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LUXE vs BKNG
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Services
LUXE vs BKNG — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Luxury Goods | Travel Services |
| Market Cap | $1.25B | $130.43B |
| Revenue (TTM) | $2.04B | $27.69B |
| Net Income (TTM) | $475M | $6.15B |
| Gross Margin | 46.1% | 100.0% |
| Operating Margin | 24.4% | 34.3% |
| Forward P/E | 1.4x | 16.0x |
| Total Debt | $219M | $19.29B |
| Cash & Equiv. | $604M | $17.20B |
LUXE vs BKNG — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jan 21 | May 26 | Return |
|---|---|---|---|
| LuxExperience B.V. (LUXE) | 100 | 27.6 | -72.4% |
| Booking Holdings In… (BKNG) | 100 | 216.4 | +116.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: LUXE vs BKNG
Each card shows where this stock fits in a portfolio — not just who wins on paper.
LUXE carries the broadest edge in this set and is the clearest fit for growth exposure and valuation efficiency.
- Rev growth 49.3%, EPS growth 20.1%, 3Y rev CAGR 22.2%
- PEG 0.01 vs BKNG's 0.10
- 49.3% revenue growth vs BKNG's 13.4%
BKNG is the clearest fit if your priority is income & stability and long-term compounding.
- Dividend streak 2 yrs, beta 0.74, yield 0.9%
- 243.4% 10Y total return vs LUXE's -67.6%
- Lower volatility, beta 0.74, current ratio 1.33x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 49.3% revenue growth vs BKNG's 13.4% | |
| Value | Lower P/E (1.4x vs 16.0x), PEG 0.01 vs 0.10 | |
| Quality / Margins | 23.2% margin vs BKNG's 22.2% | |
| Stability / Safety | Beta 0.74 vs LUXE's 1.97 | |
| Dividends | 0.9% yield; 2-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +24.7% vs BKNG's -17.7% | |
| Efficiency (ROA) | 21.3% ROA vs BKNG's 21.1% |
LUXE vs BKNG — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
LUXE vs BKNG — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
BKNG leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BKNG is the larger business by revenue, generating $27.7B annually — 13.5x LUXE's $2.0B. Profitability is closely matched — net margins range from 23.2% (LUXE) to 22.2% (BKNG). On growth, LUXE holds the edge at +187.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $2.0B | $27.7B |
| EBITDAEarnings before interest/tax | $549M | $10.2B |
| Net IncomeAfter-tax profit | $475M | $6.2B |
| Free Cash FlowCash after capex | -$38M | $9.0B |
| Gross MarginGross profit ÷ Revenue | +46.1% | +100.0% |
| Operating MarginEBIT ÷ Revenue | +24.4% | +34.3% |
| Net MarginNet income ÷ Revenue | +23.2% | +22.2% |
| FCF MarginFCF ÷ Revenue | -1.9% | +32.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +187.4% | +16.2% |
| EPS Growth (YoY)Latest quarter vs prior year | -57.1% | +2.4% |
Valuation Metrics
LUXE leads this category, winning 4 of 4 comparable metrics.
Valuation Metrics
At 1.4x trailing earnings, LUXE trades at a 94% valuation discount to BKNG's 25.4x P/E. Adjusting for growth (PEG ratio), LUXE offers better value at 0.01x vs BKNG's 0.16x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $1.2B | $130.4B |
| Enterprise ValueMkt cap + debt − cash | $797M | $132.5B |
| Trailing P/EPrice ÷ TTM EPS | 1.40x | 25.43x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 16.04x |
| PEG RatioP/E ÷ EPS growth rate | 0.01x | 0.16x |
| EV / EBITDAEnterprise value multiple | 1.16x | 13.19x |
| Price / SalesMarket cap ÷ Revenue | 0.85x | 4.85x |
| Price / BookPrice ÷ Book value/share | 0.57x | — |
| Price / FCFMarket cap ÷ FCF | — | 14.35x |
Profitability & Efficiency
LUXE leads this category, winning 4 of 6 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), BKNG scores 6/9 vs LUXE's 4/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +37.4% | — |
| ROA (TTM)Return on assets | +21.3% | +21.1% |
| ROICReturn on invested capital | +58.6% | — |
| ROCEReturn on capital employed | +55.8% | +75.4% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 6 |
| Debt / EquityFinancial leverage | 0.16x | — |
| Net DebtTotal debt minus cash | -$385M | $2.1B |
| Cash & Equiv.Liquid assets | $604M | $17.2B |
| Total DebtShort + long-term debt | $219M | $19.3B |
| Interest CoverageEBIT ÷ Interest expense | 74.16x | 7.21x |
Total Returns (Dividends Reinvested)
LUXE leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in BKNG five years ago would be worth $18,830 today (with dividends reinvested), compared to $3,645 for LUXE. Over the past 12 months, LUXE leads with a +24.7% total return vs BKNG's -17.7%. The 3-year compound annual growth rate (CAGR) favors LUXE at 26.8% vs BKNG's 17.6% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +8.9% | -20.8% |
| 1-Year ReturnPast 12 months | +24.7% | -17.7% |
| 3-Year ReturnCumulative with dividends | +104.0% | +62.6% |
| 5-Year ReturnCumulative with dividends | -63.5% | +88.3% |
| 10-Year ReturnCumulative with dividends | -67.6% | +243.4% |
| CAGR (3Y)Annualised 3-year return | +26.8% | +17.6% |
Risk & Volatility
Evenly matched — LUXE and BKNG each lead in 1 of 2 comparable metrics.
