TOUR vs EXPE vs BKNG vs TCOM

For growth investors, Trip.

com Group Limited (TCOM) is the stronger pick with 19. 7% revenue growth year-over-year, versus 7. 6% for Expedia Group, Inc. (EXPE). Tuniu Corporation (TOUR) offers the better valuation at 5. 1x trailing P/E, making it the more compelling value choice. Analysts rate Booking Holdings Inc. (BKNG) a "Buy" — based on 71 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Tuniu Corporation (TOUR) is the cheapest at 5.

1x versus Booking Holdings Inc. at 25. 9x. On forward P/E, Trip. com Group Limited is actually cheaper at 1. 9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Booking Holdings Inc. wins at 0. 10x versus Trip. com Group Limited's 0. 11x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Booking Holdings Inc.

(BKNG) delivered a total return of +87. 6%, compared to -69. 8% for Tuniu Corporation (TOUR). Over 10 years, the gap is even starker: BKNG returned +250. 7% versus TOUR's -92. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Booking Holdings Inc.

(BKNG) is the lower-risk stock at 0. 74β versus Expedia Group, Inc. 's 1. 47β — meaning EXPE is approximately 98% more volatile than BKNG relative to the S&P 500. On balance sheet safety, Tuniu Corporation (TOUR) carries a lower debt/equity ratio of 12% versus 3% for Expedia Group, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Trip.

com Group Limited (TCOM) is pulling ahead at 19. 7% versus 7. 6% for Expedia Group, Inc. (EXPE). On earnings-per-share growth, the picture is similar: Trip. com Group Limited grew EPS 67. 7% year-over-year, compared to -57. 8% for Tuniu Corporation. Over a 3-year CAGR, TOUR leads at 45. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Trip.

com Group Limited (TCOM) is the more profitable company, earning 32. 0% net margin versus 5. 4% for Tuniu Corporation — meaning it keeps 32. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BKNG leads at 34. 5% versus 1. 8% for TOUR. At the gross margin level — before operating expenses — BKNG leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Booking Holdings Inc. (BKNG) is the more undervalued stock at a PEG of 0. 10x versus Trip. com Group Limited's 0. 11x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Trip. com Group Limited (TCOM) trades at 1. 9x forward P/E versus 16. 3x for Booking Holdings Inc. — 14. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TCOM: 40. 5% to $75. 00.

In this comparison, TOUR (18.

9% yield), BKNG (0. 9% yield), EXPE (0. 6% yield) pay a dividend. TCOM does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Booking Holdings Inc.

(BKNG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 0. 9% yield, +250. 7% 10Y return). Both have compounded well over 10 years (BKNG: +250. 7%, TCOM: +24. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: TOUR is a small-cap deep-value stock; EXPE is a mid-cap quality compounder stock; BKNG is a mid-cap quality compounder stock; TCOM is a mid-cap high-growth stock. TOUR, EXPE, BKNG pay a dividend while TCOM does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.