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WPP vs OMC vs IPG vs HURN vs ICFI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WPP
WPP plc

Advertising Agencies

Communication ServicesNYSE • GB
Market Cap$4.05B
5Y Perf.-50.4%
OMC
Omnicom Group Inc.

Advertising Agencies

Communication ServicesNYSE • US
Market Cap$23.87B
5Y Perf.+40.4%
IPG
The Interpublic Group of Companies, Inc.

Advertising Agencies

Communication ServicesNYSE • US
Market Cap$8.93B
5Y Perf.+50.0%
HURN
Huron Consulting Group Inc.

Consulting Services

IndustrialsNASDAQ • US
Market Cap$2.02B
5Y Perf.+169.7%
ICFI
ICF International, Inc.

Consulting Services

IndustrialsNASDAQ • US
Market Cap$1.35B
5Y Perf.+13.6%

WPP vs OMC vs IPG vs HURN vs ICFI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WPP logoWPP
OMC logoOMC
IPG logoIPG
HURN logoHURN
ICFI logoICFI
IndustryAdvertising AgenciesAdvertising AgenciesAdvertising AgenciesConsulting ServicesConsulting Services
Market Cap$4.05B$23.87B$8.93B$2.02B$1.35B
Revenue (TTM)$29.03B$19.82B$10.21B$1.74B$1.82B
Net Income (TTM)$584M$63M$552M$104M$85M
Gross Margin16.3%16.8%18.2%23.3%27.2%
Operating Margin6.7%13.7%9.7%11.3%7.9%
Forward P/E7.5x7.2x7.8x14.2x10.6x
Total Debt$6.35B$12.78B$4.25B$548M$571M
Cash & Equiv.$2.64B$6.88B$2.19B$25M$5M

WPP vs OMC vs IPG vs HURN vs ICFILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WPP
OMC
IPG
HURN
ICFI
StockMay 20May 26Return
WPP plc (WPP)10049.6-50.4%
Omnicom Group Inc. (OMC)100140.4+40.4%
The Interpublic Gro… (IPG)100150.0+50.0%
Huron Consulting Gr… (HURN)100269.7+169.7%
ICF International, … (ICFI)100113.6+13.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: WPP vs OMC vs IPG vs HURN vs ICFI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HURN leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Omnicom Group Inc. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. WPP and ICFI also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
WPP
WPP plc
The Income Pick

WPP ranks third and is worth considering specifically for dividends.

  • 14.0% yield, 4-year raise streak, vs IPG's 5.4%, (1 stock pays no dividend)
Best for: dividends
OMC
Omnicom Group Inc.
The Value Play

OMC is the #2 pick in this set and the best alternative if value and momentum is your priority.

  • Lower P/E (7.2x vs 14.2x)
  • +5.3% vs WPP's -46.1%
Best for: value and momentum
IPG
The Interpublic Group of Companies, Inc.
The Income Pick

IPG is the clearest fit if your priority is income & stability.

  • Dividend streak 16 yrs, beta 0.65, yield 5.4%
Best for: income & stability
HURN
Huron Consulting Group Inc.
The Growth Play

HURN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 14.3%, EPS growth -6.9%, 3Y rev CAGR 14.5%
  • 116.8% 10Y total return vs ICFI's 100.5%
  • 14.3% revenue growth vs ICFI's -7.3%
  • 6.0% margin vs OMC's 0.3%
Best for: growth exposure and long-term compounding
ICFI
ICF International, Inc.
The Defensive Pick

ICFI is the clearest fit if your priority is sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta 0.52, Low D/E 55.6%, current ratio 1.27x
  • PEG 0.92 vs IPG's 4.51
  • Beta 0.52, yield 0.8%, current ratio 1.27x
  • Beta 0.52 vs WPP's 1.08, lower leverage
Best for: sleep-well-at-night and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthHURN logoHURN14.3% revenue growth vs ICFI's -7.3%
ValueOMC logoOMCLower P/E (7.2x vs 14.2x)
Quality / MarginsHURN logoHURN6.0% margin vs OMC's 0.3%
Stability / SafetyICFI logoICFIBeta 0.52 vs WPP's 1.08, lower leverage
DividendsWPP logoWPP14.0% yield, 4-year raise streak, vs IPG's 5.4%, (1 stock pays no dividend)
Momentum (1Y)OMC logoOMC+5.3% vs WPP's -46.1%
Efficiency (ROA)HURN logoHURN6.8% ROA vs OMC's 0.2%, ROIC 15.0% vs 14.5%

WPP vs OMC vs IPG vs HURN vs ICFI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WPPWPP plc

Segment breakdown not available.

