Compare Stocks

5 / 10
Try these comparisons:

Stock Comparison

WDFC vs CLX vs CHD vs SPB vs PG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WDFC
WD-40 Company

Chemicals - Specialty

Basic MaterialsNASDAQ • US
Market Cap$4.19B
5Y Perf.+8.4%
CLX
The Clorox Company

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$11.14B
5Y Perf.-55.3%
CHD
Church & Dwight Co., Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$22.24B
5Y Perf.+24.4%
SPB
Spectrum Brands Holdings, Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$1.83B
5Y Perf.+72.2%
PG
The Procter & Gamble Company

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$341.30B
5Y Perf.+26.3%

WDFC vs CLX vs CHD vs SPB vs PG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WDFC logoWDFC
CLX logoCLX
CHD logoCHD
SPB logoSPB
PG logoPG
IndustryChemicals - SpecialtyHousehold & Personal ProductsHousehold & Personal ProductsHousehold & Personal ProductsHousehold & Personal Products
Market Cap$4.19B$11.14B$22.24B$1.83B$341.30B
Revenue (TTM)$621M$6.76B$6.21B$2.79B$86.72B
Net Income (TTM)$90M$756M$733M$105M$12.72B
Gross Margin55.4%43.8%45.1%36.6%50.3%
Operating Margin16.4%15.9%17.3%4.1%23.2%
Forward P/E34.7x16.4x25.0x15.5x21.2x
Total Debt$98M$2.88B$2.21B$654M$35.46B
Cash & Equiv.$58M$167M$409M$124M$9.56B

WDFC vs CLX vs CHD vs SPB vs PGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WDFC
CLX
CHD
SPB
PG
StockMay 20May 26Return
WD-40 Company (WDFC)100108.4+8.4%
The Clorox Company (CLX)10044.7-55.3%
Church & Dwight Co.… (CHD)100124.4+24.4%
Spectrum Brands Hol… (SPB)100172.2+72.2%
The Procter & Gambl… (PG)100126.3+26.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: WDFC vs CLX vs CHD vs SPB vs PG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: WDFC and SPB are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Spectrum Brands Holdings, Inc. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. PG and CLX also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
WDFC
WD-40 Company
The Growth Play

WDFC has the current edge in this matchup, primarily because of its strength in growth exposure and sleep-well-at-night.

  • Rev growth 5.0%, EPS growth 30.9%, 3Y rev CAGR 6.1%
  • Lower volatility, beta 0.18, Low D/E 36.4%, current ratio 2.79x
  • 5.0% revenue growth vs SPB's -5.2%
  • 19.5% ROA vs SPB's 3.0%, ROIC 26.2% vs 3.9%
Best for: growth exposure and sleep-well-at-night
CLX
The Clorox Company
The Income Pick

CLX is the clearest fit if your priority is dividends.

  • 5.3% yield, 26-year raise streak, vs PG's 2.8%
Best for: dividends
CHD
Church & Dwight Co., Inc.
The Lower-Volatility Pick

Among these 5 stocks, CHD doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
SPB
Spectrum Brands Holdings, Inc.
The Value Pick

SPB is the #2 pick in this set and the best alternative if valuation efficiency is your priority.

  • PEG 1.20 vs WDFC's 3.97
  • Lower P/E (15.5x vs 21.2x), PEG 1.20 vs 3.80
  • +30.1% vs CLX's -28.9%
Best for: valuation efficiency
PG
The Procter & Gamble Company
The Income Pick

PG ranks third and is worth considering specifically for income & stability and long-term compounding.

  • Dividend streak 36 yrs, beta 0.10, yield 2.8%
  • 119.3% 10Y total return vs WDFC's 122.4%
  • Beta 0.10, yield 2.8%, current ratio 0.70x
  • 14.7% margin vs SPB's 3.8%
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthWDFC logoWDFC5.0% revenue growth vs SPB's -5.2%
ValueSPB logoSPBLower P/E (15.5x vs 21.2x), PEG 1.20 vs 3.80
Quality / MarginsPG logoPG14.7% margin vs SPB's 3.8%
Stability / SafetyPG logoPGBeta 0.10 vs SPB's 0.82
DividendsCLX logoCLX5.3% yield, 26-year raise streak, vs PG's 2.8%
Momentum (1Y)SPB logoSPB+30.1% vs CLX's -28.9%
Efficiency (ROA)WDFC logoWDFC19.5% ROA vs SPB's 3.0%, ROIC 26.2% vs 3.9%

