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WVVI vs MNST vs CELH vs FIZZ

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WVVI
Willamette Valley Vineyards, Inc.

Beverages - Wineries & Distilleries

Consumer DefensiveNASDAQ • US
Market Cap$14M
5Y Perf.-52.1%
MNST
Monster Beverage Corporation

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$74.29B
5Y Perf.+111.3%
CELH
Celsius Holdings, Inc.

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$8.80B
5Y Perf.+1008.7%
FIZZ
National Beverage Corp.

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$3.29B
5Y Perf.+23.4%

WVVI vs MNST vs CELH vs FIZZ — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WVVI logoWVVI
MNST logoMNST
CELH logoCELH
FIZZ logoFIZZ
IndustryBeverages - Wineries & DistilleriesBeverages - Non-AlcoholicBeverages - Non-AlcoholicBeverages - Non-Alcoholic
Market Cap$14M$74.29B$8.80B$3.29B
Revenue (TTM)$37M$8.29B$2.97B$1.20B
Net Income (TTM)$-1M$1.91B$149M$187M
Gross Margin60.5%55.8%49.6%37.2%
Operating Margin-2.4%29.2%10.4%19.7%
Forward P/E33.7x21.3x17.6x
Total Debt$15.52B$0.00$670M$72M
Cash & Equiv.$411M$2.09B$399M$194M

WVVI vs MNST vs CELH vs FIZZLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WVVI
MNST
CELH
FIZZ
StockMay 20May 26Return
Willamette Valley V… (WVVI)10047.9-52.1%
Monster Beverage Co… (MNST)100211.3+111.3%
Celsius Holdings, I… (CELH)1001108.7+1008.7%
National Beverage C… (FIZZ)100123.4+23.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: WVVI vs MNST vs CELH vs FIZZ

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MNST leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. National Beverage Corp. is the stronger pick specifically for valuation and capital efficiency and operational efficiency and capital deployment. WVVI and CELH also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
WVVI
Willamette Valley Vineyards, Inc.
The Income Pick

WVVI is the clearest fit if your priority is income & stability.

  • Dividend streak 4 yrs, beta -0.25, yield 100.0%
  • 100.0% yield, 4-year raise streak, vs CELH's 0.5%, (1 stock pays no dividend)
Best for: income & stability
MNST
Monster Beverage Corporation
The Growth Play

MNST carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 10.7%, EPS growth 30.2%, 3Y rev CAGR 9.5%
  • 23.0% margin vs WVVI's -3.3%
  • Beta 0.26 vs CELH's 1.29
  • +25.4% vs WVVI's -49.3%
Best for: growth exposure
CELH
Celsius Holdings, Inc.
The Long-Run Compounder

CELH is the clearest fit if your priority is long-term compounding and valuation efficiency.

  • 41.3% 10Y total return vs MNST's 206.3%
  • PEG 0.46 vs MNST's 4.21
  • 85.5% revenue growth vs WVVI's -100.0%
Best for: long-term compounding and valuation efficiency
FIZZ
National Beverage Corp.
The Defensive Pick

FIZZ is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.

  • Lower volatility, beta 0.29, Low D/E 16.2%, current ratio 2.90x
  • Beta 0.29, yield 9.2%, current ratio 2.90x
  • Lower P/E (17.6x vs 33.7x), PEG 2.36 vs 4.21
  • 27.1% ROA vs WVVI's -1.1%, ROIC 57.9% vs -2.6%
Best for: sleep-well-at-night and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthCELH logoCELH85.5% revenue growth vs WVVI's -100.0%
ValueFIZZ logoFIZZLower P/E (17.6x vs 33.7x), PEG 2.36 vs 4.21
Quality / MarginsMNST logoMNST23.0% margin vs WVVI's -3.3%
Stability / SafetyMNST logoMNSTBeta 0.26 vs CELH's 1.29
DividendsWVVI logoWVVI100.0% yield, 4-year raise streak, vs CELH's 0.5%, (1 stock pays no dividend)
Momentum (1Y)MNST logoMNST+25.4% vs WVVI's -49.3%
Efficiency (ROA)FIZZ logoFIZZ27.1% ROA vs WVVI's -1.1%, ROIC 57.9% vs -2.6%

WVVI vs MNST vs CELH vs FIZZ — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WVVIWillamette Valley Vineyards, Inc.

