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Stock Comparison

YUMC vs AMZN vs NFLX vs BABA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
YUMC
Yum China Holdings, Inc.

Restaurants

Consumer CyclicalNYSE • CN
Market Cap$16.90B
5Y Perf.+3.8%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$374.00B
5Y Perf.+110.3%
BABA
Alibaba Group Holding Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$340.44B
5Y Perf.-32.0%

YUMC vs AMZN vs NFLX vs BABA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
YUMC logoYUMC
AMZN logoAMZN
NFLX logoNFLX
BABA logoBABA
IndustryRestaurantsSpecialty RetailEntertainmentSpecialty Retail
Market Cap$16.90B$2.92T$374.00B$340.44B
Revenue (TTM)$12.09B$742.78B$45.18B$1.01T
Net Income (TTM)$946M$90.80B$10.98B$123.35B
Gross Margin17.2%50.6%48.5%41.2%
Operating Margin11.8%11.5%29.5%10.9%
Forward P/E16.6x34.8x24.8x4.1x
Total Debt$2.35B$152.99B$14.46B$248.49B
Cash & Equiv.$506M$86.81B$9.03B$181.73B

YUMC vs AMZN vs NFLX vs BABALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

YUMC
AMZN
NFLX
BABA
StockMay 20May 26Return
Yum China Holdings,… (YUMC)100103.8+3.8%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Netflix, Inc. (NFLX)100210.3+110.3%
Alibaba Group Holdi… (BABA)10068.0-32.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: YUMC vs AMZN vs NFLX vs BABA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NFLX leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Yum China Holdings, Inc. is the stronger pick specifically for dividend income and shareholder returns. AMZN also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
YUMC
Yum China Holdings, Inc.
The Income Pick

YUMC is the #2 pick in this set and the best alternative if income & stability and defensive is your priority.

  • Dividend streak 5 yrs, beta 0.63, yield 2.0%
  • Beta 0.63, yield 2.0%, current ratio 1.05x
  • 2.0% yield, 5-year raise streak, vs BABA's 1.3%, (2 stocks pay no dividend)
Best for: income & stability and defensive
AMZN
Amazon.com, Inc.
The Momentum Pick

AMZN is the clearest fit if your priority is momentum.

  • +43.7% vs NFLX's -23.6%
Best for: momentum
NFLX
Netflix, Inc.
The Growth Play

NFLX carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
  • 8.8% 10Y total return vs AMZN's 7.0%
  • Lower volatility, beta 0.39, Low D/E 54.3%, current ratio 1.19x
  • PEG 0.75 vs YUMC's 3.27
Best for: growth exposure and long-term compounding
BABA
Alibaba Group Holding Limited
The Value Angle

BABA lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthNFLX logoNFLX15.9% revenue growth vs YUMC's 4.4%
ValueNFLX logoNFLXLower P/E (24.8x vs 34.8x), PEG 0.75 vs 1.24
Quality / MarginsNFLX logoNFLX24.3% margin vs YUMC's 7.8%
Stability / SafetyNFLX logoNFLXBeta 0.39 vs AMZN's 1.51
DividendsYUMC logoYUMC2.0% yield, 5-year raise streak, vs BABA's 1.3%, (2 stocks pay no dividend)
Momentum (1Y)AMZN logoAMZN+43.7% vs NFLX's -23.6%
Efficiency (ROA)NFLX logoNFLX19.8% ROA vs BABA's 6.7%, ROIC 29.8% vs 9.6%

YUMC vs AMZN vs NFLX vs BABA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

YUMCYum China Holdings, Inc.
FY 2025
Food And Non Food Revenues From Sales
91.6%$11.0B
Other Revenue
7.5%$902M
Franchise Fees And Income
0.9%$104M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B
BABAAlibaba Group Holding Limited
FY 2025
Customer Management Services
42.6%$424.9B
Sales Of Goods
27.5%$274.3B
Logistics Services
12.4%$123.4B
Cloud Services
8.5%$84.5B
Membership Fees and Value Added Services
4.7%$46.6B
Product and Service, Other
4.3%$42.7B

YUMC vs AMZN vs NFLX vs BABA — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNFLXLAGGINGBABA

Income & Cash Flow (Last 12 Months)

NFLX leads this category, winning 4 of 6 comparable metrics.

BABA is the larger business by revenue, generating $1.01T annually — 83.7x YUMC's $12.1B. NFLX is the more profitable business, keeping 24.3% of every revenue dollar as net income compared to YUMC's 7.8%. On growth, NFLX holds the edge at +17.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricYUMC logoYUMCYum China Holding…AMZN logoAMZNAmazon.com, Inc.NFLX logoNFLXNetflix, Inc.BABA logoBABAAlibaba Group Hol…
RevenueTrailing 12 months$12.1B$742.8B$45.2B$1.01T
EBITDAEarnings before interest/tax$1.9B$155.9B$30.1B$114.6B
Net IncomeAfter-tax profit$946M$90.8B$11.0B$123.4B
Free Cash FlowCash after capex$1.1B-$2.5B$9.5B$2.6B
Gross MarginGross profit ÷ Revenue+17.2%+50.6%+48.5%+41.2%
Operating MarginEBIT ÷ Revenue+11.8%+11.5%+29.5%+10.9%
Net MarginNet income ÷ Revenue+7.8%+12.2%+24.3%+12.2%
FCF MarginFCF ÷ Revenue+9.0%-0.3%+20.9%+0.3%
Rev. Growth (YoY)Latest quarter vs prior year+9.7%+16.6%+17.6%+4.8%
EPS Growth (YoY)Latest quarter vs prior year+13.0%+74.8%+31.1%-52.0%
NFLX leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

Evenly matched — YUMC and BABA each lead in 3 of 7 comparable metrics.

