Software - Application
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5 / 10Stock Comparison
WK vs APPF vs PCOR vs ROP vs PAYC
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Application
Software - Application
Industrial - Machinery
Software - Application
WK vs APPF vs PCOR vs ROP vs PAYC — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Software - Application | Software - Application | Software - Application | Industrial - Machinery | Software - Application |
| Market Cap | $2.93B | $6.12B | $8.07B | $36.28B | $7.51B |
| Revenue (TTM) | $926M | $995M | $1.37B | $8.12B | $2.09B |
| Net Income (TTM) | $14M | $152M | $-77M | $1.71B | $470M |
| Gross Margin | 79.4% | 63.2% | 79.6% | 69.4% | 81.0% |
| Operating Margin | -0.3% | 17.1% | -7.1% | 28.1% | 28.3% |
| Forward P/E | 19.3x | 25.0x | 29.6x | 16.1x | 13.2x |
| Total Debt | $808M | $71M | $118M | $9.30B | $152M |
| Cash & Equiv. | $339M | $107M | $481M | $297M | $370M |
WK vs APPF vs PCOR vs ROP vs PAYC — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 21 | May 26 | Return |
|---|---|---|---|
| Workiva Inc. (WK) | 100 | 55.1 | -44.9% |
| AppFolio, Inc. (APPF) | 100 | 126.1 | +26.1% |
| Procore Technologie… (PCOR) | 100 | 61.9 | -38.1% |
| Roper Technologies,… (ROP) | 100 | 78.3 | -21.7% |
| Paycom Software, In… (PAYC) | 100 | 42.0 | -58.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: WK vs APPF vs PCOR vs ROP vs PAYC
Each card shows where this stock fits in a portfolio — not just who wins on paper.
WK has the current edge in this matchup, primarily because of its strength in growth exposure and sleep-well-at-night.
- Rev growth 19.7%, EPS growth 52.5%, 3Y rev CAGR 18.0%
- Lower volatility, beta 0.25, current ratio 1.57x
- 19.7% revenue growth vs PAYC's 8.9%
- Beta 0.25 vs PCOR's 1.40
APPF ranks third and is worth considering specifically for long-term compounding.
- 12.8% 10Y total return vs WK's 337.0%
- 24.2% ROA vs PCOR's -3.7%, ROIC 22.4% vs -9.7%
PCOR is the clearest fit if your priority is momentum.
- -17.0% vs PAYC's -38.8%
ROP is the clearest fit if your priority is income & stability.
- Dividend streak 12 yrs, beta 0.43, yield 0.9%
- 0.9% yield, 12-year raise streak, vs PAYC's 1.1%, (3 stocks pay no dividend)
PAYC is the #2 pick in this set and the best alternative if valuation efficiency and defensive is your priority.
- PEG 0.49 vs ROP's 1.68
- Beta 0.59, yield 1.1%, current ratio 1.09x
- Lower P/E (13.2x vs 29.6x)
- 22.4% margin vs PCOR's -5.6%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 19.7% revenue growth vs PAYC's 8.9% | |
| Value | Lower P/E (13.2x vs 29.6x) | |
| Quality / Margins | 22.4% margin vs PCOR's -5.6% | |
| Stability / Safety | Beta 0.25 vs PCOR's 1.40 | |
| Dividends | 0.9% yield, 12-year raise streak, vs PAYC's 1.1%, (3 stocks pay no dividend) | |
| Momentum (1Y) | -17.0% vs PAYC's -38.8% | |
| Efficiency (ROA) | 24.2% ROA vs PCOR's -3.7%, ROIC 22.4% vs -9.7% |
WK vs APPF vs PCOR vs ROP vs PAYC — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
WK vs APPF vs PCOR vs ROP vs PAYC — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
PAYC leads in 3 of 6 categories
APPF leads 1 • WK leads 0 • PCOR leads 0 • ROP leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
PAYC leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
ROP is the larger business by revenue, generating $8.1B annually — 8.8x WK's $926M. PAYC is the more profitable business, keeping 22.4% of every revenue dollar as net income compared to PCOR's -5.6%. On growth, APPF holds the edge at +20.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $926M | $995M | $1.4B | $8.1B | $2.1B |
| EBITDAEarnings before interest/tax | $6M | $192M | $16M | $3.2B | $780M |
| Net IncomeAfter-tax profit | $14M | $152M | -$77M | $1.7B | $470M |
| Free Cash FlowCash after capex | $146M | $234M | $275M | $2.6B | $444M |
| Gross MarginGross profit ÷ Revenue | +79.4% | +63.2% | +79.6% | +69.4% | +81.0% |
| Operating MarginEBIT ÷ Revenue | -0.3% | +17.1% | -7.1% | +28.1% | +28.3% |
| Net MarginNet income ÷ Revenue | +1.5% | +15.3% | -5.6% | +21.1% | +22.4% |
| FCF MarginFCF ÷ Revenue | +15.8% | +23.5% | +20.0% | +31.4% | +21.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +19.9% | +20.4% | +15.7% | +11.3% | +7.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +186.8% | +37.2% | +72.7% | +59.1% | +22.6% |
Valuation Metrics
PAYC leads this category, winning 3 of 7 comparable metrics.
