Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of March 2, 2026, Sally Beauty Holdings, Inc. (SBH) has a Wall Street consensus price target of $17.75, based on estimates from 30 covering analysts. With the stock currently trading at $16.07, this represents a potential upside of +10.5%. The company has a market capitalization of $1.57B.
Analyst price targets range from a low of $16.00 to a high of $20.00, representing a 23% spread in expectations. The median target of $17.50 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 9 analysts rating the stock as a Buy or Strong Buy,17 rating it Hold, and 4 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, SBH trades at a trailing P/E of 8.5x and forward P/E of 7.8x. The forward PEG ratio of 0.56 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +15.5% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $16.12, with bear and bull scenarios of $11.16 and $24.20 respectively. Model confidence stands at 55/100, reflecting moderate uncertainty in projections.
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Start ComparisonSally Beauty Holdings, Inc. (SBH) has a consensus 12-month price target of $17.75, implying 10.5% upside from $16.07. The 30 analysts covering SBH see moderate appreciation potential.
SBH has a consensus rating of "Hold" based on 30 Wall Street analysts. The rating breakdown is mixed, with 17 Hold ratings making up the largest segment. The consensus 12-month price target of $17.75 implies 10.5% upside from current levels.
With a forward P/E of 7.7708x, SBH trades at a relatively low valuation. The consensus target of $17.75 implies 10.5% appreciation, suggesting meaningful undervaluation.
The most bullish Wall Street analyst has a price target of $20 for SBH, while the most conservative target is $16. The consensus of $17.75 represents the median expectation. Our quantitative valuation model projects a bull case target of $24 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
SBH is heavily covered by Wall Street, with 30 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 9 have Buy ratings, 17 recommend Hold, and 4 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month SBH stock forecast based on 30 Wall Street analysts shows a consensus price target of $17.75, with estimates ranging from $16 (bear case) to $20 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $16, with bear/bull scenarios of $11/$24.
Our quantitative valuation model calculates SBH's fair value at $16 (base case), with a bear case of $11 and bull case of $24. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 55/100.
SBH trades at a forward P/E ratio of 7.8x based on next-twelve-months earnings estimates compared to a trailing P/E of 8.5x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are optimistic on SBH, with a "Hold" consensus rating and $17.75 price target (10.5% upside). 9 of 30 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
SBH analyst price targets range from $16 to $20, a 23% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $17.75 consensus represents the middle ground. Our model's $11-$24 range provides an independent fundamental perspective.