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4 / 10Stock Comparison
XWEL vs PLNT vs XPOF vs MNST
Revenue, margins, valuation, and 5-year total return — side by side.
Leisure
Leisure
Beverages - Non-Alcoholic
XWEL vs PLNT vs XPOF vs MNST — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Personal Products & Services | Leisure | Leisure | Beverages - Non-Alcoholic |
| Market Cap | $7M | $3.52B | $244M | $74.29B |
| Revenue (TTM) | $29M | $1.38B | $299M | $8.29B |
| Net Income (TTM) | $-17M | $229M | $-34M | $1.91B |
| Gross Margin | 22.7% | 54.2% | 83.2% | 55.8% |
| Operating Margin | -32.0% | 29.6% | 7.8% | 29.2% |
| Forward P/E | — | 13.0x | 10.9x | 33.7x |
| Total Debt | $12M | $443M | $525M | $0.00 |
| Cash & Equiv. | $3M | $346M | $46M | $2.09B |
XWEL vs PLNT vs XPOF vs MNST — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jul 21 | May 26 | Return |
|---|---|---|---|
| XWELL, Inc. (XWEL) | 100 | 3.9 | -96.1% |
| Planet Fitness, Inc. (PLNT) | 100 | 58.5 | -41.5% |
| Xponential Fitness,… (XPOF) | 100 | 55.8 | -44.2% |
| Monster Beverage Co… (MNST) | 100 | 161.1 | +61.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: XWEL vs PLNT vs XPOF vs MNST
Each card shows where this stock fits in a portfolio — not just who wins on paper.
XWEL is the #2 pick in this set and the best alternative if income & stability is your priority.
- Dividend streak 1 yrs, beta 0.88, yield 3.8%
- 3.8% yield, 1-year raise streak, vs PLNT's 0.0%, (1 stock pays no dividend)
- +54.5% vs PLNT's -56.7%
PLNT is the clearest fit if your priority is growth exposure and valuation efficiency.
- Rev growth 12.1%, EPS growth 31.0%, 3Y rev CAGR 12.2%
- PEG 1.80 vs MNST's 4.21
- 12.1% revenue growth vs XWEL's -13.8%
XPOF is the clearest fit if your priority is value.
- Lower P/E (10.9x vs 33.7x)
MNST carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.
- 206.3% 10Y total return vs PLNT's 203.6%
- Lower volatility, beta 0.26, current ratio 3.70x
- Beta 0.26, current ratio 3.70x
- 23.0% margin vs XWEL's -58.2%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 12.1% revenue growth vs XWEL's -13.8% | |
| Value | Lower P/E (10.9x vs 33.7x) | |
| Quality / Margins | 23.0% margin vs XWEL's -58.2% | |
| Stability / Safety | Beta 0.26 vs XPOF's 1.94 | |
| Dividends | 3.8% yield, 1-year raise streak, vs PLNT's 0.0%, (1 stock pays no dividend) | |
| Momentum (1Y) | +54.5% vs PLNT's -56.7% | |
| Efficiency (ROA) | 20.8% ROA vs XWEL's -84.7%, ROIC 33.1% vs -124.8% |
XWEL vs PLNT vs XPOF vs MNST — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
XWEL vs PLNT vs XPOF vs MNST — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MNST leads in 3 of 6 categories
XPOF leads 1 • XWEL leads 1 • PLNT leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — PLNT and XPOF and MNST each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MNST is the larger business by revenue, generating $8.3B annually — 284.0x XWEL's $29M. MNST is the more profitable business, keeping 23.0% of every revenue dollar as net income compared to XWEL's -58.2%. On growth, PLNT holds the edge at +21.9% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $29M | $1.4B | $299M | $8.3B |
| EBITDAEarnings before interest/tax | -$8M | $568M | $35M | $2.5B |
| Net IncomeAfter-tax profit | -$17M | $229M | -$34M | $1.9B |
| Free Cash FlowCash after capex | -$12M | $267M | -$3M | $2.0B |
| Gross MarginGross profit ÷ Revenue | +22.7% | +54.2% | +83.2% | +55.8% |
| Operating MarginEBIT ÷ Revenue | -32.0% | +29.6% | +7.8% | +29.2% |
| Net MarginNet income ÷ Revenue | -58.2% | +16.5% | -11.3% | +23.0% |
| FCF MarginFCF ÷ Revenue | -40.0% | +19.3% | -1.1% | +23.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -4.2% | +21.9% | -21.0% | +17.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -105.0% | +30.0% | +79.1% | +64.3% |
Valuation Metrics
