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NHTC logoNatural Health Trends Corp.(NHTC)Earnings, Financials & Key Ratios

NHTC•NASDAQ
$3.10
$35M mkt cap·Price updated May 6, 2026
SectorConsumer CyclicalIndustrySpecialty RetailSub-IndustryBeauty and Personal Care Retail
AboutNatural Health Trends Corp., a direct-selling and e-commerce company, provides personal care, wellness, and lifestyle products under the NHT Global brand. The company offers wellness products, including liquid, encapsulated, tableted, and powder dietary and nutritional supplements, as well as vitamins and minerals; and herbal products comprising herbal supplements. It also provides beauty products, such as age-defying and hydrating cleansers, creams, lotions, serums, and toners; and lifestyle products, which include weight management and energy enhancing supplements. In addition, the company offers home appliances; daily products, such as oral care, hair care, and body care; and home appliances products. It sells its products directly to consumers, as well as through an e-commerce retail platform in the United States, Canada, Cayman Islands, Mexico, Peru, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, Vietnam, South Korea, Japan, India, Russia, Kazakhstan, and Europe. The company was formerly known as Florida Institute of Massage Therapy, Inc. and changed its name to Natural Health Trends Corp. in June 1993. Natural Health Trends Corp. was incorporated in 1988 and is headquartered in Tsim Sha Tsui, Hong Kong.Show more
  • Revenue$40M-7.4%
  • EBITDA-$2M-45.5%
  • Net Income-$882K-254.2%
  • EPS (Diluted)-0.08-254.0%
  • Gross Margin73.54%-0.6%
  • EBITDA Margin-4.27%-57.1%
  • Operating Margin-4.55%-50.3%
  • Net Margin-2.22%-266.5%
  • ROE-3.13%-304.0%
  • ROIC-6.5%+63.8%
  • Debt/Equity0.13+66.3%
Technical→

NHTC Key Insights

Natural Health Trends Corp. (NHTC) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓High quality earnings: Operating CF exceeds net income
  • ✓Efficient asset utilization: 1.0x turnover

✗Weaknesses

  • ✗Weak Piotroski F-Score: 2/9
  • ✗Negative free cash flow
  • ✗Sales declining 8.5% over 5 years
  • ✗Thin 5Y average net margin of 0.6%
  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

NHTC Price & Volume

Natural Health Trends Corp. (NHTC) stock price & volume — 10-year historical chart

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NHTC Growth Metrics

Natural Health Trends Corp. (NHTC) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-17.27%
5 Years-8.52%
3 Years-6.8%
TTM-10.54%

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM-328.85%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM-332.95%

Return on Capital

10 Years13.73%
5 Years-2.12%
3 Years-4.07%
Last Year-6.1%

NHTC Peer Comparison

Natural Health Trends Corp. (NHTC) competitors in Beauty and Personal Care Retail — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
QNST logoQNSTQuinStreet, Inc.Direct Competitor742.06M13.02161.3478.27%5.64%24.45%0.04
AVAV logoAVAVAeroVironment, Inc.Direct Competitor8.71B174.37112.5014.5%-13.93%-6.41%0.07
NUS logoNUSNu Skin Enterprises, Inc.Direct Competitor353.79M7.342.31-14.26%7.02%13.7%0.35
USNA logoUSNAUSANA Health Sciences, Inc.Direct Competitor369.32M20.0134.508.28%1.16%1.84%0.02
NATR logoNATRNature's Sunshine Products, Inc.Direct Competitor459.31M26.2424.755.67%4.07%11.85%0.12
HLF logoHLFHerbalife Nutrition Ltd.Product Competitor1.7B16.447.470.89%4.67%
PLBY logoPLBYPlayboy, Inc.Product Competitor189.54M1.68-12.924.13%-10.48%-247.79%1.30
MGPI logoMGPIMGP Ingredients, Inc.Product Competitor412.89M19.32-3.87-23.77%-45.97%-32.05%0.37

Compare NHTC vs Peers

Natural Health Trends Corp. (NHTC) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs QNST

Most directly comparable listed peer for NHTC.

Scale Benchmark

vs AMZN

Larger-name benchmark to compare NHTC against a more recognizable public peer.