Segment breakdown not available.

MNSTMonster Beverage Corporation
FY 2025
Monster Energy Drinks
92.7%$7.7B
Strategic Brands
5.7%$469M
Alcohol Brands
1.6%$135M
CELHCelsius Holdings, Inc.
FY 2025
Reportable Segment
100.0%$2.5B
FIZZNational Beverage Corp.

Segment breakdown not available.

WVVI vs MNST vs CELH vs FIZZ — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMNSTLAGGINGCELH

Income & Cash Flow (Last 12 Months)

MNST leads this category, winning 3 of 6 comparable metrics.

MNST is the larger business by revenue, generating $8.3B annually — 222.0x WVVI's $37M. MNST is the more profitable business, keeping 23.0% of every revenue dollar as net income compared to WVVI's -3.3%. On growth, CELH holds the edge at +137.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWVVI logoWVVIWillamette Valley…MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…FIZZ logoFIZZNational Beverage…
RevenueTrailing 12 months$37M$8.3B$3.0B$1.2B
EBITDAEarnings before interest/tax$2M$2.5B$336M$258M
Net IncomeAfter-tax profit-$1M$1.9B$149M$187M
Free Cash FlowCash after capex-$3M$2.0B$293M$157M
Gross MarginGross profit ÷ Revenue+60.5%+55.8%+49.6%+37.2%
Operating MarginEBIT ÷ Revenue-2.4%+29.2%+10.4%+19.7%
Net MarginNet income ÷ Revenue-3.3%+23.0%+5.0%+15.6%
FCF MarginFCF ÷ Revenue-8.5%+23.7%+9.9%+13.1%
Rev. Growth (YoY)Latest quarter vs prior year-10.9%+17.6%+137.7%-1.0%
EPS Growth (YoY)Latest quarter vs prior year-94.1%+64.3%+120.0%0.0%
MNST leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

FIZZ leads this category, winning 5 of 7 comparable metrics.

At 17.7x trailing earnings, FIZZ trades at a 87% valuation discount to CELH's 137.0x P/E. Adjusting for growth (PEG ratio), FIZZ offers better value at 2.37x vs MNST's 4.89x — a lower PEG means you pay less per unit of expected earnings growth.

MetricWVVI logoWVVIWillamette Valley…MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…FIZZ logoFIZZNational Beverage…
Market CapShares × price$14M$74.3B$8.8B$3.3B
Enterprise ValueMkt cap + debt − cash$15.1B$72.2B$9.1B$3.2B
Trailing P/EPrice ÷ TTM EPS-4.53x39.16x137.04x17.67x
Forward P/EPrice ÷ next-FY EPS est.33.72x21.32x17.56x
PEG RatioP/E ÷ EPS growth rate4.89x2.93x2.37x
EV / EBITDAEnterprise value multiple28.50x18.22x12.37x
Price / SalesMarket cap ÷ Revenue8.96x3.50x2.74x
Price / BookPrice ÷ Book value/share0.00x9.06x2.76x7.42x
Price / FCFMarket cap ÷ FCF37.79x27.22x19.32x
FIZZ leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

FIZZ leads this category, winning 5 of 9 comparable metrics.

FIZZ delivers a 39.3% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-2 for WVVI. FIZZ carries lower financial leverage with a 0.16x debt-to-equity ratio, signaling a more conservative balance sheet compared to WVVI's 0.23x. On the Piotroski fundamental quality scale (0–9), MNST scores 7/9 vs WVVI's 1/9, reflecting strong financial health.

