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ZBRAZebra Technologies Corporation
$322.02$15.3B
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
Discovery & Screens
Live BreakoutsStock ScreenerOwnership
ZBRA logo

Zebra Technologies Corporation

ZBRA
NASDAQ · Computers & Storage
$322.02
At close - Nov 6, 4:00 PM EST - USD
Market Cap$15.34B
P/E25.6x
52W High$392.78
Volume777.4K
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q3

Revenue Reacceleration Meets Thin Cash and Goodwill Concentration

ZBRA's revenue grew 22.3% year over year in 2026Q3 after bottoming near 0.2% in 2024Q2, suggesting a sharp reacceleration whose durability beyond the current cycle investors should test.

GrowthMixed
ProfitabilityModerate
ValuationAttractive
TechnicalsMixed
Explore valuation models
MARKET ACTION

ZBRA price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

11/12 Beats

EPS beat 11 of last 12 quarters

02

Valuation risk

+14% Peers

P/E is 14% above peer median

03

Market leadership

RS 86 · Leader

High momentum (Outperforming 86% of market)

04

Mixed Trend

Mixed

Price < 50DMA but > 200DMA

Next CatalystEstimated earnings · Feb 3
01

Build the investment case

Start with the evidence for owning the stock and the risks that can break the thesis.

EXECUTIVE THESIS

The Investment Case

Full Analysis
Fundamental Trajectory

Revenue growth re-accelerated to 22.3% year over year in 2026Q3, but gross margin swung between 44.6% and 53.0% across recent quarters and operating margin compressed from 20.6% to 14.7%, suggesting sensitivity to product mix and pricing.

Analyst Consensus+18.0% target
Buy(27 analysts)
19 Buy8 Hold0 Sell

The Bull Case

Upside Catalysts

Strong financial performance

Zebra Technologies reported strong first-quarter 2026 results with broad-based growth across segments and regions, increasing its outlook for the full year.

Innovative product portfolio

Zebra offers a diverse range of products including mobile computers, scanners, printers, and RFID solutions, designed to enhance operational efficiency.

Industry leadership in automation

Zebra is a global leader in digitizing and automating workflows, providing intelligent operations solutions across various industries.

The Bear Case

Key Downside Risks

Market performance

Price History →

Trailing total returns as of 11/7/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
ZBRA+29.69%
S&P 500 (^GSPC)+7.63%
1-Year Return
ZBRA+24.70%
S&P 500 (^GSPC)+9.69%
3-Year Return
ZBRA+56.31%
S&P 500 (^GSPC)+68.96%
5-Year Return
ZBRA-46.04%
S&P 500 (^GSPC)+56.95%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y Low
25.6x
Forward P/EExpansion
15.2x
EV/EBITDA0th %ile
14.7x
FCF YieldCash Flow
6.4%

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
25.6x
37.9x
0th· Low
EV/EBITDA
14.7x
23.5x
0th· Low
Price/FCF
15.5x
31.8x
25th· Low
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$131.52-59.2%
Base (Fair)$252.20-21.7%
Bull$341.80+6.1%
$131.52 Bear$252.20 Base$341.80 Bull
Current Market Price: $322.02
Trades at a 27.7% premium to Base DCF ($252.20)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue FY25
$5.4B+8.3% YoY
Net income FY25
$419M-20.6% YoY
Free cash flow FY25
$831M-12.9% YoY
Operating margin FY25
14.8%-0.1 pts YoY
ROIC (FY25)10.6%
Avg ROIC 5Y11.6%
ROE (TTM)17.1%
Piotroski Score5 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate11/12 (92%)
Revenue Beat Rate11/12 (92%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q4 2026Latest
Nov 3, 2026
$4.95+1.2%
vs $4.89
$1.6B+2.8%
vs $1.6B
Q3 2026
Aug 4, 2026
$6.35+45.6%
vs $4.36
$1.6B+4.0%
vs $1.5B
Q2 2026
May 12, 2026
$4.75+12.8%
vs $4.21
$1.5B+1.1%
vs $1.5B
Q1 2026
Feb 12, 2026
$4.33-0.2%
vs $4.34
$1.5B+0.6%
vs $1.5B
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

4 Stories
Zacks Investment Research·2d ago
Down 13.9% in 4 Weeks, Here's Why Zebra (ZBRA) Looks Ripe for a Turnaround

The heavy selling pressure might have exhausted for Zebra (ZBRA) as it is technically in oversold territory now. In addition to this technical measure, strong agreement among Wall Street analysts in revising earnings estimates higher indicates that the stock is ripe for a trend reversal.