Peer Set

Compare Top 5

vs QNST, AVAV, NUS, USNA

NHTC Income Statement

Natural Health Trends Corp. (NHTC) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
Line itemDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Sales/Revenue197.56M191.91M77.61M62.07M60.01M49.13M43.92M42.96M39.78M38.24M
Revenue Growth %-31.34%-2.86%-59.56%-20.03%-3.33%-18.12%-10.6%-2.19%-7.42%-10.54%
Cost of Goods Sold38.65M39.37M20.1M16.99M15.01M12.66M11.18M11.18M10.52M10.01M
COGS % of Revenue19.56%20.51%25.9%27.37%25.01%25.77%25.44%26.02%26.46%-
Gross Profit
158.92M▲ 0%
152.54M▼ 4.0%
57.51M▼ 62.3%
45.08M▼ 21.6%
44.99M▼ 0.2%
36.47M▼ 18.9%
32.75M▼ 10.2%
31.79M▼ 2.9%
29.25M▼ 8.0%
28.24M▲ 0%
Gross Margin %80.44%79.49%74.1%72.63%74.99%74.23%74.56%73.98%73.54%73.84%
Gross Profit Growth %-31.74%-4.01%-62.3%-21.61%-0.19%-18.94%-10.21%-2.94%-7.97%-
Operating Expenses115.86M118.81M64.53M44.41M43.42M36.74M34.42M33.08M31.06M30.15M
OpEx % of Revenue58.64%61.91%83.15%71.55%72.37%74.78%78.36%77.01%78.09%-
Selling, General & Admin115.86M118.81M62.77M44.41M43.42M36.74M34.42M33.08M31.06M30.15M
SG&A % of Revenue58.64%61.91%80.87%71.55%72.37%74.78%78.36%77.01%78.09%-
Research & Development0000000000
R&D % of Revenue----------
Other Operating Expenses367K789K1.76M0000000
Operating Income
43.06M▲ 0%
33.73M▼ 21.7%
-7.02M▼ 120.8%
669K▲ 109.5%
1.57M▲ 134.8%
-270K▼ 117.2%
-1.67M▼ 518.9%
-1.3M▲ 22.3%
-1.81M▼ 39.2%
-1.94M▲ 0%
Operating Margin %21.8%17.58%-9.05%1.08%2.62%-0.55%-3.8%-3.02%-4.55%-5.06%
Operating Income Growth %-32.86%-21.66%-120.82%109.53%134.83%-117.19%-518.89%22.26%-39.18%-
EBITDA43.59M34.16M-6.64M1.08M1.87M-66K-1.51M-1.17M-1.7M-1.65M
EBITDA Margin %22.07%17.8%-8.55%1.74%3.12%-0.13%-3.43%-2.72%-4.27%-4.31%
EBITDA Growth %-32.44%-21.65%-119.43%116.26%73.31%-103.53%-2183.33%22.5%-45.46%-42.84%
D&A (Non-Cash Add-back)536K424K387K410K299K204K164K131K109K68K
EBIT43.43M34.52M-5.26M669K1.57M-270K-1.67M-1.3M-567K-1.51M
Net Interest Income0000000000
Interest Income0000000000
Interest Expense0000000000
Other Income/Expense367K789K1.43M821K-61K872K2.42M1.92M1.24M1.07M
Pretax Income
43.43M▲ 0%
34.52M▼ 20.5%
-5.6M▼ 116.2%
1.49M▲ 126.6%
1.51M▲ 1.3%
602K▼ 60.1%
745K▲ 23.8%
620K▼ 16.8%
-567K▼ 191.5%
-866K▲ 0%
Pretax Margin %21.98%17.99%-7.21%2.4%2.52%1.23%1.7%1.44%-1.43%-2.26%
Income Tax19.85M3.49M14K647K425K289K177K48K315K292K
Effective Tax Rate %45.71%10.1%-0.25%43.42%28.15%48.01%23.76%7.74%-55.56%-33.72%
Net Income
23.58M▲ 0%
31.04M▲ 31.6%
-5.61M▼ 118.1%
843K▲ 115.0%
1.08M▲ 28.7%
313K▼ 71.2%
568K▲ 81.5%
572K▲ 0.7%
-882K▼ 254.2%
-1.16M▲ 0%
Net Margin %11.93%16.17%-7.23%1.36%1.81%0.64%1.29%1.33%-2.22%-3.03%
Net Income Growth %-57.2%31.63%-118.08%115.02%28.71%-71.15%81.47%0.7%-254.2%-328.85%
Net Income (Continuing)23.58M31.04M-5.61M843K1.08M313K568K572K-882K-1.16M
Discontinued Operations0000000000
Minority Interest0000000000
EPS (Diluted)
2.09▲ 0%
2.74▲ 31.1%
-0.52▼ 119.0%
0.07▲ 114.2%
0.10▲ 28.7%
0.03▼ 71.2%
0.05▲ 81.0%
0.05▲ 0.4%
-0.08▼ 254.0%
-0.11▲ 0%
EPS Growth %-56.73%31.1%-118.98%114.19%28.73%-71.16%81.02%0.4%-254.02%-332.95%
EPS (Basic)2.102.75-0.520.080.100.030.050.05-0.08-
Diluted Shares Outstanding11.27M11.32M10.87M11.42M11.42M11.42M11.46M11.49M11.5M10.14M
Basic Shares Outstanding11.25M11.3M10.87M10.63M11.02M11.36M11.44M11.47M11.5M10.14M
Dividend Payout Ratio73.03%101.54%-1083.99%842.21%2919.49%1622.36%1610.66%--