WDFC vs CLX vs CHD vs SPB vs PG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WDFCWD-40 Company
FY 2025
WD-40 Multi-Use Product
77.1%$478M
WD-40 Specialist
13.2%$82M
Other Maintenance Products
5.0%$31M
Homecare And Cleaning Products
4.7%$29M
CLXThe Clorox Company
FY 2025
Health and Wellness
38.2%$2.7B
Household
28.3%$2.0B
Lifestyle
18.4%$1.3B
International
15.1%$1.1B
CHDChurch & Dwight Co., Inc.
FY 2025
Specialty Products Division
100.0%$299M
SPBSpectrum Brands Holdings, Inc.
FY 2025
Home And Personal Care
41.1%$1.2B
Global Pet Supplies
38.5%$1.1B
Home And Garden Business
20.4%$573M
PGThe Procter & Gamble Company
FY 2025
Fabric Care And Home Care Segment Member
35.5%$29.6B
Baby, Feminine and Family Care Segment Member
24.3%$20.2B
Beauty Segment
17.9%$15.0B
Health Care Segment Member
14.4%$12.0B
Grooming Segment Member
8.0%$6.7B

WDFC vs CLX vs CHD vs SPB vs PG — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWDFCLAGGINGCHD

Income & Cash Flow (Last 12 Months)

PG leads this category, winning 4 of 6 comparable metrics.

PG is the larger business by revenue, generating $86.7B annually — 139.7x WDFC's $621M. PG is the more profitable business, keeping 14.7% of every revenue dollar as net income compared to SPB's 3.8%. On growth, PG holds the edge at +7.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWDFC logoWDFCWD-40 CompanyCLX logoCLXThe Clorox CompanyCHD logoCHDChurch & Dwight C…SPB logoSPBSpectrum Brands H…PG logoPGThe Procter & Gam…
RevenueTrailing 12 months$621M$6.8B$6.2B$2.8B$86.7B
EBITDAEarnings before interest/tax$111M$1.3B$1.3B$214M$21.9B
Net IncomeAfter-tax profit$90M$756M$733M$105M$12.7B
Free Cash FlowCash after capex$78M$380M$1.1B$303M$15.0B
Gross MarginGross profit ÷ Revenue+55.4%+43.8%+45.1%+36.6%+50.3%
Operating MarginEBIT ÷ Revenue+16.4%+15.9%+17.3%+4.1%+23.2%
Net MarginNet income ÷ Revenue+14.4%+11.2%+11.8%+3.8%+14.7%
FCF MarginFCF ÷ Revenue+12.6%+5.6%+17.2%+10.9%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+0.6%+0.1%+0.1%-3.3%+7.4%
EPS Growth (YoY)Latest quarter vs prior year-7.9%+2.7%+2.2%+48.8%+5.8%
PG leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

SPB leads this category, winning 5 of 7 comparable metrics.

At 14.1x trailing earnings, CLX trades at a 55% valuation discount to WDFC's 31.4x P/E. Adjusting for growth (PEG ratio), SPB offers better value at 1.57x vs PG's 4.01x — a lower PEG means you pay less per unit of expected earnings growth.

MetricWDFC logoWDFCWD-40 CompanyCLX logoCLXThe Clorox CompanyCHD logoCHDChurch & Dwight C…SPB logoSPBSpectrum Brands H…PG logoPGThe Procter & Gam…
Market CapShares × price$4.2B$11.1B$22.2B$1.8B$341.3B
Enterprise ValueMkt cap + debt − cash$4.2B$13.9B$24.0B$2.4B$367.2B
Trailing P/EPrice ÷ TTM EPS31.35x14.13x31.09x20.37x22.44x
Forward P/EPrice ÷ next-FY EPS est.34.73x16.35x25.01x15.48x21.24x
PEG RatioP/E ÷ EPS growth rate3.59x1.57x4.01x
EV / EBITDAEnterprise value multiple37.76x9.91x18.14x10.59x15.76x
Price / SalesMarket cap ÷ Revenue6.76x1.57x3.59x0.65x4.05x
Price / BookPrice ÷ Book value/share10.61x23.75x5.73x1.07x6.86x
Price / FCFMarket cap ÷ FCF50.23x14.63x20.35x11.04x24.30x
SPB leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — WDFC and CLX each lead in 4 of 9 comparable metrics.

CLX delivers a 4.0% return on equity — every $100 of shareholder capital generates $4 in annual profit, vs $6 for SPB. SPB carries lower financial leverage with a 0.34x debt-to-equity ratio, signaling a more conservative balance sheet compared to CLX's 5.98x. On the Piotroski fundamental quality scale (0–9), WDFC scores 7/9 vs PG's 5/9, reflecting strong financial health.

