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WMT vs AMZN vs TGT vs SHOP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+216.3%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.94T
5Y Perf.+124.0%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$58.67B
5Y Perf.+5.3%
SHOP
Shopify Inc.

Software - Application

TechnologyNASDAQ • CA
Market Cap$139.72B
5Y Perf.+42.0%

WMT vs AMZN vs TGT vs SHOP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WMT logoWMT
AMZN logoAMZN
TGT logoTGT
SHOP logoSHOP
IndustrySpecialty RetailSpecialty RetailDiscount StoresSoftware - Application
Market Cap$1.04T$2.94T$58.67B$139.72B
Revenue (TTM)$703.06B$742.78B$106.25B$9.20B
Net Income (TTM)$22.91B$90.80B$4.04B$1.33B
Gross Margin24.9%50.6%27.3%64.5%
Operating Margin4.1%11.5%5.3%17.9%
Forward P/E44.9x35.1x16.1x58.7x
Total Debt$67.09B$152.99B$5.59B$188M
Cash & Equiv.$10.73B$86.81B$5.49B$1.53B

WMT vs AMZN vs TGT vs SHOPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WMT
AMZN
TGT
SHOP
StockMay 20May 26Return
Walmart Inc. (WMT)100316.3+216.3%
Amazon.com, Inc. (AMZN)100224.0+124.0%
Target Corporation (TGT)100105.3+5.3%
Shopify Inc. (SHOP)100142.0+42.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: WMT vs AMZN vs TGT vs SHOP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN and TGT are tied at the top with 2 categories each — the right choice depends on your priorities. Target Corporation is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. SHOP and WMT also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
WMT
Walmart Inc.
The Income Pick

WMT is the clearest fit if your priority is income & stability.

  • Dividend streak 37 yrs, beta 0.12, yield 0.7%
  • Beta 0.12 vs SHOP's 2.64
Best for: income & stability
AMZN
Amazon.com, Inc.
The Growth Play

AMZN has the current edge in this matchup, primarily because of its strength in growth exposure and valuation efficiency.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • PEG 1.25 vs WMT's 4.08
  • +46.8% vs SHOP's +9.4%
  • 11.5% ROA vs TGT's 6.9%, ROIC 14.7% vs 16.7%
Best for: growth exposure and valuation efficiency
TGT
Target Corporation
The Defensive Pick

TGT is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.

  • Lower volatility, beta 0.95, Low D/E 34.6%, current ratio 0.94x
  • Beta 0.95, yield 3.5%, current ratio 0.94x
  • Lower P/E (16.1x vs 58.7x)
  • 3.5% yield, 22-year raise streak, vs WMT's 0.7%, (2 stocks pay no dividend)
Best for: sleep-well-at-night and defensive
SHOP
Shopify Inc.
The Long-Run Compounder

SHOP is the clearest fit if your priority is long-term compounding.

  • 36.7% 10Y total return vs AMZN's 7.3%
  • 30.1% revenue growth vs TGT's -1.7%
  • 14.5% margin vs WMT's 3.3%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSHOP logoSHOP30.1% revenue growth vs TGT's -1.7%
ValueTGT logoTGTLower P/E (16.1x vs 58.7x)
Quality / MarginsSHOP logoSHOP14.5% margin vs WMT's 3.3%
Stability / SafetyWMT logoWMTBeta 0.12 vs SHOP's 2.64
DividendsTGT logoTGT3.5% yield, 22-year raise streak, vs WMT's 0.7%, (2 stocks pay no dividend)
Momentum (1Y)AMZN logoAMZN+46.8% vs SHOP's +9.4%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs TGT's 6.9%, ROIC 14.7% vs 16.7%

WMT vs AMZN vs TGT vs SHOP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B
SHOPShopify Inc.
FY 2025
Service
76.2%$8.8B
Subscription and Circulation
23.8%$2.8B

WMT vs AMZN vs TGT vs SHOP — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSHOPLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

