VTEX vs WIX

For growth investors, Wix.

com Ltd. (WIX) is the stronger pick with 13. 2% revenue growth year-over-year, versus 6. 1% for Vtex (VTEX). Vtex (VTEX) offers the better valuation at 35. 0x trailing P/E (20. 3x forward), making it the more compelling value choice. Analysts rate Vtex (VTEX) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Vtex (VTEX) is the cheapest at 35.

0x versus Wix. com Ltd. at 85. 0x. On forward P/E, Wix. com Ltd. is actually cheaper at 12. 5x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, Wix.

com Ltd. (WIX) delivered a total return of -73. 1%, compared to -82. 6% for Vtex (VTEX). Over 10 years, the gap is even starker: WIX returned +192. 2% versus VTEX's -82. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Wix.

com Ltd. (WIX) is the lower-risk stock at 0. 94β versus Vtex's 1. 21β — meaning VTEX is approximately 29% more volatile than WIX relative to the S&P 500.

By revenue growth (latest reported year), Wix.

com Ltd. (WIX) is pulling ahead at 13. 2% versus 6. 1% for Vtex (VTEX). On earnings-per-share growth, the picture is similar: Vtex grew EPS 76. 3% year-over-year, compared to -62. 7% for Wix. com Ltd.. Over a 3-year CAGR, VTEX leads at 15. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Vtex (VTEX) is the more profitable company, earning 8.

3% net margin versus 2. 5% for Wix. com Ltd. — meaning it keeps 8. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: VTEX leads at 7. 5% versus 0. 1% for WIX. At the gross margin level — before operating expenses — VTEX leads at 77. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Wix.

com Ltd. (WIX) trades at 12. 5x forward P/E versus 20. 3x for Vtex — 7. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WIX: 81. 7% to $135. 92.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, Wix.

com Ltd. (WIX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94), +192. 2% 10Y return). Both have compounded well over 10 years (WIX: +192. 2%, VTEX: -82. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.