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Olaplex Holdings, Inc. (OLPX) Price Target Analysis

Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026

Current Price
$1.61
Market reference
Price Target
$1.75
+8.7% Upside
Target Range
$1.50 — $2.00
Moderate consensus
Analyst Rating
Hold
14 analysts
Forward P/E19.1x
Trailing P/E54.9x
Forward PEG—
Implied Growth—
Median Target$1.75
Analyst Spread28.6%

OLPX trades near analyst consensus with +8.7% potential upside. Limited near-term catalysts may be priced in at current levels.

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$1.61
Consensus$1.75
High$2.00
Low$1.50
Model$2.26
Bear Case
$2
-6.8%
Consensus
$2
+8.7%
Bull Case
$2
+24.2%
Valuation Model TargetsConfidence: 27/100
Bear$2
Base$2
Bull$21

Analyst Ratings Distribution

Breakdown of 14 published analyst recommendations for OLPX

50% hold / mixed conviction
+14
BearishBullish
Weighted analyst sentiment score based on 14 ratings
ConsensusHold
Coverage14 Analysts
Net Score+14
Bull / Bear36% / 14%
Strong Buy17%
Buy429%
Hold750%
Sell214%
Strong Sell00%
Strong Buy
17%
Buy
429%
Hold
750%
Sell
214%
Strong Sell
00%
Recommendation Mix36% Buy · 50% Hold · 14% Sell
Buy (5)Hold (7)Sell (2)

OLPX Price Target Analysis

Updated March 2, 2026

As of March 2, 2026, Olaplex Holdings, Inc. (OLPX) has a Wall Street consensus price target of $1.75, based on estimates from 14 covering analysts. With the stock currently trading at $1.61, this represents a potential upside of +8.7%. The company has a market capitalization of $1.07B.

Analyst price targets range from a low of $1.50 to a high of $2.00, representing a 29% spread in expectations. The median target of $1.75 aligns closely with the consensus average.

The current analyst consensus rating is Hold, with 5 analysts rating the stock as a Buy or Strong Buy,7 rating it Hold, and 2 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, OLPX trades at a trailing P/E of 54.9x and forward P/E of 19.1x.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $2.26, with bear and bull scenarios of $2.00 and $20.71 respectively. Model confidence stands at 27/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside+4.0%
Avg Forward P/E16.0x
Peers with Coverage5 / 8
CompanyMarket CapPriceTargetUpsideRatingFwd P/EAnalysts
OLPXOlaplex Holdings, Inc.
$1.1B$1.61$1.75+8.7%Hold19.1x14
ULTAUlta Beauty, Inc.$31.3B$684.79$693.73+1.3%Buy26.7x47
BBWIBath & Body Works, Inc.$4.9B$22.76$21.00-7.7%Hold7.7x22
YSGYatsen Holding Limited$2.7B$4.45——Hold2.5x3
SBHSally Beauty Holdings, Inc.$1.6B$16.07$17.75+10.5%Hold7.8x30
HNSTThe Honest Company, Inc.$316M$2.80$3.00+7.1%Hold32.0x9
NHTCNatural Health Trends Corp.$37M$3.20—————
JWELJowell Global Ltd.$5M$2.32—————

Upside Potential Comparison

SBH
+10.5%
OLPX
+8.7%
HNST
+7.1%
ULTA
+1.3%
BBWI
-7.7%

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Is OLPX Undervalued?

See our Bear / Base / Bull DCF models and intrinsic value estimates.

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Frequently Asked Questions

What is the OLPX stock price target for 2026?

The consensus price target for OLPX is $1.75, close to the current price of $1.61 (8.7% implied move). Based on 14 analyst estimates, the stock appears fairly valued near current levels.

Is OLPX a buy, sell, or hold?

OLPX has a consensus rating of "Hold" based on 14 Wall Street analysts. The rating breakdown is mixed, with 7 Hold ratings making up the largest segment. The consensus 12-month price target of $1.75 implies 8.7% upside from current levels.

Is OLPX stock overvalued or undervalued?

With a forward P/E of 19.0533x, OLPX trades at a relatively low valuation. The consensus target of $1.75 implies 8.7% appreciation, suggesting the market may be pricing in risks.

How high can OLPX stock go?

The most bullish Wall Street analyst has a price target of $2 for OLPX, while the most conservative target is $1.5. The consensus of $1.75 represents the median expectation. Our quantitative valuation model projects a bull case target of $21 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover OLPX stock?

OLPX is moderately covered, with 14 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 4 have Buy ratings, 7 recommend Hold, and 2 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the OLPX stock forecast?

The 12-month OLPX stock forecast based on 14 Wall Street analysts shows a consensus price target of $1.75, with estimates ranging from $1.5 (bear case) to $2 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $2, with bear/bull scenarios of $2/$21.

What is OLPX's fair value based on fundamentals?

Our quantitative valuation model calculates OLPX's fair value at $2 (base case), with a bear case of $2 and bull case of $21. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 27/100.

What is OLPX's forward P/E ratio?

OLPX trades at a forward P/E ratio of 19.1x based on next-twelve-months earnings estimates compared to a trailing P/E of 54.9x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy OLPX stock?

OLPX appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $1.75 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do OLPX price targets vary so much?

OLPX analyst price targets range from $1.5 to $2, a 29% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $1.75 consensus represents the middle ground. Our model's $2-$21 range provides an independent fundamental perspective.

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