Zeta Global Holdings Corp. (ZETA) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$17.85
Price Target
$26.33
Target Range
$22.00 — $29.00
Analyst Rating
Buy
Forward P/E19.3x
Trailing P/E-127.5x
Forward PEG—
Implied Growth—
Median Target$26.50
Analyst Spread26.6%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$22
+23.2%
Consensus
$26
+47.5%
Bull Case
$29
+62.5%
ZETA Price Target Analysis
Updated May 6, 2026As of May 6, 2026, Zeta Global Holdings Corp. (ZETA) has a Wall Street consensus price target of $26.33, based on estimates from 15 covering analysts. With the stock currently trading at $17.85, this represents a potential upside of +47.5%. The company has a market capitalization of $3.94B.
Analyst price targets range from a low of $22.00 to a high of $29.00, representing a 27% spread in expectations. The median target of $26.50 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 11 analysts rating the stock as a Buy or Strong Buy,4 rating it Hold, and 0 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, ZETA trades at a trailing P/E of -127.5x and forward P/E of 19.3x.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Technology stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+55.7%
Avg Forward P/E22.1x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 MDLZMondelez International, Inc. | $78.8B | $61.36 | $67.00 | +9.2% | Buy | 20.1x | 41 |
 TTDThe Trade Desk, Inc. | $11.7B | $24.61 | $37.12 | +50.8% | Buy | 22.2x | 46 |
 DVDoubleVerify Holdings, Inc. | $1.9B | $11.46 | $15.10 | +31.8% | Buy | 21.7x | 33 |
 IASIntegral Ad Science Holding Corp. | $1.7B | $10.34 | $14.29 | +38.2% | Buy | 27.5x | 12 |
 MGNIMagnite, Inc. | $1.9B | $13.60 | $18.00 | +32.4% | Buy | 13.1x | 31 |
 APPSDigital Turbine, Inc. | $465M | $3.89 | $10.00 | +157.1% | Hold | 9.8x | 11 |
 HUBSHubSpot, Inc. | $12.7B | $246.08 | $360.89 | +46.7% | Buy | 19.8x | 47 |
 BRZEBraze, Inc. | $2.5B | $24.33 | $42.44 | +74.4% | Buy | 38.5x | 25 |
 MANHManhattan Associates, Inc. | $8.4B | $141.15 | $197.25 | +39.7% | Buy | 26.3x | 15 |
 SAILSailPoint, Inc. | $6.8B | $12.15 | $21.50 | +77.0% | Buy | — | 32 |
Upside Potential Comparison
APPSSAILBRZETTDHUBSMANHIASMGNISee ZETA's True Return
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Start ComparisonZETA — Frequently Asked Questions
Quick answers to the most common questions about buying ZETA stock.
What is the ZETA stock price target for 2026?
The consensus Wall Street price target for ZETA is $26.33, representing 47.5% upside from the current price of $17.85. With 15 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is ZETA a buy, sell, or hold?
ZETA has a consensus rating of "Buy" based on 15 Wall Street analysts. The rating breakdown is predominantly bullish, with 11 Buy/Strong Buy ratings. The consensus 12-month price target of $26.33 implies 47.5% upside from current levels.
Is ZETA stock overvalued or undervalued?
With a forward P/E of 19.3307x, ZETA trades at a relatively low valuation. The consensus target of $26.33 implies 47.5% appreciation, suggesting meaningful undervaluation.
How high can ZETA stock go?
The most bullish Wall Street analyst has a price target of $29 for ZETA, while the most conservative target is $22. The consensus of $26.33 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover ZETA stock?
ZETA is well covered by analysts, with 15 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 11 have Buy ratings, 4 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the ZETA stock forecast?
The 12-month ZETA stock forecast based on 15 Wall Street analysts shows a consensus price target of $26.33, with estimates ranging from $22 (bear case) to $29 (bull case). The median consensus rating is "Buy".
What is ZETA's forward P/E ratio?
ZETA trades at a forward P/E ratio of 19.3x based on next-twelve-months earnings estimates. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy ZETA stock?
Wall Street analysts are very optimistic on ZETA, with a "Buy" consensus rating and $26.33 price target (47.5% upside). 11 of 15 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do ZETA price targets vary so much?
ZETA analyst price targets range from $22 to $29, a 27% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $26.33 consensus represents the middle ground.