USA TODAY Co., Inc. (TDAY) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$7.34
Price Target
$5.55
Target Range
$5.10 — $6.00
Analyst Rating
Hold
Forward P/E113.8x
Trailing P/E611.7x
Forward PEG—
Implied Growth-63.1%
Median Target$5.55
Analyst Spread16.2%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$5
-30.5%
Consensus
$6
-24.4%
Bull Case
$6
-18.3%
TDAY Price Target Analysis
Updated May 7, 2026As of May 7, 2026, USA TODAY Co., Inc. (TDAY) has a Wall Street consensus price target of $5.55, based on estimates from 17 covering analysts. With the stock currently trading at $7.34, this represents a potential downside of -24.4%. The company has a market capitalization of $1.08B.
Analyst price targets range from a low of $5.10 to a high of $6.00, representing a 16% spread in expectations. The median target of $5.55 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 7 analysts rating the stock as a Buy or Strong Buy,9 rating it Hold, and 1 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, TDAY trades at a trailing P/E of 611.7x and forward P/E of 113.8x. Analysts expect EPS to grow -63.1% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Communication Services stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside-1.9%
Avg Forward P/E33.7x
Peers with Coverage8 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 NYTThe New York Times Company | $13.0B | $80.19 | $67.00 | -16.4% | Hold | 29.4x | 16 |
 GCIGannett Co., Inc. | $877M | $5.96 | $5.55 | -6.9% | Hold | 51.0x | 16 |
 NWSNews Corporation | $16.9B | $30.85 | — | — | Buy | 29.4x | 33 |
 LEELee Enterprises, Incorporated | $49M | $8.00 | — | — | — | — | — |
 NWSANews Corporation | $15.3B | $27.04 | $32.40 | +19.8% | Buy | 25.8x | 28 |
 IACIAC InterActive Corp. | $3.2B | $43.12 | $49.17 | +14.0% | Buy | 109.7x | 33 |
 ZDZiff Davis, Inc. | $1.6B | $43.31 | $43.00 | -0.7% | Buy | 7.1x | 13 |
 AMCXAMC Networks Inc. | $98M | $8.56 | $8.00 | -6.5% | Hold | 5.0x | 40 |
 IHRTiHeartMedia, Inc. | $880M | $5.67 | $3.50 | -38.3% | Buy | — | 10 |
 SBGISinclair, Inc. | $991M | $14.18 | $17.00 | +19.9% | Buy | 12.3x | 20 |
Upside Potential Comparison
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Start ComparisonTDAY — Frequently Asked Questions
Quick answers to the most common questions about buying TDAY stock.
What is the TDAY stock price target for 2026?
TDAY's consensus price target is $5.55, -24.4% below the current price of $7.34. The 17 analysts tracking TDAY see downside risk at present valuations.
Is TDAY a buy, sell, or hold?
TDAY has a consensus rating of "Hold" based on 17 Wall Street analysts. The rating breakdown is mixed, with 9 Hold ratings making up the largest segment. The consensus 12-month price target of $5.55 implies -24.4% downside from current levels.
Is TDAY stock overvalued or undervalued?
At a forward P/E of 113.7984x, TDAY trades at a premium valuation. The consensus price target of $5.55 (-24.4% downside) suggests analysts may view current valuations as stretched.
How high can TDAY stock go?
The most bullish Wall Street analyst has a price target of $6 for TDAY, while the most conservative target is $5.1. The consensus of $5.55 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover TDAY stock?
TDAY is well covered by analysts, with 17 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 7 have Buy ratings, 9 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the TDAY stock forecast?
The 12-month TDAY stock forecast based on 17 Wall Street analysts shows a consensus price target of $5.55, with estimates ranging from $5.1 (bear case) to $6 (bull case). The median consensus rating is "Hold".
What is TDAY's forward P/E ratio?
TDAY trades at a forward P/E ratio of 113.8x based on next-twelve-months earnings estimates compared to a trailing P/E of 611.7x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy TDAY stock?
Analysts are cautious on TDAY, with 1 Sell ratings and a price target of $5.55 (-24.4% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do TDAY price targets vary so much?
TDAY analyst price targets range from $5.1 to $6, a 16% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $5.55 consensus represents the middle ground.