Upside case
Bull case
$189+34.0%
SN would need investors to value it at roughly 31x earnings — about 8x more generous than today's 23x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Analysis OverviewBuyUpdated Jun 18, 2026
SharkNinja, Inc. (SN) Stock Analysis
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Analyst consensus
Buy
Covering
10
analysts
9 bullish · 0 bearish · 10 covering SN
Strong Buy
0
Buy
9
Hold
1
Sell
0
Strong Sell
0
Consensus Target
$153
+8.9% vs today
Scenario Range
$90 – $189
Model bear to bull value window
Coverage
10
Published analyst ratings
Valuation Context
23.0x
Forward P/E · Market cap $19.9B
SN price targets
Three scenarios for where SN stock could go
Current
~$141
Confidence
50 / 100
Updated
Jun 18, 2026
Where we are now
Current · $141
Bear
$90
Base
$143
Bull
$189
Market caseClosest to today
Base case
$143+1.7%
This is close to how the market is already pricing SN — at roughly 23x forward earnings. No dramatic re-rating needed, just steady execution on the core business.
Stress case
Bear case
$90-35.9%
If investor confidence fades or macro conditions deteriorate, a 8x multiple contraction could push SN down roughly 36% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.
SharkNinja, Inc.
SN · NYSEConsumer CyclicalFurnishings, Fixtures & AppliancesDecember year-end
SharkNinja is a consumer products company that designs and sells innovative home appliances and cleaning solutions. It generates revenue primarily through retail sales of its vacuum cleaners, cooking appliances like air fryers and multi-cookers, and food preparation devices — with cleaning products representing its largest segment. The company's competitive advantage lies in its strong brand recognition, continuous product innovation, and effective direct-to-consumer marketing that drives demand at major retailers.
Market Cap
$19.9B
Revenue TTM
$6.6B
Net Income TTM
$705M
Net Margin
10.7%
SN Revenue and Earnings Performance
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
EPS Beat Rate
100%Exceptional
12 quarters tracked
Revenue Beat Rate
91%Exceptional
vs consensus estimates
Avg EPS Surprise
+13.1%
above Street consensus
Beat / Miss Record
BeatMissLeft = EPS · Right = Revenue
Q3 2025
Q4 2025
Q1 2026
Q2 2026
Last 4 Quarters
EPS beats: 4 of 4Q3 2025
EPS
$0.97/$0.77
Revenue
$1.4B/$1.4B
Q4 2025
EPS
$1.50/$1.32
Revenue
$1.6B/$1.6B
Q1 2026
EPS
$1.93/$1.78
Revenue
$2.1B/$2.1B
Q2 2026
EPS
$1.09/$1.02
Revenue
$1.4B/$1.4B
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $0.97/$0.77 | +26.1% | $1.4B/$1.4B | +4.4% |
| Q4 2025 | $1.50/$1.32 | +13.6% | $1.6B/$1.6B | +1.9% |
| Q1 2026 | $1.93/$1.78 | +8.4% | $2.1B/$2.1B | +0.8% |
| Q2 2026 | $1.09/$1.02 | +6.9% | $1.4B/$1.4B | +2.1% |
FY1–FY2 Estimates
Revenue Outlook
FY1
$7.3B
+11.4% YoY
FY2
$7.9B
+7.8% YoY
EPS Outlook
FY1
$5.13
+3.6% YoY
FY2
$5.29
+3.0% YoY
Trailing FCF (TTM)$383M
FCF Margin: 5.8%
Next Earnings
August 6, 2026
Expected EPS
$1.10
Expected Revenue
$1.6B
SN beat EPS estimates in 4 of 4 tracked quarters. A perfect track record raises the bar for the upcoming report.
SN Revenue Breakdown by Segment
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest disclosure
FY 2025
Total disclosed revenue $6.4B
Product Mix
Latest annual revenue by segment or product family
Cleaning Appliances
34.5%
+6.9% YoY
Tap, hover, or focus a slice to inspect segment detail.
Geographic Mix
Latest annual revenue by reported region
North America
67.3%
+13.5% YoY
Tap, hover, or focus a slice to inspect segment detail.
Cleaning Appliances is the largest disclosed segment at 34.5% of FY 2025 revenue, up 6.9% YoY.
North America is the largest reported region at 67.3%, up 13.5% YoY.
SN Valuation Snapshot
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Relative Value Signal
Slightly expensive versus peers
Fair value est. $115 — implies -18.4% from today's price.