OMCOmnicom Group Inc.
FY 2025
Advertising
72.2%$10.0B
Public relations
11.6%$1.6B
Health Care
9.9%$1.4B
Experiential
6.2%$863M
IPGThe Interpublic Group of Companies, Inc.
FY 2024
MD&E
40.0%$4.3B
IA&C
36.5%$3.9B
SC&E
23.5%$2.5B
HURNHuron Consulting Group Inc.
FY 2025
Healthcare
50.5%$858M
Education
30.0%$510M
Commercial
19.5%$331M
ICFIICF International, Inc.
FY 2023
Health Education And Social Programs
100.0%$814M

WPP vs OMC vs IPG vs HURN vs ICFI — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHURNLAGGINGICFI

Income & Cash Flow (Last 12 Months)

OMC leads this category, winning 3 of 6 comparable metrics.

WPP is the larger business by revenue, generating $29.0B annually — 16.7x HURN's $1.7B. HURN is the more profitable business, keeping 6.0% of every revenue dollar as net income compared to OMC's 0.3%. On growth, OMC holds the edge at +69.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWPP logoWPPWPP plcOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…HURN logoHURNHuron Consulting …ICFI logoICFIICF International…
RevenueTrailing 12 months$29.0B$19.8B$10.2B$1.7B$1.8B
EBITDAEarnings before interest/tax$2.6B$3.1B$1.2B$231M$201M
Net IncomeAfter-tax profit$584M$63M$552M$104M$85M
Free Cash FlowCash after capex$1.7B$3.0B$807M$124M$151M
Gross MarginGross profit ÷ Revenue+16.3%+16.8%+18.2%+23.3%+27.2%
Operating MarginEBIT ÷ Revenue+6.7%+13.7%+9.7%+11.3%+7.9%
Net MarginNet income ÷ Revenue+2.0%+0.3%+5.4%+6.0%+4.7%
FCF MarginFCF ÷ Revenue+5.9%+15.1%+7.9%+7.1%+8.3%
Rev. Growth (YoY)Latest quarter vs prior year-7.8%+69.2%-5.1%+14.2%-10.3%
EPS Growth (YoY)Latest quarter vs prior year-78.9%+40.7%+5.4%+0.8%-22.2%
OMC leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

WPP leads this category, winning 4 of 7 comparable metrics.

At 5.6x trailing earnings, WPP trades at a 74% valuation discount to HURN's 21.4x P/E. Adjusting for growth (PEG ratio), ICFI offers better value at 1.31x vs IPG's 7.78x — a lower PEG means you pay less per unit of expected earnings growth.

MetricWPP logoWPPWPP plcOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…HURN logoHURNHuron Consulting …ICFI logoICFIICF International…
Market CapShares × price$4.0B$23.9B$8.9B$2.0B$1.3B
Enterprise ValueMkt cap + debt − cash$9.1B$29.8B$11.0B$2.5B$1.9B
Trailing P/EPrice ÷ TTM EPS5.63x-284.89x13.43x21.37x15.05x
Forward P/EPrice ÷ next-FY EPS est.7.48x7.24x7.78x14.18x10.60x
PEG RatioP/E ÷ EPS growth rate7.78x1.31x
EV / EBITDAEnterprise value multiple3.68x10.40x7.52x10.99x9.13x
Price / SalesMarket cap ÷ Revenue0.20x1.38x0.83x1.19x0.72x
Price / BookPrice ÷ Book value/share0.81x1.21x2.37x4.25x1.33x
Price / FCFMarket cap ÷ FCF2.54x8.56x9.77x11.06x11.22x
WPP leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

HURN leads this category, winning 7 of 9 comparable metrics.

HURN delivers a 21.8% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $1 for OMC. ICFI carries lower financial leverage with a 0.56x debt-to-equity ratio, signaling a more conservative balance sheet compared to WPP's 1.70x. On the Piotroski fundamental quality scale (0–9), IPG scores 8/9 vs OMC's 2/9, reflecting strong financial health.

