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AAPL vs MSFT vs NVDA
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Infrastructure
Semiconductors
AAPL vs MSFT vs NVDA — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||
|---|---|---|---|
| Industry | Consumer Electronics | Software - Infrastructure | Semiconductors |
| Market Cap | $4.55T | $3.18T | $5.21T |
| Revenue (TTM) | $451.44B | $318.27B | $253.49B |
| Net Income (TTM) | $122.58B | $125.22B | $159.61B |
| Gross Margin | 47.9% | 68.3% | 74.1% |
| Operating Margin | 32.6% | 46.8% | 64.0% |
| Forward P/E | 35.5x | 25.5x | 24.2x |
| Total Debt | $112.38B | $112.18B | $11.41B |
| Cash & Equiv. | $35.93B | $30.24B | $10.61B |
AAPL vs MSFT vs NVDA — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jun 20 | Jun 26 | Return |
|---|---|---|---|
| Apple Inc. (AAPL) | 100 | 340.2 | +240.2% |
| Microsoft Corporati… (MSFT) | 100 | 210.1 | +110.1% |
| NVIDIA Corporation (NVDA) | 100 | 2262.1 | +2162.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: AAPL vs MSFT vs NVDA
Each card shows where this stock fits in a portfolio — not just who wins on paper.
AAPL is the clearest fit if your priority is momentum.
- +53.2% vs MSFT's -6.9%
MSFT is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 19 yrs, beta 0.83, yield 0.8%
- Lower volatility, beta 0.83, Low D/E 32.7%, current ratio 1.35x
- Beta 0.83, yield 0.8%, current ratio 1.35x
NVDA carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 65.5%, EPS growth 66.7%, 3Y rev CAGR 100.0%
- 184.4% 10Y total return vs AAPL's 12.0%
- PEG 0.25 vs AAPL's 1.99
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 65.5% revenue growth vs AAPL's 6.4% | |
| Value | Lower P/E (24.2x vs 35.5x), PEG 0.25 vs 1.99 | |
| Quality / Margins | 63.0% margin vs AAPL's 27.2% | |
| Stability / Safety | Beta 0.83 vs NVDA's 1.77 | |
| Dividends | 0.8% yield, 19-year raise streak, vs NVDA's 0.0% | |
| Momentum (1Y) | +53.2% vs MSFT's -6.9% | |
| Efficiency (ROA) | 83.1% ROA vs MSFT's 19.2%, ROIC 81.8% vs 24.9% |
AAPL vs MSFT vs NVDA — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
AAPL vs MSFT vs NVDA — Financial Metrics
Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
NVDA leads in 3 of 6 categories
MSFT leads 2 • AAPL leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
NVDA leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AAPL is the larger business by revenue, generating $451.4B annually — 1.8x NVDA's $253.5B. NVDA is the more profitable business, keeping 63.0% of every revenue dollar as net income compared to AAPL's 27.2%. On growth, NVDA holds the edge at +85.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||
|---|---|---|---|
| RevenueTrailing 12 months | $451.4B | $318.3B | $253.5B |
| EBITDAEarnings before interest/tax | $160.0B | $192.6B | $165.5B |
| Net IncomeAfter-tax profit | $122.6B | $125.2B | $159.6B |
| Free Cash FlowCash after capex | $129.2B | $72.9B | $119.1B |
| Gross MarginGross profit ÷ Revenue | +47.9% | +68.3% | +74.1% |
| Operating MarginEBIT ÷ Revenue | +32.6% | +46.8% | +64.0% |
| Net MarginNet income ÷ Revenue | +27.2% | +39.3% | +63.0% |
| FCF MarginFCF ÷ Revenue | +28.6% | +22.9% | +47.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +16.6% | +18.3% | +85.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +21.8% | +23.4% | +2.1% |
Valuation Metrics
MSFT leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 31.3x trailing earnings, MSFT trades at a 29% valuation discount to NVDA's 43.9x P/E. Adjusting for growth (PEG ratio), NVDA offers better value at 0.46x vs AAPL's 2.33x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||
