Financial - Credit Services
Compare Stocks
2 / 10Stock Comparison
ALLY vs SYF
Revenue, margins, valuation, and 5-year total return — side by side.
Financial - Credit Services
ALLY vs SYF — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Financial - Credit Services | Financial - Credit Services |
| Market Cap | $13.67B | $26.12B |
| Revenue (TTM) | $12.15B | $19.12B |
| Net Income (TTM) | $852M | $3.60B |
| Gross Margin | 52.0% | 51.0% |
| Operating Margin | 8.6% | 24.2% |
| Forward P/E | 8.3x | 8.1x |
| Total Debt | $21.77B | $15.18B |
| Cash & Equiv. | $10.03B | $14.97B |
ALLY vs SYF — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Ally Financial Inc. (ALLY) | 100 | 254.0 | +154.0% |
| Synchrony Financial (SYF) | 100 | 368.9 | +268.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: ALLY vs SYF
Each card shows where this stock fits in a portfolio — not just who wins on paper.
ALLY is the clearest fit if your priority is income & stability and long-term compounding.
- Dividend streak 0 yrs, beta 1.42
- 209.7% 10Y total return vs SYF's 179.0%
- Lower volatility, beta 1.42, current ratio 0.90x
SYF carries the broadest edge in this set and is the clearest fit for growth exposure and bank quality.
- Rev growth -7.9%, EPS growth 8.7%
- NIM 15.5% vs ALLY's 2.7%
- -7.9% NII/revenue growth vs ALLY's -25.7%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | -7.9% NII/revenue growth vs ALLY's -25.7% | |
| Value | Lower P/E (8.1x vs 8.3x) | |
| Quality / Margins | Efficiency ratio 0.3% vs ALLY's 0.4% (lower = leaner) | |
| Stability / Safety | Beta 1.42 vs SYF's 1.52 | |
| Dividends | 1.6% yield; 4-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +43.0% vs ALLY's +39.8% | |
| Efficiency (ROA) | Efficiency ratio 0.3% vs ALLY's 0.4% |
ALLY vs SYF — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
ALLY vs SYF — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
Evenly matched — ALLY and SYF each lead in 2 of 4 comparable metrics.
Income & Cash Flow (Last 12 Months)
SYF is the larger business by revenue, generating $19.1B annually — 1.6x ALLY's $12.2B. SYF is the more profitable business, keeping 18.6% of every revenue dollar as net income compared to ALLY's 7.0%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $12.2B | $19.1B |
| EBITDAEarnings before interest/tax | $2.0B | $4.9B |
| Net IncomeAfter-tax profit | $852M | $3.6B |
| Free Cash FlowCash after capex | -$295M | $9.8B |
| Gross MarginGross profit ÷ Revenue | +52.0% | +51.0% |
| Operating MarginEBIT ÷ Revenue | +8.6% | +24.2% |
| Net MarginNet income ÷ Revenue | +7.0% | +18.6% |
| FCF MarginFCF ÷ Revenue | — | +51.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | — |
| EPS Growth (YoY)Latest quarter vs prior year | +2.7% | +20.1% |
Valuation Metrics
SYF leads this category, winning 3 of 5 comparable metrics.
Valuation Metrics
At 8.1x trailing earnings, SYF trades at a 57% valuation discount to ALLY's 18.7x P/E. On an enterprise value basis, SYF's 5.1x EV/EBITDA is more attractive than ALLY's 12.9x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $13.7B | $26.1B |
| Enterprise ValueMkt cap + debt − cash | $25.4B | $26.3B |
| Trailing P/EPrice ÷ TTM EPS | 18.69x | 8.09x |
| Forward P/EPrice ÷ next-FY EPS est. | 8.31x | 8.11x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.25x |
| EV / EBITDAEnterprise value multiple | 12.92x | 5.13x |
| Price / SalesMarket cap ÷ Revenue | 1.12x | 1.37x |
| Price / BookPrice ÷ Book value/share | 0.90x | 1.60x |
| Price / FCFMarket cap ÷ FCF | — | 2.65x |
Profitability & Efficiency
SYF leads this category, winning 9 of 9 comparable metrics.