NHTC Balance Sheet

Natural Health Trends Corp. (NHTC) balance sheet — assets, liabilities & shareholders' equity

Line itemDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Total Current Assets151.24M150.19M108.38M99.74M93.47M77.55M64.23M50.98M34.19M26.54M
Cash & Short-Term Investments135.31M132.65M96.03M92.37M83.84M69.67M56.18M43.94M28.87M21.23M
Cash Only135.31M132.65M96.03M92.37M83.84M69.67M56.18M13.53M6.81M9.22M
Short-Term Investments000000030.41M22.06M12.01M
Accounts Receivable0000000000
Days Sales Outstanding----------
Inventory8.4M12.16M6.4M3.78M5.26M4.53M4.29M3.27M2.05M1.97M
Days Inventory Outstanding79.32112.79116.2781.19127.84130.45140.22106.847181.55
Other Current Assets7.53M5.37M5.94M3.6M4.37M3.36M3.76M3.77M3.27M3.33M
Total Non-Current Assets8.31M7.73M10.12M6.2M4.89M5.27M4.86M4.38M4.23M5.41M
Property, Plant & Equipment1.15M934K3.87M4.28M3.48M4.39M3.58M2.69M2.02M3.15M
Fixed Asset Turnover171.94x205.47x20.06x14.49x17.22x11.20x12.25x15.98x19.67x15.88x
Goodwill1.76M1.76M00000000
Intangible Assets0000000000
Long-Term Investments3.17M00000007K42K
Other Non-Current Assets796K3.83M4.21M1.19M1.09M685K908K1.31M1.92M7.43M
Total Assets
159.55M▲ 0%
157.92M▼ 1.0%
118.5M▼ 25.0%
105.94M▼ 10.6%
98.36M▼ 7.2%
82.82M▼ 15.8%
69.09M▼ 16.6%
55.36M▼ 19.9%
38.43M▼ 30.6%
31.95M▲ 0%
Asset Turnover1.24x1.22x0.65x0.59x0.61x0.59x0.64x0.78x1.04x0.97x
Asset Growth %7.77%-1.02%-24.96%-10.6%-7.16%-15.8%-16.57%-19.88%-30.58%-124.58%
Total Current Liabilities41.92M43.08M26.3M21.51M24.66M20.44M19.98M20.8M13.69M13.24M
Accounts Payable1.75M1.63M680K580K761K810K990K895K555K1.31M
Days Payables Outstanding16.5415.1212.3512.4618.5123.3532.3429.2219.2534.97
Short-Term Debt00000000869K958K
Deferred Revenue (Current)4.46M6.79M4.51M3.09M8.54M5.6M6.17M6.43M5.57M22.66M
Other Current Liabilities18.67M18.11M15.6M11.11M8.33M6.61M5.48M4.74M4.73M3.77M
Current Ratio3.61x3.49x4.12x4.64x3.79x3.79x3.21x2.45x2.50x2.50x
Quick Ratio3.41x3.20x3.88x4.46x3.58x3.57x3.00x2.29x2.35x2.35x
Cash Conversion Cycle---------46.58
Total Non-Current Liabilities27.01M24.98M17.13M16.74M14.21M12.23M7.51M1.69M1.31M2.24M
Long-Term Debt000000001.13M0
Capital Lease Obligations001.56M2.77M1.93M2.99M2.32M1.51M1.13M5.56M
Deferred Tax Liabilities56K186K202K216K153K141K135K174K180K704K
Other Non-Current Liabilities26.96M24.79M15.37M13.75M12.13M9.1M5.05M0-1.13M-2.31M
Total Liabilities68.93M68.06M43.43M38.24M38.87M32.67M27.49M22.49M15M15.49M
Total Debt003.22M3.94M3.17M4.12M3.46M2.64M3.13M3.02M
Net Debt-135.31M-132.65M-92.82M-88.43M-80.68M-65.54M-52.71M-10.89M-3.68M-6.2M
Debt / Equity--0.04x0.06x0.05x0.08x0.08x0.08x0.13x0.13x
Debt / EBITDA---3.65x1.69x-----1.83x
Net Debt / EBITDA-3.10x-3.88x--81.95x-43.14x----3.76x
Interest Coverage----------
Total Equity
90.62M▲ 0%
89.86M▼ 0.8%
75.06M▼ 16.5%
67.7M▼ 9.8%
59.49M▼ 12.1%
50.15M▼ 15.7%
41.6M▼ 17.1%
32.87M▼ 21.0%
23.43M▼ 28.7%
16.46M▲ 0%
Equity Growth %9.92%-0.84%-16.47%-9.81%-12.13%-15.7%-17.05%-20.98%-28.73%-123.89%
Book Value per Share8.047.946.905.935.214.393.632.862.041.62
Total Shareholders' Equity90.62M89.86M75.06M67.7M59.49M50.15M41.6M32.87M23.43M16.46M
Common Stock13K13K13K13K13K13K13K13K13K13K
Retained Earnings44.91M44.43M16.12M7.82M-231K-9.06M-17.7M-26.34M-36.44M-37.45M
Treasury Stock-40.57M-39.75M-25.9M-25.9M-25.9M-25.9M-24.34M-24.4M-24.4M-30.36M
Accumulated OCI-413K-1.25M-1.26M-336K-492K-1M-1.07M-1.3M-784K-775K
Minority Interest0000000000