XPOF leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 16.8x trailing earnings, PLNT trades at a 57% valuation discount to MNST's 39.2x P/E. Adjusting for growth (PEG ratio), PLNT offers better value at 1.80x vs MNST's 4.89x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $7M | $3.5B | $244M | $74.3B |
| Enterprise ValueMkt cap + debt − cash | $17M | $3.6B | $723M | $72.2B |
| Trailing P/EPrice ÷ TTM EPS | -0.25x | 16.80x | -4.45x | 39.16x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 13.04x | 10.90x | 33.72x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.80x | — | 4.89x |
| EV / EBITDAEnterprise value multiple | — | 6.57x | 7.89x | 28.50x |
| Price / SalesMarket cap ÷ Revenue | 0.24x | 2.66x | 0.78x | 8.96x |
| Price / BookPrice ÷ Book value/share | — | — | — | 9.06x |
| Price / FCFMarket cap ÷ FCF | — | 13.82x | 9.86x | 37.79x |
Profitability & Efficiency
MNST leads this category, winning 5 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), PLNT scores 9/9 vs XWEL's 2/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | — | — | — | +25.7% |
| ROA (TTM)Return on assets | -84.7% | +7.4% | -9.5% | +20.8% |
| ROICReturn on invested capital | -124.8% | +35.2% | +75.0% | +33.1% |
| ROCEReturn on capital employed | -129.5% | +14.2% | +30.3% | +31.9% |
| Piotroski ScoreFundamental quality 0–9 | 2 | 9 | 5 | 7 |
| Debt / EquityFinancial leverage | — | — | — | — |
| Net DebtTotal debt minus cash | $10M | $97M | $479M | -$2.1B |
| Cash & Equiv.Liquid assets | $3M | $346M | $46M | $2.1B |
| Total DebtShort + long-term debt | $12M | $443M | $525M | $0 |
| Interest CoverageEBIT ÷ Interest expense | -128.64x | 6.73x | -0.24x | 372.36x |
Total Returns (Dividends Reinvested)
MNST leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MNST five years ago would be worth $16,649 today (with dividends reinvested), compared to $504 for XWEL. Over the past 12 months, XWEL leads with a +54.5% total return vs PLNT's -56.7%. The 3-year compound annual growth rate (CAGR) favors MNST at 8.8% vs XPOF's -39.1% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +182.2% | -59.9% | -18.5% | -0.2% |
| 1-Year ReturnPast 12 months | +54.5% | -56.7% | -22.6% | +25.4% |
| 3-Year ReturnCumulative with dividends | -75.6% | -38.9% | -77.4% | +28.7% |
| 5-Year ReturnCumulative with dividends | -95.0% | -42.9% | -46.6% | +66.5% |
| 10-Year ReturnCumulative with dividends | -100.0% | +203.6% | -46.6% | +206.3% |
| CAGR (3Y)Annualised 3-year return | -37.5% | -15.1% | -39.1% | +8.8% |
Risk & Volatility
MNST leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
MNST is the less volatile stock with a 0.26 beta — it tends to amplify market swings less than XPOF's 1.94 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MNST currently trades 86.9% from its 52-week high vs PLNT's 38.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.88x | 0.31x | 1.94x | 0.26x |
| 52-Week HighHighest price in past year | $2.20 | $114.47 | $11.14 | $87.38 |
| 52-Week LowLowest price in past year | $0.26 | $37.03 | $3.83 | $58.09 |
| % of 52W HighCurrent price vs 52-week peak | +57.7% | +38.4% | +58.7% | +86.9% |
| RSI (14)Momentum oscillator 0–100 | 53.4 | 32.8 | 48.4 | 54.5 |
| Avg Volume (50D)Average daily shares traded | 2.3M | 1.8M | 626K | 5.2M |
Analyst Outlook
XWEL leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: PLNT as "Buy", XPOF as "Buy", MNST as "Buy". Consensus price targets imply 170.8% upside for PLNT (target: $119) vs 12.4% for MNST (target: $85). For income investors, XWEL offers the higher dividend yield at 3.78% vs XPOF's 2.50%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | — | $119.17 | $8.00 | $85.38 |
| # AnalystsCovering analysts | — | 26 | 14 | 43 |
| Dividend YieldAnnual dividend ÷ price | +3.8% | +0.0% | +2.5% | — |
| Dividend StreakConsecutive years of raises | 1 | 0 | 0 | — |
| Dividend / ShareAnnual DPS | $0.05 | $0.02 | $0.16 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +25.4% | +14.2% | 0.0% | +0.1% |
MNST leads in 3 of 6 categories (Profitability & Efficiency, Total Returns). XPOF leads in 1 (Valuation Metrics). 1 tied.
