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The Honest Company, Inc. (HNST) 10-Year Financial Performance & Capital Metrics

HNST •
Consumer CyclicalSpecialty RetailBeauty and Personal Care Retail
AboutThe Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.Show more
  • Revenue $371M -1.9%
  • EBITDA -$18M -724.5%
  • Net Income -$16M -156.1%
  • EPS (Diluted) -0.14 -129.1%
  • Gross Margin 33.33% -12.8%
  • EBITDA Margin -4.97% -736.3%
  • Operating Margin -4.97% -197.1%
  • Net Margin -4.22% -161.0%
  • ROE -9.12% -121.5%
  • ROIC -13.47% -241.4%
  • Debt/Equity 0.03 -76.8%
  • Interest Coverage -6.20
Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

  • ✓Company is almost debt free
  • ✓Efficient asset utilization: 1.6x turnover

✗Weaknesses

  • ✗Shares diluted 10.9% in last year
  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

Price & Volume

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Growth Metrics

Revenue CAGR

10Y-
5Y4.32%
3Y5.79%
TTM-1.86%

Profit (Net Income) CAGR

10Y-
5Y-
3Y-
TTM-156.13%

EPS CAGR

10Y-
5Y-
3Y-
TTM-125.57%

ROCE

10Y Avg-14.87%
5Y Avg-16.19%
3Y Avg-12.73%
Latest-10.2%

Peer Comparison

Beauty and Personal Care Retail
Select Columns
Size & Scale
Valuation
Per Share
Growth
Profitability
Quality & Returns
Safety & Leverage
TTM Growth
Famous Investor Metrics
Dividends
Latest Quarter
Momentum & Returns
Total Return (DRIP)
Technical
Volume & Trading
Shares & Dilution
Sector-Specific
NameMarket CapCurrent PriceP/E RatioRevenue Growth 1YNet MarginROEFCF YieldDebt/Equity
OLPXOlaplex Holdings, Inc.1.07B1.6154.95-7.77%-1.18%-0.56%13.21%0.74
ULTAUlta Beauty, Inc.31.33B684.7927.020.79%10.31%46.14%3.08%0.77
SBHSally Beauty Holdings, Inc.1.57B16.078.50-0.42%4.87%21.91%11.02%1.97
BBWIBath & Body Works, Inc.4.92B22.766.30-1.64%9.5%13.43%
JWELJowell Global Ltd.5.04M2.32-0.63-16.89%-6.63%-114.89%13.23%0.13
YSGYatsen Holding Limited2.67B4.45-4.360.8%-11.76%-15.88%0.05
HNSTThe Honest Company, Inc.315.87M2.80-20-1.86%-4.23%-9.25%4.31%0.03
NHTCNatural Health Trends Corp.36.84M3.20-41.72-7.42%-2.22%-3.76%0.13

Compare HNST vs Peers

Analyze head-to-head performance against top industry competitors across valuation, growth, and profitability metrics.

vs ULTA

Compare head-to-head with Ulta Beauty, Inc.

vs BBWI

Compare head-to-head with Bath & Body Works, Inc.

