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WPP vs OMC vs IPG vs HURN vs ICFI
Revenue, margins, valuation, and 5-year total return — side by side.
Advertising Agencies
Advertising Agencies
Consulting Services
Consulting Services
WPP vs OMC vs IPG vs HURN vs ICFI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Advertising Agencies | Advertising Agencies | Advertising Agencies | Consulting Services | Consulting Services |
| Market Cap | $4.05B | $23.87B | $8.93B | $2.02B | $1.35B |
| Revenue (TTM) | $29.03B | $19.82B | $10.21B | $1.74B | $1.82B |
| Net Income (TTM) | $584M | $63M | $552M | $104M | $85M |
| Gross Margin | 16.3% | 16.8% | 18.2% | 23.3% | 27.2% |
| Operating Margin | 6.7% | 13.7% | 9.7% | 11.3% | 7.9% |
| Forward P/E | 7.5x | 7.2x | 7.8x | 14.2x | 10.6x |
| Total Debt | $6.35B | $12.78B | $4.25B | $548M | $571M |
| Cash & Equiv. | $2.64B | $6.88B | $2.19B | $25M | $5M |
WPP vs OMC vs IPG vs HURN vs ICFI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| WPP plc (WPP) | 100 | 49.6 | -50.4% |
| Omnicom Group Inc. (OMC) | 100 | 140.4 | +40.4% |
| The Interpublic Gro… (IPG) | 100 | 150.0 | +50.0% |
| Huron Consulting Gr… (HURN) | 100 | 269.7 | +169.7% |
| ICF International, … (ICFI) | 100 | 113.6 | +13.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: WPP vs OMC vs IPG vs HURN vs ICFI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
WPP ranks third and is worth considering specifically for dividends.
- 14.0% yield, 4-year raise streak, vs IPG's 5.4%, (1 stock pays no dividend)
OMC is the #2 pick in this set and the best alternative if value and momentum is your priority.
- Lower P/E (7.2x vs 14.2x)
- +5.3% vs WPP's -46.1%
IPG is the clearest fit if your priority is income & stability.
- Dividend streak 16 yrs, beta 0.65, yield 5.4%
HURN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 14.3%, EPS growth -6.9%, 3Y rev CAGR 14.5%
- 116.8% 10Y total return vs ICFI's 100.5%
- 14.3% revenue growth vs ICFI's -7.3%
- 6.0% margin vs OMC's 0.3%
ICFI is the clearest fit if your priority is sleep-well-at-night and valuation efficiency.
- Lower volatility, beta 0.52, Low D/E 55.6%, current ratio 1.27x
- PEG 0.92 vs IPG's 4.51
- Beta 0.52, yield 0.8%, current ratio 1.27x
- Beta 0.52 vs WPP's 1.08, lower leverage
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 14.3% revenue growth vs ICFI's -7.3% | |
| Value | Lower P/E (7.2x vs 14.2x) | |
| Quality / Margins | 6.0% margin vs OMC's 0.3% | |
| Stability / Safety | Beta 0.52 vs WPP's 1.08, lower leverage | |
| Dividends | 14.0% yield, 4-year raise streak, vs IPG's 5.4%, (1 stock pays no dividend) | |
| Momentum (1Y) | +5.3% vs WPP's -46.1% | |
| Efficiency (ROA) | 6.8% ROA vs OMC's 0.2%, ROIC 15.0% vs 14.5% |
WPP vs OMC vs IPG vs HURN vs ICFI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
WPP vs OMC vs IPG vs HURN vs ICFI — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
HURN leads in 2 of 6 categories
OMC leads 1 • WPP leads 1 • IPG leads 0 • ICFI leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
OMC leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
WPP is the larger business by revenue, generating $29.0B annually — 16.7x HURN's $1.7B. HURN is the more profitable business, keeping 6.0% of every revenue dollar as net income compared to OMC's 0.3%. On growth, OMC holds the edge at +69.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $29.0B | $19.8B | $10.2B | $1.7B | $1.8B |
| EBITDAEarnings before interest/tax | $2.6B | $3.1B | $1.2B | $231M | $201M |
| Net IncomeAfter-tax profit | $584M | $63M | $552M | $104M | $85M |
| Free Cash FlowCash after capex | $1.7B | $3.0B | $807M | $124M | $151M |
| Gross MarginGross profit ÷ Revenue | +16.3% | +16.8% | +18.2% | +23.3% | +27.2% |
| Operating MarginEBIT ÷ Revenue | +6.7% | +13.7% | +9.7% | +11.3% | +7.9% |
| Net MarginNet income ÷ Revenue | +2.0% | +0.3% | +5.4% | +6.0% | +4.7% |
| FCF MarginFCF ÷ Revenue | +5.9% | +15.1% | +7.9% | +7.1% | +8.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -7.8% | +69.2% | -5.1% | +14.2% | -10.3% |
| EPS Growth (YoY)Latest quarter vs prior year | -78.9% | +40.7% | +5.4% | +0.8% | -22.2% |
Valuation Metrics
WPP leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 5.6x trailing earnings, WPP trades at a 74% valuation discount to HURN's 21.4x P/E. Adjusting for growth (PEG ratio), ICFI offers better value at 1.31x vs IPG's 7.78x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $4.0B | $23.9B | $8.9B | $2.0B | $1.3B |