Valuation Metrics
At 17.1x trailing earnings, PAYC trades at a 61% valuation discount to APPF's 43.8x P/E. Adjusting for growth (PEG ratio), PAYC offers better value at 0.64x vs ROP's 2.59x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $2.9B | $6.1B | $8.1B | $36.3B | $7.5B |
| Enterprise ValueMkt cap + debt − cash | $3.4B | $6.1B | $7.7B | $45.3B | $7.3B |
| Trailing P/EPrice ÷ TTM EPS | -111.19x | 43.83x | -79.88x | 24.82x | 17.13x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.28x | 24.99x | 29.64x | 16.08x | 13.18x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | 2.59x | 0.64x |
| EV / EBITDAEnterprise value multiple | — | 34.66x | — | 14.57x | 9.81x |
| Price / SalesMarket cap ÷ Revenue | 3.32x | 6.44x | 6.10x | 4.59x | 3.66x |
| Price / BookPrice ÷ Book value/share | — | 11.39x | 6.37x | 1.91x | 4.49x |
| Price / FCFMarket cap ÷ FCF | 21.25x | 25.62x | 37.52x | 14.55x | 18.41x |
Profitability & Efficiency
PAYC leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
PAYC delivers a 31.0% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $-6 for PCOR. PAYC carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to ROP's 0.47x. On the Piotroski fundamental quality scale (0–9), WK scores 6/9 vs PAYC's 4/9, reflecting solid financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | — | +30.9% | -6.3% | +8.8% | +31.0% |
| ROA (TTM)Return on assets | +1.0% | +24.2% | -3.7% | +5.0% | +9.1% |
| ROICReturn on invested capital | -7.0% | +22.4% | -9.7% | +6.1% | +30.7% |
| ROCEReturn on capital employed | -5.6% | +25.9% | -8.6% | +7.7% | +27.1% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 5 | 4 | 6 | 4 |
| Debt / EquityFinancial leverage | — | 0.13x | 0.09x | 0.47x | 0.09x |
| Net DebtTotal debt minus cash | $469M | -$36M | -$362M | $9.0B | -$218M |
| Cash & Equiv.Liquid assets | $339M | $107M | $481M | $297M | $370M |
| Total DebtShort + long-term debt | $808M | $71M | $118M | $9.3B | $152M |
| Interest CoverageEBIT ÷ Interest expense | 3.43x | — | -43.00x | 6.50x | 95.85x |
Total Returns (Dividends Reinvested)
APPF leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in APPF five years ago would be worth $13,059 today (with dividends reinvested), compared to $4,375 for PAYC. Over the past 12 months, PCOR leads with a -17.0% total return vs PAYC's -38.8%. The 3-year compound annual growth rate (CAGR) favors APPF at 7.3% vs PAYC's -19.5% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -37.0% | -26.2% | -23.6% | -18.5% | -8.9% |
| 1-Year ReturnPast 12 months | -22.9% | -20.7% | -17.0% | -38.0% | -38.8% |
| 3-Year ReturnCumulative with dividends | -40.8% | +23.4% | -3.3% | -21.0% | -47.8% |
| 5-Year ReturnCumulative with dividends | -42.1% | +30.6% | -39.2% | -17.5% | -56.3% |
| 10-Year ReturnCumulative with dividends | +337.0% | +1277.1% | -39.2% | +115.0% | +271.8% |
| CAGR (3Y)Annualised 3-year return | -16.0% | +7.3% | -1.1% | -7.6% | -19.5% |
Risk & Volatility
Evenly matched — WK and PCOR each lead in 1 of 2 comparable metrics.
