The Honest Company, Inc. (HNST) Financial Ratios
7 years of historical data (2019–2025) · Consumer Cyclical · Specialty Retail
EV/EBITDA
N/A
—
5yr avg: 216.85
P/FCF
↑
30.82
↓-87% vs avg
5yr avg: 242.01
30Y Low17.8·High21.1
P/B Ratio
↓
2.44
-8% vs avg
5yr avg: 2.66
30Y Low1.7·High4.0
ROE
↑
-9.1%
↓+52% vs avg
5yr avg: -18.8%
30Y Low-30%·High-4%
Debt/EBITDA
N/A
—
5yr avg: 7.35
30Y Low7.4·High7.4
Percentile shows where the current value sits in 30-year historical distribution. Sparklines show 5-year trend.
HNST Valuation Multiples
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
The Honest Company, Inc. currently has a negative P/E ratio, indicating the company is operating at a loss on a trailing-twelve-month basis. On a free-cash-flow basis, the stock trades at 30.8x P/FCF, 87% below the 5-year average of 242.0x.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|---|---|---|
| Market Cap | $420M | $287M | $695M | $312M | $278M | $575M | — | — |
| Enterprise Value | $335M | $202M | $641M | $309M | $306M | $562M | — | — |
| P/E Ratio → | -26.64 | — | — | — | — | — | — | — |
| P/S Ratio | 1.13 | 0.77 | 1.84 | 0.91 | 0.88 | 1.81 | — | — |
| P/B Ratio | 2.44 | 1.69 | 3.99 | 2.53 | 1.90 | 3.21 | — | — |
| P/FCF | 30.82 | 21.08 | 687.14 | 17.82 | — | — | — | — |
| P/OCF | 27.74 | 18.97 | 450.81 | 16.12 | — | — | — | — |
P/E links to full P/E history page with 30-year chart
HNST EV Ratios
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 0.54 | 1.69 | 0.90 | 0.97 | 1.76 | — | — |
| EV / EBITDA | — | — | 216.85 | — | — | — | — | — |
| EV / EBIT | — | — | — | — | — | — | — | — |
| EV / FCF | — | 14.86 | 634.03 | 17.65 | — | — | — | — |
HNST Profitability
Margins and return-on-capital ratios measuring operating efficiency
The Honest Company, Inc. earns an operating margin of -5.0%, below the Consumer Cyclical sector average of 2.9%. Operating margins have expanded from -11.3% to -5.0% over the past 3 years, signaling improving operational efficiency. A negative ROE of -9.1% indicates the company is currently destroying shareholder equity.
Margins
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|---|---|---|
| Gross Margin | 33.3% | 33.3% | 38.2% | 29.2% | 29.4% | 34.3% | 35.9% | 32.2% |
| Operating Margin | -5.0% | -5.0% | -1.7% | -11.3% | -15.9% | -11.6% | -4.5% | -13.4% |
| Net Profit Margin | -4.2% | -4.2% | -1.6% | -11.4% | -15.6% | -12.1% | -4.8% | -13.2% |
Return on Capital
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|---|---|---|
| ROE | -9.1% | -9.1% | -4.1% | -29.1% | -30.1% | -21.6% | — | — |
| ROA | -6.6% | -6.6% | -2.7% | -17.7% | -19.1% | -15.1% | -6.1% | -13.3% |
| ROIC | -13.5% | -13.5% | -3.9% | -19.8% | -21.9% | -16.7% | — | — |
| ROCE | -10.2% | -10.2% | -3.8% | -24.2% | -24.8% | -17.9% | -7.1% | -16.1% |
HNST Leverage & Debt
Solvency and debt-coverage ratios — lower is generally safer
The company holds a net cash position — cash of $90M exceeds total debt of $5M, providing substantial financial flexibility for buybacks, acquisitions, or weathering downturns.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.03 | 0.03 | 0.12 | 0.24 | 0.26 | 0.21 | — | — |
| Debt / EBITDA | — | — | 7.35 | — | — | — | — | — |
| Net Debt / Equity | — | -0.50 | -0.31 | -0.02 | 0.19 | -0.07 | — | — |
| Net Debt / EBITDA | — | — | -18.17 | — | — | — | — | — |
| Debt / FCF | — | -6.22 | -53.11 | -0.17 | — | — | — | — |
| Interest Coverage | -4.20 | -4.20 | — | -144.59 | — | -21.00 | -16.18 | — |
Net cash position: cash ($90M) exceeds total debt ($5M)
HNST Liquidity & Efficiency
Short-term solvency ratios and asset-utilisation metrics
The Honest Company, Inc.'s current ratio of 3.98x is well above the 1.0 safety threshold, indicating strong short-term liquidity with ample room to cover current liabilities. The quick ratio of 2.56x is notably lower than the current ratio, indicating a significant portion of current assets is tied up in inventory. The current ratio has improved from 2.78x to 3.98x over the past 3 years.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|---|---|---|
| Current Ratio | 3.98 | 3.98 | 3.57 | 2.78 | 2.97 | 4.41 | 3.21 | 4.34 |
| Quick Ratio | 2.56 | 2.56 | 2.15 | 1.49 | 1.16 | 2.85 | 1.79 | 2.98 |
| Cash Ratio | 1.76 | 1.76 | 1.26 | 0.58 | 0.24 | 1.92 | 1.18 | 2.20 |
| Asset Turnover | — | 1.65 | 1.53 | 1.71 | 1.30 | 1.17 | 1.25 | 1.01 |
| Inventory Turnover | 3.41 | 3.41 | 2.74 | 3.32 | 1.91 | 2.77 | 2.51 | 3.04 |
| Days Sales Outstanding | — | 33.19 | 41.94 | 45.67 | 49.26 | 36.41 | 27.69 | 37.58 |
HNST Shareholder Yields
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
The Honest Company, Inc. does not currently pay a dividend and has no material buyback yield, reinvesting earnings back into the business.
