VIK
Viking Holdings Ltd
Travel Services
Market Cap$27.18B
5Y Perf.+174.0%
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Stock Comparison
VIK vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
AMZN
Amazon.com, Inc.
Specialty Retail
Market Cap$2.96T
5Y Perf.+55.8%
VIK vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | VIK | AMZN |
|---|---|---|
| Industry | Travel Services | Specialty Retail |
| Market Cap | $27.18B | $2.96T |
| Revenue (TTM) | $6.50B | $742.78B |
| Net Income (TTM) | $1.15B | $90.80B |
| Gross Margin | 39.0% | 50.6% |
| Operating Margin | 23.1% | 11.5% |
| Forward P/E | 25.9x | 35.3x |
| Total Debt | $5.74B | $152.99B |
| Cash & Equiv. | $3.80B | $86.81B |
VIK vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
VIK
AMZN
| Stock | May 24 | May 26 | Return |
|---|---|---|---|
| Viking Holdings Ltd (VIK) | 100 | 274.0 | +174.0% |
| Amazon.com, Inc. (AMZN) | 100 | 155.8 | +55.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: VIK vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: VIK leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Amazon.com, Inc. is the stronger pick specifically for capital preservation and lower volatility and operational efficiency and capital deployment. As sector peers, any of these can serve as alternatives in the same allocation.
VIK
Viking Holdings Ltd
The Growth Play
VIK carries the broadest edge in this set and is the clearest fit for growth exposure.
- Rev growth 21.9%, EPS growth 7.6%, 3Y rev CAGR 27.0%
- 21.9% revenue growth vs AMZN's 12.4%
- Lower P/E (25.9x vs 35.3x)
Best for: growth exposure
AMZN
Amazon.com, Inc.
The Income Pick
AMZN is the clearest fit if your priority is income & stability and long-term compounding.
- beta 1.51
- 7.2% 10Y total return vs VIK's 229.7%
- Lower volatility, beta 1.51, Low D/E 37.2%, current ratio 1.05x
Best for: income & stability and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | VIK | 21.9% revenue growth vs AMZN's 12.4% |
| Value | VIK | Lower P/E (25.9x vs 35.3x) |
| Quality / Margins | VIK | 17.7% margin vs AMZN's 12.2% |
| Stability / Safety | AMZN | Beta 1.51 vs VIK's 1.85, lower leverage |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | VIK | +102.0% vs AMZN's +48.6% |
| Efficiency (ROA) | AMZN | 11.5% ROA vs VIK's 10.1%, ROIC 14.7% vs 37.1% |
VIK vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
VIK vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLVIKLAGGINGAMZN
AMZNAmazon.com, Inc.
0leads
VIKViking Holdings Ltd
4leads
6 Total Categories
CATEGORYLEADERvs AMZNMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
VIK5/6
Valuation MetricsMultiples, price ratios, and targets
VIK4/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
VIK6/9
Total Returns1Y, 3Y, 5Y total returns with dividends
VIK4/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
VIK leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 114.2x VIK's $6.5B. VIK is the more profitable business, keeping 17.7% of every revenue dollar as net income compared to AMZN's 12.2%. On growth, VIK holds the edge at +27.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | VIKViking Holdings L… | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $6.5B | $742.8B |
| EBITDAEarnings before interest/tax | $1.8B | $155.9B |
| Net IncomeAfter-tax profit | $1.1B | $90.8B |
| Free Cash FlowCash after capex | $1.5B | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +39.0% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +23.1% | +11.5% |
| Net MarginNet income ÷ Revenue | +17.7% | +12.2% |
| FCF MarginFCF ÷ Revenue | +23.5% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +27.8% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +179.2% | +74.8% |
VIK leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
VIK leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 33.5x trailing earnings, VIK trades at a 13% valuation discount to AMZN's 38.3x P/E. On an enterprise value basis, VIK's 16.3x EV/EBITDA is more attractive than AMZN's 20.7x.
| Metric | VIKViking Holdings L… | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $27.2B | $2.96T |
| Enterprise ValueMkt cap + debt − cash | $29.1B | $3.02T |
| Trailing P/EPrice ÷ TTM EPS | 33.48x | 38.35x |
| Forward P/EPrice ÷ next-FY EPS est. | 25.87x | 35.26x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.37x |
| EV / EBITDAEnterprise value multiple | 16.30x | 20.74x |
| Price / SalesMarket cap ÷ Revenue | 4.18x | 4.12x |
| Price / BookPrice ÷ Book value/share | 34.26x | 7.24x |
| Price / FCFMarket cap ÷ FCF | 20.86x | 384.26x |
VIK leads this category, winning 4 of 6 comparable metrics.