MetricWDFC logoWDFCWD-40 CompanyCLX logoCLXThe Clorox CompanyCHD logoCHDChurch & Dwight C…SPB logoSPBSpectrum Brands H…PG logoPGThe Procter & Gam…
ROE (TTM)Return on equity+33.9%+4.0%+17.4%+5.5%+23.8%
ROA (TTM)Return on assets+19.5%+13.1%+8.2%+3.0%+10.0%
ROICReturn on invested capital+26.2%+27.7%+13.9%+3.9%+20.1%
ROCEReturn on capital employed+28.9%+30.2%+14.4%+4.2%+23.0%
Piotroski ScoreFundamental quality 0–977765
Debt / EquityFinancial leverage0.36x5.98x0.55x0.34x0.68x
Net DebtTotal debt minus cash$40M$2.7B$1.8B$531M$25.9B
Cash & Equiv.Liquid assets$58M$167M$409M$124M$9.6B
Total DebtShort + long-term debt$98M$2.9B$2.2B$654M$35.5B
Interest CoverageEBIT ÷ Interest expense32.08x10.38x15.59x3.33x487.21x
Evenly matched — WDFC and CLX each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WDFC leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in PG five years ago would be worth $12,240 today (with dividends reinvested), compared to $6,344 for CLX. Over the past 12 months, SPB leads with a +30.1% total return vs CLX's -28.9%. The 3-year compound annual growth rate (CAGR) favors WDFC at 6.1% vs CLX's -13.9% — a key indicator of consistent wealth creation.

MetricWDFC logoWDFCWD-40 CompanyCLX logoCLXThe Clorox CompanyCHD logoCHDChurch & Dwight C…SPB logoSPBSpectrum Brands H…PG logoPGThe Procter & Gam…
YTD ReturnYear-to-date+7.6%-6.2%+14.0%+31.7%+4.5%
1-Year ReturnPast 12 months-8.3%-28.9%+3.4%+30.1%-5.6%
3-Year ReturnCumulative with dividends+19.6%-36.2%+0.7%+14.2%+1.9%
5-Year ReturnCumulative with dividends-6.5%-36.6%+13.7%-7.8%+22.4%
10-Year ReturnCumulative with dividends+122.4%+2.8%+113.6%+11.9%+119.3%
CAGR (3Y)Annualised 3-year return+6.1%-13.9%+0.2%+4.5%+0.6%
WDFC leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SPB and PG each lead in 1 of 2 comparable metrics.

PG is the less volatile stock with a 0.10 beta — it tends to amplify market swings less than SPB's 0.82 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SPB currently trades 90.4% from its 52-week high vs CLX's 66.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWDFC logoWDFCWD-40 CompanyCLX logoCLXThe Clorox CompanyCHD logoCHDChurch & Dwight C…SPB logoSPBSpectrum Brands H…PG logoPGThe Procter & Gam…
Beta (5Y)Sensitivity to S&P 5000.19x0.43x0.15x0.87x0.13x
52-Week HighHighest price in past year$253.24$138.94$106.04$86.95$170.99
52-Week LowLowest price in past year$175.38$84.70$81.33$49.99$137.62
% of 52W HighCurrent price vs 52-week peak+82.8%+66.3%+88.5%+90.4%+85.4%
RSI (14)Momentum oscillator 0–10046.334.949.161.353.7
Avg Volume (50D)Average daily shares traded177K2.6M1.8M318K7.2M
Evenly matched — SPB and PG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — CLX and PG each lead in 1 of 2 comparable metrics.

Analyst consensus: WDFC as "Hold", CLX as "Hold", CHD as "Buy", SPB as "Buy", PG as "Buy". Consensus price targets imply 43.0% upside for WDFC (target: $300) vs 6.1% for CHD (target: $100). For income investors, CLX offers the higher dividend yield at 5.26% vs CHD's 1.25%.

MetricWDFC logoWDFCWD-40 CompanyCLX logoCLXThe Clorox CompanyCHD logoCHDChurch & Dwight C…SPB logoSPBSpectrum Brands H…PG logoPGThe Procter & Gam…
Analyst RatingConsensus buy/hold/sellHoldHoldBuyBuyBuy
Price TargetConsensus 12-month target$300.00$105.50$99.60$87.75$161.88
# AnalystsCovering analysts728342152
Dividend YieldAnnual dividend ÷ price+1.8%+5.3%+1.3%+2.4%+2.8%
Dividend StreakConsecutive years of raises222623136
Dividend / ShareAnnual DPS$3.70$4.84$1.18$1.86$4.02
Buyback YieldShare repurchases ÷ mkt cap+0.3%+3.0%+4.0%+17.8%+1.9%
Evenly matched — CLX and PG each lead in 1 of 2 comparable metrics.
Key Takeaway

PG leads in 1 of 6 categories (Income & Cash Flow). SPB leads in 1 (Valuation Metrics). 3 tied.