Profitability & Efficiency
SYF delivers a 21.4% return on equity — every $100 of shareholder capital generates $21 in annual profit, vs $5 for ALLY. SYF carries lower financial leverage with a 0.91x debt-to-equity ratio, signaling a more conservative balance sheet compared to ALLY's 1.40x. On the Piotroski fundamental quality scale (0–9), SYF scores 7/9 vs ALLY's 4/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +5.5% | +21.4% |
| ROA (TTM)Return on assets | +0.4% | +3.0% |
| ROICReturn on invested capital | +2.2% | +10.8% |
| ROCEReturn on capital employed | +3.0% | +12.3% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 7 |
| Debt / EquityFinancial leverage | 1.40x | 0.91x |
| Net DebtTotal debt minus cash | $11.7B | $209M |
| Cash & Equiv.Liquid assets | $10.0B | $15.0B |
| Total DebtShort + long-term debt | $21.8B | $15.2B |
| Interest CoverageEBIT ÷ Interest expense | 0.22x | 1.13x |
Total Returns (Dividends Reinvested)
SYF leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in SYF five years ago would be worth $17,862 today (with dividends reinvested), compared to $9,484 for ALLY. Over the past 12 months, SYF leads with a +43.0% total return vs ALLY's +39.8%. The 3-year compound annual growth rate (CAGR) favors SYF at 42.0% vs ALLY's 24.1% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -1.9% | -10.5% |
| 1-Year ReturnPast 12 months | +39.8% | +43.0% |
| 3-Year ReturnCumulative with dividends | +91.1% | +186.1% |
| 5-Year ReturnCumulative with dividends | -5.2% | +78.6% |
| 10-Year ReturnCumulative with dividends | +209.7% | +179.0% |
| CAGR (3Y)Annualised 3-year return | +24.1% | +42.0% |
Risk & Volatility
ALLY leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
ALLY is the less volatile stock with a 1.42 beta — it tends to amplify market swings less than SYF's 1.52 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ALLY currently trades 93.7% from its 52-week high vs SYF's 84.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.42x | 1.52x |
| 52-Week HighHighest price in past year | $47.27 | $88.77 |
| 52-Week LowLowest price in past year | $32.28 | $52.99 |
| % of 52W HighCurrent price vs 52-week peak | +93.7% | +84.7% |
| RSI (14)Momentum oscillator 0–100 | 52.7 | 49.3 |
| Avg Volume (50D)Average daily shares traded | 3.5M | 3.6M |
Analyst Outlook
SYF leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates ALLY as "Buy" and SYF as "Buy". Consensus price targets imply 20.5% upside for SYF (target: $91) vs 20.4% for ALLY (target: $53). SYF is the only dividend payer here at 1.59% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $53.33 | $90.55 |
| # AnalystsCovering analysts | 38 | 41 |
| Dividend YieldAnnual dividend ÷ price | — | +1.6% |
| Dividend StreakConsecutive years of raises | 0 | 4 |
| Dividend / ShareAnnual DPS | — | $1.19 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +11.3% |
SYF leads in 4 of 6 categories (Valuation Metrics, Profitability & Efficiency). ALLY leads in 1 (Risk & Volatility). 1 tied.
ALLY vs SYF: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is ALLY or SYF a better buy right now?
For growth investors, Synchrony Financial (SYF) is the stronger pick with -7.
9% revenue growth year-over-year, versus -25. 7% for Ally Financial Inc. (ALLY). Synchrony Financial (SYF) offers the better valuation at 8. 1x trailing P/E (8. 1x forward), making it the more compelling value choice. Analysts rate Ally Financial Inc. (ALLY) a "Buy" — based on 38 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — ALLY or SYF?
On trailing P/E, Synchrony Financial (SYF) is the cheapest at 8.
1x versus Ally Financial Inc. at 18. 7x. On forward P/E, Synchrony Financial is actually cheaper at 8. 1x.
03Which is the better long-term investment — ALLY or SYF?
Over the past 5 years, Synchrony Financial (SYF) delivered a total return of +78.
6%, compared to -5. 2% for Ally Financial Inc. (ALLY). Over 10 years, the gap is even starker: ALLY returned +209. 7% versus SYF's +179. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — ALLY or SYF?
By beta (market sensitivity over 5 years), Ally Financial Inc.
(ALLY) is the lower-risk stock at 1. 42β versus Synchrony Financial's 1. 52β — meaning SYF is approximately 7% more volatile than ALLY relative to the S&P 500. On balance sheet safety, Synchrony Financial (SYF) carries a lower debt/equity ratio of 91% versus 140% for Ally Financial Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — ALLY or SYF?
By revenue growth (latest reported year), Synchrony Financial (SYF) is pulling ahead at -7.
9% versus -25. 7% for Ally Financial Inc. (ALLY). On earnings-per-share growth, the picture is similar: Ally Financial Inc. grew EPS 31. 7% year-over-year, compared to 8. 7% for Synchrony Financial. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — ALLY or SYF?
Synchrony Financial (SYF) is the more profitable company, earning 18.
6% net margin versus 7. 0% for Ally Financial Inc. — meaning it keeps 18. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SYF leads at 24. 2% versus 8. 6% for ALLY. At the gross margin level — before operating expenses — ALLY leads at 52. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is ALLY or SYF more undervalued right now?
On forward earnings alone, Synchrony Financial (SYF) trades at 8.
1x forward P/E versus 8. 3x for Ally Financial Inc. — 0. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SYF: 20. 5% to $90. 55.
08Which pays a better dividend — ALLY or SYF?
In this comparison, SYF (1.
6% yield) pays a dividend. ALLY does not pay a meaningful dividend and should not be held primarily for income.
09Is ALLY or SYF better for a retirement portfolio?
For long-horizon retirement investors, Synchrony Financial (SYF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1.
6% yield, +179. 0% 10Y return). Both have compounded well over 10 years (SYF: +179. 0%, ALLY: +209. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between ALLY and SYF?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: ALLY is a mid-cap quality compounder stock; SYF is a mid-cap deep-value stock. SYF pays a dividend while ALLY does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.
You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.