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Stock Comparison

XPOF vs PTON vs PLNT vs VNET

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
XPOF
Xponential Fitness, Inc.

Leisure

Consumer CyclicalNYSE • US
Market Cap$244M
5Y Perf.-44.2%
PTON
Peloton Interactive, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$2.32B
5Y Perf.-95.2%
PLNT
Planet Fitness, Inc.

Leisure

Consumer CyclicalNYSE • US
Market Cap$3.52B
5Y Perf.-41.5%
VNET
VNET Group, Inc.

Information Technology Services

TechnologyNASDAQ • CN
Market Cap$2.60B
5Y Perf.-48.3%

XPOF vs PTON vs PLNT vs VNET — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
XPOF logoXPOF
PTON logoPTON
PLNT logoPLNT
VNET logoVNET
IndustryLeisureLeisureLeisureInformation Technology Services
Market Cap$244M$2.32B$3.52B$2.60B
Revenue (TTM)$299M$2.45B$1.38B$9.50B
Net Income (TTM)$-34M$23M$229M$-568M
Gross Margin83.2%52.0%54.2%22.7%
Operating Margin7.8%5.5%29.6%9.0%
Forward P/E10.9x36.5x13.0x34.7x
Total Debt$525M$1.98B$443M$18.45B
Cash & Equiv.$46M$1.04B$346M$2.04B

XPOF vs PTON vs PLNT vs VNETLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

XPOF
PTON
PLNT
VNET
StockJul 21May 26Return
Xponential Fitness,… (XPOF)10055.8-44.2%
Peloton Interactive… (PTON)1004.8-95.2%
Planet Fitness, Inc. (PLNT)10058.5-41.5%
VNET Group, Inc. (VNET)10051.7-48.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: XPOF vs PTON vs PLNT vs VNET

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PLNT leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Xponential Fitness, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. VNET also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
XPOF
Xponential Fitness, Inc.
The Income Pick

XPOF is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 0 yrs, beta 1.94, yield 2.5%
  • Lower P/E (10.9x vs 34.7x)
  • 2.5% yield, vs PLNT's 0.0%, (2 stocks pay no dividend)
Best for: income & stability
PTON
Peloton Interactive, Inc.
The Secondary Option

PTON lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
PLNT
Planet Fitness, Inc.
The Long-Run Compounder

PLNT carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.

  • 203.6% 10Y total return vs VNET's -36.8%
  • Lower volatility, beta 0.31, current ratio 2.11x
  • Beta 0.31, yield 0.0%, current ratio 2.11x
  • 12.1% revenue growth vs PTON's -7.8%
Best for: long-term compounding and sleep-well-at-night
VNET
VNET Group, Inc.
The Growth Play

VNET is the clearest fit if your priority is growth exposure.

  • Rev growth 11.4%, EPS growth 103.8%, 3Y rev CAGR 10.1%
  • +42.2% vs PLNT's -56.7%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthPLNT logoPLNT12.1% revenue growth vs PTON's -7.8%
ValueXPOF logoXPOFLower P/E (10.9x vs 34.7x)
Quality / MarginsPLNT logoPLNT16.5% margin vs XPOF's -11.3%
Stability / SafetyPLNT logoPLNTBeta 0.31 vs VNET's 2.70
DividendsXPOF logoXPOF2.5% yield, vs PLNT's 0.0%, (2 stocks pay no dividend)
Momentum (1Y)VNET logoVNET+42.2% vs PLNT's -56.7%
Efficiency (ROA)PLNT logoPLNT7.4% ROA vs XPOF's -9.5%, ROIC 35.2% vs 75.0%

XPOF vs PTON vs PLNT vs VNET — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