Zacks Investment Research·3d ago
ZBRA Q3 Earnings Call Highlights Strong Demand and Raised Outlook

Zebra Technologies' Q3 earnings beat estimates as strong mobile computing demand and automation growth support a raised 2026 outlook despite rising memory costs.

Business Wire·3d ago
JD Sports Achieves 98% On-Shelf Availability with Zebra Mobile Computing and RFID Solutions

BOURNE END, England--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced that it has helped leading retailer JD Sports to achieve 98% on-shelf availability and 20% faster replenishment, so high-demand sizes move from the storeroom to the shelf when and where customers want them. JD Sports is a leading specialist retailer of trainers, sportswear, and apparel from brands like Nike.

Seeking Alpha·4d ago
Zebra Technologies Corporation (ZBRA) Q3 2026 Earnings Call Transcript

Zebra Technologies Corporation ( ZBRA ) Q3 2026 Earnings Call November 3, 2026 8:30 AM EST Company Participants Michael Steele - Vice President of Investor Relations William Burns - CEO & Director Nathan Winters - Chief Financial Officer Conference Call Participants Andrew Buscaglia - BNP Paribas, Research Division Thomas Moll - Stephens Inc., Research Division Kevin Wilson - Truist Securities, Inc., Research Division Christopher Grenga - TD Cowen, Research Division Piyush Avasthy - Citigroup Inc., Research Division Guy Drummond Hardwick - Barclays Bank PLC, Research Division Robert Jamieson - Needham & Company, LLC, Research Division Meta Marshall - Morgan Stanley, Research Division Keith Housum - Northcoast Research Partners, LLC Robert Mason - Robert W. Baird & Co. Incorporated, Research Division Presentation Operator Good day, and welcome to the Third Quarter 2026 Zebra Technologies Earnings Conference Call.

Filtered for Zebra Technologies CorporationMore Headlines
04

Compare before deciding

Benchmark ZBRA against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Zebra Technologies Corporation (ZBRA)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
ZBRA logoZBRAZebra Technologies CorporationCurrent
$322.02$15.34B25.588.33%9.8%17.13%—
HON logoHONHoneywell International Inc.
$220.05$69.74B9.967.85%20.98%36.04%4.21%
HXL logoHXLHexcel Corporation
$80.40$6.08B35.96-0.48%8.53%13.35%0.84%
SAIC logoSAICScience Applications International Corporation
$146.30$6.19B16.48-2.9%5.13%25.89%1.03%
TRMB logoTRMBTrimble Inc.
$54.11$12.61B-80.32-2.61%-4.08%-2.91%—
INGR logoINGRIngredion Incorporated
$91.72$5.78B10.38-2.84%7.83%12.55%3.53%

Compare ZBRA vs Peers

Zebra Technologies Corporation (ZBRA) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs HON

Most directly comparable listed peer for ZBRA.

Scale Benchmark

vs MSFT

Larger-name benchmark to compare ZBRA against a more recognizable public peer.

Peer Set

Compare Top 5

vs HON, HXL, SAIC, TRMB

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

ZBRA SEC Filings & Documents

Zebra Technologies Corporation (ZBRA) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Nov 3, 2026·SEC

Material company update

Aug 4, 2026·SEC

Material company update

May 26, 2026·SEC

10-K Annual Reports

3
FY 2026

Feb 12, 2026·SEC

FY 2025

Feb 13, 2025·SEC

FY 2024

Feb 15, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Nov 3, 2026·SEC

FY 2026

Aug 4, 2026·SEC

FY 2026

May 12, 2026·SEC

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ZBRA Frequently Asked Questions

Zebra Technologies Corporation (ZBRA) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Zebra Technologies Corporation's revenue?

Zebra Technologies Corporation (ZBRA) reported $6.14B in revenue over the trailing twelve months. Revenue was $5.40B in fiscal year 2025. That is 2037% more than the $252.5M of fiscal year 1996.

How fast is Zebra Technologies Corporation growing?

Zebra Technologies Corporation (ZBRA) grew revenue by 16.9% over the trailing twelve months, compared with the twelve months before.

Is ZBRA profitable?

Yes. Zebra Technologies Corporation (ZBRA) earned $602.0M in net income over the trailing twelve months (a 9.8% net margin).

Dividend & Returns
What is ZBRA's return on equity?

Zebra Technologies Corporation (ZBRA) had a return on equity (ROE) of 17.1% over the trailing twelve months. That is above the market's typical 10-15%.

What is Zebra Technologies Corporation's free cash flow?

Zebra Technologies Corporation (ZBRA) generated $988.0M in free cash flow over the trailing twelve months.

What if you invested $1,000 in ZBRA back in 1996?

Total return calculator · dividends reinvested · 30+ years of data

See returns →