MetricWVVI logoWVVIWillamette Valley…MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…FIZZ logoFIZZNational Beverage…
ROE (TTM)Return on equity-1.8%+25.7%+6.4%+39.3%
ROA (TTM)Return on assets-1.1%+20.8%+3.1%+27.1%
ROICReturn on invested capital-2.6%+33.1%+19.7%+57.9%
ROCEReturn on capital employed-3.1%+31.9%+17.2%+40.4%
Piotroski ScoreFundamental quality 0–91755
Debt / EquityFinancial leverage0.23x0.23x0.16x
Net DebtTotal debt minus cash$15.1B-$2.1B$271M-$122M
Cash & Equiv.Liquid assets$411M$2.1B$399M$194M
Total DebtShort + long-term debt$15.5B$0$670M$72M
Interest CoverageEBIT ÷ Interest expense-0.69x372.36x2.92x
FIZZ leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MNST leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in CELH five years ago would be worth $20,941 today (with dividends reinvested), compared to $1,920 for WVVI. Over the past 12 months, MNST leads with a +25.4% total return vs WVVI's -49.3%. The 3-year compound annual growth rate (CAGR) favors MNST at 8.8% vs WVVI's -21.2% — a key indicator of consistent wealth creation.

MetricWVVI logoWVVIWillamette Valley…MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…FIZZ logoFIZZNational Beverage…
YTD ReturnYear-to-date-8.6%-0.2%-28.3%+11.1%
1-Year ReturnPast 12 months-49.3%+25.4%-4.3%-19.4%
3-Year ReturnCumulative with dividends-51.0%+28.7%-3.8%-25.7%
5-Year ReturnCumulative with dividends-80.8%+66.5%+109.4%-13.2%
10-Year ReturnCumulative with dividends-59.3%+206.3%+4129.6%+82.6%
CAGR (3Y)Annualised 3-year return-21.2%+8.8%-1.3%-9.4%
MNST leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WVVI and MNST each lead in 1 of 2 comparable metrics.

WVVI is the less volatile stock with a -0.25 beta — it tends to amplify market swings less than CELH's 1.29 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MNST currently trades 86.9% from its 52-week high vs WVVI's 40.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWVVI logoWVVIWillamette Valley…MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…FIZZ logoFIZZNational Beverage…
Beta (5Y)Sensitivity to S&P 500-0.25x0.26x1.29x0.29x
52-Week HighHighest price in past year$7.18$87.38$66.74$47.89
52-Week LowLowest price in past year$2.49$58.09$31.80$31.21
% of 52W HighCurrent price vs 52-week peak+40.3%+86.9%+51.3%+73.4%
RSI (14)Momentum oscillator 0–10053.554.539.156.8
Avg Volume (50D)Average daily shares traded3K5.2M7.3M220K
Evenly matched — WVVI and MNST each lead in 1 of 2 comparable metrics.

Analyst Outlook

WVVI leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: MNST as "Buy", CELH as "Buy", FIZZ as "Sell". Consensus price targets imply 72.2% upside for CELH (target: $59) vs -3.3% for FIZZ (target: $34). For income investors, WVVI offers the higher dividend yield at 100.00% vs CELH's 0.46%.

MetricWVVI logoWVVIWillamette Valley…MNST logoMNSTMonster Beverage …CELH logoCELHCelsius Holdings,…FIZZ logoFIZZNational Beverage…
Analyst RatingConsensus buy/hold/sellBuyBuySell
Price TargetConsensus 12-month target$85.38$59.00$34.00
# AnalystsCovering analysts43228
Dividend YieldAnnual dividend ÷ price+100.0%+0.5%+9.2%
Dividend StreakConsecutive years of raises414
Dividend / ShareAnnual DPS$194.20$0.16$3.25
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.1%+0.5%0.0%
WVVI leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MNST leads in 2 of 6 categories (Income & Cash Flow, Total Returns). FIZZ leads in 2 (Valuation Metrics, Profitability & Efficiency). 1 tied.

Best OverallMonster Beverage Corporation (MNST)Leads 2 of 6 categories
Loading custom metrics...