Compare Top 5

vs ULTA, BBWI, YSG, SBH

Profit & Loss

Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Sales/Revenue+235.59M300.52M318.64M313.65M344.37M378.34M371.32M
Revenue Growth %-27.56%6.03%-1.57%9.79%9.87%-1.86%
Cost of Goods Sold+159.73M192.63M209.47M221.34M243.83M233.68M247.56M
COGS % of Revenue67.8%64.1%65.74%70.57%70.81%61.77%66.67%
Gross Profit+75.85M107.9M109.17M92.31M100.53M144.66M123.75M
Gross Margin %32.2%35.9%34.26%29.43%29.19%38.23%33.33%
Gross Profit Growth %-42.24%1.18%-15.44%8.9%43.89%-14.45%
Operating Expenses+107.31M121.44M146M142.09M139.44M150.99M142.22M
OpEx % of Revenue45.55%40.41%45.82%45.3%40.49%39.91%38.3%
Selling, General & Admin102.17M115.73M138.32M135.1M131.02M144.14M79.51M
SG&A % of Revenue43.37%38.51%43.41%43.07%38.05%38.1%21.41%
Research & Development5.14M5.71M7.68M7M6.21M6.85M7.35M
R&D % of Revenue2.18%1.9%2.41%2.23%1.8%1.81%1.98%
Other Operating Expenses00002.21M055.36M
Operating Income+-31.46M-13.54M-36.83M-49.78M-38.91M-6.33M-18.46M
Operating Margin %-13.35%-4.51%-11.56%-15.87%-11.3%-1.67%-4.97%
Operating Income Growth %-56.96%-171.98%-35.18%21.84%83.73%-191.6%
EBITDA+-23.79M-8.69M-32.68M-40.85M-36.17M2.96M-18.46M
EBITDA Margin %-10.1%-2.89%-10.26%-13.02%-10.5%0.78%-4.97%
EBITDA Growth %-63.48%-276.24%-24.99%11.45%108.17%-724.53%
D&A (Non-Cash Add-back)7.67M4.85M4.15M8.93M2.74M9.29M0
EBIT-31.46M-13.54M-36.83M-49.78M-38.89M-6.33M0
Net Interest Income+0-837K-1.75M494K-269K508K0
Interest Income000494K0508K0
Interest Expense0837K1.75M0269K02.98M
Other Income/Expense429K-837K-1.78M871K-254K282K2.98M
Pretax Income+-31.03M-14.38M-38.6M-48.91M-39.16M-6.05M-15.48M
Pretax Margin %-13.17%-4.78%-12.11%-15.59%-11.37%-1.6%-4.17%
Income Tax+55K89K77K110K75K75K204K
Effective Tax Rate %100.18%100.62%100.2%100.22%100.19%101.24%101.32%
Net Income+-31.08M-14.47M-38.68M-49.02M-39.24M-6.12M-15.69M
Net Margin %-13.19%-4.81%-12.14%-15.63%-11.39%-1.62%-4.22%
Net Income Growth %-53.46%-167.38%-26.73%19.95%84.39%-156.14%
Net Income (Continuing)-31.08M-14.47M-38.68M-49.02M-39.24M-6.12M-15.69M
Discontinued Operations0000000
Minority Interest0000000
EPS (Diluted)+-0.34-0.16-0.54-0.53-0.42-0.06-0.14
EPS Growth %-52.94%-237.5%1.85%20.75%85.45%-129.13%
EPS (Basic)-0.34-0.16-0.54-0.53-0.42-0.06-0.14
Diluted Shares Outstanding90.19M90.19M71.13M92.2M94.52M100.25M111.21M
Basic Shares Outstanding90.19M90.19M71.13M92.2M94.52M100.25M111.21M
Dividend Payout Ratio-------

Balance Sheet

Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Total Current Assets+167.89M173.56M213.8M189.15M157.77M213.92M202.43M
Cash & Short-Term Investments85.02M63.68M93.18M15.17M32.83M75.44M89.58M
Cash Only13.54M29.26M50.79M9.52M32.83M75.44M89.58M
Short-Term Investments71.48M34.42M42.39M5.65M000
Accounts Receivable24.26M22.8M31.78M42.33M43.08M43.48M33.76M
Days Sales Outstanding37.5827.6936.4149.2645.6741.9433.19
Inventory52.54M76.67M75.67M115.66M73.49M85.27M72.5M
Days Inventory Outstanding120.06145.28131.85190.74110.01133.18106.89
Other Current Assets01.75M1M15.98M8.37M9.74M6.59M
Total Non-Current Assets+66.13M67.17M58.8M51.45M43.85M33.48M22.97M
Property, Plant & Equipment61.22M56.7M52.95M44.27M37.17M28.63M18.83M
Fixed Asset Turnover3.85x5.30x6.02x7.08x9.26x13.21x19.72x
Goodwill2.23M2.23M2.23M2.23M2.23M2.23M2.27M
Intangible Assets581K511K440K370K309K235K162K
Long-Term Investments0000000
Other Non-Current Assets2.1M7.73M3.18M4.58M4.14M2.38M1.72M
Total Assets+234.02M240.73M272.6M240.6M201.62M247.39M225.41M
Asset Turnover1.01x1.25x1.17x1.30x1.71x1.53x1.65x
Asset Growth %-2.87%13.24%-11.74%-16.2%22.7%-8.89%
Total Current Liabilities+38.69M54.07M48.48M63.58M56.71M59.89M50.82M
Accounts Payable20.77M31.13M28.74M24.75M22.29M22.81M15.13M
Days Payables Outstanding47.4758.9950.0940.8233.3735.6222.31
Short-Term Debt0000000
Deferred Revenue (Current)825K716K731K815K2.21M1.21M0
Other Current Liabilities0016.51M23.53M648K035.69M
Current Ratio4.34x3.21x4.41x2.97x2.78x3.57x3.98x
Quick Ratio2.98x1.79x2.85x1.16x1.49x2.15x2.56x
Cash Conversion Cycle110.17113.97118.18199.18122.31139.5117.77
Total Non-Current Liabilities+425.61M423.49M45.01M30.66M21.77M13.2M4.92M
Long-Term Debt0000004.92M
Capital Lease Obligations39.21M38.43M37.53M29.84M21.74M13.2M0
Deferred Tax Liabilities0000000
Other Non-Current Liabilities386.4M385.06M7.49M817K34K00
Total Liabilities464.3M477.56M93.49M94.24M78.48M73.09M55.74M
Total Debt+39.21M38.43M37.53M37.53M29.84M21.74M4.92M
Net Debt25.67M9.17M-13.26M28.01M-2.98M-53.7M-84.66M
Debt / Equity--0.21x0.26x0.24x0.12x0.03x
Debt / EBITDA-----7.35x-
Net Debt / EBITDA------18.17x-
Interest Coverage--16.18x-21.00x--144.64x--6.20x
Total Equity+-230.28M-236.82M179.11M146.36M123.14M174.31M169.67M
Equity Growth %--2.84%175.63%-18.28%-15.87%41.55%-2.66%
Book Value per Share-2.55-2.632.521.591.301.741.53
Total Shareholders' Equity-230.28M-236.82M179.11M146.36M123.14M174.31M169.67M
Common Stock3K3K9K9K9K11K11K
Retained Earnings-338.51M-352.98M-391.66M-439.83M-479.07M-485.19M-500.88M
Treasury Stock0000000
Accumulated OCI122K94K-41K-32K000
Minority Interest0000000

