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Stock Comparison

WOW vs CSCO vs LUMN vs CIEN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WOW
WideOpenWest, Inc.

Telecommunications Services

Communication ServicesNYSE • US
Market Cap$446M
5Y Perf.-20.1%
CSCO
Cisco Systems, Inc.

Communication Equipment

TechnologyNASDAQ • US
Market Cap$364.95B
5Y Perf.+60.9%
LUMN
Lumen Technologies, Inc.

Telecommunications Services

Communication ServicesNYSE • US
Market Cap$8.71B
5Y Perf.-17.5%
CIEN
Ciena Corporation

Communication Equipment

TechnologyNYSE • US
Market Cap$76.14B
5Y Perf.+269.5%

WOW vs CSCO vs LUMN vs CIEN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WOW logoWOW
CSCO logoCSCO
LUMN logoLUMN
CIEN logoCIEN
IndustryTelecommunications ServicesCommunication EquipmentTelecommunications ServicesCommunication Equipment
Market Cap$446M$364.95B$8.71B$76.14B
Revenue (TTM)$591M$59.05B$12.12B$5.12B
Net Income (TTM)$-78M$11.08B$-1.74B$229M
Gross Margin61.0%64.4%35.2%40.6%
Operating Margin1.2%23.0%-2.6%8.2%
Forward P/E22.2x87.5x
Total Debt$1.04B$29.64B$17.71B$1.58B
Cash & Equiv.$39M$9.47B$1.00B$1.09B

WOW vs CSCO vs LUMN vs CIENLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WOW
CSCO
LUMN
CIEN
StockMay 20Dec 25Return
WideOpenWest, Inc. (WOW)10079.9-20.1%
Cisco Systems, Inc. (CSCO)100160.9+60.9%
Lumen Technologies,… (LUMN)10082.5-17.5%
Ciena Corporation (CIEN)100369.5+269.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: WOW vs CSCO vs LUMN vs CIEN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CSCO leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Ciena Corporation is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. WOW also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
WOW
WideOpenWest, Inc.
The Defensive Choice

WOW is the clearest fit if your priority is stability.

  • Beta 0.87 vs LUMN's 2.74
Best for: stability
CSCO
Cisco Systems, Inc.
The Income Pick

CSCO carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 15 yrs, beta 0.92, yield 1.7%
  • Beta 0.92, yield 1.7%, current ratio 1.00x
  • Lower P/E (22.2x vs 87.5x)
  • 18.8% margin vs LUMN's -14.3%
Best for: income & stability and defensive
LUMN
Lumen Technologies, Inc.
The Secondary Option

LUMN lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: communication services exposure
CIEN
Ciena Corporation
The Growth Play

CIEN is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.

  • Rev growth 18.8%, EPS growth 46.6%, 3Y rev CAGR 9.5%
  • 32.3% 10Y total return vs CSCO's 301.7%
  • Lower volatility, beta 2.46, Low D/E 58.0%, current ratio 2.73x
  • 18.8% revenue growth vs WOW's -8.1%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthCIEN logoCIEN18.8% revenue growth vs WOW's -8.1%
ValueCSCO logoCSCOLower P/E (22.2x vs 87.5x)
Quality / MarginsCSCO logoCSCO18.8% margin vs LUMN's -14.3%
Stability / SafetyWOW logoWOWBeta 0.87 vs LUMN's 2.74
DividendsCSCO logoCSCO1.7% yield, 15-year raise streak, vs LUMN's 0.0%, (2 stocks pay no dividend)
Momentum (1Y)CIEN logoCIEN+6.3% vs WOW's +21.8%
Efficiency (ROA)CSCO logoCSCO9.0% ROA vs LUMN's -5.3%, ROIC 13.0% vs -0.8%