Dividends
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | — | 6.1% | — | — |
| Payout Ratio | — | — | — | — | — | — | — | — |
Total Shareholder Return Metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|---|---|---|
| Earnings Yield | — | — | — | — | — | — | — | — |
| FCF Yield | 3.2% | 4.7% | 0.1% | 5.6% | — | — | — | — |
| Buyback Yield | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — |
| Total Shareholder Yield | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 6.1% | — | — |
| Shares Outstanding | — | $111M | $100M | $95M | $92M | $71M | $90M | $90M |
Peer Comparison
Compare HNST with 10 similar companies in its peer group
| Company | Market Cap | P/E | EV/EBITDA | P/FCF | Gross Margin | Op Margin | ROE | ROIC | Debt/EBITDA |
|---|---|---|---|---|---|---|---|---|---|
 HNSTYou | $420M | -26.6 | — | 30.8 | 33.3% | -5.0% | -9.1% | -13.5% | — |
 HELE | $595M | -0.7 | — | 3.5 | 45.7% | 6.0% | -72.5% | 4.6% | — |
 NWL | $2B | -6.5 | 9.7 | 111.2 | 33.8% | 6.2% | -11.1% | 4.3% | 7.5 |
 SPB | $2B | 20.4 | 10.6 | 11.0 | 36.7% | 4.4% | 4.9% | 3.9% | 2.9 |
 CENT | $2B | 15.1 | 8.5 | 8.2 | 31.1% | 8.5% | 10.4% | 9.1% | 4.1 |
 COTY | $2B | -5.7 | 9.4 | 7.9 | 64.8% | 4.1% | -9.0% | 2.3% | 6.4 |
 PG | $341B | 22.4 | 15.8 | 24.3 | 51.2% | 24.3% | 31.1% | 20.1% | 1.5 |
 KMB | $33B | 16.4 | 12.7 | 20.2 | 35.6% | 14.5% | 153.9% | 23.3% | 2.3 |
 CHD | $22B | 31.1 | 18.1 | 20.3 | 44.7% | 17.4% | 17.6% | 13.9% | 1.7 |
 UNFI | $3B | -25.5 | 22.8 | 13.4 | 13.3% | -0.1% | -7.4% | -0.5% | 11.9 |
 ELF | $3B | 32.2 | 17.8 | 29.9 | 71.2% | 12.0% | 16.0% | 13.5% | 1.5 |
| Consumer Cyclical Median | — | 19.4 | 11.4 | 15.3 | 36.8% | 2.9% | 5.7% | 5.8% | 4.4 |
Peer selection based on competitive and market overlap. Compare multiple stocks →
Download Financial Ratios Data
Includes 30+ ratios · 7 years · Updated daily
See HNST's True Return
Price is only half the story. See total return with reinvested dividends.
Launch CalculatorIs HNST Undervalued?
DCF intrinsic value, peer multiples, and analyst estimates — see what the stock is really worth.
View ValuationCompare HNST vs HELE
Side-by-side business, growth, and profitability comparison vs Helen of Troy Limited.
Start ComparisonHNST — Frequently Asked Questions
Quick answers to the most common questions about buying HNST stock.
What is The Honest Company, Inc.'s P/E ratio?
The Honest Company, Inc.'s current P/E ratio is -26.6x. This places it at the 50th percentile of its historical range.
What is The Honest Company, Inc.'s ROE?
The Honest Company, Inc.'s return on equity (ROE) is -9.1%. The historical average is -18.8%.
Is HNST stock overvalued?
Based on historical data, The Honest Company, Inc. is trading at a P/E of -26.6x. This is at the 50th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.
What are The Honest Company, Inc.'s profit margins?
The Honest Company, Inc. has 33.3% gross margin and -5.0% operating margin.