XPOFXponential Fitness, Inc.
FY 2025
Franchise
50.7%$193M
Product
11.2%$42M
Franchise Marketing Fund Revenue
9.6%$36M
Equipment Revenue
9.2%$35M
Service, Other
7.1%$27M
Merchandise Revenue
6.3%$24M
Franchise And Service Revenue
5.9%$22M
PTONPeloton Interactive, Inc.
FY 2025
Subscription and Circulation
67.2%$1.7B
Product
32.8%$817M
PLNTPlanet Fitness, Inc.
FY 2025
Franchise
49.0%$381M
Equipment Revenue
39.9%$310M
Advertising
11.2%$87M
VNETVNET Group, Inc.
FY 2024
Hosting and Related Services
83.8%$71M
Cloud Services
16.2%$14M

XPOF vs PTON vs PLNT vs VNET — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPLNTLAGGINGPTON

Income & Cash Flow (Last 12 Months)

PLNT leads this category, winning 3 of 6 comparable metrics.

VNET is the larger business by revenue, generating $9.5B annually — 31.8x XPOF's $299M. PLNT is the more profitable business, keeping 16.5% of every revenue dollar as net income compared to XPOF's -11.3%. On growth, VNET holds the edge at +23.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricXPOF logoXPOFXponential Fitnes…PTON logoPTONPeloton Interacti…PLNT logoPLNTPlanet Fitness, I…VNET logoVNETVNET Group, Inc.
RevenueTrailing 12 months$299M$2.4B$1.4B$9.5B
EBITDAEarnings before interest/tax$35M$156M$568M$2.8B
Net IncomeAfter-tax profit-$34M$23M$229M-$568M
Free Cash FlowCash after capex-$3M$401M$267M-$3.9B
Gross MarginGross profit ÷ Revenue+83.2%+52.0%+54.2%+22.7%
Operating MarginEBIT ÷ Revenue+7.8%+5.5%+29.6%+9.0%
Net MarginNet income ÷ Revenue-11.3%+0.9%+16.5%-6.0%
FCF MarginFCF ÷ Revenue-1.1%+16.4%+19.3%-40.7%
Rev. Growth (YoY)Latest quarter vs prior year-21.0%+1.1%+21.9%+23.8%
EPS Growth (YoY)Latest quarter vs prior year+79.1%+150.0%+30.0%-2.1%
PLNT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — XPOF and PTON each lead in 2 of 5 comparable metrics.

At 16.8x trailing earnings, PLNT trades at a 82% valuation discount to VNET's 92.4x P/E. On an enterprise value basis, PLNT's 6.6x EV/EBITDA is more attractive than PTON's 60.9x.

MetricXPOF logoXPOFXponential Fitnes…PTON logoPTONPeloton Interacti…PLNT logoPLNTPlanet Fitness, I…VNET logoVNETVNET Group, Inc.
Market CapShares × price$244M$2.3B$3.5B$2.6B
Enterprise ValueMkt cap + debt − cash$723M$3.3B$3.6B$5.0B
Trailing P/EPrice ÷ TTM EPS-4.45x-18.87x16.80x92.39x
Forward P/EPrice ÷ next-FY EPS est.10.90x36.47x13.04x34.74x
PEG RatioP/E ÷ EPS growth rate1.80x
EV / EBITDAEnterprise value multiple7.89x60.85x6.57x15.40x
Price / SalesMarket cap ÷ Revenue0.78x0.93x2.66x2.14x
Price / BookPrice ÷ Book value/share2.56x
Price / FCFMarket cap ÷ FCF9.86x7.16x13.82x
Evenly matched — XPOF and PTON each lead in 2 of 5 comparable metrics.

Profitability & Efficiency

PLNT leads this category, winning 5 of 7 comparable metrics.

On the Piotroski fundamental quality scale (0–9), PLNT scores 9/9 vs PTON's 5/9, reflecting strong financial health.

