WTF vs NOAH vs FUTU vs LU

For growth investors, Futu Holdings Limited (FUTU) is the stronger pick with 35.

8% revenue growth year-over-year, versus -32. 5% for Lufax Holding Ltd (LU). Noah Holdings Limited (NOAH) offers the better valuation at 2. 2x trailing P/E (1. 1x forward), making it the more compelling value choice. Analysts rate Noah Holdings Limited (NOAH) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Noah Holdings Limited (NOAH) is the cheapest at 2.

2x versus Futu Holdings Limited at 29. 2x. On forward P/E, Noah Holdings Limited is actually cheaper at 1. 1x.

Over the past 5 years, Futu Holdings Limited (FUTU) delivered a total return of +15.

0%, compared to -85. 0% for Lufax Holding Ltd (LU). Over 10 years, the gap is even starker: FUTU returned +875. 5% versus LU's -87. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Noah Holdings Limited (NOAH) is the lower-risk stock at 0.

98β versus Futu Holdings Limited's 2. 04β — meaning FUTU is approximately 109% more volatile than NOAH relative to the S&P 500. On balance sheet safety, Noah Holdings Limited (NOAH) carries a lower debt/equity ratio of 1% versus 99% for Lufax Holding Ltd — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Futu Holdings Limited (FUTU) is pulling ahead at 35.

8% versus -32. 5% for Lufax Holding Ltd (LU). On earnings-per-share growth, the picture is similar: Futu Holdings Limited grew EPS 27. 2% year-over-year, compared to -254. 5% for Lufax Holding Ltd. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Futu Holdings Limited (FUTU) is the more profitable company, earning 40.

1% net margin versus -160. 7% for Waton Financial Limited Ordinary Shares — meaning it keeps 40. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FUTU leads at 48. 7% versus -143. 0% for WTF. At the gross margin level — before operating expenses — FUTU leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Noah Holdings Limited (NOAH) trades at 1.

1x forward P/E versus 1. 5x for Futu Holdings Limited — 0. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LU: 78. 9% to $3. 48.

In this comparison, NOAH (97.

4% yield) pays a dividend. WTF, FUTU, LU do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Noah Holdings Limited (NOAH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

98), 97. 4% yield). Lufax Holding Ltd (LU) carries a higher beta of 1. 62 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NOAH: -41. 8%, LU: -87. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: WTF is a small-cap quality compounder stock; NOAH is a small-cap deep-value stock; FUTU is a mid-cap high-growth stock; LU is a small-cap quality compounder stock. NOAH pays a dividend while WTF, FUTU, LU do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.