20.9% revenue growth vs TEAM's 19.7% |
| Value | TEAM | Lower P/E (15.8x vs 25.8x) |
| Quality / Margins | NOW | 13.2% net margin vs TEAM's -3.3% |
| Stability / Safety | TEAM | Beta 1.43 vs NOW's 1.52 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | TEAM | -73.6% vs NOW's -88.4% |
| Efficiency (ROA) | NOW | 6.7% ROA vs TEAM's -3.1%, ROIC 12.4% vs -110.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Atlassian is a software company that provides collaboration and productivity tools for software development and project management teams. It generates revenue primarily through subscription fees for its cloud-based products — Jira, Confluence, Trello, and Bitbucket — with cloud subscriptions now representing over 90% of total revenue. The company's moat lies in its deeply embedded ecosystem within development workflows, creating high switching costs as teams coordinate work across its interconnected tools.
ServiceNow is a leading enterprise cloud platform that automates digital workflows across IT, customer service, HR, and security operations. It generates revenue primarily through subscription fees for its Now platform — with IT service management being its largest segment — and professional services. The company's competitive moat lies in its unified workflow automation platform that creates strong network effects and high switching costs as customers expand across departments.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
TEAM leads in 3 of 6 categories (Valuation Metrics, Total Returns). NOW leads in 2 (Financial Metrics, Profitability & Efficiency).
Financial Metrics (TTM)
NOW is the larger business by revenue, generating $13.3B annually — 2.3x TEAM's $5.8B. NOW is the more profitable business, keeping 13.2% of every revenue dollar as net income compared to TEAM's -3.3%.
| Metric | TEAMAtlassian Corpora… | NOWServiceNow, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $5.8B | $13.3B |
| EBITDAEarnings before interest/tax | -$79M | $2.6B |
| Net IncomeAfter-tax profit | -$189M | $1.7B |
| Free Cash FlowCash after capex | $1.3B | $4.6B |
| Gross MarginGross profit ÷ Revenue | +83.5% | +77.5% |
| Operating MarginEBIT ÷ Revenue | -3.2% | +13.7% |
| Net MarginNet income ÷ Revenue | -3.3% | +13.2% |
| FCF MarginFCF ÷ Revenue | +22.0% | +34.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | +23.3% | +20.7% |
| EPS Growth (YoY)Latest quarter vs prior year | -6.7% | +2.7% |
Valuation Metrics
| Metric | TEAMAtlassian Corpora… | NOWServiceNow, Inc. |
|---|---|---|
| Market CapShares × price | $7.1B | $113.1B |
| Enterprise ValueMkt cap + debt − cash | $5.9B | $112.6B |
| Trailing P/EPrice ÷ TTM EPS | -76.66x | 64.68x |
| Forward P/EPrice ÷ next-FY EPS est. | 15.82x | 25.81x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.93x |
| EV / EBITDAEnterprise value multiple | — | 43.94x |
| Price / SalesMarket cap ÷ Revenue | 1.37x | 8.52x |
| Price / BookPrice ÷ Book value/share | 14.62x | 8.72x |
| Price / FCFMarket cap ÷ FCF | 5.05x | 24.71x |
Profitability & Efficiency
NOW delivers a 13.5% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $-12 for TEAM. NOW carries lower financial leverage with a 0.25x debt-to-equity ratio, signaling a more conservative balance sheet compared to TEAM's 0.92x. On the Piotroski fundamental quality scale (0–9), TEAM scores 7/9 vs NOW's 3/9, reflecting strong financial health.
| Metric | TEAMAtlassian Corpora… | NOWServiceNow, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -11.9% | +13.5% |
| ROA (TTM)Return on assets | -3.1% | +6.7% |
| ROICReturn on invested capital | -110.3% | +12.4% |
| ROCEReturn on capital employed | -4.8% | +13.2% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 3 |
| Debt / EquityFinancial leverage | 0.92x | 0.25x |
| Net DebtTotal debt minus cash | -$1.3B | -$523M |
| Cash & Equiv.Liquid assets | $2.5B | $3.7B |
| Total DebtShort + long-term debt | $1.2B | $3.2B |
| Interest CoverageEBIT ÷ Interest expense | -2.72x | 126.61x |
Total Returns (with DRIP)
A $10,000 investment in TEAM five years ago would be worth $2,987 today (with dividends reinvested), compared to $1,941 for NOW. Over the past 12 months, TEAM leads with a -73.6% total return vs NOW's -88.4%. The 3-year compound annual growth rate (CAGR) favors TEAM at -23.0% vs NOW's -37.0% — a key indicator of consistent wealth creation.