WOW vs CSCO vs LUMN vs CIEN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WOWWideOpenWest, Inc.
FY 2024
Subscription Services
53.1%$582M
High Speed Data Services
31.5%$345M
Video Services
9.7%$106M
Telephony Services
2.2%$24M
Other Business Services
1.8%$20M
Wholesale And Collocation Revenue
1.7%$19M
CSCOCisco Systems, Inc.
FY 2025
Networking
44.5%$28.3B
Service
34.5%$22.0B
Security
12.7%$8.1B
Collaboration
6.5%$4.2B
Observability
1.7%$1.1B
LUMNLumen Technologies, Inc.
FY 2025
Business Segment
79.8%$9.9B
Mass Market Segment
20.2%$2.5B
CIENCiena Corporation
FY 2024
Networking Platforms Segment
75.8%$3.0B
Global Services
13.4%$537M
Platform Software and Services Segment
8.9%$358M
Blue Planet Automation Software and Services Segment
1.9%$78M

WOW vs CSCO vs LUMN vs CIEN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCSCOLAGGINGLUMN

Income & Cash Flow (Last 12 Months)

CSCO leads this category, winning 3 of 6 comparable metrics.

CSCO is the larger business by revenue, generating $59.1B annually — 100.0x WOW's $591M. CSCO is the more profitable business, keeping 18.8% of every revenue dollar as net income compared to LUMN's -14.3%. On growth, CIEN holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWOW logoWOWWideOpenWest, Inc.CSCO logoCSCOCisco Systems, In…LUMN logoLUMNLumen Technologie…CIEN logoCIENCiena Corporation
RevenueTrailing 12 months$591M$59.1B$12.1B$5.1B
EBITDAEarnings before interest/tax$212M$16.1B$2.4B$571M
Net IncomeAfter-tax profit-$78M$11.1B-$1.7B$229M
Free Cash FlowCash after capex-$68M$12.8B$5.4B$742M
Gross MarginGross profit ÷ Revenue+61.0%+64.4%+35.2%+40.6%
Operating MarginEBIT ÷ Revenue+1.2%+23.0%-2.6%+8.2%
Net MarginNet income ÷ Revenue-13.2%+18.8%-14.3%+4.5%
FCF MarginFCF ÷ Revenue-11.6%+21.8%+44.9%+14.5%
Rev. Growth (YoY)Latest quarter vs prior year-8.9%+9.7%-8.9%+33.1%
EPS Growth (YoY)Latest quarter vs prior year-59.3%+29.5%0.0%+2.3%
CSCO leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

WOW leads this category, winning 3 of 6 comparable metrics.

At 36.1x trailing earnings, CSCO trades at a 94% valuation discount to CIEN's 633.2x P/E. On an enterprise value basis, WOW's 6.7x EV/EBITDA is more attractive than CIEN's 169.9x.

MetricWOW logoWOWWideOpenWest, Inc.CSCO logoCSCOCisco Systems, In…LUMN logoLUMNLumen Technologie…CIEN logoCIENCiena Corporation
Market CapShares × price$446M$365.0B$8.7B$76.1B
Enterprise ValueMkt cap + debt − cash$1.4B$385.1B$25.4B$76.6B
Trailing P/EPrice ÷ TTM EPS-7.22x36.14x-4.83x633.25x
Forward P/EPrice ÷ next-FY EPS est.22.18x87.54x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple6.68x26.34x9.91x169.86x
Price / SalesMarket cap ÷ Revenue0.71x6.44x0.70x15.96x
Price / BookPrice ÷ Book value/share2.04x7.87x28.64x
Price / FCFMarket cap ÷ FCF27.46x23.49x114.44x
WOW leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

CSCO leads this category, winning 6 of 9 comparable metrics.

CSCO delivers a 23.2% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-79 for LUMN. CIEN carries lower financial leverage with a 0.58x debt-to-equity ratio, signaling a more conservative balance sheet compared to WOW's 4.98x. On the Piotroski fundamental quality scale (0–9), CSCO scores 8/9 vs LUMN's 4/9, reflecting strong financial health.

