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WIX vs GDDY vs HUBS vs YELP vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WIX
Wix.com Ltd.

Software - Infrastructure

TechnologyNASDAQ • IL
Market Cap$4.41B
5Y Perf.-63.9%
GDDY
GoDaddy Inc.

Software - Infrastructure

TechnologyNYSE • US
Market Cap$11.97B
5Y Perf.+16.2%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.+22.2%
YELP
Yelp Inc.

Internet Content & Information

Communication ServicesNYSE • US
Market Cap$1.69B
5Y Perf.+31.0%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.2%

WIX vs GDDY vs HUBS vs YELP vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WIX logoWIX
GDDY logoGDDY
HUBS logoHUBS
YELP logoYELP
GOOGL logoGOOGL
IndustrySoftware - InfrastructureSoftware - InfrastructureSoftware - ApplicationInternet Content & InformationInternet Content & Information
Market Cap$4.41B$11.97B$12.58B$1.69B$4.81T
Revenue (TTM)$1.99B$5.02B$3.30B$1.47B$422.57B
Net Income (TTM)$51M$870M$100M$139M$160.21B
Gross Margin68.1%61.8%83.7%90.0%60.4%
Operating Margin0.1%17.6%1.9%12.4%32.7%
Forward P/E13.4x12.9x19.6x13.7x29.6x
Total Debt$1.59B$3.86B$485M$42M$59.29B
Cash & Equiv.$312M$1.08B$882M$216M$30.71B

WIX vs GDDY vs HUBS vs YELP vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WIX
GDDY
HUBS
YELP
GOOGL
StockMay 20May 26Return
Wix.com Ltd. (WIX)10036.1-63.9%
GoDaddy Inc. (GDDY)100116.2+16.2%
HubSpot, Inc. (HUBS)100122.2+22.2%
Yelp Inc. (YELP)100131.0+31.0%
Alphabet Inc. (GOOGL)100555.2+455.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: WIX vs GDDY vs HUBS vs YELP vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 4 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. GoDaddy Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. HUBS also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
WIX
Wix.com Ltd.
The Value Angle

WIX lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: technology exposure
GDDY
GoDaddy Inc.
The Income Pick

GDDY is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 1 yrs, beta 0.42
  • Lower P/E (12.9x vs 29.6x)
  • Beta 0.42 vs GOOGL's 1.26
Best for: income & stability
HUBS
HubSpot, Inc.
The Growth Play

HUBS ranks third and is worth considering specifically for growth exposure.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
  • 19.2% revenue growth vs YELP's 3.7%
Best for: growth exposure
YELP
Yelp Inc.
The Defensive Pick

YELP is the clearest fit if your priority is sleep-well-at-night and defensive.

  • Lower volatility, beta 0.82, Low D/E 6.0%, current ratio 2.99x
  • Beta 0.82, current ratio 2.99x
Best for: sleep-well-at-night and defensive
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • 10.0% 10Y total return vs HUBS's 469.1%
  • 37.9% margin vs WIX's 2.5%
  • 0.2% yield; 2-year raise streak; the other 4 pay no meaningful dividend
  • +163.5% vs HUBS's -62.0%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthHUBS logoHUBS19.2% revenue growth vs YELP's 3.7%
ValueGDDY logoGDDYLower P/E (12.9x vs 29.6x)
Quality / MarginsGOOGL logoGOOGL37.9% margin vs WIX's 2.5%
Stability / SafetyGDDY logoGDDYBeta 0.42 vs GOOGL's 1.26
DividendsGOOGL logoGOOGL0.2% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)GOOGL logoGOOGL+163.5% vs HUBS's -62.0%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs WIX's 2.3%, ROIC 25.1% vs 0.2%

WIX vs GDDY vs HUBS vs YELP vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WIXWix.com Ltd.
FY 2024
Creative Subscription
71.8%$1.3B
Business Solutions
28.2%$496M
GDDYGoDaddy Inc.
FY 2025
Core Platform
61.8%$3.1B
Applications And Commerce
38.2%$1.9B
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
YELPYelp Inc.
FY 2025
Advertising
48.7%$1.4B
Advertising, Services
33.2%$948M
Advertising, Restaurants and Other
15.5%$444M
Other Revenue
2.6%$74M
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

WIX vs GDDY vs HUBS vs YELP vs GOOGL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGHUBS

Income & Cash Flow (Last 12 Months)

Evenly matched — HUBS and GOOGL each lead in 2 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 287.9x YELP's $1.5B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to WIX's 2.5%. On growth, HUBS holds the edge at +23.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWIX logoWIXWix.com Ltd.GDDY logoGDDYGoDaddy Inc.HUBS logoHUBSHubSpot, Inc.YELP logoYELPYelp Inc.GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$2.0B$5.0B$3.3B$1.5B$422.6B
EBITDAEarnings before interest/tax$33M$1.1B$166M$236M$161.3B
Net IncomeAfter-tax profit$51M$870M$100M$139M$160.2B
Free Cash FlowCash after capex$607M$1.6B$712M$281M$73.3B
Gross MarginGross profit ÷ Revenue+68.1%+61.8%+83.7%+90.0%+60.4%
Operating MarginEBIT ÷ Revenue+0.1%+17.6%+1.9%+12.4%+32.7%
Net MarginNet income ÷ Revenue+2.5%+17.3%+3.0%+9.5%+37.9%
FCF MarginFCF ÷ Revenue+30.5%+32.7%+21.6%+19.1%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+13.9%+6.1%+23.4%+0.8%+21.8%
EPS Growth (YoY)Latest quarter vs prior year-192.4%+6.0%+2.5%-16.7%+81.9%
Evenly matched — HUBS and GOOGL each lead in 2 of 6 comparable metrics.

