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THRY vs HUBS
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Application
THRY vs HUBS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Internet Content & Information | Software - Application |
| Market Cap | $164M | $12.58B |
| Revenue (TTM) | $771M | $3.30B |
| Net Income (TTM) | $14M | $100M |
| Gross Margin | 67.8% | 83.7% |
| Operating Margin | 7.6% | 1.9% |
| Forward P/E | 33.8x | 19.6x |
| Total Debt | $257M | $485M |
| Cash & Equiv. | $11M | $882M |
THRY vs HUBS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Thryv Holdings, Inc. (THRY) | 100 | 60.7 | -39.3% |
| HubSpot, Inc. (HUBS) | 100 | 122.2 | +22.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: THRY vs HUBS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
In this particular matchup, THRY is outpaced on most metrics by others in the set.
HUBS carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 1.18
- Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
- 469.1% 10Y total return vs THRY's -57.5%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 19.2% revenue growth vs THRY's -4.7% | |
| Value | Lower P/E (19.6x vs 33.8x) | |
| Quality / Margins | 3.0% margin vs THRY's 1.9% | |
| Stability / Safety | Beta 1.18 vs THRY's 2.31, lower leverage | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | -62.0% vs THRY's -72.2% | |
| Efficiency (ROA) | 2.7% ROA vs THRY's 2.1%, ROIC 0.4% vs 13.6% |
THRY vs HUBS — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
THRY vs HUBS — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
HUBS leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
HUBS is the larger business by revenue, generating $3.3B annually — 4.3x THRY's $771M. Profitability is closely matched — net margins range from 3.0% (HUBS) to 1.9% (THRY). On growth, HUBS holds the edge at +23.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $771M | $3.3B |
| EBITDAEarnings before interest/tax | $86M | $166M |
| Net IncomeAfter-tax profit | $14M | $100M |
| Free Cash FlowCash after capex | $68M | $712M |
| Gross MarginGross profit ÷ Revenue | +67.8% | +83.7% |
| Operating MarginEBIT ÷ Revenue | +7.6% | +1.9% |
| Net MarginNet income ÷ Revenue | +1.9% | +3.0% |
| FCF MarginFCF ÷ Revenue | +8.8% | +21.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | -7.5% | +23.4% |
| EPS Growth (YoY)Latest quarter vs prior year | +145.5% | +2.5% |
Valuation Metrics
THRY leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 284.1x trailing earnings, HUBS trades at a 47% valuation discount to THRY's 539.1x P/E. On an enterprise value basis, THRY's 3.3x EV/EBITDA is more attractive than HUBS's 69.2x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $164M | $12.6B |
| Enterprise ValueMkt cap + debt − cash | $410M | $12.2B |
| Trailing P/EPrice ÷ TTM EPS | 539.13x | 284.08x |
| Forward P/EPrice ÷ next-FY EPS est. | 33.82x | 19.61x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 3.30x | 69.24x |
| Price / SalesMarket cap ÷ Revenue | 0.21x | 4.02x |
| Price / BookPrice ÷ Book value/share | 0.76x | 6.29x |
| Price / FCFMarket cap ÷ FCF | 5.28x | 17.77x |
Profitability & Efficiency
HUBS leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
THRY delivers a 6.6% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $5 for HUBS. HUBS carries lower financial leverage with a 0.23x debt-to-equity ratio, signaling a more conservative balance sheet compared to THRY's 1.18x. On the Piotroski fundamental quality scale (0–9), HUBS scores 6/9 vs THRY's 5/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +6.6% | +5.0% |
| ROA (TTM)Return on assets | +2.1% | +2.7% |
| ROICReturn on invested capital | +13.6% | +0.4% |
| ROCEReturn on capital employed | +16.6% | +0.5% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 1.18x | 0.23x |
| Net DebtTotal debt minus cash | $246M | -$397M |
| Cash & Equiv.Liquid assets | $11M | $882M |
| Total DebtShort + long-term debt | $257M | $485M |
| Interest CoverageEBIT ÷ Interest expense | 2.78x | 4753.07x |
Total Returns (Dividends Reinvested)
HUBS leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HUBS five years ago would be worth $4,794 today (with dividends reinvested), compared to $1,374 for THRY. Over the past 12 months, HUBS leads with a -62.0% total return vs THRY's -72.2%. The 3-year compound annual growth rate (CAGR) favors HUBS at -18.1% vs THRY's -43.4% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -34.4% | -36.1% |
