TOUR vs BKNG

For growth investors, Booking Holdings Inc.

(BKNG) is the stronger pick with 13. 4% revenue growth year-over-year, versus 9. 5% for Tuniu Corporation (TOUR). Tuniu Corporation (TOUR) offers the better valuation at 5. 1x trailing P/E, making it the more compelling value choice. Analysts rate Booking Holdings Inc. (BKNG) a "Buy" — based on 71 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Tuniu Corporation (TOUR) is the cheapest at 5.

1x versus Booking Holdings Inc. at 25. 9x.

Over the past 5 years, Booking Holdings Inc.

(BKNG) delivered a total return of +87. 6%, compared to -69. 8% for Tuniu Corporation (TOUR). Over 10 years, the gap is even starker: BKNG returned +250. 7% versus TOUR's -92. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Booking Holdings Inc.

(BKNG) is the lower-risk stock at 0. 74β versus Tuniu Corporation's 0. 88β — meaning TOUR is approximately 19% more volatile than BKNG relative to the S&P 500.

By revenue growth (latest reported year), Booking Holdings Inc.

(BKNG) is pulling ahead at 13. 4% versus 9. 5% for Tuniu Corporation (TOUR). On earnings-per-share growth, the picture is similar: Booking Holdings Inc. grew EPS -4. 2% year-over-year, compared to -57. 8% for Tuniu Corporation. Over a 3-year CAGR, TOUR leads at 45. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Booking Holdings Inc.

(BKNG) is the more profitable company, earning 20. 1% net margin versus 5. 4% for Tuniu Corporation — meaning it keeps 20. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BKNG leads at 34. 5% versus 1. 8% for TOUR. At the gross margin level — before operating expenses — BKNG leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

All stocks in this comparison pay dividends.

Tuniu Corporation (TOUR) offers the highest yield at 18. 9%, versus 0. 9% for Booking Holdings Inc. (BKNG).

For long-horizon retirement investors, Booking Holdings Inc.

(BKNG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 0. 9% yield, +250. 7% 10Y return). Both have compounded well over 10 years (BKNG: +250. 7%, TOUR: -92. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: TOUR is a small-cap deep-value stock; BKNG is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.