Valuation Metrics

YELP leads this category, winning 5 of 6 comparable metrics.

At 12.7x trailing earnings, YELP trades at a 96% valuation discount to HUBS's 284.1x P/E. On an enterprise value basis, YELP's 6.2x EV/EBITDA is more attractive than WIX's 171.1x.

MetricWIX logoWIXWix.com Ltd.GDDY logoGDDYGoDaddy Inc.HUBS logoHUBSHubSpot, Inc.YELP logoYELPYelp Inc.GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$4.4B$12.0B$12.6B$1.7B$4.81T
Enterprise ValueMkt cap + debt − cash$5.7B$14.8B$12.2B$1.5B$4.84T
Trailing P/EPrice ÷ TTM EPS91.30x14.41x284.08x12.71x36.82x
Forward P/EPrice ÷ next-FY EPS est.13.38x12.89x19.61x13.74x29.61x
PEG RatioP/E ÷ EPS growth rate1.23x
EV / EBITDAEnterprise value multiple171.14x11.03x69.24x6.18x32.22x
Price / SalesMarket cap ÷ Revenue2.21x2.42x4.02x1.15x11.95x
Price / BookPrice ÷ Book value/share56.82x6.29x2.61x11.72x
Price / FCFMarket cap ÷ FCF7.68x7.60x17.77x5.23x65.72x
YELP leads this category, winning 5 of 6 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 3 of 9 comparable metrics.

GDDY delivers a 3.7% return on equity — every $100 of shareholder capital generates $4 in annual profit, vs $5 for HUBS. YELP carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to GDDY's 17.96x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs GDDY's 5/9, reflecting strong financial health.

MetricWIX logoWIXWix.com Ltd.GDDY logoGDDYGoDaddy Inc.HUBS logoHUBSHubSpot, Inc.YELP logoYELPYelp Inc.GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+3.7%+5.0%+19.7%+39.0%
ROA (TTM)Return on assets+2.3%+10.7%+2.7%+14.1%+27.4%
ROICReturn on invested capital+0.2%+26.2%+0.4%+25.1%+25.1%
ROCEReturn on capital employed+0.2%+21.4%+0.5%+22.9%+30.3%
Piotroski ScoreFundamental quality 0–965667
Debt / EquityFinancial leverage17.96x0.23x0.06x0.14x
Net DebtTotal debt minus cash$1.3B$2.8B-$397M-$174M$28.6B
Cash & Equiv.Liquid assets$312M$1.1B$882M$216M$30.7B
Total DebtShort + long-term debt$1.6B$3.9B$485M$42M$59.3B
Interest CoverageEBIT ÷ Interest expense0.05x10.89x4753.07x392.15x
GOOGL leads this category, winning 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $2,782 for WIX. Over the past 12 months, GOOGL leads with a +163.5% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs HUBS's -18.1% — a key indicator of consistent wealth creation.

MetricWIX logoWIXWix.com Ltd.GDDY logoGDDYGoDaddy Inc.HUBS logoHUBSHubSpot, Inc.YELP logoYELPYelp Inc.GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date-20.4%-24.3%-36.1%-5.7%+26.4%
1-Year ReturnPast 12 months-51.7%-51.0%-62.0%-19.9%+163.5%
3-Year ReturnCumulative with dividends+3.1%+28.1%-45.1%+1.6%+270.8%
5-Year ReturnCumulative with dividends-72.2%+10.7%-52.1%-27.9%+239.8%
10-Year ReturnCumulative with dividends+212.7%+197.1%+469.1%+10.2%+996.1%
CAGR (3Y)Annualised 3-year return+1.0%+8.6%-18.1%+0.5%+54.8%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GDDY and GOOGL each lead in 1 of 2 comparable metrics.

GDDY is the less volatile stock with a 0.42 beta — it tends to amplify market swings less than GOOGL's 1.26 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWIX logoWIXWix.com Ltd.GDDY logoGDDYGoDaddy Inc.HUBS logoHUBSHubSpot, Inc.YELP logoYELPYelp Inc.GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5000.94x0.42x1.18x0.82x1.26x
52-Week HighHighest price in past year$191.24$190.50$682.57$41.22$400.10
52-Week LowLowest price in past year$60.22$73.06$187.45$19.60$147.84
% of 52W HighCurrent price vs 52-week peak+42.0%+47.1%+35.8%+69.1%+99.5%
RSI (14)Momentum oscillator 0–10046.749.351.157.283.4
Avg Volume (50D)Average daily shares traded2.6M2.2M1.5M1.1M28.3M
Evenly matched — GDDY and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

GOOGL leads this category, winning 1 of 1 comparable metric.