Risk & Volatility
WK is the less volatile stock with a 0.25 beta — it tends to amplify market swings less than PCOR's 1.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PCOR currently trades 65.0% from its 52-week high vs PAYC's 51.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.25x | 0.71x | 1.40x | 0.43x | 0.59x |
| 52-Week HighHighest price in past year | $97.10 | $326.04 | $82.32 | $584.03 | $267.76 |
| 52-Week LowLowest price in past year | $49.44 | $142.72 | $46.08 | $313.86 | $104.90 |
| % of 52W HighCurrent price vs 52-week peak | +53.8% | +52.2% | +65.0% | +60.3% | +51.7% |
| RSI (14)Momentum oscillator 0–100 | 36.4 | 53.2 | 44.5 | 43.6 | 49.8 |
| Avg Volume (50D)Average daily shares traded | 903K | 349K | 2.1M | 1.2M | 1.4M |
Analyst Outlook
Evenly matched — ROP and PAYC each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: WK as "Buy", APPF as "Buy", PCOR as "Buy", ROP as "Buy", PAYC as "Hold". Consensus price targets imply 79.9% upside for WK (target: $94) vs 7.9% for PAYC (target: $149). For income investors, PAYC offers the higher dividend yield at 1.09% vs ROP's 0.93%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | $94.00 | $236.67 | $67.67 | $457.64 | $149.36 |
| # AnalystsCovering analysts | 18 | 13 | 24 | 23 | 36 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | +0.9% | +1.1% |
| Dividend StreakConsecutive years of raises | 3 | — | — | 12 | 3 |
| Dividend / ShareAnnual DPS | — | — | — | $3.29 | $1.51 |
| Buyback YieldShare repurchases ÷ mkt cap | +2.4% | +3.1% | +1.6% | +1.4% | +4.3% |
PAYC leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). APPF leads in 1 (Total Returns). 2 tied.
WK vs APPF vs PCOR vs ROP vs PAYC: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is WK or APPF or PCOR or ROP or PAYC a better buy right now?
For growth investors, Workiva Inc.
(WK) is the stronger pick with 19. 7% revenue growth year-over-year, versus 8. 9% for Paycom Software, Inc. (PAYC). Paycom Software, Inc. (PAYC) offers the better valuation at 17. 1x trailing P/E (13. 2x forward), making it the more compelling value choice. Analysts rate Workiva Inc. (WK) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — WK or APPF or PCOR or ROP or PAYC?
On trailing P/E, Paycom Software, Inc.
(PAYC) is the cheapest at 17. 1x versus AppFolio, Inc. at 43. 8x. On forward P/E, Paycom Software, Inc. is actually cheaper at 13. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Paycom Software, Inc. wins at 0. 49x versus Roper Technologies, Inc. 's 1. 68x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — WK or APPF or PCOR or ROP or PAYC?
Over the past 5 years, AppFolio, Inc.
(APPF) delivered a total return of +30. 6%, compared to -56. 3% for Paycom Software, Inc. (PAYC). Over 10 years, the gap is even starker: APPF returned +1277% versus PCOR's -39. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — WK or APPF or PCOR or ROP or PAYC?
By beta (market sensitivity over 5 years), Workiva Inc.
(WK) is the lower-risk stock at 0. 25β versus Procore Technologies, Inc. 's 1. 40β — meaning PCOR is approximately 453% more volatile than WK relative to the S&P 500. On balance sheet safety, Paycom Software, Inc. (PAYC) carries a lower debt/equity ratio of 9% versus 47% for Roper Technologies, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — WK or APPF or PCOR or ROP or PAYC?
By revenue growth (latest reported year), Workiva Inc.
(WK) is pulling ahead at 19. 7% versus 8. 9% for Paycom Software, Inc. (PAYC). On earnings-per-share growth, the picture is similar: Workiva Inc. grew EPS 52. 5% year-over-year, compared to -30. 1% for AppFolio, Inc.. Over a 3-year CAGR, APPF leads at 26. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — WK or APPF or PCOR or ROP or PAYC?
Paycom Software, Inc.
(PAYC) is the more profitable company, earning 22. 1% net margin versus -7. 6% for Procore Technologies, Inc. — meaning it keeps 22. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ROP leads at 28. 3% versus -8. 9% for PCOR. At the gross margin level — before operating expenses — PAYC leads at 78. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is WK or APPF or PCOR or ROP or PAYC more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Paycom Software, Inc. (PAYC) is the more undervalued stock at a PEG of 0. 49x versus Roper Technologies, Inc. 's 1. 68x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Paycom Software, Inc. (PAYC) trades at 13. 2x forward P/E versus 29. 6x for Procore Technologies, Inc. — 16. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WK: 79. 9% to $94. 00.
08Which pays a better dividend — WK or APPF or PCOR or ROP or PAYC?
In this comparison, PAYC (1.
1% yield), ROP (0. 9% yield) pay a dividend. WK, APPF, PCOR do not pay a meaningful dividend and should not be held primarily for income.
09Is WK or APPF or PCOR or ROP or PAYC better for a retirement portfolio?
For long-horizon retirement investors, AppFolio, Inc.
(APPF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 71), +1277% 10Y return). Both have compounded well over 10 years (APPF: +1277%, PCOR: -39. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between WK and APPF and PCOR and ROP and PAYC?
These companies operate in different sectors (WK (Technology) and APPF (Technology) and PCOR (Technology) and ROP (Industrials) and PAYC (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: WK is a small-cap high-growth stock; APPF is a small-cap high-growth stock; PCOR is a small-cap quality compounder stock; ROP is a mid-cap quality compounder stock; PAYC is a small-cap deep-value stock. ROP, PAYC pay a dividend while WK, APPF, PCOR do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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