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The Honest Company, Inc. (HNST) 10-Year Financial Performance & Capital Metrics

HNST • • Industrial / General
Consumer CyclicalSpecialty RetailSpecialty Health & BeautyPersonal Care Retailers
AboutThe Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.Show more
  • Revenue $378M +9.9%
  • EBITDA $3M +108.2%
  • Net Income -$6M +84.4%
  • EPS (Diluted) -0.06 +85.5%
  • Gross Margin 38.23% +31.0%
  • EBITDA Margin 0.78% +107.4%
  • Operating Margin -1.67% +85.2%
  • Net Margin -1.62% +85.8%
  • ROE -4.12% +85.9%
  • ROIC -3.94% +80.1%
  • Debt/Equity 0.12 -48.5%
  • Interest Coverage -
Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

  • ✓Trading at only 1.5x book value
  • ✓Efficient asset utilization: 1.5x turnover

✗Weaknesses

  • ✗Weak momentum: RS Rating 12 (bottom 12%)
  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

Price & Volume

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Growth Metrics

Revenue CAGR

10Y-
5Y9.94%
3Y5.89%
TTM3.89%

Profit (Net Income) CAGR

10Y-
5Y-
3Y-
TTM269.51%

EPS CAGR

10Y-
5Y-
3Y-
TTM255.76%

ROCE

10Y Avg-15.65%
5Y Avg-15.56%
3Y Avg-17.6%
Latest-3.81%

Peer Comparison

Personal Care Retailers
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Size & Scale
Valuation
Per Share
Growth
Profitability
Quality & Returns
Safety & Leverage
TTM Growth
Famous Investor Metrics
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Momentum & Returns
Total Return (DRIP)
Technical
Volume & Trading
Shares & Dilution
Sector-Specific
NameMarket CapCurrent PriceP/E RatioRevenue Growth 1YNet MarginROEFCF YieldDebt/Equity
NHTCNatural Health Trends Corp.43.17M3.7575.30-2.19%-0.29%-0.45%0.08
OLPXOlaplex Holdings, Inc.1.1B1.6556.31-7.77%-1.18%-0.56%12.89%0.74
ULTAUlta Beauty, Inc.29.51B665.1226.250.79%10.31%46.14%3.27%0.77
SBHSally Beauty Holdings, Inc.1.56B15.898.41-0.42%5.29%24.66%11.06%1.97
BBWIBath & Body Works, Inc.4.79B23.406.48-1.64%9.5%13.78%
JWELJowell Global Ltd.4.67M2.15-0.59-16.89%-6.63%-114.89%14.28%0.13
YSGYatsen Holding Limited275.1M4.30-0.610.8%-11.76%-15.88%0.05
HNSTThe Honest Company, Inc.289.54M2.59-42.399.87%1.85%3.72%0.35%0.12

Profit & Loss

Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024
Sales/Revenue+235.59M300.52M318.64M313.65M344.37M378.34M
Revenue Growth %-0.28%0.06%-0.02%0.1%0.1%
Cost of Goods Sold+159.73M192.63M209.47M221.34M243.83M233.68M
COGS % of Revenue0.68%0.64%0.66%0.71%0.71%0.62%
Gross Profit+75.85M107.9M109.17M92.31M100.53M144.66M
Gross Margin %0.32%0.36%0.34%0.29%0.29%0.38%
Gross Profit Growth %-0.42%0.01%-0.15%0.09%0.44%
Operating Expenses+107.31M121.44M146M142.09M139.44M150.99M
OpEx % of Revenue0.46%0.4%0.46%0.45%0.4%0.4%
Selling, General & Admin102.17M115.73M138.32M135.1M131.02M144.14M
SG&A % of Revenue0.43%0.39%0.43%0.43%0.38%0.38%
Research & Development5.14M5.71M7.68M7M6.21M6.85M
R&D % of Revenue0.02%0.02%0.02%0.02%0.02%0.02%
Other Operating Expenses00002.21M0
Operating Income+-31.46M-13.54M-36.83M-49.78M-38.91M-6.33M
Operating Margin %-0.13%-0.05%-0.12%-0.16%-0.11%-0.02%
Operating Income Growth %-0.57%-1.72%-0.35%0.22%0.84%
EBITDA+-23.79M-8.69M-32.68M-40.85M-36.17M2.96M
EBITDA Margin %-0.1%-0.03%-0.1%-0.13%-0.11%0.01%
EBITDA Growth %-0.63%-2.76%-0.25%0.11%1.08%
D&A (Non-Cash Add-back)7.67M4.85M4.15M8.93M2.74M9.29M
EBIT-31.46M-13.54M-36.83M-49.78M-38.89M-6.33M
Net Interest Income+0-837K-1.75M494K-269K508K
Interest Income000494K0508K
Interest Expense0837K1.75M0269K0
Other Income/Expense429K-837K-1.78M871K-254K282K
Pretax Income+-31.03M-14.38M-38.6M-48.91M-39.16M-6.05M
Pretax Margin %-0.13%-0.05%-0.12%-0.16%-0.11%-0.02%
Income Tax+55K89K77K110K75K75K
Effective Tax Rate %1%1.01%1%1%1%1.01%
Net Income+-31.08M-14.47M-38.68M-49.02M-39.24M-6.12M
Net Margin %-0.13%-0.05%-0.12%-0.16%-0.11%-0.02%
Net Income Growth %-0.53%-1.67%-0.27%0.2%0.84%
Net Income (Continuing)-31.08M-14.47M-38.68M-49.02M-39.24M-6.12M
Discontinued Operations000000
Minority Interest000000
EPS (Diluted)+-0.34-0.16-0.54-0.53-0.42-0.06
EPS Growth %-0.53%-2.38%0.02%0.21%0.85%
EPS (Basic)-0.34-0.16-0.54-0.53-0.42-0.06
Diluted Shares Outstanding90.19M90.19M71.13M92.2M94.52M100.25M
Basic Shares Outstanding90.19M90.19M71.13M92.2M94.52M100.25M
Dividend Payout Ratio------

