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Stock Comparison

WING vs BROS vs SHAK vs QSR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WING
Wingstop Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$3.67B
5Y Perf.-17.7%
BROS
Dutch Bros Inc.

Restaurants

Consumer CyclicalNYSE • US
Market Cap$6.81B
5Y Perf.+23.7%
SHAK
Shake Shack Inc.

Restaurants

Consumer CyclicalNYSE • US
Market Cap$2.79B
5Y Perf.-11.7%
QSR
Restaurant Brands International Inc.

Restaurants

Consumer CyclicalNYSE • CA
Market Cap$27.42B
5Y Perf.+29.3%

WING vs BROS vs SHAK vs QSR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WING logoWING
BROS logoBROS
SHAK logoSHAK
QSR logoQSR
IndustryRestaurantsRestaurantsRestaurantsRestaurants
Market Cap$3.67B$6.81B$2.79B$27.42B
Revenue (TTM)$709M$1.75B$1.49B$9.59B
Net Income (TTM)$112M$81M$41M$955M
Gross Margin82.6%25.3%7.5%33.1%
Operating Margin28.0%9.4%4.3%25.1%
Forward P/E29.5x60.3x50.2x19.5x
Total Debt$1.33B$1.09B$902M$17.58B
Cash & Equiv.$239M$269M$360M$1.16B

WING vs BROS vs SHAK vs QSRLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WING
BROS
SHAK
QSR
StockSep 21May 26Return
Wingstop Inc. (WING)10082.3-17.7%
Dutch Bros Inc. (BROS)100123.7+23.7%
Shake Shack Inc. (SHAK)10088.3-11.7%
Restaurant Brands I… (QSR)100129.3+29.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: WING vs BROS vs SHAK vs QSR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: QSR leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. Wingstop Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. BROS also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
WING
Wingstop Inc.
The Long-Run Compounder

WING is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.

  • 5.1% 10Y total return vs QSR's 132.2%
  • PEG 0.57 vs QSR's 2.44
  • 15.8% margin vs SHAK's 2.8%
  • 16.1% ROA vs SHAK's 2.2%, ROIC 46.0% vs 6.0%
Best for: long-term compounding and valuation efficiency
BROS
Dutch Bros Inc.
The Growth Play

BROS is the clearest fit if your priority is growth exposure.

  • Rev growth 27.9%, EPS growth 103.2%, 3Y rev CAGR 30.4%
  • 27.9% revenue growth vs WING's 11.4%
Best for: growth exposure
SHAK
Shake Shack Inc.
The Quality Angle

SHAK lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
QSR
Restaurant Brands International Inc.
The Income Pick

QSR carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 14 yrs, beta 0.39, yield 3.1%
  • Lower volatility, beta 0.39, current ratio 0.98x
  • Beta 0.39, yield 3.1%, current ratio 0.98x
  • Lower P/E (19.5x vs 50.2x)
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthBROS logoBROS27.9% revenue growth vs WING's 11.4%
ValueQSR logoQSRLower P/E (19.5x vs 50.2x)
Quality / MarginsWING logoWING15.8% margin vs SHAK's 2.8%
Stability / SafetyQSR logoQSRBeta 0.39 vs BROS's 1.83
DividendsQSR logoQSR3.1% yield, 14-year raise streak, vs WING's 0.9%, (2 stocks pay no dividend)
Momentum (1Y)QSR logoQSR+20.3% vs WING's -49.6%
Efficiency (ROA)WING logoWING16.1% ROA vs SHAK's 2.2%, ROIC 46.0% vs 6.0%

WING vs BROS vs SHAK vs QSR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WINGWingstop Inc.
FY 2025
Royalty
53.5%$292M
Advertising Fees
45.3%$248M
Franchise
1.2%$7M
BROSDutch Bros Inc.
FY 2025
Franchise Fees
94.7%$122M
Product and Service, Other
5.3%$7M
SHAKShake Shack Inc.
FY 2025
Shack Sales
96.3%$1.4B
Sales-Based Royalties
3.6%$52M
Initial Territory and Opening Fees
0.2%$3M
QSRRestaurant Brands International Inc.
FY 2025
Tim Hortons
62.5%$4.2B
Burger King
22.3%$1.5B
Popeyes Louisiana Kitchen
11.8%$800M
Firehouse Subs
3.4%$232M

WING vs BROS vs SHAK vs QSR — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSHAKLAGGINGBROS

Income & Cash Flow (Last 12 Months)

WING leads this category, winning 4 of 6 comparable metrics.