MetricWOW logoWOWWideOpenWest, Inc.CSCO logoCSCOCisco Systems, In…LUMN logoLUMNLumen Technologie…CIEN logoCIENCiena Corporation
ROE (TTM)Return on equity-52.7%+23.2%-79.4%+8.3%
ROA (TTM)Return on assets-5.2%+9.0%-5.3%+4.0%
ROICReturn on invested capital+0.4%+13.0%-0.8%+6.9%
ROCEReturn on capital employed+0.5%+13.7%-0.6%+6.8%
Piotroski ScoreFundamental quality 0–94848
Debt / EquityFinancial leverage4.98x0.63x0.58x
Net DebtTotal debt minus cash$1.0B$20.2B$16.7B$490M
Cash & Equiv.Liquid assets$39M$9.5B$1.0B$1.1B
Total DebtShort + long-term debt$1.0B$29.6B$17.7B$1.6B
Interest CoverageEBIT ÷ Interest expense0.07x9.64x-1.12x3.94x
CSCO leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CIEN leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in CIEN five years ago would be worth $99,918 today (with dividends reinvested), compared to $3,270 for WOW. Over the past 12 months, CIEN leads with a +633.9% total return vs WOW's +21.8%. The 3-year compound annual growth rate (CAGR) favors CIEN at 130.7% vs WOW's -14.5% — a key indicator of consistent wealth creation.

MetricWOW logoWOWWideOpenWest, Inc.CSCO logoCSCOCisco Systems, In…LUMN logoLUMNLumen Technologie…CIEN logoCIENCiena Corporation
YTD ReturnYear-to-date+22.3%+10.0%+118.8%
1-Year ReturnPast 12 months+21.8%+57.5%+100.0%+633.9%
3-Year ReturnCumulative with dividends-37.4%+109.3%+267.8%+1127.8%
5-Year ReturnCumulative with dividends-67.3%+87.2%-28.8%+899.2%
10-Year ReturnCumulative with dividends-68.5%+301.7%-35.7%+3230.8%
CAGR (3Y)Annualised 3-year return-14.5%+27.9%+54.4%+130.7%
CIEN leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

WOW leads this category, winning 2 of 2 comparable metrics.

WOW is the less volatile stock with a 0.87 beta — it tends to amplify market swings less than LUMN's 2.74 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WOW currently trades 99.0% from its 52-week high vs LUMN's 70.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWOW logoWOWWideOpenWest, Inc.CSCO logoCSCOCisco Systems, In…LUMN logoLUMNLumen Technologie…CIEN logoCIENCiena Corporation
Beta (5Y)Sensitivity to S&P 5000.87x0.92x2.74x2.46x
52-Week HighHighest price in past year$5.25$94.72$11.95$583.77
52-Week LowLowest price in past year$3.06$59.07$3.37$70.77
% of 52W HighCurrent price vs 52-week peak+99.0%+97.3%+70.8%+92.2%
RSI (14)Momentum oscillator 0–10058.763.973.471.3
Avg Volume (50D)Average daily shares traded573K18.9M12.5M2.8M
WOW leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

CSCO leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: WOW as "Hold", CSCO as "Buy", LUMN as "Hold", CIEN as "Buy". Consensus price targets imply 4.7% upside for CSCO (target: $97) vs -37.9% for CIEN (target: $334). CSCO is the only dividend payer here at 1.75% yield — a key consideration for income-focused portfolios.

MetricWOW logoWOWWideOpenWest, Inc.CSCO logoCSCOCisco Systems, In…LUMN logoLUMNLumen Technologie…CIEN logoCIENCiena Corporation
Analyst RatingConsensus buy/hold/sellHoldBuyHoldBuy
Price TargetConsensus 12-month target$96.50$7.08$334.17
# AnalystsCovering analysts15732841
Dividend YieldAnnual dividend ÷ price+1.7%+0.0%
Dividend StreakConsecutive years of raises1150
Dividend / ShareAnnual DPS$1.61$0.00
Buyback YieldShare repurchases ÷ mkt cap+0.3%+2.0%0.0%+0.4%
CSCO leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

CSCO leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). WOW leads in 2 (Valuation Metrics, Risk & Volatility).

Best OverallCisco Systems, Inc. (CSCO)Leads 3 of 6 categories
Loading custom metrics...