Balance Sheet

Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024
Total Current Assets+167.89M173.56M213.8M189.15M157.77M213.92M
Cash & Short-Term Investments85.02M63.68M93.18M15.17M32.83M75.44M
Cash Only13.54M29.26M50.79M9.52M32.83M75.44M
Short-Term Investments71.48M34.42M42.39M5.65M00
Accounts Receivable24.26M22.8M31.78M42.33M43.08M43.48M
Days Sales Outstanding37.5827.6936.4149.2645.6741.94
Inventory52.54M76.67M75.67M115.66M73.49M85.27M
Days Inventory Outstanding120.06145.28131.85190.74110.01133.18
Other Current Assets01.75M1M15.98M8.37M9.74M
Total Non-Current Assets+66.13M67.17M58.8M51.45M43.85M33.48M
Property, Plant & Equipment61.22M56.7M52.95M44.27M37.17M28.63M
Fixed Asset Turnover3.85x5.30x6.02x7.08x9.26x13.21x
Goodwill2.23M2.23M2.23M2.23M2.23M2.23M
Intangible Assets581K511K440K370K309K235K
Long-Term Investments000000
Other Non-Current Assets2.1M7.73M3.18M4.58M4.14M2.38M
Total Assets+234.02M240.73M272.6M240.6M201.62M247.39M
Asset Turnover1.01x1.25x1.17x1.30x1.71x1.53x
Asset Growth %-0.03%0.13%-0.12%-0.16%0.23%
Total Current Liabilities+38.69M54.07M48.48M63.58M56.71M59.89M
Accounts Payable20.77M31.13M28.74M24.75M22.29M22.81M
Days Payables Outstanding47.4758.9950.0940.8233.3735.62
Short-Term Debt000000
Deferred Revenue (Current)825K716K731K815K1000K1000K
Other Current Liabilities0016.51M23.53M648K0
Current Ratio4.34x3.21x4.41x2.97x2.78x3.57x
Quick Ratio2.98x1.79x2.85x1.16x1.49x2.15x
Cash Conversion Cycle110.17113.97118.18199.18122.31139.5
Total Non-Current Liabilities+425.61M423.49M45.01M30.66M21.77M13.2M
Long-Term Debt000000
Capital Lease Obligations39.21M38.43M37.53M29.84M21.74M13.2M
Deferred Tax Liabilities000000
Other Non-Current Liabilities386.4M385.06M7.49M817K34K0
Total Liabilities464.3M477.56M93.49M94.24M78.48M73.09M
Total Debt+39.21M38.43M37.53M37.53M29.84M21.74M
Net Debt25.67M9.17M-13.26M28.01M-2.98M-53.7M
Debt / Equity--0.21x0.26x0.24x0.12x
Debt / EBITDA-----7.35x
Net Debt / EBITDA------18.17x
Interest Coverage--16.18x-21.00x--144.64x-
Total Equity+-230.28M-236.82M179.11M146.36M123.14M174.31M
Equity Growth %--0.03%1.76%-0.18%-0.16%0.42%
Book Value per Share-2.55-2.632.521.591.301.74
Total Shareholders' Equity-230.28M-236.82M179.11M146.36M123.14M174.31M
Common Stock3K3K9K9K9K11K
Retained Earnings-338.51M-352.98M-391.66M-439.83M-479.07M-485.19M
Treasury Stock000000
Accumulated OCI122K94K-41K-32K00
Minority Interest000000