Premium to Fair Value
18.4%
above fair value
Deep DiscountFair ValueVery Expensive
vs S&P 500 Trailing P/E
SN
28.5x
vs
S&P 500
24.4x
+17% premium
vs Consumer Cyclical Trailing P/E
SN
28.5x
vs
Consumer Cyclical
21.2x
+35% premium
vs SN 5Y Avg P/E
Today
28.5x
vs
5Y Average
32.2x
11% discount
Forward PE
23.0x
S&P 500
18.8x
+22%
Consumer Cyclical
16.3x
+41%
5Y Avg
—
—
Trailing PE
28.5x
S&P 500
24.4x
+17%
Consumer Cyclical
21.2x
+35%
5Y Avg
32.2x
-11%
PEG Ratio
—
S&P 500
1.66x
—
Consumer Cyclical
0.92x
—
5Y Avg
—
—
EV/EBITDA
18.9x
S&P 500
15.2x
+24%
Consumer Cyclical
12.2x
+55%
5Y Avg
16.7x
+13%
Price/FCF
42.0x
S&P 500
20.7x
+103%
Consumer Cyclical
15.6x
+170%
5Y Avg
42.7x
-1%
Price/Sales
3.1x
S&P 500
3.1x
+1%
Consumer Cyclical
0.7x
+346%
5Y Avg
2.2x
+41%
Dividend Yield
—
S&P 500
1.91%
—
Consumer Cyclical
2.17%
—
5Y Avg
2.11%
—
| Metric | SN | S&P 500 | Consumer Cyclical | 5Y Avg SN |
|---|---|---|---|---|
| Forward PE | 23.0x | 18.8x+22% | 16.3x+41% | — |
| Trailing PE | 28.5x | 24.4x+17% | 21.2x+35% | 32.2x-11% |
| PEG Ratio | — | 1.66x | 0.92x | — |
| EV/EBITDA | 18.9x | 15.2x+24% | 12.2x+55% | 16.7x+13% |
| Price/FCF | 42.0x | 20.7x+103% | 15.6x+170% | 42.7x |
| Price/Sales | 3.1x | 3.1x | 0.7x+346% | 2.2x+41% |
| Dividend Yield | — | 1.91% | 2.17% | 2.11% |
SN trades above S&P 500 benchmarks on 4 of 5 measured multiples — commands a broad premium across most valuation dimensions.
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolSN Financial Health
Verdict
Strong
SN 26.0% ROIC signals a durable competitive advantage.
Cash Engine
Revenue, margins, and cash generation
Revenue (TTM)
Trailing-twelve-month sales base
$6.6B
Revenue Growth
TTM vs prior year
+15.9%
Gross Margin
Gross profit as a share of revenue
48.7%
Operating Margin
Operating income divided by revenue
14.4%
Net Margin
Net income divided by revenue
10.7%
EPS (TTM)
Diluted earnings per share, trailing twelve months
$4.95
Free Cash Flow (TTM)
Cash generation after capex
$383M
FCF Margin
FCF as share of revenue — the primary cash quality signal
5.8%
Capital Quality
ROIC, leverage, and debt serviceability
ROIC
Return on invested capital — primary competitive quality signal
26.0%
ROA
Return on assets, trailing twelve months
14.2%
Cash & Equivalents
Liquid assets on the balance sheet
$777M
Net Debt
Total debt minus cash
$124M
Debt Serviceability
Net debt as a multiple of annual free cash flow
0.3× FCF
~0.3 years to full repayment at current FCF run-rate
ROE
Return on equity, trailing twelve months
28.0%
Shareholder Returns
How capital is returned to owners
Total shareholder yield
0.0%
Dividend
—
Buyback
0.0%
Share Repurchases
Trailing buyback outflow — dollar magnitude of capital returned
$0
Dividend / Share
Annualized trailing dividend per share
—
Payout Ratio
Share of earnings distributed as dividends
—
Shares Outstanding
Current diluted share count
142M
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageSN Stock Risk Factors
Key factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 18, 2026
High Risk
Disclosed Risk Factors
SharkNinja, Inc. disclosed 84 risk factors in its most recent earnings report, indicating significant operational and financial challenges.
Medium
Consumer Cyclical Exposure
Operating in the Consumer Cyclical sector, SharkNinja is vulnerable to economic downturns and reduced consumer spending.
Medium
Revenue Growth Uncertainty
Despite strong past performance, future revenue growth guidance of 10-11% may face headwinds from market saturation or competition.
Lower
Dependence on Product Innovation
As a product design and technology company, SharkNinja's success hinges on continuous innovation, which carries execution risks.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Why SN Stock Could Outperform
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 18, 2026
Strong product launch cycle
The company's recent product launches have been strong, contributing to its rapid revenue growth and expanding earnings power.
Rapid revenue growth
SharkNinja has demonstrated rapid revenue growth, which is a key driver of its bullish investment thesis.
Expanding earnings power
The company's earnings power is expanding, supported by its strong product launches and revenue growth.
Attractive valuation relative to growth
SharkNinja's valuation is considered attractive relative to its growth prospects, making it a compelling investment opportunity.
Stock price appreciation
The stock price has appreciated by approximately 35% since the initial bullish coverage, indicating strong market confidence.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
SN Stock Price Performance
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Current Price
$140.84
52W Range Position
98%
52-Week Range
Current price plotted between the 52-week low and high.