SHOP leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 80.8x SHOP's $9.2B. SHOP is the more profitable business, keeping 14.5% of every revenue dollar as net income compared to WMT's 3.3%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
RevenueTrailing 12 months$703.1B$742.8B$106.2B$9.2B
EBITDAEarnings before interest/tax$42.8B$155.9B$8.7B$1.7B
Net IncomeAfter-tax profit$22.9B$90.8B$4.0B$1.3B
Free Cash FlowCash after capex$15.3B-$2.5B$2.9B$2.1B
Gross MarginGross profit ÷ Revenue+24.9%+50.6%+27.3%+64.5%
Operating MarginEBIT ÷ Revenue+4.1%+11.5%+5.3%+17.9%
Net MarginNet income ÷ Revenue+3.3%+12.2%+3.8%+14.5%
FCF MarginFCF ÷ Revenue+2.2%-0.3%+2.8%+23.1%
Rev. Growth (YoY)Latest quarter vs prior year+5.8%+16.6%+3.2%-100.0%
EPS Growth (YoY)Latest quarter vs prior year+35.1%+74.8%+23.7%+15.1%
SHOP leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

TGT leads this category, winning 6 of 7 comparable metrics.

At 15.8x trailing earnings, TGT trades at a 86% valuation discount to SHOP's 114.5x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.36x vs WMT's 4.35x — a lower PEG means you pay less per unit of expected earnings growth.

MetricWMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
Market CapShares × price$1.04T$2.94T$58.7B$139.7B
Enterprise ValueMkt cap + debt − cash$1.10T$3.01T$58.8B$138.4B
Trailing P/EPrice ÷ TTM EPS47.91x38.15x15.84x114.48x
Forward P/EPrice ÷ next-FY EPS est.44.91x35.07x16.10x58.66x
PEG RatioP/E ÷ EPS growth rate4.35x1.36x3.91x
EV / EBITDAEnterprise value multiple24.96x20.64x7.42x92.31x
Price / SalesMarket cap ÷ Revenue1.46x4.10x0.56x12.09x
Price / BookPrice ÷ Book value/share10.50x7.20x3.63x10.42x
Price / FCFMarket cap ÷ FCF25.08x382.27x20.69x69.62x
TGT leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

SHOP leads this category, winning 3 of 8 comparable metrics.

TGT delivers a 26.1% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $11 for SHOP. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.67x.

MetricWMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
ROE (TTM)Return on equity+22.3%+23.3%+26.1%+10.5%
ROA (TTM)Return on assets+7.9%+11.5%+6.9%+9.0%
ROICReturn on invested capital+14.7%+14.7%+16.7%+9.4%
ROCEReturn on capital employed+17.5%+15.3%+13.6%+11.4%
Piotroski ScoreFundamental quality 0–96666
Debt / EquityFinancial leverage0.67x0.37x0.35x0.01x
Net DebtTotal debt minus cash$56.4B$66.2B$104M-$1.3B
Cash & Equiv.Liquid assets$10.7B$86.8B$5.5B$1.5B
Total DebtShort + long-term debt$67.1B$153.0B$5.6B$188M
Interest CoverageEBIT ÷ Interest expense11.85x39.96x12.40x
SHOP leads this category, winning 3 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,774 today (with dividends reinvested), compared to $7,047 for TGT. Over the past 12 months, AMZN leads with a +46.8% total return vs SHOP's +9.4%. The 3-year compound annual growth rate (CAGR) favors WMT at 38.1% vs TGT's -3.1% — a key indicator of consistent wealth creation.

MetricWMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
YTD ReturnYear-to-date+16.2%+20.8%+29.3%-31.5%
1-Year ReturnPast 12 months+32.6%+46.8%+41.8%+9.4%
3-Year ReturnCumulative with dividends+163.3%+158.9%-9.0%+73.5%
5-Year ReturnCumulative with dividends+187.7%+67.3%-29.5%-3.9%
10-Year ReturnCumulative with dividends+517.6%+730.1%+107.8%+3673.3%
CAGR (3Y)Annualised 3-year return+38.1%+37.3%-3.1%+20.2%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WMT and AMZN each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than SHOP's 2.64 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.2% from its 52-week high vs SHOP's 59.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
Beta (5Y)Sensitivity to S&P 5000.12x1.51x0.95x2.64x
52-Week HighHighest price in past year$134.69$278.56$133.07$182.19
52-Week LowLowest price in past year$91.89$183.85$83.44$88.14
% of 52W HighCurrent price vs 52-week peak+97.1%+98.2%+96.8%+59.1%
RSI (14)Momentum oscillator 0–10057.179.856.754.9
Avg Volume (50D)Average daily shares traded17.5M45.6M4.6M8.2M
Evenly matched — WMT and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.