At 17.9x trailing earnings, BABA trades at a 53% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), NFLX offers better value at 1.06x vs YUMC's 3.78x — a lower PEG means you pay less per unit of expected earnings growth.

MetricYUMC logoYUMCYum China Holding…AMZN logoAMZNAmazon.com, Inc.NFLX logoNFLXNetflix, Inc.BABA logoBABAAlibaba Group Hol…
Market CapShares × price$16.9B$2.92T$374.0B$340.4B
Enterprise ValueMkt cap + debt − cash$18.7B$2.98T$379.4B$350.3B
Trailing P/EPrice ÷ TTM EPS19.24x37.82x34.89x17.90x
Forward P/EPrice ÷ next-FY EPS est.16.64x34.77x24.80x4.13x
PEG RatioP/E ÷ EPS growth rate3.78x1.35x1.06x
EV / EBITDAEnterprise value multiple9.83x20.47x12.61x13.55x
Price / SalesMarket cap ÷ Revenue1.43x4.07x8.28x2.33x
Price / BookPrice ÷ Book value/share2.83x7.14x14.32x2.12x
Price / FCFMarket cap ÷ FCF20.11x378.98x39.53x29.64x
Evenly matched — YUMC and BABA each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

NFLX leads this category, winning 5 of 9 comparable metrics.

NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $11 for BABA. BABA carries lower financial leverage with a 0.23x debt-to-equity ratio, signaling a more conservative balance sheet compared to NFLX's 0.54x. On the Piotroski fundamental quality scale (0–9), YUMC scores 7/9 vs AMZN's 6/9, reflecting strong financial health.

MetricYUMC logoYUMCYum China Holding…AMZN logoAMZNAmazon.com, Inc.NFLX logoNFLXNetflix, Inc.BABA logoBABAAlibaba Group Hol…
ROE (TTM)Return on equity+15.1%+23.3%+41.3%+11.2%
ROA (TTM)Return on assets+8.7%+11.5%+19.8%+6.7%
ROICReturn on invested capital+13.6%+14.7%+29.8%+9.6%
ROCEReturn on capital employed+16.8%+15.3%+30.5%+10.4%
Piotroski ScoreFundamental quality 0–97677
Debt / EquityFinancial leverage0.38x0.37x0.54x0.23x
Net DebtTotal debt minus cash$1.8B$66.2B$5.4B$66.8B
Cash & Equiv.Liquid assets$506M$86.8B$9.0B$181.7B
Total DebtShort + long-term debt$2.3B$153.0B$14.5B$248.5B
Interest CoverageEBIT ÷ Interest expense39.96x17.33x15.74x
NFLX leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

NFLX leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in NFLX five years ago would be worth $17,519 today (with dividends reinvested), compared to $6,463 for BABA. Over the past 12 months, AMZN leads with a +43.7% total return vs NFLX's -23.6%. The 3-year compound annual growth rate (CAGR) favors NFLX at 38.6% vs YUMC's -6.6% — a key indicator of consistent wealth creation.

MetricYUMC logoYUMCYum China Holding…AMZN logoAMZNAmazon.com, Inc.NFLX logoNFLXNetflix, Inc.BABA logoBABAAlibaba Group Hol…
YTD ReturnYear-to-date+0.5%+19.7%-3.0%-9.5%
1-Year ReturnPast 12 months+13.0%+43.7%-23.6%+16.0%
3-Year ReturnCumulative with dividends-18.5%+156.2%+166.5%+74.8%
5-Year ReturnCumulative with dividends-17.3%+64.8%+75.2%-35.4%
10-Year ReturnCumulative with dividends+105.5%+697.8%+875.3%+83.4%
CAGR (3Y)Annualised 3-year return-6.6%+36.8%+38.6%+20.5%
NFLX leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and NFLX each lead in 1 of 2 comparable metrics.

NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs NFLX's 65.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricYUMC logoYUMCYum China Holding…AMZN logoAMZNAmazon.com, Inc.NFLX logoNFLXNetflix, Inc.BABA logoBABAAlibaba Group Hol…
Beta (5Y)Sensitivity to S&P 5000.63x1.51x0.39x1.21x
52-Week HighHighest price in past year$58.39$278.56$134.12$192.67
52-Week LowLowest price in past year$41.69$185.01$75.01$103.71
% of 52W HighCurrent price vs 52-week peak+82.4%+97.3%+65.8%+73.2%
RSI (14)Momentum oscillator 0–10047.481.135.361.8
Avg Volume (50D)Average daily shares traded1.5M45.5M44.0M10.4M
Evenly matched — AMZN and NFLX each lead in 1 of 2 comparable metrics.

