HUBS trades 11.6% below Wall Street's consensus target of $243.18.
Last 12 months price action with 12-month analyst target path
The base valuation assumes HUBS achieves its forward estimates and maintains a stable P/E multiple of 16.4x. This scenario reflects the blended consensus of 47 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of September 23, 2026, HubSpot, Inc. (HUBS) has a Wall Street consensus price target of $243.18, based on estimates from 47 covering analysts. With the stock currently trading at $217.88, this represents a potential upside of +11.6%. The company has a market capitalization of $11.16B.
Analyst price targets range from a low of $190.00 to a high of $300.00, representing a 45% spread in expectations. The median target of $235.00 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 30 analysts rating the stock as a Buy or Strong Buy,16 rating it Hold, and 1 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, HUBS trades at a trailing P/E of 253.3x and forward P/E of 16.4x. Analysts expect EPS to grow +358.1% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $331.87, with bear and bull scenarios of $209.08 and $437.27 respectively. Model confidence stands at 74/100, indicating high predictability in the company's fundamentals.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 CRMSalesforce, Inc. | $191.1B | $233.28 | $271.91 | +16.6% | Buy | 14.0x | 98 |
 DDOGDatadog, Inc. | $88.1B | $247.47 | $274.47 | +10.9% | Buy | 97.7x | 48 |
 BRZEBraze, Inc. | $2.9B | $25.52 | $37.27 | +46.0% | Buy | 39.7x | 25 |
 ADBEAdobe Inc. | $94.7B | $238.25 | $269.84 | +13.3% | Buy | 9.7x | 64 |
 TWLOTwilio Inc. | $43.2B | $284.53 | $257.38 | -9.5% | Buy | 47.9x | 52 |
 ACTGAcacia Research Corporation | $419M | $4.34 | — | — | Buy | — | 7 |
 MKTWMarketWise, Inc. | $48M | $18.21 | $3.50 | -80.8% | Hold | — | 7 |
 ORCLOracle Corporation | $428.9B | $149.12 | $236.52 | +58.6% | Buy | 18.3x | 87 |
 GOOGLAlphabet Inc. | $4.2T | $351.16 | $431.57 | +22.9% | Buy | 17.1x | 83 |
 METAMeta Platforms, Inc. | $1.9T | $736.60 | $729.93 | -0.9% | Buy | 23.5x | 65 |
Quick answers to the most common questions about buying HUBS stock.
HubSpot, Inc. (HUBS) has a consensus 12-month price target of $243.18, implying 11.6% upside from $217.88. The 47 analysts covering HUBS see moderate appreciation potential.
HUBS has a consensus rating of "Buy" based on 47 Wall Street analysts. The rating breakdown is predominantly bullish, with 30 Buy/Strong Buy ratings. The consensus 12-month price target of $243.18 implies 11.6% upside from current levels.
With a forward P/E of 16.3942x, HUBS trades at a relatively low valuation. The consensus target of $243.18 implies 11.6% appreciation, suggesting meaningful undervaluation.
The most bullish Wall Street analyst has a price target of $300 for HUBS, while the most conservative target is $190. The consensus of $243.18 represents the median expectation. Our quantitative valuation model projects a bull case target of $437 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
HUBS is heavily covered by Wall Street, with 47 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 30 have Buy ratings, 16 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month HUBS stock forecast based on 47 Wall Street analysts shows a consensus price target of $243.18, with estimates ranging from $190 (bear case) to $300 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $332, with bear/bull scenarios of $209/$437.
Our quantitative valuation model calculates HUBS's fair value at $332 (base case), with a bear case of $209 and bull case of $437. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 74/100.
HUBS trades at a forward P/E ratio of 16.4x based on next-twelve-months earnings estimates compared to a trailing P/E of 253.3x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are optimistic on HUBS, with a "Buy" consensus rating and $243.18 price target (11.6% upside). 30 of 47 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
HUBS analyst price targets range from $190 to $300, a 45% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $243.18 consensus represents the middle ground. Our model's $209-$437 range provides an independent fundamental perspective.
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