| Enterprise ValueMkt cap + debt − cash | $9.1B | $29.8B | $11.0B | $2.5B | $1.9B |
| Trailing P/EPrice ÷ TTM EPS | 5.63x | -284.89x | 13.43x | 21.37x | 15.05x |
| Forward P/EPrice ÷ next-FY EPS est. | 7.48x | 7.24x | 7.78x | 14.18x | 10.60x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 7.78x | — | 1.31x |
| EV / EBITDAEnterprise value multiple | 3.68x | 10.40x | 7.52x | 10.99x | 9.13x |
| Price / SalesMarket cap ÷ Revenue | 0.20x | 1.38x | 0.83x | 1.19x | 0.72x |
| Price / BookPrice ÷ Book value/share | 0.81x | 1.21x | 2.37x | 4.25x | 1.33x |
| Price / FCFMarket cap ÷ FCF | 2.54x | 8.56x | 9.77x | 11.06x | 11.22x |
Profitability & Efficiency
HURN leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
HURN delivers a 21.8% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $1 for OMC. ICFI carries lower financial leverage with a 0.56x debt-to-equity ratio, signaling a more conservative balance sheet compared to WPP's 1.70x. On the Piotroski fundamental quality scale (0–9), IPG scores 8/9 vs OMC's 2/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +17.1% | +0.7% | +14.6% | +21.8% | +8.3% |
| ROA (TTM)Return on assets | +2.5% | +0.2% | +3.2% | +6.8% | +4.1% |
| ROICReturn on invested capital | +12.5% | +14.5% | +14.7% | +15.0% | +7.2% |
| ROCEReturn on capital employed | +13.0% | +13.5% | +13.7% | +18.6% | +9.3% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 2 | 8 | 5 | 6 |
| Debt / EquityFinancial leverage | 1.70x | 0.98x | 1.09x | 1.04x | 0.56x |
| Net DebtTotal debt minus cash | $3.7B | $5.9B | $2.1B | $524M | $566M |
| Cash & Equiv.Liquid assets | $2.6B | $6.9B | $2.2B | $25M | $5M |
| Total DebtShort + long-term debt | $6.3B | $12.8B | $4.3B | $548M | $571M |
| Interest CoverageEBIT ÷ Interest expense | 2.37x | 2.51x | 4.90x | 7.70x | 6.75x |
Total Returns (Dividends Reinvested)
HURN leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HURN five years ago would be worth $22,023 today (with dividends reinvested), compared to $4,289 for WPP. Over the past 12 months, OMC leads with a +5.3% total return vs WPP's -46.1%. The 3-year compound annual growth rate (CAGR) favors HURN at 17.6% vs WPP's -23.0% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -18.2% | -4.4% | — | -27.1% | -12.5% |
| 1-Year ReturnPast 12 months | -46.1% | +5.3% | +1.0% | -17.2% | -11.0% |
| 3-Year ReturnCumulative with dividends | -54.3% | -7.0% | -23.0% | +62.5% | -32.1% |
| 5-Year ReturnCumulative with dividends | -57.1% | +7.2% | -10.1% | +120.2% | -16.9% |
| 10-Year ReturnCumulative with dividends | -59.0% | +23.5% | +45.7% | +116.8% | +100.5% |
| CAGR (3Y)Annualised 3-year return | -23.0% | -2.4% | -8.4% | +17.6% | -12.1% |
Risk & Volatility
Evenly matched — OMC and ICFI each lead in 1 of 2 comparable metrics.
Risk & Volatility
ICFI is the less volatile stock with a 0.52 beta — it tends to amplify market swings less than WPP's 1.08 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. OMC currently trades 88.2% from its 52-week high vs WPP's 45.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.08x | 0.60x | 0.65x | 0.82x | 0.52x |
| 52-Week HighHighest price in past year | $40.95 | $87.17 | $28.42 | $186.78 | $101.71 |
| 52-Week LowLowest price in past year | $14.81 | $66.33 | $22.55 | $112.45 | $64.52 |
| % of 52W HighCurrent price vs 52-week peak | +45.8% | +88.2% | +86.5% | +66.8% | +73.2% |
| RSI (14)Momentum oscillator 0–100 | 63.3 | 50.1 | 45.1 | 37.4 | 59.8 |
| Avg Volume (50D)Average daily shares traded | 616K | 4.3M | 81.3M | 243K | 349K |
Analyst Outlook
Evenly matched — WPP and IPG each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: WPP as "Hold", OMC as "Hold", IPG as "Hold", HURN as "Buy", ICFI as "Buy". Consensus price targets imply 60.3% upside for HURN (target: $200) vs 21.8% for OMC (target: $94). For income investors, WPP offers the higher dividend yield at 14.05% vs ICFI's 0.75%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold | Hold | Buy | Buy |
| Price TargetConsensus 12-month target | — | $93.67 | $36.57 | $200.00 | $102.50 |
| # AnalystsCovering analysts | 13 | 34 | 34 | 9 | 13 |
| Dividend YieldAnnual dividend ÷ price | +14.0% | +3.5% | +5.4% | — | +0.8% |
| Dividend StreakConsecutive years of raises | 4 | 0 | 16 | 1 | 8 |
| Dividend / ShareAnnual DPS | $1.94 | $2.68 | $1.31 | — | $0.56 |
| Buyback YieldShare repurchases ÷ mkt cap | +2.8% | +3.0% | +2.6% | +8.2% | +4.1% |
HURN leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). OMC leads in 1 (Income & Cash Flow). 2 tied.
