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GOOGL vs META vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.0%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.55T
5Y Perf.+172.3%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.07T
5Y Perf.+125.8%

GOOGL vs META vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GOOGL logoGOOGL
META logoMETA
MSFT logoMSFT
IndustryInternet Content & InformationInternet Content & InformationSoftware - Infrastructure
Market Cap$4.81T$1.55T$3.07T
Revenue (TTM)$422.57B$214.96B$318.27B
Net Income (TTM)$160.21B$70.59B$125.22B
Gross Margin60.4%81.9%68.3%
Operating Margin32.7%41.2%46.8%
Forward P/E29.6x20.2x24.9x
Total Debt$59.29B$83.90B$112.18B
Cash & Equiv.$30.71B$35.87B$30.24B

GOOGL vs META vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GOOGL
META
MSFT
StockMay 20May 26Return
Alphabet Inc. (GOOGL)100555.0+455.0%
Meta Platforms, Inc. (META)100272.3+172.3%
Microsoft Corporati… (MSFT)100225.8+125.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: GOOGL vs META vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Alphabet Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL is the clearest fit if your priority is long-term compounding and sleep-well-at-night.

  • 10.0% 10Y total return vs MSFT's 7.7%
  • Lower volatility, beta 1.26, Low D/E 14.3%, current ratio 2.01x
  • PEG 0.99 vs MSFT's 1.32
Best for: long-term compounding and sleep-well-at-night
META
Meta Platforms, Inc.
The Growth Play

META is the clearest fit if your priority is growth exposure.

  • Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
  • 22.2% revenue growth vs MSFT's 14.9%
  • Lower P/E (20.2x vs 24.9x), PEG 1.10 vs 1.32
Best for: growth exposure
MSFT
Microsoft Corporation
The Income Pick

MSFT has the current edge in this matchup, primarily because of its strength in income & stability and defensive.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs META's 32.8%
Best for: income & stability and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs MSFT's 14.9%
ValueMETA logoMETALower P/E (20.2x vs 24.9x), PEG 1.10 vs 1.32
Quality / MarginsMSFT logoMSFT39.3% margin vs META's 32.8%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs META's 1.59, lower leverage
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs GOOGL's 0.2%
Momentum (1Y)GOOGL logoGOOGL+144.2% vs MSFT's -3.7%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs MSFT's 19.2%, ROIC 25.1% vs 24.9%

GOOGL vs META vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

GOOGL vs META vs MSFT — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGMETA

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 2.0x META's $215.0B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to META's 32.8%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$422.6B$215.0B$318.3B
EBITDAEarnings before interest/tax$161.3B$109.3B$192.6B
Net IncomeAfter-tax profit$160.2B$70.6B$125.2B
Free Cash FlowCash after capex$73.3B$48.3B$72.9B
Gross MarginGross profit ÷ Revenue+60.4%+81.9%+68.3%
Operating MarginEBIT ÷ Revenue+32.7%+41.2%+46.8%
Net MarginNet income ÷ Revenue+37.9%+32.8%+39.3%
FCF MarginFCF ÷ Revenue+17.3%+22.4%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+21.8%+33.1%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+81.9%+62.4%+23.4%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

META leads this category, winning 6 of 7 comparable metrics.

At 26.1x trailing earnings, META trades at a 29% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs MSFT's 1.61x — a lower PEG means you pay less per unit of expected earnings growth.

MetricGOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$4.81T$1.55T$3.07T
Enterprise ValueMkt cap + debt − cash$4.84T$1.60T$3.16T
Trailing P/EPrice ÷ TTM EPS36.80x26.09x30.34x
Forward P/EPrice ÷ next-FY EPS est.29.60x20.23x24.91x
PEG RatioP/E ÷ EPS growth rate1.23x1.42x1.61x
EV / EBITDAEnterprise value multiple32.21x15.71x19.40x
Price / SalesMarket cap ÷ Revenue11.94x7.73x10.91x
Price / BookPrice ÷ Book value/share11.72x7.26x8.99x
Price / FCFMarket cap ÷ FCF65.69x33.68x42.93x
META leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 8 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $33 for MSFT. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs META's 5/9, reflecting strong financial health.

MetricGOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity+39.0%+33.2%+33.1%
ROA (TTM)Return on assets+27.4%+20.8%+19.2%
ROICReturn on invested capital+25.1%+27.6%+24.9%
ROCEReturn on capital employed+30.3%+29.4%+29.7%
Piotroski ScoreFundamental quality 0–9756
Debt / EquityFinancial leverage0.14x0.39x0.33x
Net DebtTotal debt minus cash$28.6B$48.0B$81.9B
Cash & Equiv.Liquid assets$30.7B$35.9B$30.2B
Total DebtShort + long-term debt$59.3B$83.9B$112.2B
Interest CoverageEBIT ÷ Interest expense392.15x78.84x55.65x
GOOGL leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $34,180 today (with dividends reinvested), compared to $17,152 for MSFT. Over the past 12 months, GOOGL leads with a +144.2% total return vs MSFT's -3.7%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs MSFT's 11.1% — a key indicator of consistent wealth creation.

MetricGOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date+26.3%-5.7%-12.3%
1-Year ReturnPast 12 months+144.2%+4.7%-3.7%
3-Year ReturnCumulative with dividends+270.7%+164.7%+37.2%
5-Year ReturnCumulative with dividends+241.8%+93.0%+71.5%
10-Year ReturnCumulative with dividends+1001.7%+416.8%+768.1%
CAGR (3Y)Annualised 3-year return+54.8%+38.3%+11.1%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GOOGL and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs MSFT's 74.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5001.26x1.59x0.89x
52-Week HighHighest price in past year$399.85$796.25$555.45
52-Week LowLowest price in past year$147.84$520.26$356.28
% of 52W HighCurrent price vs 52-week peak+99.5%+77.0%+74.5%
RSI (14)Momentum oscillator 0–10081.439.952.6
Avg Volume (50D)Average daily shares traded28.4M15.6M32.8M
Evenly matched — GOOGL and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: GOOGL as "Buy", META as "Buy", MSFT as "Buy". Consensus price targets imply 34.1% upside for META (target: $822) vs 2.1% for GOOGL (target: $406). For income investors, MSFT offers the higher dividend yield at 0.78% vs GOOGL's 0.21%.

MetricGOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$406.28$821.80$551.75
# AnalystsCovering analysts826081
Dividend YieldAnnual dividend ÷ price+0.2%+0.3%+0.8%
Dividend StreakConsecutive years of raises2219
Dividend / ShareAnnual DPS$0.82$2.07$3.23
Buyback YieldShare repurchases ÷ mkt cap+0.9%+1.7%+0.6%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). GOOGL leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

GOOGL vs META vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GOOGL or META or MSFT a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 14. 9% for Microsoft Corporation (MSFT). Meta Platforms, Inc. (META) offers the better valuation at 26. 1x trailing P/E (20. 2x forward), making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOGL) a "Buy" — based on 82 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GOOGL or META or MSFT?

On trailing P/E, Meta Platforms, Inc.

(META) is the cheapest at 26. 1x versus Alphabet Inc. at 36. 8x. On forward P/E, Meta Platforms, Inc. is actually cheaper at 20. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Microsoft Corporation's 1. 32x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — GOOGL or META or MSFT?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +241. 8%, compared to +71. 5% for Microsoft Corporation (MSFT). Over 10 years, the gap is even starker: GOOGL returned +1002% versus META's +416. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GOOGL or META or MSFT?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 80% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GOOGL or META or MSFT?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus 14. 9% for Microsoft Corporation (MSFT). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GOOGL or META or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 30. 1% for Meta Platforms, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 32. 1% for GOOGL. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GOOGL or META or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Microsoft Corporation's 1. 32x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Meta Platforms, Inc. (META) trades at 20. 2x forward P/E versus 29. 6x for Alphabet Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 34. 1% to $821. 80.

08

Which pays a better dividend — GOOGL or META or MSFT?

All stocks in this comparison pay dividends.

Microsoft Corporation (MSFT) offers the highest yield at 0. 8%, versus 0. 2% for Alphabet Inc. (GOOGL).

09

Is GOOGL or META or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +768. 1% 10Y return). Meta Platforms, Inc. (META) carries a higher beta of 1. 59 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +768. 1%, META: +416. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GOOGL and META and MSFT?

These companies operate in different sectors (GOOGL (Communication Services) and META (Communication Services) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: GOOGL is a mega-cap high-growth stock; META is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock. MSFT pays a dividend while GOOGL, META do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
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META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
Run This Screen
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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Beat Both

Find stocks that outperform GOOGL and META and MSFT on the metrics below

Revenue Growth>
%
(GOOGL: 21.8% · META: 33.1%)
Net Margin>
%
(GOOGL: 37.9% · META: 32.8%)
P/E Ratio<
x
(GOOGL: 36.8x · META: 26.1x)

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