NHTC Cash Flow Statement

Natural Health Trends Corp. (NHTC) cash flow — operating, investing & free cash flow history

Line itemDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Cash from Operations26.61M29.71M-18.64M1.89M1.02M-4.85M-4.28M-3.37M-6M-6M
Operating CF Margin %13.47%15.48%-24.01%3.04%1.69%-9.88%-9.74%-7.84%-15.08%-
Operating CF Growth %-49.97%11.67%-162.73%110.11%-46.1%-577.56%11.83%21.3%-78.11%-88.73%
Net Income23.58M31.04M-5.61M843K1.08M313K568K572K-882K-1.16M
Depreciation & Amortization536K424K387K410K299K204K164K131K109K68K
Stock-Based Compensation35K000773K575K161K145K132K69K
Deferred Taxes-1.64M358K-820K1.34M362K90K-178K17K102K104K
Other Non-Cash Items-258K4.84M3.52M1.53M390K597K1.11M646K-377K911K
Working Capital Changes4.36M-2.11M-16.12M-2.24M-1.89M-6.63M-6.1M-4.88M-5.08M-6.13M
Change in Receivables2.71M-375K0-3.4M-6.01M00000
Change in Inventory2.84M-3.88M5.82M2.7M-1.55M680K228K1M1.27M852K
Change in Payables-392K-116K-953K-102K182K52K181K-94K-341K305K
Cash from Investing-278K-214K-189K-211K-225K-143K-46K-30.07M8.15M8.12M
Capital Expenditures-278K-214K-189K-211K-225K-143K-46K-57K-68K-167K
CapEx % of Revenue0.14%0.11%0.24%0.34%0.38%0.29%0.1%0.13%0.17%-
Acquisitions0000000000
Investments----------
Other Investing0000000000
Cash from Financing-17.22M-31.51M-17.46M-9.14M-9.14M-9.14M-9.21M-9.21M-9.21M-14.78M
Debt Issued (Net)000000000-1.14M
Equity Issued (Net)00-10.12M000000-5.87M
Dividends Paid-17.22M-31.51M-7.34M-9.14M-9.14M-9.14M-9.21M-9.21M-9.21M-7.76M
Share Repurchases00-10.12M000000-5.87M
Other Financing0000000000
Net Change in Cash
9.39M▲ 0%
-2.83M▼ 130.1%
-36.23M▼ 1181.4%
-6.53M▲ 82.0%
-8.53M▼ 30.5%
-14.62M▼ 71.4%
-13.53M▲ 7.5%
-42.65M▼ 215.2%
-6.75M▲ 84.2%
-12.47M▲ 0%
Free Cash Flow
26.33M▲ 0%
29.5M▲ 12.0%
-18.83M▼ 163.8%
1.67M▲ 108.9%
791K▼ 52.7%
-5M▼ 731.5%
-4.32M▲ 13.4%
-3.42M▲ 20.8%
-6.07M▼ 77.1%
-6.3M▲ 0%
FCF Margin %13.33%15.37%-24.26%2.7%1.32%-10.17%-9.84%-7.97%-15.25%-16.48%
FCF Growth %-49.63%12.04%-163.83%108.89%-52.75%-731.48%13.43%20.81%-77.13%-80.4%
FCF per Share2.342.61-1.730.150.07-0.44-0.38-0.30-0.53-0.53
FCF Conversion (FCF/Net Income)1.13x0.96x3.32x2.24x0.94x-15.50x-7.53x-5.89x6.80x5.44x
Interest Paid0000000000
Taxes Paid6.77M3.13M1.99M01.86M1.66M3.53M3.96M00