| Metric | TEAMAtlassian Corpora… | NOWServiceNow, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -51.5% | -26.7% |
| 1-Year ReturnPast 12 months | -73.6% | -88.4% |
| 3-Year ReturnCumulative with dividends | -54.3% | -75.0% |
| 5-Year ReturnCumulative with dividends | -70.1% | -80.6% |
| 10-Year ReturnCumulative with dividends | +216.1% | +96.4% |
| CAGR (3Y)Annualised 3-year return | -23.0% | -37.0% |
Risk & Volatility
TEAM is the less volatile stock with a 1.43 beta — it tends to amplify market swings less than NOW's 1.52 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TEAM currently trades 26.2% from its 52-week high vs NOW's 10.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | TEAMAtlassian Corpora… | NOWServiceNow, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.43x | 1.52x |
| 52-Week HighHighest price in past year | $287.26 | $1057.39 |
| 52-Week LowLowest price in past year | $67.85 | $98.00 |
| % of 52W HighCurrent price vs 52-week peak | +26.2% | +10.2% |
| RSI (14)Momentum oscillator 0–100 | 31.1 | 30.9 |
| Avg Volume (50D)Average daily shares traded | 4.4M | 15.0M |
Analyst Outlook
Wall Street rates TEAM as "Buy" and NOW as "Buy". Consensus price targets imply 149.4% upside for TEAM (target: $187) vs 81.7% for NOW (target: $196).
| Metric | TEAMAtlassian Corpora… | NOWServiceNow, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $187.35 | $196.29 |
| # AnalystsCovering analysts | 42 | 67 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 2 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +10.9% | +1.6% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Atlassian Corporati… (TEAM) | 100 | 77.44 | -22.6% |
| ServiceNow, Inc. (NOW) | 100 | 34.26 | -65.7% |
Atlassian Corporati… (TEAM) returned -70% over 5 years vs ServiceNow, Inc. (NOW)'s -81%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Atlassian Corporati… (TEAM) | $457M | $5.2B | +1041.1% |
| ServiceNow, Inc. (NOW) | $1.4B | $13.3B | +854.9% |
Atlassian Corporation's revenue grew from $457M (2016) to $5.2B (2025) — a 31.1% CAGR. ServiceNow, Inc.'s revenue grew from $1.4B (2016) to $13.3B (2025) — a 28.5% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Atlassian Corporati… (TEAM) | 1.0% | -4.9% | -614.4% |
| ServiceNow, Inc. (NOW) | -32.5% | 13.2% | +140.5% |
Atlassian Corporation's net margin went from 1% (2016) to -5% (2025). ServiceNow, Inc.'s net margin went from -32% (2016) to 13% (2025).
Chart 4P/E Ratio History — 3 Years
| Stock | 2019 | 2025 | Change |
|---|---|---|---|
| ServiceNow, Inc. (NOW) | 443.9 | 91.7 | -79.3% |
ServiceNow, Inc. has traded in a 92x–444x P/E range over 3 years; current trailing P/E is ~65x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Atlassian Corporati… (TEAM) | 0.02 | -0.98 | -5000.0% |
| ServiceNow, Inc. (NOW) | -0.55 | 1.67 | +403.6% |
Atlassian Corporation's EPS grew from $0.02 (2016) to $-0.98 (2025) — a NaN% CAGR. ServiceNow, Inc.'s EPS grew from $-0.55 (2016) to $1.67 (2025).
Chart 6Free Cash Flow — 5 Years
Atlassian Corporation generated $1B FCF in 2025 (+76% vs 2021). ServiceNow, Inc. generated $5B FCF in 2025 (+155% vs 2021).
TEAM vs NOW: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is TEAM or NOW a better buy right now?
ServiceNow, Inc. (NOW) offers the better valuation at 64.7x trailing P/E (25.8x forward), making it the more compelling value choice. Analysts rate Atlassian Corporation (TEAM) a "Buy" — based on 42 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — TEAM or NOW?
On forward P/E, Atlassian Corporation is actually cheaper at 15.8x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — TEAM or NOW?
Over the past 5 years, Atlassian Corporation (TEAM) delivered a total return of -70.1%, compared to -80.6% for ServiceNow, Inc. (NOW). A $10,000 investment in TEAM five years ago would be worth approximately $3K today (assuming dividends reinvested). Over 10 years, the gap is even starker: TEAM returned +216.1% versus NOW's +96.4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — TEAM or NOW?
By beta (market sensitivity over 5 years), Atlassian Corporation (TEAM) is the lower-risk stock at 1.43β versus ServiceNow, Inc.'s 1.52β — meaning NOW is approximately 7% more volatile than TEAM relative to the S&P 500. On balance sheet safety, ServiceNow, Inc. (NOW) carries a lower debt/equity ratio of 25% versus 92% for Atlassian Corporation — giving it more financial flexibility in a downturn.
05Which has better profit margins — TEAM or NOW?
ServiceNow, Inc. (NOW) is the more profitable company, earning 13.2% net margin versus -4.9% for Atlassian Corporation — meaning it keeps 13.2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NOW leads at 13.7% versus -2.5% for TEAM. At the gross margin level — before operating expenses — TEAM leads at 82.8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is TEAM or NOW more undervalued right now?
On forward earnings alone, Atlassian Corporation (TEAM) trades at 15.8x forward P/E versus 25.8x for ServiceNow, Inc. — 10.0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TEAM: 149.4% to $187.35.
07Which pays a better dividend — TEAM or NOW?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is TEAM or NOW better for a retirement portfolio?
For long-horizon retirement investors, Atlassian Corporation (TEAM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+216.1% 10Y return). ServiceNow, Inc. (NOW) carries a higher beta of 1.52 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (TEAM: +216.1%, NOW: +96.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between TEAM and NOW?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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