Comprehensive Stock Comparison
Compare Petco Health and Wellness Company, Inc. (WOOF) vs BARK, Inc. (BARK) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | BARK | -1.2% revenue growth vs WOOF's -2.2% |
| Quality / Margins | WOOF | -0.0% net margin vs BARK's -7.7% |
| Stability / Safety | WOOF | Beta 1.03 vs BARK's 1.06 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | WOOF | -5.2% vs BARK's -53.8% |
| Efficiency (ROA) | WOOF | -0.0% ROA vs BARK's -17.2%, ROIC 0.1% vs -27.4% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Petco is a pet health and wellness retailer operating physical stores and veterinary clinics across the U.S. It generates revenue primarily from pet supplies and consumables — about 60% of sales — complemented by services like veterinary care, grooming, and training. The company's competitive advantage lies in its integrated ecosystem of retail, veterinary services, and digital platforms that create a one-stop destination for pet owners.
BARK is a dog-focused consumer company that sells products and services directly to dog owners through subscription boxes and e-commerce. It generates revenue primarily from monthly subscription boxes like BarkBox and Super Chewer — which provide themed toys and treats — along with direct sales of dog food, health products, and accessories through its online platforms. The company's competitive advantage lies in its strong brand recognition within the dog owner community and its data-driven approach to product development based on extensive customer feedback and purchasing patterns.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
WOOF leads in 4 of 6 categories — strongest in Financial Metrics and Valuation Metrics. 1 category is tied.
Financial Metrics (TTM)
WOOF is the larger business by revenue, generating $6.0B annually — 14.2x BARK's $424M. WOOF is the more profitable business, keeping -0.0% of every revenue dollar as net income compared to BARK's -7.7%. On growth, WOOF holds the edge at -3.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | WOOFPetco Health and … | BARKBARK, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $6.0B | $424M |
| EBITDAEarnings before interest/tax | $312M | -$27M |
| Net IncomeAfter-tax profit | -$2M | -$32M |
| Free Cash FlowCash after capex | $130M | -$36M |
| Gross MarginGross profit ÷ Revenue | +37.7% | +61.6% |
| Operating MarginEBIT ÷ Revenue | +1.9% | -8.2% |
| Net MarginNet income ÷ Revenue | -0.0% | -7.7% |
| FCF MarginFCF ÷ Revenue | +2.2% | -8.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | -3.1% | -22.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +154.0% | +23.7% |
Valuation Metrics
| Metric | WOOFPetco Health and … | BARKBARK, Inc. |
|---|---|---|
| Market CapShares × price | $96M | $149M |
| Enterprise ValueMkt cap + debt − cash | $2.9B | $140M |
| Trailing P/EPrice ÷ TTM EPS | -6.89x | -4.11x |
| Forward P/EPrice ÷ next-FY EPS est. | 17.39x | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 0.02x | 0.31x |
| Price / BookPrice ÷ Book value/share | 0.63x | 1.38x |
| Price / FCFMarket cap ÷ FCF | 1.94x | — |
Profitability & Efficiency
WOOF delivers a -0.2% return on equity — every $100 of shareholder capital generates $-0 in annual profit, vs $-40 for BARK. BARK carries lower financial leverage with a 0.86x debt-to-equity ratio, signaling a more conservative balance sheet compared to WOOF's 2.66x. On the Piotroski fundamental quality scale (0–9), WOOF scores 5/9 vs BARK's 4/9, reflecting solid financial health.
| Metric | WOOFPetco Health and … | BARKBARK, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -0.2% | -39.9% |
| ROA (TTM)Return on assets | -0.0% | -17.2% |
| ROICReturn on invested capital | +0.1% | -27.4% |
| ROCEReturn on capital employed | +0.2% | -19.5% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 4 |
| Debt / EquityFinancial leverage | 2.66x | 0.86x |
| Net DebtTotal debt minus cash | $2.8B | -$9M |
| Cash & Equiv.Liquid assets | $166M | $94M |
| Total DebtShort + long-term debt | $3.0B | $85M |
| Interest CoverageEBIT ÷ Interest expense | 0.83x | -12.59x |
Total Returns (with DRIP)
A $10,000 investment in WOOF five years ago would be worth $1,215 today (with dividends reinvested), compared to $610 for BARK. Over the past 12 months, WOOF leads with a -5.2% total return vs BARK's -53.8%. The 3-year compound annual growth rate (CAGR) favors BARK at -16.7% vs WOOF's -37.2% — a key indicator of consistent wealth creation.