QSR is the larger business by revenue, generating $9.6B annually — 13.5x WING's $709M. WING is the more profitable business, keeping 15.8% of every revenue dollar as net income compared to SHAK's 2.8%. On growth, BROS holds the edge at +30.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWING logoWINGWingstop Inc.BROS logoBROSDutch Bros Inc.SHAK logoSHAKShake Shack Inc.QSR logoQSRRestaurant Brands…
RevenueTrailing 12 months$709M$1.7B$1.5B$9.6B
EBITDAEarnings before interest/tax$225M$244M$173M$2.6B
Net IncomeAfter-tax profit$112M$81M$41M$955M
Free Cash FlowCash after capex$132M$148M$16M$1.5B
Gross MarginGross profit ÷ Revenue+82.6%+25.3%+7.5%+33.1%
Operating MarginEBIT ÷ Revenue+28.0%+9.4%+4.3%+25.1%
Net MarginNet income ÷ Revenue+15.8%+4.6%+2.8%+10.0%
FCF MarginFCF ÷ Revenue+18.6%+8.5%+1.1%+15.8%
Rev. Growth (YoY)Latest quarter vs prior year+7.4%+30.8%+14.3%+7.3%
EPS Growth (YoY)Latest quarter vs prior year-66.7%0.0%-110.0%+102.1%
WING leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

SHAK leads this category, winning 3 of 7 comparable metrics.

At 21.7x trailing earnings, WING trades at a 74% valuation discount to BROS's 85.0x P/E. Adjusting for growth (PEG ratio), WING offers better value at 0.42x vs QSR's 4.21x — a lower PEG means you pay less per unit of expected earnings growth.

MetricWING logoWINGWingstop Inc.BROS logoBROSDutch Bros Inc.SHAK logoSHAKShake Shack Inc.QSR logoQSRRestaurant Brands…
Market CapShares × price$3.7B$6.8B$2.8B$27.4B
Enterprise ValueMkt cap + debt − cash$4.8B$7.6B$3.3B$43.8B
Trailing P/EPrice ÷ TTM EPS21.72x85.05x63.53x33.68x
Forward P/EPrice ÷ next-FY EPS est.29.54x60.32x50.21x19.50x
PEG RatioP/E ÷ EPS growth rate0.42x4.21x
EV / EBITDAEnterprise value multiple21.93x27.60x17.31x17.81x
Price / SalesMarket cap ÷ Revenue5.27x4.16x1.93x2.91x
Price / BookPrice ÷ Book value/share7.50x5.23x7.01x
Price / FCFMarket cap ÷ FCF34.78x125.12x49.34x18.93x
SHAK leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

SHAK leads this category, winning 4 of 9 comparable metrics.

QSR delivers a 18.4% return on equity — every $100 of shareholder capital generates $18 in annual profit, vs $8 for SHAK. BROS carries lower financial leverage with a 1.21x debt-to-equity ratio, signaling a more conservative balance sheet compared to QSR's 3.41x. On the Piotroski fundamental quality scale (0–9), SHAK scores 7/9 vs QSR's 6/9, reflecting strong financial health.