Cash Flow

Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Cash from Operations+-19.99M-12.07M-38.15M-76.28M19.35M1.54M15.12M
Operating CF Margin %-8.49%-4.01%-11.97%-24.32%5.62%0.41%4.07%
Operating CF Growth %-39.65%-216.21%-99.91%125.37%-92.04%881.25%
Net Income-31.08M-14.47M-38.68M-49.02M-39.24M-6.12M-15.69M
Depreciation & Amortization7.67M4.85M4.15M8.93M9M9.29M9.55M
Stock-Based Compensation8.38M7.91M16.85M15.08M15.8M15.68M10.51M
Deferred Taxes0000000
Other Non-Cash Items-156K166K311K-558K-1.37M746K10.74M
Working Capital Changes-4.8M-10.53M-20.78M-50.71M35.16M-18.04M0
Change in Receivables-2.46M1.46M-8.99M-10.84M-682K-378K10.2M
Change in Inventory4.65M-24.13M1M-38.99M43.48M-10.93M15.9M
Change in Payables-5.16M13.75M-6.69M10.4M-9.35M3.81M-11.18M
Cash from Investing+11.01M36.7M-8.62M34.96M3.83M-530K-1.51M
Capital Expenditures-661K-200K-220K-1.62M-1.84M-530K-1.51M
CapEx % of Revenue0.28%0.07%0.07%0.52%0.53%0.14%0.41%
Acquisitions008.4M0000
Investments-------
Other Investing00-8.4M0-10K00
Cash from Financing+-305K-973K60.37M38K122K41.6M535K
Debt Issued (Net)-272K-1.01M-1.13M-303K-58K-19K0
Equity Issued (Net)-285K01000K001000K0
Dividends Paid00-35M0000
Share Repurchases-285K000000
Other Financing252K41K-23K341K180K163K535K
Net Change in Cash-9.29M23.66M13.59M-41.27M23.31M42.61M14.15M
Free Cash Flow+-20.65M-12.27M-38.37M-77.89M17.5M1.01M13.61M
FCF Margin %-8.77%-4.08%-12.04%-24.83%5.08%0.27%3.67%
FCF Growth %-40.61%-212.85%-102.98%122.47%-94.22%1246.29%
FCF per Share-0.23-0.14-0.54-0.840.190.010.12
FCF Conversion (FCF/Net Income)0.64x0.83x0.99x1.56x-0.49x-0.25x-0.96x
Interest Paid1.72M1.84M1.8M8K1K00
Taxes Paid75K102K76K101K116K89K0

Key Ratios

Metric2019202020212022202320242025
Return on Equity (ROE)---21.6%-30.12%-29.12%-4.12%-9.12%
Return on Invested Capital (ROIC)---16.65%-21.95%-19.82%-3.94%-13.47%
Gross Margin32.2%35.9%34.26%29.43%29.19%38.23%33.33%
Net Margin-13.19%-4.81%-12.14%-15.63%-11.39%-1.62%-4.22%
Debt / Equity--0.21x0.26x0.24x0.12x0.03x
Interest Coverage--16.18x-21.00x--144.64x--6.20x
FCF Conversion0.64x0.83x0.99x1.56x-0.49x-0.25x-0.96x
Revenue Growth-27.56%6.03%-1.57%9.79%9.87%-1.86%

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