MetricXPOF logoXPOFXponential Fitnes…PTON logoPTONPeloton Interacti…PLNT logoPLNTPlanet Fitness, I…VNET logoVNETVNET Group, Inc.
ROE (TTM)Return on equity-7.6%
ROA (TTM)Return on assets-9.5%+1.1%+7.4%-1.5%
ROICReturn on invested capital+75.0%-3.9%+35.2%+2.4%
ROCEReturn on capital employed+30.3%-2.6%+14.2%+3.2%
Piotroski ScoreFundamental quality 0–95597
Debt / EquityFinancial leverage2.67x
Net DebtTotal debt minus cash$479M$937M$97M$16.4B
Cash & Equiv.Liquid assets$46M$1.0B$346M$2.0B
Total DebtShort + long-term debt$525M$2.0B$443M$18.4B
Interest CoverageEBIT ÷ Interest expense-0.24x1.52x6.73x1.75x
PLNT leads this category, winning 5 of 7 comparable metrics.

Total Returns (Dividends Reinvested)

VNET leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in PLNT five years ago would be worth $5,705 today (with dividends reinvested), compared to $675 for PTON. Over the past 12 months, VNET leads with a +42.2% total return vs PLNT's -56.7%. The 3-year compound annual growth rate (CAGR) favors VNET at 44.2% vs XPOF's -39.1% — a key indicator of consistent wealth creation.

MetricXPOF logoXPOFXponential Fitnes…PTON logoPTONPeloton Interacti…PLNT logoPLNTPlanet Fitness, I…VNET logoVNETVNET Group, Inc.
YTD ReturnYear-to-date-18.5%-7.5%-59.9%-1.6%
1-Year ReturnPast 12 months-22.6%-18.9%-56.7%+42.2%
3-Year ReturnCumulative with dividends-77.4%-30.0%-38.9%+199.7%
5-Year ReturnCumulative with dividends-46.6%-93.2%-42.9%-65.1%
10-Year ReturnCumulative with dividends-46.6%-78.0%+203.6%-36.8%
CAGR (3Y)Annualised 3-year return-39.1%-11.2%-15.1%+44.2%
VNET leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — PLNT and VNET each lead in 1 of 2 comparable metrics.

PLNT is the less volatile stock with a 0.31 beta — it tends to amplify market swings less than VNET's 2.70 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. VNET currently trades 61.9% from its 52-week high vs PLNT's 38.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricXPOF logoXPOFXponential Fitnes…PTON logoPTONPeloton Interacti…PLNT logoPLNTPlanet Fitness, I…VNET logoVNETVNET Group, Inc.
Beta (5Y)Sensitivity to S&P 5001.94x1.89x0.31x2.70x
52-Week HighHighest price in past year$11.14$9.20$114.47$14.48
52-Week LowLowest price in past year$3.83$3.65$37.03$5.15
% of 52W HighCurrent price vs 52-week peak+58.7%+61.5%+38.4%+61.9%
RSI (14)Momentum oscillator 0–10048.457.432.853.0
Avg Volume (50D)Average daily shares traded626K13.1M1.8M5.7M
Evenly matched — PLNT and VNET each lead in 1 of 2 comparable metrics.

Analyst Outlook

XPOF leads this category, winning 1 of 1 comparable metric.

Analyst consensus: XPOF as "Buy", PTON as "Buy", PLNT as "Buy", VNET as "Buy". Consensus price targets imply 170.8% upside for PLNT (target: $119) vs 22.3% for XPOF (target: $8). XPOF is the only dividend payer here at 2.50% yield — a key consideration for income-focused portfolios.

MetricXPOF logoXPOFXponential Fitnes…PTON logoPTONPeloton Interacti…PLNT logoPLNTPlanet Fitness, I…VNET logoVNETVNET Group, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$8.00$7.10$119.17$23.55
# AnalystsCovering analysts14402616
Dividend YieldAnnual dividend ÷ price+2.5%+0.0%
Dividend StreakConsecutive years of raises00
Dividend / ShareAnnual DPS$0.16$0.02
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+14.2%0.0%
XPOF leads this category, winning 1 of 1 comparable metric.
Key Takeaway

PLNT leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). VNET leads in 1 (Total Returns). 2 tied.