| 1-Year ReturnPast 12 months | -72.2% | -62.0% |
| 3-Year ReturnCumulative with dividends | -81.9% | -45.1% |
| 5-Year ReturnCumulative with dividends | -86.3% | -52.1% |
| 10-Year ReturnCumulative with dividends | -57.5% | +469.1% |
| CAGR (3Y)Annualised 3-year return | -43.4% | -18.1% |
Risk & Volatility
HUBS leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
HUBS is the less volatile stock with a 1.18 beta — it tends to amplify market swings less than THRY's 2.31 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. HUBS currently trades 35.8% from its 52-week high vs THRY's 24.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.31x | 1.18x |
| 52-Week HighHighest price in past year | $15.49 | $682.57 |
| 52-Week LowLowest price in past year | $1.91 | $187.45 |
| % of 52W HighCurrent price vs 52-week peak | +24.0% | +35.8% |
| RSI (14)Momentum oscillator 0–100 | 56.4 | 51.1 |
| Avg Volume (50D)Average daily shares traded | 1.2M | 1.5M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates THRY as "Buy" and HUBS as "Buy". Consensus price targets imply 74.7% upside for THRY (target: $7) vs 47.7% for HUBS (target: $361).
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $6.50 | $360.89 |
| # AnalystsCovering analysts | 6 | 47 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +3.0% | +4.0% |
HUBS leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). THRY leads in 1 (Valuation Metrics).
THRY vs HUBS: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is THRY or HUBS a better buy right now?
For growth investors, HubSpot, Inc.
(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus -4. 7% for Thryv Holdings, Inc. (THRY). HubSpot, Inc. (HUBS) offers the better valuation at 284. 1x trailing P/E (19. 6x forward), making it the more compelling value choice. Analysts rate Thryv Holdings, Inc. (THRY) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — THRY or HUBS?
On trailing P/E, HubSpot, Inc.
(HUBS) is the cheapest at 284. 1x versus Thryv Holdings, Inc. at 539. 1x. On forward P/E, HubSpot, Inc. is actually cheaper at 19. 6x.
03Which is the better long-term investment — THRY or HUBS?
Over the past 5 years, HubSpot, Inc.
(HUBS) delivered a total return of -52. 1%, compared to -86. 3% for Thryv Holdings, Inc. (THRY). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus THRY's -57. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — THRY or HUBS?
By beta (market sensitivity over 5 years), HubSpot, Inc.
(HUBS) is the lower-risk stock at 1. 18β versus Thryv Holdings, Inc. 's 2. 31β — meaning THRY is approximately 95% more volatile than HUBS relative to the S&P 500. On balance sheet safety, HubSpot, Inc. (HUBS) carries a lower debt/equity ratio of 23% versus 118% for Thryv Holdings, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — THRY or HUBS?
By revenue growth (latest reported year), HubSpot, Inc.
(HUBS) is pulling ahead at 19. 2% versus -4. 7% for Thryv Holdings, Inc. (THRY). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to 100. 3% for Thryv Holdings, Inc.. Over a 3-year CAGR, HUBS leads at 21. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — THRY or HUBS?
HubSpot, Inc.
(HUBS) is the more profitable company, earning 1. 5% net margin versus 0. 0% for Thryv Holdings, Inc. — meaning it keeps 1. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: THRY leads at 10. 8% versus 0. 4% for HUBS. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is THRY or HUBS more undervalued right now?
On forward earnings alone, HubSpot, Inc.
(HUBS) trades at 19. 6x forward P/E versus 33. 8x for Thryv Holdings, Inc. — 14. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for THRY: 74. 7% to $6. 50.
08Which pays a better dividend — THRY or HUBS?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is THRY or HUBS better for a retirement portfolio?
For long-horizon retirement investors, HubSpot, Inc.
(HUBS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 18), +469. 1% 10Y return). Thryv Holdings, Inc. (THRY) carries a higher beta of 2. 31 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HUBS: +469. 1%, THRY: -57. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between THRY and HUBS?
These companies operate in different sectors (THRY (Communication Services) and HUBS (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: THRY is a small-cap quality compounder stock; HUBS is a mid-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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