WOW vs CSCO vs LUMN vs CIEN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WOW or CSCO or LUMN or CIEN a better buy right now?

For growth investors, Ciena Corporation (CIEN) is the stronger pick with 18.

8% revenue growth year-over-year, versus -8. 1% for WideOpenWest, Inc. (WOW). Cisco Systems, Inc. (CSCO) offers the better valuation at 36. 1x trailing P/E (22. 2x forward), making it the more compelling value choice. Analysts rate Cisco Systems, Inc. (CSCO) a "Buy" — based on 73 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WOW or CSCO or LUMN or CIEN?

On trailing P/E, Cisco Systems, Inc.

(CSCO) is the cheapest at 36. 1x versus Ciena Corporation at 633. 2x. On forward P/E, Cisco Systems, Inc. is actually cheaper at 22. 2x.

03

Which is the better long-term investment — WOW or CSCO or LUMN or CIEN?

Over the past 5 years, Ciena Corporation (CIEN) delivered a total return of +899.

2%, compared to -67. 3% for WideOpenWest, Inc. (WOW). Over 10 years, the gap is even starker: CIEN returned +32. 3% versus WOW's -68. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WOW or CSCO or LUMN or CIEN?

By beta (market sensitivity over 5 years), WideOpenWest, Inc.

(WOW) is the lower-risk stock at 0. 87β versus Lumen Technologies, Inc. 's 2. 74β — meaning LUMN is approximately 216% more volatile than WOW relative to the S&P 500. On balance sheet safety, Ciena Corporation (CIEN) carries a lower debt/equity ratio of 58% versus 5% for WideOpenWest, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — WOW or CSCO or LUMN or CIEN?

By revenue growth (latest reported year), Ciena Corporation (CIEN) is pulling ahead at 18.

8% versus -8. 1% for WideOpenWest, Inc. (WOW). On earnings-per-share growth, the picture is similar: WideOpenWest, Inc. grew EPS 79. 6% year-over-year, compared to -30. 4% for Lumen Technologies, Inc.. Over a 3-year CAGR, CIEN leads at 9. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WOW or CSCO or LUMN or CIEN?

Cisco Systems, Inc.

(CSCO) is the more profitable company, earning 18. 0% net margin versus -14. 0% for Lumen Technologies, Inc. — meaning it keeps 18. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CSCO leads at 20. 8% versus -1. 5% for LUMN. At the gross margin level — before operating expenses — CSCO leads at 64. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WOW or CSCO or LUMN or CIEN more undervalued right now?

On forward earnings alone, Cisco Systems, Inc.

(CSCO) trades at 22. 2x forward P/E versus 87. 5x for Ciena Corporation — 65. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CSCO: 4. 7% to $96. 50.

08

Which pays a better dividend — WOW or CSCO or LUMN or CIEN?

In this comparison, CSCO (1.

7% yield) pays a dividend. WOW, LUMN, CIEN do not pay a meaningful dividend and should not be held primarily for income.

09

Is WOW or CSCO or LUMN or CIEN better for a retirement portfolio?

For long-horizon retirement investors, Cisco Systems, Inc.

(CSCO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 92), 1. 7% yield, +301. 7% 10Y return). Lumen Technologies, Inc. (LUMN) carries a higher beta of 2. 74 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CSCO: +301. 7%, LUMN: -35. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WOW and CSCO and LUMN and CIEN?

These companies operate in different sectors (WOW (Communication Services) and CSCO (Technology) and LUMN (Communication Services) and CIEN (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: WOW is a small-cap quality compounder stock; CSCO is a large-cap quality compounder stock; LUMN is a small-cap quality compounder stock; CIEN is a mid-cap high-growth stock. CSCO pays a dividend while WOW, LUMN, CIEN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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WOW

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 36%
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CSCO

Income & Dividend Stock

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 11%
Run This Screen
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LUMN

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 21%
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CIEN

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Gross Margin > 24%
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(WOW: -8.9% · CSCO: 9.7%)

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