Cash Flow

Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024
Cash from Operations+-19.99M-12.07M-38.15M-76.28M19.35M1.54M
Operating CF Margin %-0.08%-0.04%-0.12%-0.24%0.06%0%
Operating CF Growth %-0.4%-2.16%-1%1.25%-0.92%
Net Income-31.08M-14.47M-38.68M-49.02M-39.24M-6.12M
Depreciation & Amortization7.67M4.85M4.15M8.93M9M9.29M
Stock-Based Compensation8.38M7.91M16.85M15.08M15.8M15.68M
Deferred Taxes000000
Other Non-Cash Items-156K166K311K-558K-1.37M746K
Working Capital Changes-4.8M-10.53M-20.78M-50.71M35.16M-18.04M
Change in Receivables-2.46M1.46M-8.99M-10.84M-682K-378K
Change in Inventory4.65M-24.13M1M-38.99M43.48M-10.93M
Change in Payables-5.16M13.75M-6.69M10.4M-9.35M3.81M
Cash from Investing+11.01M36.7M-8.62M34.96M3.83M-530K
Capital Expenditures-661K-200K-220K-1.62M-1.84M-530K
CapEx % of Revenue0%0%0%0.01%0.01%0%
Acquisitions------
Investments------
Other Investing00-8.4M0-10K0
Cash from Financing+-305K-973K60.37M38K122K41.6M
Debt Issued (Net)------
Equity Issued (Net)------
Dividends Paid00-35M000
Share Repurchases------
Other Financing252K41K-23K341K180K163K
Net Change in Cash------
Free Cash Flow+-20.65M-12.27M-38.37M-77.89M17.5M1.01M
FCF Margin %-0.09%-0.04%-0.12%-0.25%0.05%0%
FCF Growth %-0.41%-2.13%-1.03%1.22%-0.94%
FCF per Share-0.23-0.14-0.54-0.840.190.01
FCF Conversion (FCF/Net Income)0.64x0.83x0.99x1.56x-0.49x-0.25x
Interest Paid1.72M1.84M1.8M8K1K0
Taxes Paid75K102K76K101K116K89K

Key Ratios

Metric201920202021202220232024
Return on Equity (ROE)---21.6%-30.12%-29.12%-4.12%
Return on Invested Capital (ROIC)---16.65%-21.95%-19.82%-3.94%
Gross Margin32.2%35.9%34.26%29.43%29.19%38.23%
Net Margin-13.19%-4.81%-12.14%-15.63%-11.39%-1.62%
Debt / Equity--0.21x0.26x0.24x0.12x
Interest Coverage--16.18x-21.00x--144.64x-
FCF Conversion0.64x0.83x0.99x1.56x-0.49x-0.25x
Revenue Growth-27.56%6.03%-1.57%9.79%9.87%

Revenue by Segment

202120222023
Diapers and Wipes200.92M200.43M218.26M
Diapers and Wipes Growth--0.25%8.90%
Skin and Personal Care101.7M89.32M88.1M
Skin and Personal Care Growth--12.17%-1.36%
Household and Wellness16.02M23.91M38M
Household and Wellness Growth-49.24%58.95%

Frequently Asked Questions

Growth & Financials

The Honest Company, Inc. (HNST) reported $383.1M in revenue for fiscal year 2024. This represents a 63% increase from $235.6M in 2019.

The Honest Company, Inc. (HNST) grew revenue by 9.9% over the past year. This is steady growth.

Yes, The Honest Company, Inc. (HNST) is profitable, generating $7.1M in net income for fiscal year 2024 (-1.6% net margin).

Dividend & Returns

The Honest Company, Inc. (HNST) has a return on equity (ROE) of -4.1%. Negative ROE indicates the company is unprofitable.

The Honest Company, Inc. (HNST) had negative free cash flow of $21.6M in fiscal year 2024, likely due to heavy capital investments.

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