Comprehensive Stock Comparison

Compare Atlassian Corporation (TEAM) vs ServiceNow, Inc. (NOW) Stock

Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.

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Quick Verdict

CategoryWinnerWhy
GrowthNOW20.9% revenue growth vs TEAM's 19.7%
ValueTEAMLower P/E (15.8x vs 25.8x)
Quality / MarginsNOW13.2% net margin vs TEAM's -3.3%
Stability / SafetyTEAMBeta 1.43 vs NOW's 1.52
DividendsTieNeither pays a meaningful dividend
Momentum (1Y)TEAM-73.6% vs NOW's -88.4%
Efficiency (ROA)NOW6.7% ROA vs TEAM's -3.1%, ROIC 12.4% vs -110.3%
Bottom line: TEAM and NOW each win 3 categories — the better choice depends on your priorities. ServiceNow, Inc. is the better choice for growth and revenue expansion and profitability and margin quality. As direct sector peers, they can serve as alternatives in the same portfolio allocation.

Who Each Stock Is For

Income & stability

Growth exposure

Long-term compounding (10Y)

Sleep-well-at-night portfolio

Defensive / Recession hedge

Business Model

What each company does and how it makes money

TEAMAtlassian Corporation
Technology

Atlassian is a software company that provides collaboration and productivity tools for software development and project management teams. It generates revenue primarily through subscription fees for its cloud-based products — Jira, Confluence, Trello, and Bitbucket — with cloud subscriptions now representing over 90% of total revenue. The company's moat lies in its deeply embedded ecosystem within development workflows, creating high switching costs as teams coordinate work across its interconnected tools.

NOWServiceNow, Inc.
Technology

ServiceNow is a leading enterprise cloud platform that automates digital workflows across IT, customer service, HR, and security operations. It generates revenue primarily through subscription fees for its Now platform — with IT service management being its largest segment — and professional services. The company's competitive moat lies in its unified workflow automation platform that creates strong network effects and high switching costs as customers expand across departments.

Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TEAMAtlassian Corporation
FY 2025
License and Service
94.5%$4.9B
Product and Service, Other
5.5%$285M
NOWServiceNow, Inc.
FY 2025
License and Service
96.9%$12.9B
Technology Service
3.1%$414M

Financial Metrics Comparison

Side-by-side fundamentals across 2 stocks. BestLagging

Financial Scorecard

TEAM 3NOW 2
Financial MetricsNOW4/6 metrics
Valuation MetricsTEAM4/5 metrics
Profitability & EfficiencyNOW6/9 metrics
Total ReturnsTEAM5/6 metrics
Risk & VolatilityTEAM2/2 metrics
Analyst Outlook0/0 metrics

TEAM leads in 3 of 6 categories (Valuation Metrics, Total Returns). NOW leads in 2 (Financial Metrics, Profitability & Efficiency).

Financial Metrics (TTM)

NOW is the larger business by revenue, generating $13.3B annually — 2.3x TEAM's $5.8B. NOW is the more profitable business, keeping 13.2% of every revenue dollar as net income compared to TEAM's -3.3%.

MetricTEAMAtlassian Corpora…NOWServiceNow, Inc.
RevenueTrailing 12 months$5.8B$13.3B
EBITDAEarnings before interest/tax-$79M$2.6B
Net IncomeAfter-tax profit-$189M$1.7B
Free Cash FlowCash after capex$1.3B$4.6B
Gross MarginGross profit ÷ Revenue+83.5%+77.5%
Operating MarginEBIT ÷ Revenue-3.2%+13.7%
Net MarginNet income ÷ Revenue-3.3%+13.2%
FCF MarginFCF ÷ Revenue+22.0%+34.5%
Rev. Growth (YoY)Latest quarter vs prior year+23.3%+20.7%
EPS Growth (YoY)Latest quarter vs prior year-6.7%+2.7%
NOW leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

MetricTEAMAtlassian Corpora…NOWServiceNow, Inc.
Market CapShares × price$7.1B$113.1B
Enterprise ValueMkt cap + debt − cash$5.9B$112.6B
Trailing P/EPrice ÷ TTM EPS-76.66x64.68x
Forward P/EPrice ÷ next-FY EPS est.15.82x25.81x
PEG RatioP/E ÷ EPS growth rate0.93x
EV / EBITDAEnterprise value multiple43.94x
Price / SalesMarket cap ÷ Revenue1.37x8.52x
Price / BookPrice ÷ Book value/share14.62x8.72x
Price / FCFMarket cap ÷ FCF5.05x24.71x
TEAM leads this category, winning 4 of 5 comparable metrics.

