The Honest Company, Inc. (HNST) Revenue History
Annual and quarterly revenue from 2019 to 2025
Compound Annual Growth Rate (CAGR)
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Revenue Growth Metrics
Revenue Breakdown (FY 2023)
HNST's revenue distribution by segment and geography for fiscal year 2023
By Product/Segment
HNST Revenue Analysis (2019–2025)
As of February 28, 2026, The Honest Company, Inc. (HNST) generated trailing twelve-month (TTM) revenue of $371.3 million, reflecting significant decline in growth of -11.8% year-over-year. The most recent quarter (Q4 2025) recorded $88.0 million in revenue, down 4.9% sequentially.
Looking at the longer-term picture, HNST's 5-year compound annual growth rate (CAGR) stands at +4.3%, indicating moderate growth over time. The company achieved its highest annual revenue of $378.3 million in 2024.
Revenue diversification analysis shows HNST's business is primarily driven by Diapers and Wipes (63%), Skin and Personal Care (26%), and Household and Wellness (11%). With over half of revenue concentrated in Diapers and Wipes, the company maintains significant focus in this area while developing other growth vectors.
When compared to Consumer Cyclical sector peers including ULTA (+2.9% YoY), BBWI (-1.0% YoY), and YSG (+23.7% YoY), HNST has underperformed the peer group in terms of revenue growth. Compare HNST vs ULTA →
Peer Comparison
Compare HNST's revenue metrics with industry peers
| Company | TTM Revenue | YoY Growth | 5Y CAGR | Op. Margin | Compare |
|---|---|---|---|---|---|
| HNSTCurrent | $371M | -11.8% | +4.3% | -5.0% | |
| ULTA | $11.3B | +2.9% | +8.8% | 14.0% | |
| BBWI | $7.3B | -1.0% | +6.2% | 17.3% | |
| YSG | $3.4B | +23.7% | +2.6% | -12.4% | |
| SBH | $3.7B | -0.5% | +1.0% | 8.9% | |
| OLPX | $423M | -3.5% | +23.3% | 15.8% |
Historical Revenue Data
| Year | Revenue | YoY % | Gross Profit | Gross Margin | Op. Income | Op. Margin |
|---|---|---|---|---|---|---|
| 2025 | $371.3M | -1.9% | $123.8M | 33.3% | $-18,461,000 | -5.0% |
| 2024 | $378.3M | +9.9% | $144.7M | 38.2% | $-6,331,000 | -1.7% |
| 2023 | $344.4M | +9.8% | $100.5M | 29.2% | $-38,909,000 | -11.3% |
| 2022 | $313.7M | -1.6% | $92.3M | 29.4% | $-49,780,000 | -15.9% |
| 2021 | $318.6M | +6.0% | $109.2M | 34.3% | $-36,826,000 | -11.6% |
| 2020 | $300.5M | +27.6% | $107.9M | 35.9% | $-13,540,000 | -4.5% |
| 2019 | $235.6M | - | $75.9M | 32.2% | $-31,457,000 | -13.4% |
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Start ComparisonFrequently Asked Questions
Is HNST's revenue growth accelerating or slowing?
HNST revenue declined -11.8% year-over-year, contrasting with the 5-year CAGR of +4.3%. TTM revenue fell to $371M. This reverses the prior growth trend.
What is HNST's long-term revenue growth rate?
The Honest Company, Inc.'s 5-year revenue CAGR of +4.3% reflects the variable expansion pattern. Current YoY growth of -11.8% is below this long-term average.
How is HNST's revenue distributed by segment?
HNST reports revenue by product line and geographic region. Annual and quarterly breakdowns from 2019-2025 are available for download. Segment mix reveals concentration and diversification trends.