52-Week Low
$83.12
+69.4% from the low
52-Week High
$141.81
-0.7% from the high
1 Month
+32.36%
3 Month
+37.19%
YTD
+23.7%
1 Year
+58.0%
3Y CAGR
+49.3%
5Y CAGR
+27.2%
10Y CAGR
+12.8%
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
SN vs Peers
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
Peer Set
Accurate peer set
Forward PE
23.0x
vs 13.8x median
+67% above peer median
Revenue Growth
+11.4%
vs +0.8% median
+1345% above peer median
Net Margin
10.7%
vs -3.9% median
+374% above peer median
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
SN SN SharkNinja, Inc. | $19.9B | 23.0x | +11.4% | 10.7% | Buy | +8.9% |
HEL HELE Helen of Troy Limited | $611M | 7.7x | 0.0% | -50.3% | Hold | -16.9% |
NWL NWL Newell Brands Inc. | $2.1B | 8.5x | +0.3% | -3.9% | Hold | +4.7% |
SWK SWK Stanley Black & Decker, Inc. | $13.5B | 19.1x | +0.8% | 2.4% | Hold | +2.2% |
TTI TTI TETRA Technologies, Inc. | $1.4B | 38.5x | +6.3% | 1.2% | Buy | +19.6% |
NVC NVCR NovoCure Limited | $1.6B | — | +9.0% | -25.7% | Buy | +131.1% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
SN Dividend and Capital Return
SN does not currently return meaningful capital to shareholders.
Dividend UnknownFCF Unknown
Total Shareholder Yield
0.0%
Dividend + buyback return per year
Buyback Yield
0.0%
Dividend Yield
—
Payout Ratio
—
Dividend Profile
Yield, cadence, and growth quality
Dividend / Share
Trailing annualized cash dividend
$0.00
Growth Streak
Consecutive years of dividend increases
0Y
3Y Div CAGR
—
5Y Div CAGR
—
Ex-Dividend Date
—
Payment Cadence
—
0 payments over the last 12 months
Buyback Engine
How much per-share support comes from repurchases
Repurchases (TTM)
Cash used for buybacks in the latest trailing period
$0
Estimated Shares Retired
0
Approx. Share Reduction
0.0%
Shares Outstanding
Current diluted share count from the screening snapshot
142M
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2023 | $1.08 | — | 0.1% | 2.2% |
FAQ
7 questionsSN Investor Questions
Common questions answered from live analyst data and company financials.
01Is SharkNinja, Inc. (SN) stock a buy or sell in 2026?
SharkNinja, Inc. (SN) is rated Buy by Wall Street analysts as of 2026. Of 10 analysts covering the stock, 9 rate it Buy or Strong Buy, 1 rate it Hold, and 0 rate it Sell or Strong Sell. The consensus 12-month price target is $153, implying +8.9% from the current price of $141. The bear case scenario is $90 and the bull case is $189.
02What is the SN stock price target for 2026?
The Wall Street consensus price target for SN is $153 based on 10 analyst estimates. The high-end target is $200 (+42.0% from today), and the low-end target is $128 (-9.1%). The base case model target is $143.
03Is SharkNinja, Inc. (SN) stock overvalued in 2026?
SN trades at 23.0x times forward earnings. The stock trades at a notable premium to the broad market, which is typical for businesses with strong free cash flow and above-average growth expectations. Based on current multiples versus the peer group, the relative model signals slightly expensive versus peers. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
04What are the main risks for SharkNinja, Inc. (SN) stock in 2026?
The primary risks for SN in 2026 are: (1) Disclosed Risk Factors — SharkNinja, Inc. (2) Consumer Cyclical Exposure — Operating in the Consumer Cyclical sector, SharkNinja is vulnerable to economic downturns and reduced consumer spending. (3) Revenue Growth Uncertainty — Despite strong past performance, future revenue growth guidance of 10-11% may face headwinds from market saturation or competition. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
05What is SharkNinja, Inc.'s revenue and earnings forecast?
Analyst consensus estimates SN will report consensus revenue of $7.3B (+11.4% year-over-year) and EPS of $5.13 (+3.6% year-over-year) for the upcoming fiscal year. The following year, analysts project $7.9B in revenue.
06When does SharkNinja, Inc. (SN) report its next earnings?
SharkNinja, Inc. is expected to report its next earnings on approximately 2026-08-06. Consensus expects EPS of $1.10 and revenue of $1.6B. Over recent quarters, SN has beaten EPS estimates 100% of the time.
07How much free cash flow does SharkNinja, Inc. generate?
SharkNinja, Inc. (SN) generated $383M in free cash flow over the trailing twelve months — a free cash flow margin of 5.8%. SN returns capital to shareholders through and share repurchases ($0 TTM).