XWEL vs PLNT vs XPOF vs MNST: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is XWEL or PLNT or XPOF or MNST a better buy right now?
For growth investors, Planet Fitness, Inc.
(PLNT) is the stronger pick with 12. 1% revenue growth year-over-year, versus -13. 8% for XWELL, Inc. (XWEL). Planet Fitness, Inc. (PLNT) offers the better valuation at 16. 8x trailing P/E (13. 0x forward), making it the more compelling value choice. Analysts rate Planet Fitness, Inc. (PLNT) a "Buy" — based on 26 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — XWEL or PLNT or XPOF or MNST?
On trailing P/E, Planet Fitness, Inc.
(PLNT) is the cheapest at 16. 8x versus Monster Beverage Corporation at 39. 2x. On forward P/E, Xponential Fitness, Inc. is actually cheaper at 10. 9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Planet Fitness, Inc. wins at 1. 80x versus Monster Beverage Corporation's 4. 21x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — XWEL or PLNT or XPOF or MNST?
Over the past 5 years, Monster Beverage Corporation (MNST) delivered a total return of +66.
5%, compared to -95. 0% for XWELL, Inc. (XWEL). Over 10 years, the gap is even starker: MNST returned +206. 3% versus XWEL's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — XWEL or PLNT or XPOF or MNST?
By beta (market sensitivity over 5 years), Monster Beverage Corporation (MNST) is the lower-risk stock at 0.
26β versus Xponential Fitness, Inc. 's 1. 94β — meaning XPOF is approximately 651% more volatile than MNST relative to the S&P 500.
05Which is growing faster — XWEL or PLNT or XPOF or MNST?
By revenue growth (latest reported year), Planet Fitness, Inc.
(PLNT) is pulling ahead at 12. 1% versus -13. 8% for XWELL, Inc. (XWEL). On earnings-per-share growth, the picture is similar: Xponential Fitness, Inc. grew EPS 35. 2% year-over-year, compared to -38. 8% for XWELL, Inc.. Over a 3-year CAGR, PLNT leads at 12. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — XWEL or PLNT or XPOF or MNST?
Monster Beverage Corporation (MNST) is the more profitable company, earning 23.
0% net margin versus -58. 2% for XWELL, Inc. — meaning it keeps 23. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PLNT leads at 29. 8% versus -32. 0% for XWEL. At the gross margin level — before operating expenses — PLNT leads at 82. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is XWEL or PLNT or XPOF or MNST more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Planet Fitness, Inc. (PLNT) is the more undervalued stock at a PEG of 1. 80x versus Monster Beverage Corporation's 4. 21x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, Xponential Fitness, Inc. (XPOF) trades at 10. 9x forward P/E versus 33. 7x for Monster Beverage Corporation — 22. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLNT: 170. 8% to $119. 17.
08Which pays a better dividend — XWEL or PLNT or XPOF or MNST?
In this comparison, XWEL (3.
8% yield), XPOF (2. 5% yield) pay a dividend. PLNT, MNST do not pay a meaningful dividend and should not be held primarily for income.
09Is XWEL or PLNT or XPOF or MNST better for a retirement portfolio?
For long-horizon retirement investors, Monster Beverage Corporation (MNST) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
26), +206. 3% 10Y return). Xponential Fitness, Inc. (XPOF) carries a higher beta of 1. 94 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MNST: +206. 3%, XPOF: -46. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between XWEL and PLNT and XPOF and MNST?
These companies operate in different sectors (XWEL (Consumer Cyclical) and PLNT (Consumer Cyclical) and XPOF (Consumer Cyclical) and MNST (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: XWEL is a small-cap income-oriented stock; PLNT is a small-cap deep-value stock; XPOF is a small-cap quality compounder stock; MNST is a mid-cap quality compounder stock. XWEL, XPOF pay a dividend while PLNT, MNST do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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