Profitability & Efficiency

NOW delivers a 13.5% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $-12 for TEAM. NOW carries lower financial leverage with a 0.25x debt-to-equity ratio, signaling a more conservative balance sheet compared to TEAM's 0.92x. On the Piotroski fundamental quality scale (0–9), TEAM scores 7/9 vs NOW's 3/9, reflecting strong financial health.

MetricTEAMAtlassian Corpora…NOWServiceNow, Inc.
ROE (TTM)Return on equity-11.9%+13.5%
ROA (TTM)Return on assets-3.1%+6.7%
ROICReturn on invested capital-110.3%+12.4%
ROCEReturn on capital employed-4.8%+13.2%
Piotroski ScoreFundamental quality 0–973
Debt / EquityFinancial leverage0.92x0.25x
Net DebtTotal debt minus cash-$1.3B-$523M
Cash & Equiv.Liquid assets$2.5B$3.7B
Total DebtShort + long-term debt$1.2B$3.2B
Interest CoverageEBIT ÷ Interest expense-2.72x126.61x
NOW leads this category, winning 6 of 9 comparable metrics.

Total Returns (with DRIP)

A $10,000 investment in TEAM five years ago would be worth $2,987 today (with dividends reinvested), compared to $1,941 for NOW. Over the past 12 months, TEAM leads with a -73.6% total return vs NOW's -88.4%. The 3-year compound annual growth rate (CAGR) favors TEAM at -23.0% vs NOW's -37.0% — a key indicator of consistent wealth creation.

MetricTEAMAtlassian Corpora…NOWServiceNow, Inc.
YTD ReturnYear-to-date-51.5%-26.7%
1-Year ReturnPast 12 months-73.6%-88.4%
3-Year ReturnCumulative with dividends-54.3%-75.0%
5-Year ReturnCumulative with dividends-70.1%-80.6%
10-Year ReturnCumulative with dividends+216.1%+96.4%
CAGR (3Y)Annualised 3-year return-23.0%-37.0%
TEAM leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

TEAM is the less volatile stock with a 1.43 beta — it tends to amplify market swings less than NOW's 1.52 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TEAM currently trades 26.2% from its 52-week high vs NOW's 10.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTEAMAtlassian Corpora…NOWServiceNow, Inc.
Beta (5Y)Sensitivity to S&P 5001.43x1.52x
52-Week HighHighest price in past year$287.26$1057.39
52-Week LowLowest price in past year$67.85$98.00
% of 52W HighCurrent price vs 52-week peak+26.2%+10.2%
RSI (14)Momentum oscillator 0–10031.130.9
Avg Volume (50D)Average daily shares traded4.4M15.0M
TEAM leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Wall Street rates TEAM as "Buy" and NOW as "Buy". Consensus price targets imply 149.4% upside for TEAM (target: $187) vs 81.7% for NOW (target: $196).

MetricTEAMAtlassian Corpora…NOWServiceNow, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$187.35$196.29
# AnalystsCovering analysts4267
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+10.9%+1.6%
Insufficient data to determine a leader in this category.

Historical Charts

Charts are rendered on first load. Hover for details.

Chart 1Total Return — 5 Years (Rebased to 100)

StockMar 20Feb 26Change
Atlassian Corporati… (TEAM)10077.44-22.6%
ServiceNow, Inc. (NOW)10034.26-65.7%

Atlassian Corporati… (TEAM) returned -70% over 5 years vs ServiceNow, Inc. (NOW)'s -81%.

Chart 2Revenue Growth — 10 Years

Stock20162025Change
Atlassian Corporati… (TEAM)$457M$5.2B+1041.1%
ServiceNow, Inc. (NOW)$1.4B$13.3B+854.9%

Atlassian Corporation's revenue grew from $457M (2016) to $5.2B (2025) — a 31.1% CAGR. ServiceNow, Inc.'s revenue grew from $1.4B (2016) to $13.3B (2025) — a 28.5% CAGR.