Best OverallPlanet Fitness, Inc. (PLNT)Leads 2 of 6 categories
Loading custom metrics...

XPOF vs PTON vs PLNT vs VNET: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is XPOF or PTON or PLNT or VNET a better buy right now?

For growth investors, Planet Fitness, Inc.

(PLNT) is the stronger pick with 12. 1% revenue growth year-over-year, versus -7. 8% for Peloton Interactive, Inc. (PTON). Planet Fitness, Inc. (PLNT) offers the better valuation at 16. 8x trailing P/E (13. 0x forward), making it the more compelling value choice. Analysts rate Xponential Fitness, Inc. (XPOF) a "Buy" — based on 14 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — XPOF or PTON or PLNT or VNET?

On trailing P/E, Planet Fitness, Inc.

(PLNT) is the cheapest at 16. 8x versus VNET Group, Inc. at 92. 4x. On forward P/E, Xponential Fitness, Inc. is actually cheaper at 10. 9x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — XPOF or PTON or PLNT or VNET?

Over the past 5 years, Planet Fitness, Inc.

(PLNT) delivered a total return of -42. 9%, compared to -93. 2% for Peloton Interactive, Inc. (PTON). Over 10 years, the gap is even starker: PLNT returned +203. 6% versus PTON's -78. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — XPOF or PTON or PLNT or VNET?

By beta (market sensitivity over 5 years), Planet Fitness, Inc.

(PLNT) is the lower-risk stock at 0. 31β versus VNET Group, Inc. 's 2. 70β — meaning VNET is approximately 765% more volatile than PLNT relative to the S&P 500.

05

Which is growing faster — XPOF or PTON or PLNT or VNET?

By revenue growth (latest reported year), Planet Fitness, Inc.

(PLNT) is pulling ahead at 12. 1% versus -7. 8% for Peloton Interactive, Inc. (PTON). On earnings-per-share growth, the picture is similar: VNET Group, Inc. grew EPS 103. 8% year-over-year, compared to 31. 0% for Planet Fitness, Inc.. Over a 3-year CAGR, PLNT leads at 12. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — XPOF or PTON or PLNT or VNET?

Planet Fitness, Inc.

(PLNT) is the more profitable company, earning 16. 5% net margin versus -10. 7% for Xponential Fitness, Inc. — meaning it keeps 16. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PLNT leads at 29. 8% versus -1. 5% for PTON. At the gross margin level — before operating expenses — PLNT leads at 82. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is XPOF or PTON or PLNT or VNET more undervalued right now?

On forward earnings alone, Xponential Fitness, Inc.

(XPOF) trades at 10. 9x forward P/E versus 36. 5x for Peloton Interactive, Inc. — 25. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLNT: 170. 8% to $119. 17.

08

Which pays a better dividend — XPOF or PTON or PLNT or VNET?

In this comparison, XPOF (2.

5% yield) pays a dividend. PTON, PLNT, VNET do not pay a meaningful dividend and should not be held primarily for income.

09

Is XPOF or PTON or PLNT or VNET better for a retirement portfolio?

For long-horizon retirement investors, Planet Fitness, Inc.

(PLNT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 31), +203. 6% 10Y return). VNET Group, Inc. (VNET) carries a higher beta of 2. 70 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PLNT: +203. 6%, VNET: -36. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between XPOF and PTON and PLNT and VNET?

These companies operate in different sectors (XPOF (Consumer Cyclical) and PTON (Consumer Cyclical) and PLNT (Consumer Cyclical) and VNET (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: XPOF is a small-cap quality compounder stock; PTON is a small-cap quality compounder stock; PLNT is a small-cap deep-value stock; VNET is a small-cap quality compounder stock. XPOF pays a dividend while PTON, PLNT, VNET do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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XPOF

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 49%
  • Dividend Yield > 1.0%
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PTON

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 31%
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PLNT

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 9%
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VNET

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 13%
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Revenue Growth>
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(XPOF: -21.0% · PTON: 1.1%)

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