Analyst Outlook

YUMC leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: YUMC as "Buy", AMZN as "Buy", NFLX as "Buy", BABA as "Buy". Consensus price targets imply 37.8% upside for BABA (target: $194) vs 13.1% for AMZN (target: $307). For income investors, YUMC offers the higher dividend yield at 2.04% vs BABA's 1.27%.

MetricYUMC logoYUMCYum China Holding…AMZN logoAMZNAmazon.com, Inc.NFLX logoNFLXNetflix, Inc.BABA logoBABAAlibaba Group Hol…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$59.05$306.77$116.29$194.23
# AnalystsCovering analysts19949959
Dividend YieldAnnual dividend ÷ price+2.0%+1.3%
Dividend StreakConsecutive years of raises52
Dividend / ShareAnnual DPS$0.98$12.14
Buyback YieldShare repurchases ÷ mkt cap+6.8%0.0%+2.4%+3.8%
YUMC leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

NFLX leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). YUMC leads in 1 (Analyst Outlook). 2 tied.

Best OverallNetflix, Inc. (NFLX)Leads 3 of 6 categories
Loading custom metrics...

YUMC vs AMZN vs NFLX vs BABA: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is YUMC or AMZN or NFLX or BABA a better buy right now?

For growth investors, Netflix, Inc.

(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus 4. 4% for Yum China Holdings, Inc. (YUMC). Alibaba Group Holding Limited (BABA) offers the better valuation at 17. 9x trailing P/E (4. 1x forward), making it the more compelling value choice. Analysts rate Yum China Holdings, Inc. (YUMC) a "Buy" — based on 19 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — YUMC or AMZN or NFLX or BABA?

On trailing P/E, Alibaba Group Holding Limited (BABA) is the cheapest at 17.

9x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Alibaba Group Holding Limited is actually cheaper at 4. 1x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0. 75x versus Yum China Holdings, Inc. 's 3. 27x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — YUMC or AMZN or NFLX or BABA?

Over the past 5 years, Netflix, Inc.

(NFLX) delivered a total return of +75. 2%, compared to -35. 4% for Alibaba Group Holding Limited (BABA). Over 10 years, the gap is even starker: NFLX returned +875. 3% versus BABA's +83. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — YUMC or AMZN or NFLX or BABA?

By beta (market sensitivity over 5 years), Netflix, Inc.

(NFLX) is the lower-risk stock at 0. 39β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 288% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Alibaba Group Holding Limited (BABA) carries a lower debt/equity ratio of 23% versus 54% for Netflix, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — YUMC or AMZN or NFLX or BABA?

By revenue growth (latest reported year), Netflix, Inc.

(NFLX) is pulling ahead at 15. 9% versus 4. 4% for Yum China Holdings, Inc. (YUMC). On earnings-per-share growth, the picture is similar: Alibaba Group Holding Limited grew EPS 70. 9% year-over-year, compared to 6. 8% for Yum China Holdings, Inc.. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — YUMC or AMZN or NFLX or BABA?

Netflix, Inc.

(NFLX) is the more profitable company, earning 24. 3% net margin versus 7. 9% for Yum China Holdings, Inc. — meaning it keeps 24. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NFLX leads at 29. 5% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is YUMC or AMZN or NFLX or BABA more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0. 75x versus Yum China Holdings, Inc. 's 3. 27x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Alibaba Group Holding Limited (BABA) trades at 4. 1x forward P/E versus 34. 8x for Amazon. com, Inc. — 30. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BABA: 37. 8% to $194. 23.

08

Which pays a better dividend — YUMC or AMZN or NFLX or BABA?

In this comparison, YUMC (2.

0% yield), BABA (1. 3% yield) pay a dividend. AMZN, NFLX do not pay a meaningful dividend and should not be held primarily for income.

09

Is YUMC or AMZN or NFLX or BABA better for a retirement portfolio?

For long-horizon retirement investors, Netflix, Inc.

(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +875. 3% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NFLX: +875. 3%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between YUMC and AMZN and NFLX and BABA?

These companies operate in different sectors (YUMC (Consumer Cyclical) and AMZN (Consumer Cyclical) and NFLX (Communication Services) and BABA (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: YUMC is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; NFLX is a large-cap high-growth stock; BABA is a large-cap deep-value stock. YUMC, BABA pay a dividend while AMZN, NFLX do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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YUMC

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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NFLX

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 14%
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BABA

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 0.5%
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Beat Both

Find stocks that outperform YUMC and AMZN and NFLX and BABA on the metrics below

Revenue Growth>
%
(YUMC: 9.7% · AMZN: 16.6%)
Net Margin>
%
(YUMC: 7.8% · AMZN: 12.2%)
P/E Ratio<
x
(YUMC: 19.2x · AMZN: 37.8x)

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