Chart 3Net Margin Trend — 10 Years

Stock20162025Change
Atlassian Corporati… (TEAM)1.0%-4.9%-614.4%
ServiceNow, Inc. (NOW)-32.5%13.2%+140.5%

Atlassian Corporation's net margin went from 1% (2016) to -5% (2025). ServiceNow, Inc.'s net margin went from -32% (2016) to 13% (2025).

Chart 4P/E Ratio History — 3 Years

Stock20192025Change
ServiceNow, Inc. (NOW)443.991.7-79.3%

ServiceNow, Inc. has traded in a 92x–444x P/E range over 3 years; current trailing P/E is ~65x.

Chart 5EPS Growth — 10 Years

Stock20162025Change
Atlassian Corporati… (TEAM)0.02-0.98-5000.0%
ServiceNow, Inc. (NOW)-0.551.67+403.6%

Atlassian Corporation's EPS grew from $0.02 (2016) to $-0.98 (2025) — a NaN% CAGR. ServiceNow, Inc.'s EPS grew from $-0.55 (2016) to $1.67 (2025).

Chart 6Free Cash Flow — 5 Years

2021
$803M
$2B
2022
$750M
$2B
2023
$842M
$3B
2024
$1B
$3B
2025
$1B
$5B
Atlassian Corporati… (TEAM)ServiceNow, Inc. (NOW)

Atlassian Corporation generated $1B FCF in 2025 (+76% vs 2021). ServiceNow, Inc. generated $5B FCF in 2025 (+155% vs 2021).

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TEAM vs NOW: Frequently Asked Questions

9 questions · data-driven answers · updated daily

01

Is TEAM or NOW a better buy right now?

ServiceNow, Inc. (NOW) offers the better valuation at 64.7x trailing P/E (25.8x forward), making it the more compelling value choice. Analysts rate Atlassian Corporation (TEAM) a "Buy" — based on 42 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TEAM or NOW?

On forward P/E, Atlassian Corporation is actually cheaper at 15.8x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — TEAM or NOW?

Over the past 5 years, Atlassian Corporation (TEAM) delivered a total return of -70.1%, compared to -80.6% for ServiceNow, Inc. (NOW). A $10,000 investment in TEAM five years ago would be worth approximately $3K today (assuming dividends reinvested). Over 10 years, the gap is even starker: TEAM returned +216.1% versus NOW's +96.4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TEAM or NOW?

By beta (market sensitivity over 5 years), Atlassian Corporation (TEAM) is the lower-risk stock at 1.43β versus ServiceNow, Inc.'s 1.52β — meaning NOW is approximately 7% more volatile than TEAM relative to the S&P 500. On balance sheet safety, ServiceNow, Inc. (NOW) carries a lower debt/equity ratio of 25% versus 92% for Atlassian Corporation — giving it more financial flexibility in a downturn.

05

Which has better profit margins — TEAM or NOW?

ServiceNow, Inc. (NOW) is the more profitable company, earning 13.2% net margin versus -4.9% for Atlassian Corporation — meaning it keeps 13.2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NOW leads at 13.7% versus -2.5% for TEAM. At the gross margin level — before operating expenses — TEAM leads at 82.8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Is TEAM or NOW more undervalued right now?

On forward earnings alone, Atlassian Corporation (TEAM) trades at 15.8x forward P/E versus 25.8x for ServiceNow, Inc. — 10.0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TEAM: 149.4% to $187.35.

07

Which pays a better dividend — TEAM or NOW?

None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.

08

Is TEAM or NOW better for a retirement portfolio?

For long-horizon retirement investors, Atlassian Corporation (TEAM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+216.1% 10Y return). ServiceNow, Inc. (NOW) carries a higher beta of 1.52 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (TEAM: +216.1%, NOW: +96.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between TEAM and NOW?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
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NOW

High-Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 7%
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Better Than Both

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Revenue Growth>
%
(TEAM: 23.3% · NOW: 20.7%)