Latest Ratios: P/E Ratio 0.1x · EV/EBITDA -7.0x · ROE 7.6%. (2017–2025 historical series)
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $390283 | $4M | $77M | $81M | $298M | $231M | $488M | $1.4B | $902M | — |
| Enterprise Value | $-232242717 | $-228545577 | $-109196816 | $-106907750 | $233M | $161M | $481M | $1.4B | $901M | — |
| P/E Ratio → | 0.08 | 0.16 | 2.98 | 2.67 | 11.09 | 6.56 | 9.95 | 54.28 | 556.73 | — |
| P/S Ratio | 0.00 | 0.03 | 0.52 | 0.53 | 1.90 | 1.51 | 3.94 | 21.71 | 15.60 | — |
| P/B Ratio | 0.01 | 0.01 | 0.25 | 0.29 | 1.73 | 1.45 | 4.67 | 22.94 | 3.57 | — |
| P/FCF | 0.02 | 0.23 | — | 1.93 | — | 5.30 | 81.84 | 132.54 | — | — |
| P/OCF | 0.02 | 0.23 | 3.37 | 1.93 | 38.56 | 4.98 | 55.80 | 54.73 | — | — |
P/E links to full P/E history page with 30-year chart
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | -1.54 | -0.74 | -0.70 | 1.48 | 1.05 | 3.89 | 21.68 | 15.59 | — |
| EV / EBITDA | -6.98 | -6.86 | -3.71 | -3.23 | 7.75 | 4.14 | 14.14 | 51.12 | 560.10 | — |
| EV / EBIT | -8.83 | -8.69 | -4.27 | -3.65 | 8.72 | 4.36 | 9.45 | 53.03 | 560.10 | — |
| EV / FCF | — | -12.74 | — | -2.54 | — | 3.68 | 80.70 | 132.35 | — | — |
Margins and return-on-capital ratios measuring operating efficiency
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 71.0% | 71.0% | 73.2% | 74.0% | 74.2% | 77.2% | 68.9% | 51.5% | 35.4% | 41.5% |
| Operating Margin | 17.7% | 17.7% | 17.4% | 19.2% | 17.0% | 23.7% | 24.8% | 40.8% | -0.5% | 30.9% |
| Net Profit Margin | 17.2% | 17.2% | 17.6% | 20.0% | 17.1% | 23.1% | 39.6% | 40.0% | 22.3% | 33.1% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| ROE | 7.6% | 7.6% | 8.9% | 13.5% | 16.2% | 26.7% | 58.8% | 16.7% | 9.8% | 93.9% |
| ROA | 6.8% | 6.8% | 7.7% | 11.4% | 13.4% | 20.8% | 43.9% | 15.9% | 9.1% | 34.7% |
| ROIC | 15.4% | 15.4% | 18.2% | 22.1% | 20.5% | 29.2% | 29.1% | 12.4% | -0.2% | 90.2% |
| ROCE | 7.8% | 7.8% | 8.7% | 12.9% | 16.0% | 27.0% | 35.7% | 18.2% | -0.2% | 87.5% |
Solvency and debt-coverage ratios — lower is generally safer
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.03 | 0.03 | 0.04 | 0.02 | 0.03 | 0.04 | 0.10 | 0.08 | 0.05 | 0.17 |
| Debt / EBITDA | 0.28 | 0.28 | 0.38 | 0.18 | 0.17 | 0.17 | 0.32 | 0.18 | 8.47 | 0.19 |
| Net Debt / Equity | — | -0.63 | -0.61 | -0.67 | -0.38 | -0.44 | -0.07 | -0.03 | -0.00 | -0.27 |
| Net Debt / EBITDA | -6.99 | -6.99 | -6.34 | -5.69 | -2.17 | -1.83 | -0.20 | -0.07 | -0.25 | -0.31 |
| Debt / FCF | — | -12.97 | — | -4.46 | — | -1.62 | -1.14 | -0.19 | — | — |
| Interest Coverage | — | — | — | — | 287.38 | 71.81 | 180.55 | 91.15 | 3.24 | 228.31 |
Net cash position: cash ($242M) exceeds total debt ($9M)
Short-term solvency ratios and asset-utilisation metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 11.53 | 11.53 | 7.66 | 6.64 | 5.59 | 4.44 | 2.92 | 3.84 | 0.02 | 1.28 |
| Quick Ratio | 11.53 | 11.53 | 7.66 | 6.64 | 5.59 | 4.44 | 2.92 | 3.84 | 0.02 | 1.28 |
| Cash Ratio | 7.62 | 7.62 | 4.95 | 4.21 | 2.14 | 2.24 | 0.55 | 0.44 | 0.02 | 0.26 |
| Asset Turnover | — | 0.37 | 0.42 | 0.46 | 0.76 | 0.78 | 0.86 | 0.83 | 0.23 | 1.05 |
| Inventory Turnover | — | — | — | — | — | — | — | — | — | — |
| Days Sales Outstanding | — | 195.41 | 191.12 | 194.50 | 227.80 | 150.60 | 239.21 | 283.34 | 224.47 | 76.04 |
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | — | — | — | — | — | — |
| Payout Ratio | — | — | — | — | — | — | — | — | — | — |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | 100.0% | 626.8% | 33.6% | 37.5% | 9.0% | 15.3% | 10.0% | 1.8% | 0.2% | — |
| FCF Yield | 100.0% | 438.9% | — | 51.8% | — | 18.9% | 1.2% | 0.8% | — | — |
| Buyback Yield | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — |
| Total Shareholder Yield | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — |
| Shares Outstanding | — | $1M | $206544 | $172750 | $136248 | $130762 | $118252 | $92968 | $62293 | $99536 |
Regulatory and Execution Uncertainty