|---|---|---|---|
| Market CapShares × price | $4.55T | $3.18T | $5.21T |
| Enterprise ValueMkt cap + debt − cash | $4.63T | $3.26T | $5.21T |
| Trailing P/EPrice ÷ TTM EPS | 41.59x | 31.35x | 43.86x |
| Forward P/EPrice ÷ next-FY EPS est. | 35.47x | 25.46x | 24.23x |
| PEG RatioP/E ÷ EPS growth rate | 2.33x | 1.67x | 0.46x |
| EV / EBITDAEnterprise value multiple | 32.00x | 20.03x | 39.07x |
| Price / SalesMarket cap ÷ Revenue | 10.95x | 11.27x | 24.10x |
| Price / BookPrice ÷ Book value/share | 63.14x | 9.29x | 33.49x |
| Price / FCFMarket cap ÷ FCF | 46.12x | 44.36x | 53.84x |
Profitability & Efficiency
NVDA leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $33 for MSFT. NVDA carries lower financial leverage with a 0.07x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs NVDA's 4/9, reflecting strong financial health.
| Metric | |||
|---|---|---|---|
| ROE (TTM)Return on equity | +146.7% | +33.1% | +111.7% |
| ROA (TTM)Return on assets | +34.0% | +19.2% | +83.1% |
| ROICReturn on invested capital | +67.4% | +24.9% | +81.8% |
| ROCEReturn on capital employed | +69.6% | +29.7% | +97.2% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 6 | 4 |
| Debt / EquityFinancial leverage | 1.52x | 0.33x | 0.07x |
| Net DebtTotal debt minus cash | $76.4B | $81.9B | $807M |
| Cash & Equiv.Liquid assets | $35.9B | $30.2B | $10.6B |
| Total DebtShort + long-term debt | $112.4B | $112.2B | $11.4B |
| Interest CoverageEBIT ÷ Interest expense | — | 55.65x | 636.02x |
Total Returns (Dividends Reinvested)
NVDA leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in NVDA five years ago would be worth $126,710 today (with dividends reinvested), compared to $18,005 for MSFT. Over the past 12 months, AAPL leads with a +53.2% total return vs MSFT's -6.9%. The 3-year compound annual growth rate (CAGR) favors NVDA at 76.4% vs MSFT's 9.2% — a key indicator of consistent wealth creation.
| Metric | |||
|---|---|---|---|
| YTD ReturnYear-to-date | +14.7% | -9.2% | +13.8% |
| 1-Year ReturnPast 12 months | +53.2% | -6.9% | +52.2% |
| 3-Year ReturnCumulative with dividends | +74.5% | +30.2% | +448.9% |
| 5-Year ReturnCumulative with dividends | +155.1% | +80.0% | +1167.1% |
| 10-Year ReturnCumulative with dividends | +1201.9% | +772.1% | +18443.1% |
| CAGR (3Y)Annualised 3-year return | +20.4% | +9.2% | +76.4% |
Risk & Volatility
Evenly matched — AAPL and MSFT each lead in 1 of 2 comparable metrics.
Risk & Volatility
MSFT is the less volatile stock with a 0.83 beta — it tends to amplify market swings less than NVDA's 1.77 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 97.9% from its 52-week high vs MSFT's 77.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||
|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.93x | 0.83x | 1.77x |
| 52-Week HighHighest price in past year | $316.94 | $555.45 | $236.54 |
| 52-Week LowLowest price in past year | $195.07 | $356.28 | $137.95 |
| % of 52W HighCurrent price vs 52-week peak | +97.9% | +77.0% | +90.9% |
| RSI (14)Momentum oscillator 0–100 | 73.6 | 59.9 | 58.8 |
| Avg Volume (50D)Average daily shares traded | 41.5M | 33.7M | 154.3M |
Analyst Outlook
MSFT leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: AAPL as "Buy", MSFT as "Buy", NVDA as "Buy". Consensus price targets imply 44.1% upside for NVDA (target: $310) vs 4.5% for AAPL (target: $324). For income investors, MSFT offers the higher dividend yield at 0.75% vs AAPL's 0.33%.