Profitability & Efficiency
VIK leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
VIK delivers a 2.4% return on equity — every $100 of shareholder capital generates $2 in annual profit, vs $23 for AMZN. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to VIK's 5.12x. On the Piotroski fundamental quality scale (0–9), VIK scores 8/9 vs AMZN's 6/9, reflecting strong financial health.
| Metric | VIKViking Holdings L… | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +2.4% | +23.3% |
| ROA (TTM)Return on assets | +10.1% | +11.5% |
| ROICReturn on invested capital | +37.1% | +14.7% |
| ROCEReturn on capital employed | +26.3% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 6 |
| Debt / EquityFinancial leverage | 5.12x | 0.37x |
| Net DebtTotal debt minus cash | $1.9B | $66.2B |
| Cash & Equiv.Liquid assets | $3.8B | $86.8B |
| Total DebtShort + long-term debt | $5.7B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 4.14x | 39.96x |
VIK leads this category, winning 6 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
VIK leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in VIK five years ago would be worth $32,969 today (with dividends reinvested), compared to $16,632 for AMZN. Over the past 12 months, VIK leads with a +102.0% total return vs AMZN's +48.6%. The 3-year compound annual growth rate (CAGR) favors VIK at 48.8% vs AMZN's 37.5% — a key indicator of consistent wealth creation.
| Metric | VIKViking Holdings L… | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +19.1% | +21.4% |
| 1-Year ReturnPast 12 months | +102.0% | +48.6% |
| 3-Year ReturnCumulative with dividends | +229.7% | +159.8% |
| 5-Year ReturnCumulative with dividends | +229.7% | +66.3% |
| 10-Year ReturnCumulative with dividends | +229.7% | +715.9% |
| CAGR (3Y)Annualised 3-year return | +48.8% | +37.5% |
VIK leads this category, winning 4 of 6 comparable metrics.
Risk & Volatility
Evenly matched — VIK and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
AMZN is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than VIK's 1.85 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | VIKViking Holdings L… | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.85x | 1.51x |
| 52-Week HighHighest price in past year | $87.00 | $278.56 |
| 52-Week LowLowest price in past year | $41.88 | $183.85 |
| % of 52W HighCurrent price vs 52-week peak | +98.9% | +98.7% |
| RSI (14)Momentum oscillator 0–100 | 55.5 | 80.5 |
| Avg Volume (50D)Average daily shares traded | 2.7M | 45.6M |
Evenly matched — VIK and AMZN each lead in 1 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates VIK as "Buy" and AMZN as "Buy". Consensus price targets imply 11.6% upside for AMZN (target: $307) vs -9.8% for VIK (target: $78).
| Metric | VIKViking Holdings L… | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $77.60 | $306.77 |
| # AnalystsCovering analysts | 13 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 0 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
VIK leads in 4 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 1 category is tied.
Best OverallViking Holdings Ltd (VIK)Leads 4 of 6 categories
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VIK vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is VIK or AMZN a better buy right now?
For growth investors, Viking Holdings Ltd (VIK) is the stronger pick with 21.
9% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). Viking Holdings Ltd (VIK) offers the better valuation at 33. 5x trailing P/E (25. 9x forward), making it the more compelling value choice. Analysts rate Viking Holdings Ltd (VIK) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — VIK or AMZN?
On trailing P/E, Viking Holdings Ltd (VIK) is the cheapest at 33.
5x versus Amazon. com, Inc. at 38. 3x. On forward P/E, Viking Holdings Ltd is actually cheaper at 25. 9x.
03Which is the better long-term investment — VIK or AMZN?
Over the past 5 years, Viking Holdings Ltd (VIK) delivered a total return of +229.
7%, compared to +66. 3% for Amazon. com, Inc. (AMZN). Over 10 years, the gap is even starker: AMZN returned +715. 9% versus VIK's +229. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — VIK or AMZN?
By beta (market sensitivity over 5 years), Amazon.
com, Inc. (AMZN) is the lower-risk stock at 1. 51β versus Viking Holdings Ltd's 1. 85β — meaning VIK is approximately 23% more volatile than AMZN relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 5% for Viking Holdings Ltd — giving it more financial flexibility in a downturn.
05Which is growing faster — VIK or AMZN?
By revenue growth (latest reported year), Viking Holdings Ltd (VIK) is pulling ahead at 21.
9% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: Viking Holdings Ltd grew EPS 756. 7% year-over-year, compared to 29. 7% for Amazon. com, Inc.. Over a 3-year CAGR, VIK leads at 27. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — VIK or AMZN?
Viking Holdings Ltd (VIK) is the more profitable company, earning 17.
7% net margin versus 10. 8% for Amazon. com, Inc. — meaning it keeps 17. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: VIK leads at 23. 1% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is VIK or AMZN more undervalued right now?
On forward earnings alone, Viking Holdings Ltd (VIK) trades at 25.
9x forward P/E versus 35. 3x for Amazon. com, Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 11. 6% to $306. 77.
08Which pays a better dividend — VIK or AMZN?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is VIK or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Amazon.
com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+715. 9% 10Y return). Viking Holdings Ltd (VIK) carries a higher beta of 1. 85 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +715. 9%, VIK: +229. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between VIK and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: VIK is a mid-cap high-growth stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(VIK: 27.8% · AMZN: 16.6%)Net Margin>
%
(VIK: 17.7% · AMZN: 12.2%)P/E Ratio<
x
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