According to recent market data, CHR trades at a P/E of 0.08 and a P/S of 0.00, suggesting that investors are heavily discounting the company's future earnings potential and questioning the underlying value of its reported assets relative to its current market capitalization.
The extremely low valuation multiples indicate that the market may be pricing in a significant 'China discount' or viewing the company as a terminal entity rather than a growth-oriented digital platform. Investors should monitor whether this valuation gap represents a genuine mispricing of the company's cash-rich balance sheet or a rational response to the lack of top-line momentum.
Based on reported figures, CHR's ROIC has fluctuated significantly, reaching 8.7% in 2024Q2 compared to 17.6% in 2023Q4, which suggests that the company's ability to generate consistent returns on its invested capital is currently hindered by inconsistent operational execution and shifting strategic priorities.
The wide variance in ROIC over the last ten quarters implies that the company's capital allocation strategy is not yet yielding a stable compounding effect. This instability warrants further investigation into whether the recent pivot toward digital ecosystems is diluting the returns previously generated by the core media production business.
As reported in financial statements, the company's DSO reached 103 days in 2024Q2, a notable increase from 80 days in 2023Q4, which suggests that CHR is experiencing growing friction in its cash collection processes and potentially weakening leverage over its advertising clients.
The lengthening collection cycle may indicate that the company is forced to offer more lenient payment terms to maintain its client base in a competitive advertising market. This trend, combined with low asset turnover, suggests that the company's operational efficiency is currently under pressure and may require tighter management of receivables.
Based on the latest quarterly filings, CHR maintains a current ratio of 6.90, reflecting a highly liquid position that provides a substantial buffer against short-term shocks but raises questions regarding the efficiency of capital deployment within the company's current digital-first business model.
While the fortress-like liquidity position protects the company from immediate insolvency, the lack of deployment into high-growth initiatives or shareholder returns suggests a conservative management approach that may be failing to optimize value. Investors should monitor whether this cash pile is truly unencumbered or if it is tied to restricted assets that limit its utility.
The P/E ratio is frequently misapplied to CHR, as it obscures the company's massive cash-to-market-cap ratio and fails to account for the venture-like nature of its digital investments, which are currently masking the true underlying earning power of the core media business.
Using a standard P/E multiple for a company with such a large cash balance relative to its market value is misleading, as it treats the cash as a drag on earnings rather than a potential source of value. Analysts should instead focus on an EV/EBITDA or a cash-adjusted valuation to better understand the core business's performance independent of its idle capital.
Includes 30+ ratios · 9 years · Updated daily
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Quick answers to the most common questions about buying CHR stock.
Cheer Holding, Inc.'s current P/E ratio is 0.1x. The historical average is 12.5x.
Cheer Holding, Inc.'s current EV/EBITDA is -7.0x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 19.3x.
Cheer Holding, Inc.'s return on equity (ROE) is 7.6%. The historical average is 28.0%.
Based on historical data, Cheer Holding, Inc. is trading at a P/E of 0.1x. Compare with industry peers and growth rates for a complete picture.
Cheer Holding, Inc. has 71.0% gross margin and 17.7% operating margin. Operating margin between 10-20% is typical for established companies.
Cheer Holding, Inc.'s Debt/EBITDA ratio is 0.3x, indicating low leverage. A ratio below 2x is generally considered financially healthy.