MetricWPP logoWPPWPP plcOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…HURN logoHURNHuron Consulting …ICFI logoICFIICF International…
ROE (TTM)Return on equity+17.1%+0.7%+14.6%+21.8%+8.3%
ROA (TTM)Return on assets+2.5%+0.2%+3.2%+6.8%+4.1%
ROICReturn on invested capital+12.5%+14.5%+14.7%+15.0%+7.2%
ROCEReturn on capital employed+13.0%+13.5%+13.7%+18.6%+9.3%
Piotroski ScoreFundamental quality 0–972856
Debt / EquityFinancial leverage1.70x0.98x1.09x1.04x0.56x
Net DebtTotal debt minus cash$3.7B$5.9B$2.1B$524M$566M
Cash & Equiv.Liquid assets$2.6B$6.9B$2.2B$25M$5M
Total DebtShort + long-term debt$6.3B$12.8B$4.3B$548M$571M
Interest CoverageEBIT ÷ Interest expense2.37x2.51x4.90x7.70x6.75x
HURN leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HURN leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in HURN five years ago would be worth $22,023 today (with dividends reinvested), compared to $4,289 for WPP. Over the past 12 months, OMC leads with a +5.3% total return vs WPP's -46.1%. The 3-year compound annual growth rate (CAGR) favors HURN at 17.6% vs WPP's -23.0% — a key indicator of consistent wealth creation.

MetricWPP logoWPPWPP plcOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…HURN logoHURNHuron Consulting …ICFI logoICFIICF International…
YTD ReturnYear-to-date-18.2%-4.4%-27.1%-12.5%
1-Year ReturnPast 12 months-46.1%+5.3%+1.0%-17.2%-11.0%
3-Year ReturnCumulative with dividends-54.3%-7.0%-23.0%+62.5%-32.1%
5-Year ReturnCumulative with dividends-57.1%+7.2%-10.1%+120.2%-16.9%
10-Year ReturnCumulative with dividends-59.0%+23.5%+45.7%+116.8%+100.5%
CAGR (3Y)Annualised 3-year return-23.0%-2.4%-8.4%+17.6%-12.1%
HURN leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — OMC and ICFI each lead in 1 of 2 comparable metrics.

ICFI is the less volatile stock with a 0.52 beta — it tends to amplify market swings less than WPP's 1.08 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. OMC currently trades 88.2% from its 52-week high vs WPP's 45.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWPP logoWPPWPP plcOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…HURN logoHURNHuron Consulting …ICFI logoICFIICF International…
Beta (5Y)Sensitivity to S&P 5001.08x0.60x0.65x0.82x0.52x
52-Week HighHighest price in past year$40.95$87.17$28.42$186.78$101.71
52-Week LowLowest price in past year$14.81$66.33$22.55$112.45$64.52
% of 52W HighCurrent price vs 52-week peak+45.8%+88.2%+86.5%+66.8%+73.2%
RSI (14)Momentum oscillator 0–10063.350.145.137.459.8
Avg Volume (50D)Average daily shares traded616K4.3M81.3M243K349K
Evenly matched — OMC and ICFI each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WPP and IPG each lead in 1 of 2 comparable metrics.

Analyst consensus: WPP as "Hold", OMC as "Hold", IPG as "Hold", HURN as "Buy", ICFI as "Buy". Consensus price targets imply 60.3% upside for HURN (target: $200) vs 21.8% for OMC (target: $94). For income investors, WPP offers the higher dividend yield at 14.05% vs ICFI's 0.75%.

MetricWPP logoWPPWPP plcOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…HURN logoHURNHuron Consulting …ICFI logoICFIICF International…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldBuyBuy
Price TargetConsensus 12-month target$93.67$36.57$200.00$102.50
# AnalystsCovering analysts133434913
Dividend YieldAnnual dividend ÷ price+14.0%+3.5%+5.4%+0.8%
Dividend StreakConsecutive years of raises401618
Dividend / ShareAnnual DPS$1.94$2.68$1.31$0.56
Buyback YieldShare repurchases ÷ mkt cap+2.8%+3.0%+2.6%+8.2%+4.1%
Evenly matched — WPP and IPG each lead in 1 of 2 comparable metrics.
Key Takeaway

HURN leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). OMC leads in 1 (Income & Cash Flow). 2 tied.