| Metric | WOOFPetco Health and … | BARKBARK, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -10.5% | +35.4% |
| 1-Year ReturnPast 12 months | -5.2% | -53.8% |
| 3-Year ReturnCumulative with dividends | -75.2% | -42.1% |
| 5-Year ReturnCumulative with dividends | -87.9% | -93.9% |
| 10-Year ReturnCumulative with dividends | -91.3% | -93.7% |
| CAGR (3Y)Annualised 3-year return | -37.2% | -16.7% |
Risk & Volatility
WOOF is the less volatile stock with a 1.03 beta — it tends to amplify market swings less than BARK's 1.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WOOF currently trades 56.5% from its 52-week high vs BARK's 44.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | WOOFPetco Health and … | BARKBARK, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.03x | 1.06x |
| 52-Week HighHighest price in past year | $4.51 | $1.77 |
| 52-Week LowLowest price in past year | $2.28 | $0.53 |
| % of 52W HighCurrent price vs 52-week peak | +56.5% | +44.1% |
| RSI (14)Momentum oscillator 0–100 | 44.2 | 48.1 |
| Avg Volume (50D)Average daily shares traded | 1.5M | 1.6M |
Analyst Outlook
Wall Street rates WOOF as "Hold" and BARK as "Buy". Consensus price targets imply 92.0% upside for BARK (target: $2) vs 56.5% for WOOF (target: $4).
| Metric | WOOFPetco Health and … | BARKBARK, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $3.99 | $1.50 |
| # AnalystsCovering analysts | 25 | 4 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +12.5% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Jan 21 | Feb 26 | Change |
|---|---|---|---|
| Petco Health and We… (WOOF) | 100 | 9.25 | -90.7% |
| BARK, Inc. (BARK) | 100 | 6.22 | -93.8% |
Petco Health and We… (WOOF) returned -88% over 5 years vs BARK, Inc. (BARK)'s -94%.
Chart 2Revenue Growth — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| Petco Health and We… (WOOF) | $4.4B | $6.1B | +39.3% |
| BARK, Inc. (BARK) | $191M | $484M | +152.9% |
Chart 3Net Margin Trend — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| Petco Health and We… (WOOF) | -9.4% | -1.7% | +82.3% |
| BARK, Inc. (BARK) | -19.4% | -6.8% | +64.9% |
Chart 4EPS Growth — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| Petco Health and We… (WOOF) | -0.28 | -0.37 | -32.1% |
| BARK, Inc. (BARK) | -0.22 | -0.19 | +13.6% |
Chart 5Free Cash Flow — 5 Years
Petco Health and Wellness Company, Inc. generated $50M FCF in 2024 (-58% vs 2021). BARK, Inc. generated $-13M FCF in 2025 (+46% vs 2021).
WOOF vs BARK: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is WOOF or BARK a better buy right now?
Analysts rate BARK, Inc. (BARK) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — WOOF or BARK?
Over the past 5 years, Petco Health and Wellness Company, Inc. (WOOF) delivered a total return of -87.9%, compared to -93.9% for BARK, Inc. (BARK). A $10,000 investment in WOOF five years ago would be worth approximately $1K today (assuming dividends reinvested). Over 10 years, the gap is even starker: WOOF returned -91.3% versus BARK's -93.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — WOOF or BARK?
By beta (market sensitivity over 5 years), Petco Health and Wellness Company, Inc. (WOOF) is the lower-risk stock at 1.03β versus BARK, Inc.'s 1.06β — meaning BARK is approximately 3% more volatile than WOOF relative to the S&P 500. On balance sheet safety, BARK, Inc. (BARK) carries a lower debt/equity ratio of 86% versus 3% for Petco Health and Wellness Company, Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — WOOF or BARK?
Petco Health and Wellness Company, Inc. (WOOF) is the more profitable company, earning -1.7% net margin versus -6.8% for BARK, Inc. — meaning it keeps -1.7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WOOF leads at 0.1% versus -7.3% for BARK. At the gross margin level — before operating expenses — BARK leads at 62.4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Is WOOF or BARK more undervalued right now?
Analyst consensus price targets imply the most upside for BARK: 92.0% to $1.50.
06Which pays a better dividend — WOOF or BARK?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is WOOF or BARK better for a retirement portfolio?
For long-horizon retirement investors, Petco Health and Wellness Company, Inc. (WOOF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.03)). Both have compounded well over 10 years (WOOF: -91.3%, BARK: -93.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between WOOF and BARK?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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