Risk & Volatility
BKNG is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than LUXE's 1.97 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LUXE currently trades 80.0% from its 52-week high vs BKNG's 3.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.97x | 0.74x |
| 52-Week HighHighest price in past year | $11.38 | $5129.83 |
| 52-Week LowLowest price in past year | $7.00 | $150.62 |
| % of 52W HighCurrent price vs 52-week peak | +80.0% | +3.3% |
| RSI (14)Momentum oscillator 0–100 | 57.0 | 41.5 |
| Avg Volume (50D)Average daily shares traded | 199K | 8.9M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates LUXE as "Hold" and BKNG as "Buy". Consensus price targets imply 37.7% upside for BKNG (target: $232) vs -1.1% for LUXE (target: $9). BKNG is the only dividend payer here at 0.91% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $9.00 | $231.72 |
| # AnalystsCovering analysts | 1 | 71 |
| Dividend YieldAnnual dividend ÷ price | — | +0.9% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $1.53 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.9% |
LUXE leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). BKNG leads in 1 (Income & Cash Flow). 1 tied.
LUXE vs BKNG: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is LUXE or BKNG a better buy right now?
For growth investors, LuxExperience B.
V. (LUXE) is the stronger pick with 49. 3% revenue growth year-over-year, versus 13. 4% for Booking Holdings Inc. (BKNG). LuxExperience B. V. (LUXE) offers the better valuation at 1. 4x trailing P/E, making it the more compelling value choice. Analysts rate Booking Holdings Inc. (BKNG) a "Buy" — based on 71 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — LUXE or BKNG?
On trailing P/E, LuxExperience B.
V. (LUXE) is the cheapest at 1. 4x versus Booking Holdings Inc. at 25. 4x.
03Which is the better long-term investment — LUXE or BKNG?
Over the past 5 years, Booking Holdings Inc.
(BKNG) delivered a total return of +88. 3%, compared to -63. 5% for LuxExperience B. V. (LUXE). Over 10 years, the gap is even starker: BKNG returned +243. 4% versus LUXE's -67. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — LUXE or BKNG?
By beta (market sensitivity over 5 years), Booking Holdings Inc.
(BKNG) is the lower-risk stock at 0. 74β versus LuxExperience B. V. 's 1. 97β — meaning LUXE is approximately 164% more volatile than BKNG relative to the S&P 500.
05Which is growing faster — LUXE or BKNG?
By revenue growth (latest reported year), LuxExperience B.
V. (LUXE) is pulling ahead at 49. 3% versus 13. 4% for Booking Holdings Inc. (BKNG). On earnings-per-share growth, the picture is similar: LuxExperience B. V. grew EPS 20. 1% year-over-year, compared to -4. 2% for Booking Holdings Inc.. Over a 3-year CAGR, LUXE leads at 22. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — LUXE or BKNG?
LuxExperience B.
V. (LUXE) is the more profitable company, earning 44. 0% net margin versus 20. 1% for Booking Holdings Inc. — meaning it keeps 44. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LUXE leads at 44. 6% versus 34. 5% for BKNG. At the gross margin level — before operating expenses — BKNG leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is LUXE or BKNG more undervalued right now?
Analyst consensus price targets imply the most upside for BKNG: 37.
7% to $231. 72.
08Which pays a better dividend — LUXE or BKNG?
In this comparison, BKNG (0.
9% yield) pays a dividend. LUXE does not pay a meaningful dividend and should not be held primarily for income.
09Is LUXE or BKNG better for a retirement portfolio?
For long-horizon retirement investors, Booking Holdings Inc.
(BKNG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 0. 9% yield, +243. 4% 10Y return). LuxExperience B. V. (LUXE) carries a higher beta of 1. 97 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (BKNG: +243. 4%, LUXE: -67. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between LUXE and BKNG?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: LUXE is a small-cap high-growth stock; BKNG is a mid-cap quality compounder stock. BKNG pays a dividend while LUXE does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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