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Bath & Body Works, Inc. (BBWI) Price Target Analysis

Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026

Current Price
$22.76
Market reference
Price Target
$21.00
-7.7% Upside
Target Range
$17.00 — $26.00
Wide divergence
Analyst Rating
Hold
22 analysts
Forward P/E7.7x
Trailing P/E6.3x
Forward PEG—
Implied Growth-10.7%
Median Target$20.50
Analyst Spread42.9%

BBWI trades 7.7% above the consensus target of $21.00. Current price reflects optimism beyond analyst expectations.

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$22.76
Consensus$21.00
High$26.00
Low$17.00
Model$21.62
Bear Case
$17
-25.3%
Consensus
$21
-7.7%
Bull Case
$26
+14.2%
Valuation Model TargetsConfidence: 55/100
Bear$11
Base$22
Bull$53

Analyst Ratings Distribution

Breakdown of 22 published analyst recommendations for BBWI

59% hold / mixed conviction
+20
BearishBullish
Weighted analyst sentiment score based on 22 ratings
ConsensusHold
Coverage22 Analysts
Net Score+20
Bull / Bear41% / 0%
Strong Buy00%
Buy941%
Hold1359%
Sell00%
Strong Sell00%
Strong Buy
00%
Buy
941%
Hold
1359%
Sell
00%
Strong Sell
00%
Recommendation Mix41% Buy · 59% Hold · 0% Sell
Buy (9)Hold (13)Sell (0)

BBWI Price Target Analysis

Updated March 2, 2026

As of March 2, 2026, Bath & Body Works, Inc. (BBWI) has a Wall Street consensus price target of $21.00, based on estimates from 22 covering analysts. With the stock currently trading at $22.76, this represents a potential downside of -7.7%. The company has a market capitalization of $4.92B.

Analyst price targets range from a low of $17.00 to a high of $26.00, representing a 43% spread in expectations. The median target of $20.50 aligns closely with the consensus average.

The current analyst consensus rating is Hold, with 9 analysts rating the stock as a Buy or Strong Buy,13 rating it Hold, and 0 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, BBWI trades at a trailing P/E of 6.3x and forward P/E of 7.7x. Analysts expect EPS to grow -10.7% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $21.62, with bear and bull scenarios of $11.46 and $53.24 respectively. Model confidence stands at 55/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside+4.0%
Avg Forward P/E16.0x
Peers with Coverage5 / 8
CompanyMarket CapPriceTargetUpsideRatingFwd P/EAnalysts
BBWIBath & Body Works, Inc.
$4.9B$22.76$21.00-7.7%Hold7.7x22
ULTAUlta Beauty, Inc.$31.3B$684.79$693.73+1.3%Buy26.7x47
YSGYatsen Holding Limited$2.7B$4.45——Hold2.5x3
SBHSally Beauty Holdings, Inc.$1.6B$16.07$17.75+10.5%Hold7.8x30
OLPXOlaplex Holdings, Inc.$1.1B$1.61$1.75+8.7%Hold19.1x14
HNSTThe Honest Company, Inc.$316M$2.80$3.00+7.1%Hold32.0x9
NHTCNatural Health Trends Corp.$37M$3.20—————
JWELJowell Global Ltd.$5M$2.32—————

Upside Potential Comparison

SBH
+10.5%
OLPX
+8.7%
HNST
+7.1%
ULTA
+1.3%
BBWI
-7.7%

See BBWI's True Return

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Is BBWI Undervalued?

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Frequently Asked Questions

What is the BBWI stock price target for 2026?

Wall Street's consensus price target for BBWI is $21, -7.7% from its current price of $22.76. The below-market target from 22 analysts suggests limited near-term appreciation.

Is BBWI a buy, sell, or hold?

BBWI has a consensus rating of "Hold" based on 22 Wall Street analysts. The rating breakdown is mixed, with 13 Hold ratings making up the largest segment. The consensus 12-month price target of $21 implies -7.7% downside from current levels.

Is BBWI stock overvalued or undervalued?

With a forward P/E of 7.7126x, BBWI trades at a relatively low valuation. The consensus target of $21 implies -7.7% move, suggesting the market may be pricing in risks.

How high can BBWI stock go?

The most bullish Wall Street analyst has a price target of $26 for BBWI, while the most conservative target is $17. The consensus of $21 represents the median expectation. Our quantitative valuation model projects a bull case target of $53 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover BBWI stock?

BBWI is well covered by analysts, with 22 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 9 have Buy ratings, 13 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the BBWI stock forecast?

The 12-month BBWI stock forecast based on 22 Wall Street analysts shows a consensus price target of $21, with estimates ranging from $17 (bear case) to $26 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $22, with bear/bull scenarios of $11/$53.

What is BBWI's fair value based on fundamentals?

Our quantitative valuation model calculates BBWI's fair value at $22 (base case), with a bear case of $11 and bull case of $53. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 55/100.

What is BBWI's forward P/E ratio?

BBWI trades at a forward P/E ratio of 7.7x based on next-twelve-months earnings estimates compared to a trailing P/E of 6.3x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy BBWI stock?

Analysts are cautious on BBWI, with 0 Sell ratings and a price target of $21 (-7.7% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do BBWI price targets vary so much?

BBWI analyst price targets range from $17 to $26, a 43% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $21 consensus represents the middle ground. Our model's $11-$53 range provides an independent fundamental perspective.

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