ZBRA vs HON

For growth investors, Zebra Technologies Corporation (ZBRA) is the stronger pick with 8.

3% revenue growth year-over-year, versus 7. 8% for Honeywell International Inc. (HON). Zebra Technologies Corporation (ZBRA) offers the better valuation at 27. 6x trailing P/E (12. 7x forward), making it the more compelling value choice. Analysts rate Zebra Technologies Corporation (ZBRA) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Zebra Technologies Corporation (ZBRA) is the cheapest at 27.

6x versus Honeywell International Inc. at 29. 0x. On forward P/E, Zebra Technologies Corporation is actually cheaper at 12. 7x.

Over the past 5 years, Honeywell International Inc.

(HON) delivered a total return of +1. 0%, compared to -53. 3% for Zebra Technologies Corporation (ZBRA). Over 10 years, the gap is even starker: ZBRA returned +261. 2% versus HON's +132. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Honeywell International Inc.

(HON) is the lower-risk stock at 0. 74β versus Zebra Technologies Corporation's 1. 84β — meaning ZBRA is approximately 148% more volatile than HON relative to the S&P 500. On balance sheet safety, Zebra Technologies Corporation (ZBRA) carries a lower debt/equity ratio of 78% versus 2% for Honeywell International Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Zebra Technologies Corporation (ZBRA) is pulling ahead at 8.

3% versus 7. 8% for Honeywell International Inc. (HON). On earnings-per-share growth, the picture is similar: Honeywell International Inc. grew EPS -15. 5% year-over-year, compared to -19. 6% for Zebra Technologies Corporation. Over a 3-year CAGR, HON leads at 1. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Honeywell International Inc.

(HON) is the more profitable company, earning 12. 6% net margin versus 7. 8% for Zebra Technologies Corporation — meaning it keeps 12. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HON leads at 17. 5% versus 14. 8% for ZBRA. At the gross margin level — before operating expenses — ZBRA leads at 45. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Zebra Technologies Corporation (ZBRA) trades at 12.

7x forward P/E versus 20. 2x for Honeywell International Inc. — 7. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ZBRA: 37. 6% to $311. 00.

In this comparison, HON (2.

2% yield) pays a dividend. ZBRA does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Honeywell International Inc.

(HON) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 2. 2% yield, +132. 4% 10Y return). Zebra Technologies Corporation (ZBRA) carries a higher beta of 1. 84 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HON: +132. 4%, ZBRA: +261. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (ZBRA (Technology) and HON (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

HON pays a dividend while ZBRA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.