CRTO vs TTD vs DV

For growth investors, The Trade Desk, Inc.

(TTD) is the stronger pick with 18. 5% revenue growth year-over-year, versus 0. 6% for Criteo S. A. (CRTO). Criteo S. A. (CRTO) offers the better valuation at 6. 2x trailing P/E (3. 8x forward), making it the more compelling value choice. Analysts rate Criteo S. A. (CRTO) a "Buy" — based on 33 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Criteo S.

A. (CRTO) is the cheapest at 6. 2x versus DoubleVerify Holdings, Inc. at 36. 2x. On forward P/E, Criteo S. A. is actually cheaper at 3. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Criteo S. A. wins at 0. 21x versus The Trade Desk, Inc. 's 1. 61x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Criteo S.

A. (CRTO) delivered a total return of -58. 2%, compared to -70. 2% for DoubleVerify Holdings, Inc. (DV). Over 10 years, the gap is even starker: TTD returned +680. 4% versus DV's -68. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Criteo S.

A. (CRTO) is the lower-risk stock at 0. 76β versus The Trade Desk, Inc. 's 1. 06β — meaning TTD is approximately 40% more volatile than CRTO relative to the S&P 500. On balance sheet safety, DoubleVerify Holdings, Inc. (DV) carries a lower debt/equity ratio of 9% versus 18% for The Trade Desk, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), The Trade Desk, Inc.

(TTD) is pulling ahead at 18. 5% versus 0. 6% for Criteo S. A. (CRTO). On earnings-per-share growth, the picture is similar: Criteo S. A. grew EPS 39. 5% year-over-year, compared to -6. 3% for DoubleVerify Holdings, Inc.. Over a 3-year CAGR, TTD leads at 22. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

The Trade Desk, Inc.

(TTD) is the more profitable company, earning 15. 3% net margin versus 6. 8% for DoubleVerify Holdings, Inc. — meaning it keeps 15. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TTD leads at 20. 3% versus 10. 4% for CRTO. At the gross margin level — before operating expenses — DV leads at 82. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Criteo S. A. (CRTO) is the more undervalued stock at a PEG of 0. 21x versus The Trade Desk, Inc. 's 1. 61x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Criteo S. A. (CRTO) trades at 3. 8x forward P/E versus 21. 2x for The Trade Desk, Inc. — 17. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRTO: 90. 0% to $31. 25.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, The Trade Desk, Inc.

(TTD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 06), +680. 4% 10Y return). Both have compounded well over 10 years (TTD: +680. 4%, DV: -68. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (CRTO (Communication Services) and TTD (Technology) and DV (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: CRTO is a small-cap deep-value stock; TTD is a mid-cap high-growth stock; DV is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.