NHTC Key Ratios

Natural Health Trends Corp. (NHTC) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric201720182019202020212022202320242025TTM
Return on Equity (ROE)27.25%34.39%-6.8%1.18%1.71%0.57%1.24%1.54%-3.13%-4.88%
Return on Invested Capital (ROIC)--------17.93%-6.5%-6.5%
Gross Margin80.44%79.49%74.1%72.63%74.99%74.23%74.56%73.98%73.54%73.84%
Net Margin11.93%16.17%-7.23%1.36%1.81%0.64%1.29%1.33%-2.22%-3.03%
Debt / Equity--0.04x0.06x0.05x0.08x0.08x0.08x0.13x0.13x
FCF Conversion1.13x0.96x3.32x2.24x0.94x-15.50x-7.53x-5.89x6.80x5.44x
Revenue Growth-31.34%-2.86%-59.56%-20.03%-3.33%-18.12%-10.6%-2.19%-7.42%-10.54%

NHTC SEC Filings & Documents

Natural Health Trends Corp. (NHTC) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Apr 29, 2026·SEC

Material company update

Feb 17, 2026·SEC

Material company update

Feb 4, 2026·SEC

10-K Annual Reports

5
FY 2026

Feb 20, 2026·SEC

FY 2025

Feb 21, 2025·SEC

FY 2024

Feb 28, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Apr 29, 2026·SEC

FY 2025

Nov 5, 2025·SEC

FY 2025

Jul 30, 2025·SEC

NHTC Frequently Asked Questions

Natural Health Trends Corp. (NHTC) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Natural Health Trends Corp. (NHTC) reported $38.2M in revenue for fiscal year 2025. This represents a 430% increase from $7.2M in 1996.

Natural Health Trends Corp. (NHTC) saw revenue decline by 7.4% over the past year.

Natural Health Trends Corp. (NHTC) reported a net loss of $1.2M for fiscal year 2025.

Dividend & Returns

Yes, Natural Health Trends Corp. (NHTC) pays a dividend with a yield of 25.84%. This makes it attractive for income-focused investors.

Natural Health Trends Corp. (NHTC) has a return on equity (ROE) of -3.1%. Negative ROE indicates the company is unprofitable.

Natural Health Trends Corp. (NHTC) had negative free cash flow of $6.3M in fiscal year 2025, likely due to heavy capital investments.

Explore More NHTC

Natural Health Trends Corp. (NHTC) financial analysis — history, returns, DCA and operating performance tools

Total Return Calculator

Historical returns with dividends reinvested

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DCA Calculator

Dollar cost averaging vs lump sum

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Dividend History

Yield, growth, payout safety & DRIP

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Earnings History

EPS trends, net income & profitability

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Price History

Long-term charts & historical price data

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Revenue History

Sales growth patterns & revenue breakdown

→

Financial Ratios

30 years of market, efficiency and balance-sheet ratios

→

Valuation

DCF intrinsic value, peer multiples & estimates

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