MetricWING logoWINGWingstop Inc.BROS logoBROSDutch Bros Inc.SHAK logoSHAKShake Shack Inc.QSR logoQSRRestaurant Brands…
ROE (TTM)Return on equity+9.2%+7.6%+18.4%
ROA (TTM)Return on assets+16.1%+2.7%+2.2%+3.8%
ROICReturn on invested capital+46.0%+7.7%+6.0%+8.2%
ROCEReturn on capital employed+31.0%+6.4%+5.4%+9.9%
Piotroski ScoreFundamental quality 0–96676
Debt / EquityFinancial leverage1.21x1.63x3.41x
Net DebtTotal debt minus cash$1.1B$820M$542M$16.4B
Cash & Equiv.Liquid assets$239M$269M$360M$1.2B
Total DebtShort + long-term debt$1.3B$1.1B$902M$17.6B
Interest CoverageEBIT ÷ Interest expense5.43x11.85x16.87x3.65x
SHAK leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BROS leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in BROS five years ago would be worth $14,607 today (with dividends reinvested), compared to $7,739 for SHAK. Over the past 12 months, QSR leads with a +20.3% total return vs WING's -49.6%. The 3-year compound annual growth rate (CAGR) favors BROS at 18.4% vs WING's -12.6% — a key indicator of consistent wealth creation.

MetricWING logoWINGWingstop Inc.BROS logoBROSDutch Bros Inc.SHAK logoSHAKShake Shack Inc.QSR logoQSRRestaurant Brands…
YTD ReturnYear-to-date-47.4%-13.8%-17.0%+17.7%
1-Year ReturnPast 12 months-49.6%-9.5%-32.1%+20.3%
3-Year ReturnCumulative with dividends-33.2%+66.0%+3.5%+19.0%
5-Year ReturnCumulative with dividends-2.0%+46.1%-22.6%+30.3%
10-Year ReturnCumulative with dividends+514.9%+46.1%+98.2%+132.2%
CAGR (3Y)Annualised 3-year return-12.6%+18.4%+1.1%+6.0%
BROS leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

QSR leads this category, winning 2 of 2 comparable metrics.

QSR is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than BROS's 1.83 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. QSR currently trades 96.6% from its 52-week high vs WING's 34.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWING logoWINGWingstop Inc.BROS logoBROSDutch Bros Inc.SHAK logoSHAKShake Shack Inc.QSR logoQSRRestaurant Brands…
Beta (5Y)Sensitivity to S&P 5001.29x1.83x1.75x0.39x
52-Week HighHighest price in past year$388.14$77.88$144.65$81.96
52-Week LowLowest price in past year$133.70$44.58$67.20$61.33
% of 52W HighCurrent price vs 52-week peak+34.8%+68.8%+47.9%+96.6%
RSI (14)Momentum oscillator 0–10029.462.848.047.4
Avg Volume (50D)Average daily shares traded1.3M4.1M1.5M3.3M
QSR leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

QSR leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: WING as "Hold", BROS as "Buy", SHAK as "Hold", QSR as "Buy". Consensus price targets imply 119.1% upside for WING (target: $296) vs 5.8% for QSR (target: $84). For income investors, QSR offers the higher dividend yield at 3.06% vs WING's 0.86%.

MetricWING logoWINGWingstop Inc.BROS logoBROSDutch Bros Inc.SHAK logoSHAKShake Shack Inc.QSR logoQSRRestaurant Brands…
Analyst RatingConsensus buy/hold/sellHoldBuyHoldBuy
Price TargetConsensus 12-month target$295.50$74.45$120.89$83.71
# AnalystsCovering analysts35213544
Dividend YieldAnnual dividend ÷ price+0.9%+3.1%
Dividend StreakConsecutive years of raises23014
Dividend / ShareAnnual DPS$1.15$2.42
Buyback YieldShare repurchases ÷ mkt cap+6.0%0.0%0.0%0.0%
QSR leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

SHAK leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). QSR leads in 2 (Risk & Volatility, Analyst Outlook).

Best OverallShake Shack Inc. (SHAK)Leads 2 of 6 categories
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WING vs BROS vs SHAK vs QSR: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WING or BROS or SHAK or QSR a better buy right now?

