TOUR vs EXPE

For growth investors, Tuniu Corporation (TOUR) is the stronger pick with 9.

5% revenue growth year-over-year, versus 7. 6% for Expedia Group, Inc. (EXPE). Tuniu Corporation (TOUR) offers the better valuation at 5. 1x trailing P/E, making it the more compelling value choice. Analysts rate Expedia Group, Inc. (EXPE) a "Hold" — based on 75 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Tuniu Corporation (TOUR) is the cheapest at 5.

1x versus Expedia Group, Inc. at 25. 8x.

Over the past 5 years, Expedia Group, Inc.

(EXPE) delivered a total return of +46. 9%, compared to -69. 8% for Tuniu Corporation (TOUR). Over 10 years, the gap is even starker: EXPE returned +130. 6% versus TOUR's -92. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Tuniu Corporation (TOUR) is the lower-risk stock at 0.

88β versus Expedia Group, Inc. 's 1. 47β — meaning EXPE is approximately 67% more volatile than TOUR relative to the S&P 500. On balance sheet safety, Tuniu Corporation (TOUR) carries a lower debt/equity ratio of 12% versus 3% for Expedia Group, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Tuniu Corporation (TOUR) is pulling ahead at 9.

5% versus 7. 6% for Expedia Group, Inc. (EXPE). On earnings-per-share growth, the picture is similar: Expedia Group, Inc. grew EPS 9. 6% year-over-year, compared to -57. 8% for Tuniu Corporation. Over a 3-year CAGR, TOUR leads at 45. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Expedia Group, Inc.

(EXPE) is the more profitable company, earning 8. 8% net margin versus 5. 4% for Tuniu Corporation — meaning it keeps 8. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EXPE leads at 13. 4% versus 1. 8% for TOUR. At the gross margin level — before operating expenses — EXPE leads at 84. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

All stocks in this comparison pay dividends.

Tuniu Corporation (TOUR) offers the highest yield at 18. 9%, versus 0. 6% for Expedia Group, Inc. (EXPE).

For long-horizon retirement investors, Tuniu Corporation (TOUR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

88), 18. 9% yield). Both have compounded well over 10 years (TOUR: -92. 1%, EXPE: +130. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: TOUR is a small-cap deep-value stock; EXPE is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.