Best OverallWD-40 Company (WDFC)Leads 1 of 6 categories
Loading custom metrics...

WDFC vs CLX vs CHD vs SPB vs PG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WDFC or CLX or CHD or SPB or PG a better buy right now?

For growth investors, WD-40 Company (WDFC) is the stronger pick with 5.

0% revenue growth year-over-year, versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). The Clorox Company (CLX) offers the better valuation at 14. 1x trailing P/E (16. 4x forward), making it the more compelling value choice. Analysts rate Church & Dwight Co. , Inc. (CHD) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WDFC or CLX or CHD or SPB or PG?

On trailing P/E, The Clorox Company (CLX) is the cheapest at 14.

1x versus WD-40 Company at 31. 4x. On forward P/E, Spectrum Brands Holdings, Inc. is actually cheaper at 15. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Spectrum Brands Holdings, Inc. wins at 1. 20x versus WD-40 Company's 3. 97x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — WDFC or CLX or CHD or SPB or PG?

Over the past 5 years, The Procter & Gamble Company (PG) delivered a total return of +22.

4%, compared to -36. 6% for The Clorox Company (CLX). Over 10 years, the gap is even starker: WDFC returned +120. 8% versus CLX's +2. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WDFC or CLX or CHD or SPB or PG?

By beta (market sensitivity over 5 years), The Procter & Gamble Company (PG) is the lower-risk stock at 0.

13β versus Spectrum Brands Holdings, Inc. 's 0. 87β — meaning SPB is approximately 546% more volatile than PG relative to the S&P 500. On balance sheet safety, Spectrum Brands Holdings, Inc. (SPB) carries a lower debt/equity ratio of 34% versus 6% for The Clorox Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — WDFC or CLX or CHD or SPB or PG?

By revenue growth (latest reported year), WD-40 Company (WDFC) is pulling ahead at 5.

0% versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). On earnings-per-share growth, the picture is similar: The Clorox Company grew EPS 189. 8% year-over-year, compared to -5. 6% for Spectrum Brands Holdings, Inc.. Over a 3-year CAGR, WDFC leads at 6. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WDFC or CLX or CHD or SPB or PG?

The Procter & Gamble Company (PG) is the more profitable company, earning 19.

0% net margin versus 3. 6% for Spectrum Brands Holdings, Inc. — meaning it keeps 19. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PG leads at 24. 3% versus 4. 4% for SPB. At the gross margin level — before operating expenses — WDFC leads at 55. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WDFC or CLX or CHD or SPB or PG more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Spectrum Brands Holdings, Inc. (SPB) is the more undervalued stock at a PEG of 1. 20x versus WD-40 Company's 3. 97x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Spectrum Brands Holdings, Inc. (SPB) trades at 15. 5x forward P/E versus 34. 7x for WD-40 Company — 19. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WDFC: 43. 0% to $300. 00.

08

Which pays a better dividend — WDFC or CLX or CHD or SPB or PG?

All stocks in this comparison pay dividends.

The Clorox Company (CLX) offers the highest yield at 5. 3%, versus 1. 3% for Church & Dwight Co. , Inc. (CHD).

09

Is WDFC or CLX or CHD or SPB or PG better for a retirement portfolio?

For long-horizon retirement investors, The Procter & Gamble Company (PG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

13), 2. 8% yield, +119. 7% 10Y return). Both have compounded well over 10 years (PG: +119. 7%, SPB: +15. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WDFC and CLX and CHD and SPB and PG?

These companies operate in different sectors (WDFC (Basic Materials) and CLX (Consumer Defensive) and CHD (Consumer Defensive) and SPB (Consumer Defensive) and PG (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: WDFC is a small-cap quality compounder stock; CLX is a mid-cap deep-value stock; CHD is a mid-cap quality compounder stock; SPB is a small-cap quality compounder stock; PG is a large-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

WDFC

Income & Dividend Stock

  • Sector: Basic Materials
  • Market Cap > $100B
  • Net Margin > 8%
  • Dividend Yield > 0.7%
Run This Screen
Stocks Like

CLX

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 6%
  • Dividend Yield > 2.1%
Run This Screen
Stocks Like

CHD

Stable Dividend Mega-Cap

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 0.5%
Run This Screen
Stocks Like

SPB

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 21%
  • Dividend Yield > 0.9%
Run This Screen
Stocks Like

PG

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 8%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform WDFC and CLX and CHD and SPB and PG on the metrics below

Net Margin>
%
(WDFC: 14.4% · CLX: 11.2%)
P/E Ratio<
x
(WDFC: 31.4x · CLX: 14.1x)

You Might Also Compare

Based on how these companies actually compete and overlap — not just which sector they're filed under.