WPP vs OMC vs IPG vs HURN vs ICFI: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is WPP or OMC or IPG or HURN or ICFI a better buy right now?
For growth investors, Huron Consulting Group Inc.
(HURN) is the stronger pick with 14. 3% revenue growth year-over-year, versus -7. 3% for ICF International, Inc. (ICFI). WPP plc (WPP) offers the better valuation at 5. 6x trailing P/E (7. 5x forward), making it the more compelling value choice. Analysts rate Huron Consulting Group Inc. (HURN) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — WPP or OMC or IPG or HURN or ICFI?
On trailing P/E, WPP plc (WPP) is the cheapest at 5.
6x versus Huron Consulting Group Inc. at 21. 4x. On forward P/E, Omnicom Group Inc. is actually cheaper at 7. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: ICF International, Inc. wins at 0. 92x versus The Interpublic Group of Companies, Inc. 's 4. 51x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — WPP or OMC or IPG or HURN or ICFI?
Over the past 5 years, Huron Consulting Group Inc.
(HURN) delivered a total return of +120. 2%, compared to -57. 1% for WPP plc (WPP). Over 10 years, the gap is even starker: HURN returned +116. 8% versus WPP's -59. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — WPP or OMC or IPG or HURN or ICFI?
By beta (market sensitivity over 5 years), ICF International, Inc.
(ICFI) is the lower-risk stock at 0. 52β versus WPP plc's 1. 08β — meaning WPP is approximately 107% more volatile than ICFI relative to the S&P 500. On balance sheet safety, ICF International, Inc. (ICFI) carries a lower debt/equity ratio of 56% versus 170% for WPP plc — giving it more financial flexibility in a downturn.
05Which is growing faster — WPP or OMC or IPG or HURN or ICFI?
By revenue growth (latest reported year), Huron Consulting Group Inc.
(HURN) is pulling ahead at 14. 3% versus -7. 3% for ICF International, Inc. (ICFI). On earnings-per-share growth, the picture is similar: WPP plc grew EPS 390. 0% year-over-year, compared to -103. 6% for Omnicom Group Inc.. Over a 3-year CAGR, HURN leads at 14. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — WPP or OMC or IPG or HURN or ICFI?
The Interpublic Group of Companies, Inc.
(IPG) is the more profitable company, earning 6. 4% net margin versus -0. 3% for Omnicom Group Inc. — meaning it keeps 6. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: OMC leads at 15. 0% versus 8. 1% for ICFI. At the gross margin level — before operating expenses — ICFI leads at 34. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is WPP or OMC or IPG or HURN or ICFI more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, ICF International, Inc. (ICFI) is the more undervalued stock at a PEG of 0. 92x versus The Interpublic Group of Companies, Inc. 's 4. 51x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Omnicom Group Inc. (OMC) trades at 7. 2x forward P/E versus 14. 2x for Huron Consulting Group Inc. — 6. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HURN: 60. 3% to $200. 00.
08Which pays a better dividend — WPP or OMC or IPG or HURN or ICFI?
In this comparison, WPP (14.
0% yield), IPG (5. 4% yield), OMC (3. 5% yield), ICFI (0. 8% yield) pay a dividend. HURN does not pay a meaningful dividend and should not be held primarily for income.
09Is WPP or OMC or IPG or HURN or ICFI better for a retirement portfolio?
For long-horizon retirement investors, ICF International, Inc.
(ICFI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 52), 0. 8% yield, +100. 5% 10Y return). Both have compounded well over 10 years (ICFI: +100. 5%, HURN: +116. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between WPP and OMC and IPG and HURN and ICFI?
These companies operate in different sectors (WPP (Communication Services) and OMC (Communication Services) and IPG (Communication Services) and HURN (Industrials) and ICFI (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: WPP is a small-cap deep-value stock; OMC is a mid-cap income-oriented stock; IPG is a small-cap deep-value stock; HURN is a small-cap quality compounder stock; ICFI is a small-cap deep-value stock. WPP, OMC, IPG, ICFI pay a dividend while HURN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 34%
- Dividend Yield > 1.3%
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