For growth investors, Dutch Bros Inc.

(BROS) is the stronger pick with 27. 9% revenue growth year-over-year, versus 11. 4% for Wingstop Inc. (WING). Wingstop Inc. (WING) offers the better valuation at 21. 7x trailing P/E (29. 5x forward), making it the more compelling value choice. Analysts rate Dutch Bros Inc. (BROS) a "Buy" — based on 21 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WING or BROS or SHAK or QSR?

On trailing P/E, Wingstop Inc.

(WING) is the cheapest at 21. 7x versus Dutch Bros Inc. at 85. 0x. On forward P/E, Restaurant Brands International Inc. is actually cheaper at 19. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Wingstop Inc. wins at 0. 57x versus Restaurant Brands International Inc. 's 2. 44x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — WING or BROS or SHAK or QSR?

Over the past 5 years, Dutch Bros Inc.

(BROS) delivered a total return of +46. 1%, compared to -22. 6% for Shake Shack Inc. (SHAK). Over 10 years, the gap is even starker: WING returned +514. 9% versus BROS's +46. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WING or BROS or SHAK or QSR?

By beta (market sensitivity over 5 years), Restaurant Brands International Inc.

(QSR) is the lower-risk stock at 0. 39β versus Dutch Bros Inc. 's 1. 83β — meaning BROS is approximately 366% more volatile than QSR relative to the S&P 500. On balance sheet safety, Dutch Bros Inc. (BROS) carries a lower debt/equity ratio of 121% versus 3% for Restaurant Brands International Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — WING or BROS or SHAK or QSR?

By revenue growth (latest reported year), Dutch Bros Inc.

(BROS) is pulling ahead at 27. 9% versus 11. 4% for Wingstop Inc. (WING). On earnings-per-share growth, the picture is similar: Shake Shack Inc. grew EPS 354. 2% year-over-year, compared to -26. 1% for Restaurant Brands International Inc.. Over a 3-year CAGR, BROS leads at 30. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WING or BROS or SHAK or QSR?

Wingstop Inc.

(WING) is the more profitable company, earning 25. 0% net margin versus 3. 2% for Shake Shack Inc. — meaning it keeps 25. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WING leads at 27. 6% versus 5. 9% for SHAK. At the gross margin level — before operating expenses — WING leads at 82. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WING or BROS or SHAK or QSR more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Wingstop Inc. (WING) is the more undervalued stock at a PEG of 0. 57x versus Restaurant Brands International Inc. 's 2. 44x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Restaurant Brands International Inc. (QSR) trades at 19. 5x forward P/E versus 60. 3x for Dutch Bros Inc. — 40. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WING: 119. 1% to $295. 50.

08

Which pays a better dividend — WING or BROS or SHAK or QSR?

In this comparison, QSR (3.

1% yield), WING (0. 9% yield) pay a dividend. BROS, SHAK do not pay a meaningful dividend and should not be held primarily for income.

09

Is WING or BROS or SHAK or QSR better for a retirement portfolio?

For long-horizon retirement investors, Restaurant Brands International Inc.

(QSR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), 3. 1% yield, +132. 2% 10Y return). Dutch Bros Inc. (BROS) carries a higher beta of 1. 83 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (QSR: +132. 2%, BROS: +46. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WING and BROS and SHAK and QSR?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: WING is a small-cap quality compounder stock; BROS is a small-cap high-growth stock; SHAK is a small-cap high-growth stock; QSR is a mid-cap income-oriented stock. WING, QSR pay a dividend while BROS, SHAK do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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WING

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 9%
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BROS

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 15%
  • Gross Margin > 15%
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SHAK

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
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QSR

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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Beat Both

Find stocks that outperform WING and BROS and SHAK and QSR on the metrics below

Revenue Growth>
%
(WING: 7.4% · BROS: 30.8%)
Net Margin>
%
(WING: 15.8% · BROS: 4.6%)
P/E Ratio<
x
(WING: 21.7x · BROS: 85.0x)

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