Analyst consensus: WMT as "Buy", AMZN as "Buy", TGT as "Hold", SHOP as "Buy". Consensus price targets imply 53.1% upside for SHOP (target: $165) vs -10.5% for TGT (target: $115). For income investors, TGT offers the higher dividend yield at 3.50% vs WMT's 0.72%.

MetricWMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.TGT logoTGTTarget CorporationSHOP logoSHOPShopify Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuy
Price TargetConsensus 12-month target$137.04$306.77$115.31$164.75
# AnalystsCovering analysts64945963
Dividend YieldAnnual dividend ÷ price+0.7%+3.5%
Dividend StreakConsecutive years of raises3722
Dividend / ShareAnnual DPS$0.94$4.51
Buyback YieldShare repurchases ÷ mkt cap+0.8%0.0%+0.7%0.0%
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Key Takeaway

SHOP leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). TGT leads in 1 (Valuation Metrics). 2 tied.

Best OverallShopify Inc. (SHOP)Leads 2 of 6 categories
Loading custom metrics...

WMT vs AMZN vs TGT vs SHOP: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WMT or AMZN or TGT or SHOP a better buy right now?

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus -1. 7% for Target Corporation (TGT). Target Corporation (TGT) offers the better valuation at 15. 8x trailing P/E (16. 1x forward), making it the more compelling value choice. Analysts rate Walmart Inc. (WMT) a "Buy" — based on 64 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WMT or AMZN or TGT or SHOP?

On trailing P/E, Target Corporation (TGT) is the cheapest at 15.

8x versus Shopify Inc. at 114. 5x. On forward P/E, Target Corporation is actually cheaper at 16. 1x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 25x versus Walmart Inc. 's 4. 08x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — WMT or AMZN or TGT or SHOP?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +187. 7%, compared to -29. 5% for Target Corporation (TGT). Over 10 years, the gap is even starker: SHOP returned +36. 7% versus TGT's +107. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WMT or AMZN or TGT or SHOP?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus Shopify Inc. 's 2. 64β — meaning SHOP is approximately 2157% more volatile than WMT relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — WMT or AMZN or TGT or SHOP?

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus -1. 7% for Target Corporation (TGT). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -39. 4% for Shopify Inc.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WMT or AMZN or TGT or SHOP?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SHOP leads at 12. 7% versus 4. 2% for WMT. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WMT or AMZN or TGT or SHOP more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 25x versus Walmart Inc. 's 4. 08x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Target Corporation (TGT) trades at 16. 1x forward P/E versus 58. 7x for Shopify Inc. — 42. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHOP: 53. 1% to $164. 75.

08

Which pays a better dividend — WMT or AMZN or TGT or SHOP?

In this comparison, TGT (3.

5% yield), WMT (0. 7% yield) pay a dividend. AMZN, SHOP do not pay a meaningful dividend and should not be held primarily for income.

09

Is WMT or AMZN or TGT or SHOP better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +517. 6% 10Y return). Shopify Inc. (SHOP) carries a higher beta of 2. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +517. 6%, SHOP: +36. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WMT and AMZN and TGT and SHOP?

These companies operate in different sectors (WMT (Consumer Defensive) and AMZN (Consumer Cyclical) and TGT (Consumer Defensive) and SHOP (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: WMT is a mega-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; TGT is a mid-cap deep-value stock; SHOP is a mid-cap high-growth stock. WMT, TGT pay a dividend while AMZN, SHOP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform WMT and AMZN and TGT and SHOP on the metrics below

Revenue Growth>
%
(WMT: 5.8% · AMZN: 16.6%)
Net Margin>
%
(WMT: 3.3% · AMZN: 12.2%)
P/E Ratio<
x
(WMT: 47.9x · AMZN: 38.1x)

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