Analyst consensus: WIX as "Buy", GDDY as "Buy", HUBS as "Buy", YELP as "Hold", GOOGL as "Buy". Consensus price targets imply 69.2% upside for WIX (target: $136) vs -0.5% for YELP (target: $28). GOOGL is the only dividend payer here at 0.21% yield — a key consideration for income-focused portfolios.

MetricWIX logoWIXWix.com Ltd.GDDY logoGDDYGoDaddy Inc.HUBS logoHUBSHubSpot, Inc.YELP logoYELPYelp Inc.GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldBuy
Price TargetConsensus 12-month target$135.92$113.29$360.89$28.33$406.28
# AnalystsCovering analysts4138476782
Dividend YieldAnnual dividend ÷ price+0.2%
Dividend StreakConsecutive years of raises12
Dividend / ShareAnnual DPS$0.82
Buyback YieldShare repurchases ÷ mkt cap+13.0%+13.4%+4.0%+17.3%+0.9%
GOOGL leads this category, winning 1 of 1 comparable metric.
Key Takeaway

GOOGL leads in 3 of 6 categories (Profitability & Efficiency, Total Returns). YELP leads in 1 (Valuation Metrics). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 3 of 6 categories
Loading custom metrics...

WIX vs GDDY vs HUBS vs YELP vs GOOGL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WIX or GDDY or HUBS or YELP or GOOGL a better buy right now?

For growth investors, HubSpot, Inc.

(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus 3. 7% for Yelp Inc. (YELP). Yelp Inc. (YELP) offers the better valuation at 12. 7x trailing P/E (13. 7x forward), making it the more compelling value choice. Analysts rate Wix. com Ltd. (WIX) a "Buy" — based on 41 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WIX or GDDY or HUBS or YELP or GOOGL?

On trailing P/E, Yelp Inc.

(YELP) is the cheapest at 12. 7x versus HubSpot, Inc. at 284. 1x. On forward P/E, GoDaddy Inc. is actually cheaper at 12. 9x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — WIX or GDDY or HUBS or YELP or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -72. 2% for Wix. com Ltd. (WIX). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus YELP's +10. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WIX or GDDY or HUBS or YELP or GOOGL?

By beta (market sensitivity over 5 years), GoDaddy Inc.

(GDDY) is the lower-risk stock at 0. 42β versus Alphabet Inc. 's 1. 26β — meaning GOOGL is approximately 199% more volatile than GDDY relative to the S&P 500. On balance sheet safety, Yelp Inc. (YELP) carries a lower debt/equity ratio of 6% versus 18% for GoDaddy Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — WIX or GDDY or HUBS or YELP or GOOGL?

By revenue growth (latest reported year), HubSpot, Inc.

(HUBS) is pulling ahead at 19. 2% versus 3. 7% for Yelp Inc. (YELP). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -62. 7% for Wix. com Ltd.. Over a 3-year CAGR, HUBS leads at 21. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WIX or GDDY or HUBS or YELP or GOOGL?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 0. 1% for WIX. At the gross margin level — before operating expenses — YELP leads at 90. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WIX or GDDY or HUBS or YELP or GOOGL more undervalued right now?

On forward earnings alone, GoDaddy Inc.

(GDDY) trades at 12. 9x forward P/E versus 29. 6x for Alphabet Inc. — 16. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WIX: 69. 2% to $135. 92.

08

Which pays a better dividend — WIX or GDDY or HUBS or YELP or GOOGL?

In this comparison, GOOGL (0.

2% yield) pays a dividend. WIX, GDDY, HUBS, YELP do not pay a meaningful dividend and should not be held primarily for income.

09

Is WIX or GDDY or HUBS or YELP or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, GoDaddy Inc.

(GDDY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 42), +197. 1% 10Y return). Both have compounded well over 10 years (GDDY: +197. 1%, HUBS: +469. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WIX and GDDY and HUBS and YELP and GOOGL?

These companies operate in different sectors (WIX (Technology) and GDDY (Technology) and HUBS (Technology) and YELP (Communication Services) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: WIX is a small-cap quality compounder stock; GDDY is a mid-cap deep-value stock; HUBS is a mid-cap high-growth stock; YELP is a small-cap deep-value stock; GOOGL is a mega-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

WIX

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Gross Margin > 40%
Run This Screen
Stocks Like

GDDY

Steady Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 10%
Run This Screen
Stocks Like

HUBS

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
Run This Screen
Stocks Like

YELP

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 5%
Run This Screen
Stocks Like

GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform WIX and GDDY and HUBS and YELP and GOOGL on the metrics below

Revenue Growth>
%
(WIX: 13.9% · GDDY: 6.1%)
Net Margin>
%
(WIX: 2.5% · GDDY: 17.3%)
P/E Ratio<
x
(WIX: 91.3x · GDDY: 14.4x)

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