HubSpot, Inc. (HUBS) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$246.08
Price Target
$360.89
Target Range
$260.00 — $577.00
Analyst Rating
Buy
Forward P/E19.8x
Trailing P/E286.1x
Forward PEG—
Implied Growth+1325.8%
Median Target$325.00
Analyst Spread87.8%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$260
+5.7%
Consensus
$361
+46.7%
Bull Case
$577
+134.5%
HUBS Price Target Analysis
Updated May 6, 2026As of May 6, 2026, HubSpot, Inc. (HUBS) has a Wall Street consensus price target of $360.89, based on estimates from 47 covering analysts. With the stock currently trading at $246.08, this represents a potential upside of +46.7%. The company has a market capitalization of $12.67B.
Analyst price targets range from a low of $260.00 to a high of $577.00, representing a 88% spread in expectations. The median target of $325.00 differs from the mean, suggesting potential outlier estimates. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Buy, with 43 analysts rating the stock as a Buy or Strong Buy,4 rating it Hold, and 0 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, HUBS trades at a trailing P/E of 286.1x and forward P/E of 19.8x. Analysts expect EPS to grow +1325.8% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Technology stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+19.6%
Avg Forward P/E30.4x
Peers with Coverage9 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 CRMSalesforce, Inc. | $179.9B | $186.99 | $287.00 | +53.5% | Buy | 15.9x | 97 |
 DDOGDatadog, Inc. | $47.4B | $145.73 | $174.63 | +19.8% | Buy | 67.9x | 47 |
 BRZEBraze, Inc. | $2.5B | $24.33 | $42.44 | +74.4% | Buy | 38.5x | 25 |
 ADBEAdobe Inc. | $105.6B | $255.62 | $345.50 | +35.2% | Buy | 10.9x | 62 |
 TWLOTwilio Inc. | $29.6B | $195.58 | $185.17 | -5.3% | Buy | 36.1x | 52 |
 ACTGAcacia Research Corporation | $494M | $5.12 | — | — | Buy | — | 7 |
 MKTWMarketWise, Inc. | $42M | $17.41 | $3.50 | -79.9% | Hold | — | 7 |
 ORCLOracle Corporation | $533.2B | $185.45 | $257.19 | +38.7% | Buy | 24.8x | 86 |
 GOOGLAlphabet Inc. | $4.7T | $388.47 | $406.28 | +4.6% | Buy | 28.9x | 82 |
 METAMeta Platforms, Inc. | $1.5T | $604.96 | $821.80 | +35.8% | Buy | 20.0x | 60 |
Upside Potential Comparison
BRZECRMORCLMETAADBEDDOGGOOGLTWLOFull HUBS Stock Analysis
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Start ComparisonHUBS — Frequently Asked Questions
Quick answers to the most common questions about buying HUBS stock.
What is the HUBS stock price target for 2026?
The consensus Wall Street price target for HUBS is $360.89, representing 46.7% upside from the current price of $246.08. With 47 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is HUBS a buy, sell, or hold?
HUBS has a consensus rating of "Buy" based on 47 Wall Street analysts. The rating breakdown is predominantly bullish, with 43 Buy/Strong Buy ratings. The consensus 12-month price target of $360.89 implies 46.7% upside from current levels.
Is HUBS stock overvalued or undervalued?
With a forward P/E of 19.7545x, HUBS trades at a relatively low valuation. The consensus target of $360.89 implies 46.7% appreciation, suggesting meaningful undervaluation.
How high can HUBS stock go?
The most bullish Wall Street analyst has a price target of $577 for HUBS, while the most conservative target is $260. The consensus of $360.89 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover HUBS stock?
HUBS is heavily covered by Wall Street, with 47 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 43 have Buy ratings, 4 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the HUBS stock forecast?
The 12-month HUBS stock forecast based on 47 Wall Street analysts shows a consensus price target of $360.89, with estimates ranging from $260 (bear case) to $577 (bull case). The median consensus rating is "Buy".
What is HUBS's forward P/E ratio?
HUBS trades at a forward P/E ratio of 19.8x based on next-twelve-months earnings estimates compared to a trailing P/E of 286.1x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy HUBS stock?
Wall Street analysts are very optimistic on HUBS, with a "Buy" consensus rating and $360.89 price target (46.7% upside). 43 of 47 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do HUBS price targets vary so much?
HUBS analyst price targets range from $260 to $577, a 88% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $360.89 consensus represents the middle ground.