Best OverallHuron Consulting Group Inc. (HURN)Leads 2 of 6 categories
Loading custom metrics...

WPP vs OMC vs IPG vs HURN vs ICFI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WPP or OMC or IPG or HURN or ICFI a better buy right now?

For growth investors, Huron Consulting Group Inc.

(HURN) is the stronger pick with 14. 3% revenue growth year-over-year, versus -7. 3% for ICF International, Inc. (ICFI). WPP plc (WPP) offers the better valuation at 5. 6x trailing P/E (7. 5x forward), making it the more compelling value choice. Analysts rate Huron Consulting Group Inc. (HURN) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WPP or OMC or IPG or HURN or ICFI?

On trailing P/E, WPP plc (WPP) is the cheapest at 5.

6x versus Huron Consulting Group Inc. at 21. 4x. On forward P/E, Omnicom Group Inc. is actually cheaper at 7. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: ICF International, Inc. wins at 0. 92x versus The Interpublic Group of Companies, Inc. 's 4. 51x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — WPP or OMC or IPG or HURN or ICFI?

Over the past 5 years, Huron Consulting Group Inc.

(HURN) delivered a total return of +120. 2%, compared to -57. 1% for WPP plc (WPP). Over 10 years, the gap is even starker: HURN returned +116. 8% versus WPP's -59. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WPP or OMC or IPG or HURN or ICFI?

By beta (market sensitivity over 5 years), ICF International, Inc.

(ICFI) is the lower-risk stock at 0. 52β versus WPP plc's 1. 08β — meaning WPP is approximately 107% more volatile than ICFI relative to the S&P 500. On balance sheet safety, ICF International, Inc. (ICFI) carries a lower debt/equity ratio of 56% versus 170% for WPP plc — giving it more financial flexibility in a downturn.

05

Which is growing faster — WPP or OMC or IPG or HURN or ICFI?

By revenue growth (latest reported year), Huron Consulting Group Inc.

(HURN) is pulling ahead at 14. 3% versus -7. 3% for ICF International, Inc. (ICFI). On earnings-per-share growth, the picture is similar: WPP plc grew EPS 390. 0% year-over-year, compared to -103. 6% for Omnicom Group Inc.. Over a 3-year CAGR, HURN leads at 14. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WPP or OMC or IPG or HURN or ICFI?

The Interpublic Group of Companies, Inc.

(IPG) is the more profitable company, earning 6. 4% net margin versus -0. 3% for Omnicom Group Inc. — meaning it keeps 6. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: OMC leads at 15. 0% versus 8. 1% for ICFI. At the gross margin level — before operating expenses — ICFI leads at 34. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WPP or OMC or IPG or HURN or ICFI more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, ICF International, Inc. (ICFI) is the more undervalued stock at a PEG of 0. 92x versus The Interpublic Group of Companies, Inc. 's 4. 51x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Omnicom Group Inc. (OMC) trades at 7. 2x forward P/E versus 14. 2x for Huron Consulting Group Inc. — 6. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HURN: 60. 3% to $200. 00.

08

Which pays a better dividend — WPP or OMC or IPG or HURN or ICFI?

In this comparison, WPP (14.

0% yield), IPG (5. 4% yield), OMC (3. 5% yield), ICFI (0. 8% yield) pay a dividend. HURN does not pay a meaningful dividend and should not be held primarily for income.

09

Is WPP or OMC or IPG or HURN or ICFI better for a retirement portfolio?

For long-horizon retirement investors, ICF International, Inc.

(ICFI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 52), 0. 8% yield, +100. 5% 10Y return). Both have compounded well over 10 years (ICFI: +100. 5%, HURN: +116. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WPP and OMC and IPG and HURN and ICFI?

These companies operate in different sectors (WPP (Communication Services) and OMC (Communication Services) and IPG (Communication Services) and HURN (Industrials) and ICFI (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: WPP is a small-cap deep-value stock; OMC is a mid-cap income-oriented stock; IPG is a small-cap deep-value stock; HURN is a small-cap quality compounder stock; ICFI is a small-cap deep-value stock. WPP, OMC, IPG, ICFI pay a dividend while HURN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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