| Metric | |||
|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $324.21 | $551.96 | $309.72 |
| # AnalystsCovering analysts | 110 | 81 | 79 |
| Dividend YieldAnnual dividend ÷ price | +0.3% | +0.8% | +0.0% |
| Dividend StreakConsecutive years of raises | 14 | 19 | 2 |
| Dividend / ShareAnnual DPS | $1.03 | $3.23 | $0.04 |
| Buyback YieldShare repurchases ÷ mkt cap | +2.0% | +0.6% | +0.8% |
NVDA leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MSFT leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.
AAPL vs MSFT vs NVDA: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is AAPL or MSFT or NVDA a better buy right now?
For growth investors, NVIDIA Corporation (NVDA) is the stronger pick with 65.
5% revenue growth year-over-year, versus 6. 4% for Apple Inc. (AAPL). Microsoft Corporation (MSFT) offers the better valuation at 31. 3x trailing P/E (25. 5x forward), making it the more compelling value choice. Analysts rate Apple Inc. (AAPL) a "Buy" — based on 110 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — AAPL or MSFT or NVDA?
On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 31.
3x versus NVIDIA Corporation at 43. 9x. On forward P/E, NVIDIA Corporation is actually cheaper at 24. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: NVIDIA Corporation wins at 0. 25x versus Apple Inc. 's 1. 99x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — AAPL or MSFT or NVDA?
Over the past 5 years, NVIDIA Corporation (NVDA) delivered a total return of +1167%, compared to +80.
0% for Microsoft Corporation (MSFT). Over 10 years, the gap is even starker: NVDA returned +184. 4% versus MSFT's +772. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — AAPL or MSFT or NVDA?
By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.
83β versus NVIDIA Corporation's 1. 77β — meaning NVDA is approximately 113% more volatile than MSFT relative to the S&P 500. On balance sheet safety, NVIDIA Corporation (NVDA) carries a lower debt/equity ratio of 7% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — AAPL or MSFT or NVDA?
By revenue growth (latest reported year), NVIDIA Corporation (NVDA) is pulling ahead at 65.
5% versus 6. 4% for Apple Inc. (AAPL). On earnings-per-share growth, the picture is similar: NVIDIA Corporation grew EPS 66. 7% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, NVDA leads at 100. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — AAPL or MSFT or NVDA?
NVIDIA Corporation (NVDA) is the more profitable company, earning 55.
6% net margin versus 26. 9% for Apple Inc. — meaning it keeps 55. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NVDA leads at 60. 4% versus 32. 0% for AAPL. At the gross margin level — before operating expenses — NVDA leads at 71. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is AAPL or MSFT or NVDA more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, NVIDIA Corporation (NVDA) is the more undervalued stock at a PEG of 0. 25x versus Apple Inc. 's 1. 99x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, NVIDIA Corporation (NVDA) trades at 24. 2x forward P/E versus 35. 5x for Apple Inc. — 11. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NVDA: 44. 1% to $309. 72.
08Which pays a better dividend — AAPL or MSFT or NVDA?
In this comparison, MSFT (0.
8% yield), AAPL (0. 3% yield) pay a dividend. NVDA does not pay a meaningful dividend and should not be held primarily for income.
09Is AAPL or MSFT or NVDA better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
83), 0. 8% yield, +772. 1% 10Y return). NVIDIA Corporation (NVDA) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +772. 1%, NVDA: +184. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between AAPL and MSFT and NVDA?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: AAPL is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; NVDA is a mega-cap high-growth stock. MSFT pays a dividend while AAPL, NVDA do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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