WVVI vs MNST vs CELH vs FIZZ: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WVVI or MNST or CELH or FIZZ a better buy right now?

For growth investors, Celsius Holdings, Inc.

(CELH) is the stronger pick with 85. 5% revenue growth year-over-year, versus -100. 0% for Willamette Valley Vineyards, Inc. (WVVI). National Beverage Corp. (FIZZ) offers the better valuation at 17. 7x trailing P/E (17. 6x forward), making it the more compelling value choice. Analysts rate Monster Beverage Corporation (MNST) a "Buy" — based on 43 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WVVI or MNST or CELH or FIZZ?

On trailing P/E, National Beverage Corp.

(FIZZ) is the cheapest at 17. 7x versus Celsius Holdings, Inc. at 137. 0x. On forward P/E, National Beverage Corp. is actually cheaper at 17. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Celsius Holdings, Inc. wins at 0. 46x versus Monster Beverage Corporation's 4. 21x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — WVVI or MNST or CELH or FIZZ?

Over the past 5 years, Celsius Holdings, Inc.

(CELH) delivered a total return of +109. 4%, compared to -80. 8% for Willamette Valley Vineyards, Inc. (WVVI). Over 10 years, the gap is even starker: CELH returned +41. 3% versus WVVI's -59. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WVVI or MNST or CELH or FIZZ?

By beta (market sensitivity over 5 years), Willamette Valley Vineyards, Inc.

(WVVI) is the lower-risk stock at -0. 25β versus Celsius Holdings, Inc. 's 1. 29β — meaning CELH is approximately -615% more volatile than WVVI relative to the S&P 500. On balance sheet safety, National Beverage Corp. (FIZZ) carries a lower debt/equity ratio of 16% versus 23% for Willamette Valley Vineyards, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — WVVI or MNST or CELH or FIZZ?

By revenue growth (latest reported year), Celsius Holdings, Inc.

(CELH) is pulling ahead at 85. 5% versus -100. 0% for Willamette Valley Vineyards, Inc. (WVVI). On earnings-per-share growth, the picture is similar: Monster Beverage Corporation grew EPS 30. 2% year-over-year, compared to -44. 4% for Celsius Holdings, Inc.. Over a 3-year CAGR, CELH leads at 56. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WVVI or MNST or CELH or FIZZ?

Monster Beverage Corporation (MNST) is the more profitable company, earning 23.

0% net margin versus -3. 3% for Willamette Valley Vineyards, Inc. — meaning it keeps 23. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MNST leads at 29. 2% versus -2. 4% for WVVI. At the gross margin level — before operating expenses — WVVI leads at 60. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WVVI or MNST or CELH or FIZZ more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Celsius Holdings, Inc. (CELH) is the more undervalued stock at a PEG of 0. 46x versus Monster Beverage Corporation's 4. 21x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, National Beverage Corp. (FIZZ) trades at 17. 6x forward P/E versus 33. 7x for Monster Beverage Corporation — 16. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CELH: 72. 2% to $59. 00.

08

Which pays a better dividend — WVVI or MNST or CELH or FIZZ?

In this comparison, WVVI (100.

0% yield), FIZZ (9. 2% yield), CELH (0. 5% yield) pay a dividend. MNST does not pay a meaningful dividend and should not be held primarily for income.

09

Is WVVI or MNST or CELH or FIZZ better for a retirement portfolio?

For long-horizon retirement investors, Willamette Valley Vineyards, Inc.

(WVVI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 25), 100. 0% yield). Both have compounded well over 10 years (WVVI: -59. 3%, CELH: +41. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WVVI and MNST and CELH and FIZZ?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: WVVI is a small-cap income-oriented stock; MNST is a mid-cap quality compounder stock; CELH is a small-cap high-growth stock; FIZZ is a small-cap deep-value stock. WVVI, FIZZ pay a dividend while MNST, CELH do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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(WVVI: -10.9% · MNST: 17.6%)

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