AMP vs EQH vs LNC vs PRU

For growth investors, Lincoln National Corporation (LNC) is the stronger pick with 53.

6% revenue growth year-over-year, versus -14. 0% for Prudential Financial, Inc. (PRU). Lincoln National Corporation (LNC) offers the better valuation at 2. 0x trailing P/E (4. 9x forward), making it the more compelling value choice. Analysts rate Ameriprise Financial, Inc. (AMP) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Lincoln National Corporation (LNC) is the cheapest at 2.

0x versus Ameriprise Financial, Inc. at 13. 1x. On forward P/E, Lincoln National Corporation is actually cheaper at 4. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Lincoln National Corporation wins at 0. 15x versus Ameriprise Financial, Inc. 's 0. 44x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Ameriprise Financial, Inc.

(AMP) delivered a total return of +91. 3%, compared to -32. 1% for Lincoln National Corporation (LNC). Over 10 years, the gap is even starker: AMP returned +459. 2% versus LNC's +29. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Prudential Financial, Inc.

(PRU) is the lower-risk stock at 0. 97β versus Equitable Holdings, Inc. 's 1. 40β — meaning EQH is approximately 44% more volatile than PRU relative to the S&P 500. On balance sheet safety, Prudential Financial, Inc. (PRU) carries a lower debt/equity ratio of 65% versus 4% for Equitable Holdings, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Lincoln National Corporation (LNC) is pulling ahead at 53.

6% versus -14. 0% for Prudential Financial, Inc. (PRU). On earnings-per-share growth, the picture is similar: Lincoln National Corporation grew EPS 474. 2% year-over-year, compared to -227. 8% for Equitable Holdings, Inc.. Over a 3-year CAGR, PRU leads at 2. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Ameriprise Financial, Inc.

(AMP) is the more profitable company, earning 18. 8% net margin versus -11. 8% for Equitable Holdings, Inc. — meaning it keeps 18. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMP leads at 25. 5% versus -10. 2% for EQH. At the gross margin level — before operating expenses — EQH leads at 79. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Lincoln National Corporation (LNC) is the more undervalued stock at a PEG of 0. 15x versus Ameriprise Financial, Inc. 's 0. 44x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Lincoln National Corporation (LNC) trades at 4. 9x forward P/E versus 10. 8x for Ameriprise Financial, Inc. — 5. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for EQH: 35. 3% to $59. 14.

All stocks in this comparison pay dividends.

Ameriprise Financial, Inc. (AMP) offers the highest yield at 6. 6%, versus 2. 4% for Equitable Holdings, Inc. (EQH).

For long-horizon retirement investors, Ameriprise Financial, Inc.

(AMP) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 12), 6. 6% yield, +459. 2% 10Y return). Both have compounded well over 10 years (AMP: +459. 2%, LNC: +29. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: AMP is a mid-cap deep-value stock; EQH is a mid-cap quality compounder stock; LNC is a small-cap high-growth stock; PRU is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.